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MySpace Co-Founder Chris DeWolfe Misses Serendipity Of Social Media

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MySpace, which launched 2003, ushered in a joyous time for social media, where users discovered their favorite new band and debuted their angular new haircut for their friends.

The story of the site, which was subsequently bought by Rupert Murdoch’s News Corp in 2005, is told in MySpace, a documentary directed by Tommy Avallone and produced by Gunpowder & Sky, the company founded by former MTV boss Van Toffler.

The film, which premieres today at the HotDocs festival, explores the rise of the site, which introduced Top 8 friendships, and how it helped launch the careers of the likes of Katy Perry, Taylor Swift and Dane Cook, and influencers such as Jeffree Star and Tila Tequila.

It was launched by Tom Anderson, otherwise known as everybody’s first friend, and Chris DeWolfe.

DeWolfe spoke with Deadline ahead of the documentary’s premiere. He said that the idea for MySpace was to be a place where users could “connect” and “express yourself.” “Your profile would be very much like your apartment or like your dorm room, that would have the music you like playing in the background and would have your top eight friends,” he said. “It really covered everything culturally from art to music to games.”

MySpace broke through in a way that no other social media site had previously done. DeWolfe admitted that it was a “wild” period.

“There’s a certain amount of fame and attention that you get for building the largest website in the world, that comes from out of nowhere that you have to deal with, along with building a very large company and expanding and selling the company and dealing with the political measures of a large company like News Corporation and Rupert Murdoch,” he added. “Most people settle into that over a 20-year time period and it all happened to me in probably less than six months to a year.”

DeWolfe said that MySpace had a “serendipity” that he believes it “almost impossible to replicate today.” He highlighted people being able to discover new musicians through the pages of friends or strangers. “It was social, it was a community, and you felt comfortable even talking to people you didn’t know, because you truly had something in common. It wasn’t a machine telling you to visit someone’s profile. You actually discovered it and felt like you had something in common,” he said.

“You were able to share those feelings or empathy, and that doesn’t really happen today. Today, it’s more of almost like a broadcast medium where everything is fed to you based on algorithms, as opposed to a certain intentionality that you would have on MySpace,” he added.

There were a couple of moments where MySpace and Facebook could have been part of the same company, talks that are documented in the documentary.

“There’s a lot of what ifs,” admitted DeWolfe. “Facebook could have gone the exact opposite direction if we had bought it after we were acquired by News Corp. If we had acquired it before we were bought by News Corp, I don’t know, maybe the culture’s would have worked together or maybe they wouldn’t have.”

He said that Facebook started out with a “very different vision” than MySpace but soon became a competitor.

‘MySpace’

Gunpowder & Sky

DeWolfe also admitted that, in hindsight, he does regret selling the company to News Corp in 2005 for $580 million. “There’s a lot of amazing experiences that I had at News Corp. I have great respect for Rupert Murdoch as an entrepreneur and everything he built, and I’ve learned a lot from him personally. I think with a large company, you don’t understand the ups and downs of every company,” he said. “I think if there had been more autonomy during the whole MySpace News Corp acquisition, we could have kept growing. I’m pretty self-reflective during that time of the mistakes that I made; we expanded too quickly into too many different areas, so I felt like we had a little bit of the peanut butter effect spread out into too many different ways, not focusing on the core areas.”

Murdoch had set aggressive revenue targets for MySpace including an aim for $1 billion in advertising revenue by the end of 2008. This was a different strategy from Facebook and YouTube, which had been acquired by Google in 2006 and which didn’t have the pressure to monetize.

He compared it to a similar situation with AI companies now.

“The whole question is when do you turn on the monetization engine? For Facebook, it wasn’t for many, many years. For YouTube, it wasn’t for many, many years. Now, YouTube sort of owns the media landscape, and YouTube really built its business off of the back of users pasting their videos onto their MySpace profiles,” he said.

In terms of the documentary, Van Toffler, who runs Gunpowder & Sky with Floris Bauer, was part of the Viacom team that wanted to acquire MySpace but lost out to News Corp.

DeWolfe said that he’d stayed in touch with Toffler, who approached him four or five years ago about making a documentary. The film was made with The Documentary Group; Toffler produces alongside Trent Johnson with Ronald Frankel, Bauer, Joanna Zwickel, Barry Barclay and Tom Yellin as exec producers and DeWolfe as a consulting producer alongside Josh Brooks.

DeWolfe admitted that he was initially hesitant to tell the story; he later founded successful video game company Jam City.

“My MySpace memories will always be huge. It basically defined social networks in terms of what they are today from digital distribution and music to the beginning of influencers. I’m very proud of all of those things but I’ve kind of moved on and am not living in the past,” he said.

But as the film shows, MySpace had a rocketing rise and DeWolfe noted people like Perry, Kid Rock and Christina Aguilera coming into the office, and appearing on shows with Charlie Rose and Barbara Walters.

“You kind of forget about those things, and you say, ‘Did that really happen?’ It’s kind of cool to reminisce about those things and remember that they happened,” he said. “Why were we considered fascinating in any way? It just doesn’t really make any sense to me. But fun to remember. It’s fun to reminisce, but yeah, for like five minutes.”

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Matthew McConaughey Performs “Quill” From ‘Rivals of Amziah King’ — Watch

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Matthew McConaughey shows off his vocal skills (and some hidden banjo talents) with his latest role in The Rivals of Amziah King.

On Friday, Lakeshore Records released the single and music video for “Quill” from the original motion picture soundtrack, performed by the Oscar-winning and co-star Ben Hardesty, also featuring Miranda Zickler, Angelina LookingGlass and Andrea Pister.

Set in the backwoods of Oklahoma, The Rivals of Amziah King follows the musically gifted Amaziah King (McConaughey) and his bluegrass-playing band of misfits while overseeing the premier honey-making operation in town. When Amaziah’s estranged foster daughter unexpectedly returns, he leaps at the chance to reconnect and create a family business. But the honey game is ruthless, and Amaziah’s rivals threaten to destroy everything he has built.

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Premiering Aug. 14 in theaters, the Andrew Patterson-written-and-directed drama also stars Angelina LookingGlass, Cole Sprouse, Jake Horowitz, Tony Revolori and Kurt Russell.

Producers are David Heyman, Teddy Schwarzman, Jeffrey Clifford, Michael Heimler, James Montague and Will Greenfield.

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Jane Schoenbrun On Tackling “Toxic Soup” Of Slasher Genre In ‘Camp Miasma’

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With their latest directorial outing, Jane Schoenbrun used subtle pieces of nostalgia to deconstruct the slasher genre.

The Teenage Sex and Death at Camp Miasma writer/director explained to Deadline that they wanted to create “a mindset where you can really enjoy something scary,” noting the frequent symbolism of candy and junk food as providing an atmosphere “that’s actually safe” while diving into a horror movie or exploring sexuality after trauma.

“There is this idea that if it gets too real, you can turn it off, that you’re exploring something dangerous, doing it in a way that’s actually safe,” said Schoenbrun, who is non-binary. “Which in my experience of coming into my sexual identity post-transition, kind of required some gummy candy on hand. What I mean by that is, even if we’re going to be exploring scary and vulnerable and potentially embarrassing, triggering parts of ourselves, we trust each other well enough to know that at any moment, we can be like, ‘Let’s stop, we gotta just eat some fucking gummies.’”

In Schoenbrun’s latest film, Hannah Einbinder stars as queer director Kris, who is tapped to helm a new installment of the long-running Camp Miasma horror franchise. While courting Billy Presley (Gillian Anderson), the actress who played the “final girl” in the original film, to reprise her role, the pair spirals into a psychosexual frenzy as the slasher’s killer, Little Death (Jack Haven), comes to life.

Acknowledging the problematic trans representation of horror films like Psycho (1960), Sleepaway Camp (1983), The Silence of the Lambs (1991) and Texas Chainsaw Massacre: The Next Generation (1995), Schoenbrun admitted the genre has been “catnip to me since I was 10 years old,” and they jumped at the chance to direct their own.

Jane Schoenbrun at the
Jane Schoenbrun attends the ‘Teenage Sex and Death at Camp Miasma’ premiere on Aug. 5, 2026 in New York City.

“So many slashers do have this sense of humor, and even if they’re not overtly meta like the Scream movies are, they’re so aware of their own tropes and the sort of rituals … And I just loved that from a young age and loved all of the little rituals within it, and so, getting to make my own is just like play and joy,” they explained.

“But it also felt like the perfect way to talk about sex and to talk about my experience as a trans person post-transition, learning how to come into a sexual identity that I could feel comfortable within, because so many of these movies are obviously deeply engaged in gender and sexual roles, and these movies have so much to say for better or for worse about deviants,” said Schoenbrun. “It is there in the DNA of the slasher genre that these movies are talking about fear and desire, gender and sexuality, normativity and deviance. And that’s all swimming in the toxic soup of the genre, so I wanted to remake it in my own language.”

Read on about Jane Schoenbrun’s love letter to the slasher genre with Teenage Sex and Death at Camp Miasma, now playing in theaters.

DEADLINE: It was really fun to see the slasher genre through your eyes. Tell me about finding inspiration in that genre and “final girls.” 

JANE SCHOENBRUN: I mean, it was the easiest thing in the world because it’s just one of those genres that has been catnip to me since I was 10 years old. I just raided the horror section of the video store as a kid from an age when I really shouldn’t have been doing that, like in 5th grade, I watched in the span of about one week, every Nightmare on Elm Street movie. I think that I was always drawn to movies and really anything entertainment where it felt forbidden in some way, like the thing on the tape, how is that even allowed? And that’s the thing that I love about a lot of my favorite slashers. Don’t get me wrong, I love like brutal ones, like I love Texas Chainsaw, that’s a nasty movie at its core, and that’s what’s so special about it. But so many slashers do have this sense of humor, and even if they’re not overtly meta like the Scream movies are, they’re so aware of their own tropes and the sort of rituals of, OK, what’s the most outrageous way that like these like dumb kids can get killed? But watching it, it’s not about fear a lot of the time, it’s about joy and celebration. And I just loved that from a young age and loved all of the little rituals within it, and so, getting to make my own is just like play and joy. But it also felt like the perfect way to talk about sex and to talk about my experience as a trans person post-transition, learning how to come into a sexual identity that I could feel comfortable within, because so many of these movies are obviously deeply engaged in gender and sexual roles, and these movies have so much to say for better or for worse about deviants, whether that be Norman Bates or Buffalo Bill or Sleepway Camp or Jason, Michael Myers, Leatherface in drag. It is there in the DNA of the slasher genre that these movies are talking about fear and desire, gender and sexuality, normativity and deviance. And that’s all swimming in the toxic soup of the genre, so I wanted to remake it in my own language. 

‘Teenage Sex and Death at Camp Miasma’ (2026)

DEADLINE: I’m curious about the symbolism of all the processed junk food and the chandelier of wrappers.

SCHOENBRUN: The junk food in the movie, I forget when it found its way in there. It’s like so much of the movie is about, like I said, ritual, about being in a mindset where you can really enjoy something scary, whether that be Kris [Hannah Einbinder] in bed, with, you know, with Raisinets and the popcorn, watching a schlocky horror movie, or the two characters learning how to be present and enjoy sex after a lot of trauma. There is this idea that if it gets too real, you can turn it off, that you’re exploring something dangerous, doing it in a way that’s actually safe. Which in my experience of coming into my sexual identity post-transition, kind of required some gummy candy on hand. What I mean by that is, even if we’re going to be exploring scary and vulnerable and potentially embarrassing, triggering parts of ourselves, we trust each other well enough to know that at any moment, we can be like, “Let’s stop, we gotta just eat some fucking gummies.”

DEADLINE: And one thing I really love—I just feel like it’s a theme in your work—is how it depicts the way media and entertainment influence us. Why does that inspire you? 

SCHOENBRUN: I think it comes from a fascination and sensitivity to the complex relationship between what we think of as fiction and what we think of as reality, which we tend to, as a society, think of as pointing in one direction. Like, reality dictates fiction, not vice-versa, but when you actually look at the way the world works, it’s like one echoes off the other. And I think a complicated, sometimes terrifying and sometimes beautiful way, where the fiction, the cultural norms, the things we grow up looking at on our screens, the roles that we’re told people play, they kind of inspire us to create reality. There’s something liberating when you start thinking in that way. I think it’s a way of thinking that we as a culture, could do a lot more of. To think about the idea of fiction inspiring reality just as much as reality is inspiring fiction, is a potential path to liberating us from this hellscape that they’re telling us is the only way the world can be. 

Gillian Anderson in ‘Teenage Sex and Death at Camp Miasma’ (2026)

DEADLINE: And I know you have the Secretary reading. Tell me what it’s been like prepping for that and why you all chose that movie. 

SCHOENBRUN: I mean, that was such a huge influence on on Miasma. There just aren’t that many fun and funny movies about deviant sex. And just the way that movie is like feather light while talking about really raw and taboo things, it is just really inspiring to me. And the dynamic between those two main characters is definitely one that had a lot of influence on on Kris and Billy’s [Gillian Anderson] relationship in Miasma. And it’s already to me a very queer movie in its way, but having Gillian reading the James Spader part and Hannah reading the Maggie Gyllenhaal part, I think it’s just gonna be like a very unique joy. Honestly, we’ve been prepping a little bit, but I think it’s just gonna be about getting up there and feeling the chemistry of it all, and just letting these folks who we have all gotten to know each other really, really well, but we haven’t actually done anything wacky and creative like that in a while, like as a reunion, it’s gonna be a real blast, I think.

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Jane Schoenbrun On Tackling “Toxic Soup” Of Slasher Genre In ‘Camp Miasma’

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With their latest directorial outing, Jane Schoenbrun used subtle pieces of nostalgia to deconstruct the slasher genre.

The Teenage Sex and Death at Camp Miasma writer/director explained to Deadline that they wanted to create “a mindset where you can really enjoy something scary,” noting the frequent symbolism of candy and junk food as providing an atmosphere “that’s actually safe” while diving into a horror movie or exploring sexuality after trauma.

“There is this idea that if it gets too real, you can turn it off, that you’re exploring something dangerous, doing it in a way that’s actually safe,” said Schoenbrun, who is non-binary. “Which in my experience of coming into my sexual identity post-transition, kind of required some gummy candy on hand. What I mean by that is, even if we’re going to be exploring scary and vulnerable and potentially embarrassing, triggering parts of ourselves, we trust each other well enough to know that at any moment, we can be like, ‘Let’s stop, we gotta just eat some fucking gummies.’”

In Schoenbrun’s latest film, Hannah Einbinder stars as queer director Kris, who is tapped to helm a new installment of the long-running Camp Miasma horror franchise. While courting Billy Presley (Gillian Anderson), the actress who played the “final girl” in the original film, to reprise her role, the pair spirals into a psychosexual frenzy as the slasher’s killer, Little Death (Jack Haven), comes to life.

Acknowledging the problematic trans representation of horror films like Psycho (1960), Sleepaway Camp (1983), The Silence of the Lambs (1991) and Texas Chainsaw Massacre: The Next Generation (1995), Schoenbrun admitted the genre has been “catnip to me since I was 10 years old,” and they jumped at the chance to direct their own.

Jane Schoenbrun at the
Jane Schoenbrun attends the ‘Teenage Sex and Death at Camp Miasma’ premiere on Aug. 5, 2026 in New York City.

“So many slashers do have this sense of humor, and even if they’re not overtly meta like the Scream movies are, they’re so aware of their own tropes and the sort of rituals … And I just loved that from a young age and loved all of the little rituals within it, and so, getting to make my own is just like play and joy,” they explained.

“But it also felt like the perfect way to talk about sex and to talk about my experience as a trans person post-transition, learning how to come into a sexual identity that I could feel comfortable within, because so many of these movies are obviously deeply engaged in gender and sexual roles, and these movies have so much to say for better or for worse about deviants,” said Schoenbrun. “It is there in the DNA of the slasher genre that these movies are talking about fear and desire, gender and sexuality, normativity and deviance. And that’s all swimming in the toxic soup of the genre, so I wanted to remake it in my own language.”

Read on about Jane Schoenbrun’s love letter to the slasher genre with Teenage Sex and Death at Camp Miasma, now playing in theaters.

DEADLINE: It was really fun to see the slasher genre through your eyes. Tell me about finding inspiration in that genre and “final girls.” 

JANE SCHOENBRUN: I mean, it was the easiest thing in the world because it’s just one of those genres that has been catnip to me since I was 10 years old. I just raided the horror section of the video store as a kid from an age when I really shouldn’t have been doing that, like in 5th grade, I watched in the span of about one week, every Nightmare on Elm Street movie. I think that I was always drawn to movies and really anything entertainment where it felt forbidden in some way, like the thing on the tape, how is that even allowed? And that’s the thing that I love about a lot of my favorite slashers. Don’t get me wrong, I love like brutal ones, like I love Texas Chainsaw, that’s a nasty movie at its core, and that’s what’s so special about it. But so many slashers do have this sense of humor, and even if they’re not overtly meta like the Scream movies are, they’re so aware of their own tropes and the sort of rituals of, OK, what’s the most outrageous way that like these like dumb kids can get killed? But watching it, it’s not about fear a lot of the time, it’s about joy and celebration. And I just loved that from a young age and loved all of the little rituals within it, and so, getting to make my own is just like play and joy. But it also felt like the perfect way to talk about sex and to talk about my experience as a trans person post-transition, learning how to come into a sexual identity that I could feel comfortable within, because so many of these movies are obviously deeply engaged in gender and sexual roles, and these movies have so much to say for better or for worse about deviants, whether that be Norman Bates or Buffalo Bill or Sleepway Camp or Jason, Michael Myers, Leatherface in drag. It is there in the DNA of the slasher genre that these movies are talking about fear and desire, gender and sexuality, normativity and deviance. And that’s all swimming in the toxic soup of the genre, so I wanted to remake it in my own language. 

‘Teenage Sex and Death at Camp Miasma’ (2026)

DEADLINE: I’m curious about the symbolism of all the processed junk food and the chandelier of wrappers.

SCHOENBRUN: The junk food in the movie, I forget when it found its way in there. It’s like so much of the movie is about, like I said, ritual, about being in a mindset where you can really enjoy something scary, whether that be Kris [Hannah Einbinder] in bed, with, you know, with Raisinets and the popcorn, watching a schlocky horror movie, or the two characters learning how to be present and enjoy sex after a lot of trauma. There is this idea that if it gets too real, you can turn it off, that you’re exploring something dangerous, doing it in a way that’s actually safe. Which in my experience of coming into my sexual identity post-transition, kind of required some gummy candy on hand. What I mean by that is, even if we’re going to be exploring scary and vulnerable and potentially embarrassing, triggering parts of ourselves, we trust each other well enough to know that at any moment, we can be like, “Let’s stop, we gotta just eat some fucking gummies.”

DEADLINE: And one thing I really love—I just feel like it’s a theme in your work—is how it depicts the way media and entertainment influence us. Why does that inspire you? 

SCHOENBRUN: I think it comes from a fascination and sensitivity to the complex relationship between what we think of as fiction and what we think of as reality, which we tend to, as a society, think of as pointing in one direction. Like, reality dictates fiction, not vice-versa, but when you actually look at the way the world works, it’s like one echoes off the other. And I think a complicated, sometimes terrifying and sometimes beautiful way, where the fiction, the cultural norms, the things we grow up looking at on our screens, the roles that we’re told people play, they kind of inspire us to create reality. There’s something liberating when you start thinking in that way. I think it’s a way of thinking that we as a culture, could do a lot more of. To think about the idea of fiction inspiring reality just as much as reality is inspiring fiction, is a potential path to liberating us from this hellscape that they’re telling us is the only way the world can be. 

Gillian Anderson in ‘Teenage Sex and Death at Camp Miasma’ (2026)

DEADLINE: And I know you have the Secretary reading. Tell me what it’s been like prepping for that and why you all chose that movie. 

SCHOENBRUN: I mean, that was such a huge influence on on Miasma. There just aren’t that many fun and funny movies about deviant sex. And just the way that movie is like feather light while talking about really raw and taboo things, it is just really inspiring to me. And the dynamic between those two main characters is definitely one that had a lot of influence on on Kris and Billy’s [Gillian Anderson] relationship in Miasma. And it’s already to me a very queer movie in its way, but having Gillian reading the James Spader part and Hannah reading the Maggie Gyllenhaal part, I think it’s just gonna be like a very unique joy. Honestly, we’ve been prepping a little bit, but I think it’s just gonna be about getting up there and feeling the chemistry of it all, and just letting these folks who we have all gotten to know each other really, really well, but we haven’t actually done anything wacky and creative like that in a while, like as a reunion, it’s gonna be a real blast, I think.

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