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McLaren Golf: Why is an F1 team making $485 golf clubs and is it a risk for Justin Rose?

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There is a new player in golf — but with a familiar name.

McLaren Golf formally launched yesterday, with Justin Rose, the 2013 U.S. Open winner, becoming the first to confirm that he will be playing with its clubs this week at the PGA Tour’s Cadillac Championship.

With the Miami Grand Prix taking place a few miles from where Rose will debut a new set of irons at Trump National Doral, McLaren, best known for its Formula 1 team and luxury cars, appears to be leveraging the global spotlight for maximum impact.

On Wednesday, the company formally revealed a line of golf clubs aimed at competing with well-known, established brands. Ryder Cup hero and LIV golfer Ian Poulter has also hinted he could join alongside Michelle Wie West, the 2014 U.S. Women’s Open winner, who was announced on Tuesday.

Landing Rose as a partner and investor is the real statement of intent but the timing raises questions. The 45-year-old has enjoyed a recent resurgence, rising to No 5 in the world rankings and pushing Rory McIlroy to the wire at the Masters this month.

The Athletic analyses McLaren’s move, whether it is likely to pay off and what the risks could be for Rose.


What is McLaren doing?

The British brand is best known for winning 23 world championships in F1 but in the words of its launch press release, it wants to “extend McLaren’s DNA” by moving into golf.

Players of all levels are constantly seeking any edge and McLaren Golf claims it will “push the boundaries of design and manufacturing to unlock new levels of precision”. A team of engineers has been working on the range and Rose has contributed at different stages during the past year.

“I’ve had the opportunity to be involved from the outset — working with the team, testing the clubs and helping shape what they’ve become,” Rose said on Tuesday.


Why has Rose decided to use McLaren’s clubs — and is it a risk?

The English golfer has a long-standing relationship with Zak Brown, McLaren Racing’s CEO, and is a regular golf partner of F1 world champion Lando Norris, both of whom were at the golf range’s formal launch in Miami on Wednesday.

Yet the timing of Rose’s switch has raised eyebrows.

He is having a fine season: he leads the PGA Tour standings in greens in regulation (reaching the putting surface at least two strokes under par) and is seventh in strokes gained approach (an advanced metric that measures a player’s game against the baseline). He performed admirably at the Masters, where he has now finished second three times, and is just two weeks away from the PGA Championship.

Justin Rose impressed again at this year’s Masters (Maddie Meyer/Getty Images)

Changing equipment at a pivotal moment in the season is a gamble, especially for a 45-year-old who may not have many realistic shots left at major wins.

Golfers adjust their equipment and move between manufacturers all the time, but this is a drastic switch to a company with no history or experience in producing clubs, especially given Rose’s history. In 2019, he signed with the Japanese brand Honma, but quickly abandoned the clubs when his form deteriorated rapidly.

This year, he has been using a mixed bag of clubs, but his status as an equipment free agent will change this week. He is expected to use a combo set of McLaren Series 1 irons 5-PW, with a Series 3 4-iron (slightly easier to hit) in Miami, while keeping the rest of his bag unchanged.

Rose says the Homna experience has helped him focus on getting everything right during the design and build stage at McLaren, where he has been hands-on during a year-long process. “They’ve given me a fantastic feeling,” he told reporters before the Cadillac Championship. “And it’s outperforming what I have.”

Testing the irons in a tournament will be the next step.


Are McLaren’s clubs really any different from other ones?

First of all, they’re going to be one of the most expensive sets on the market as McLaren are charging a whopping £360 ($485) per club. That’s £2,520 for a traditional set of seven irons, a figure considerably higher than the top-tier sets from rival brands.

Rather than producing all types of clubs, McLaren have initially stuck to two sets of irons — one for lower-handicap players, and others who need a little more forgiveness. There’s no woods, hybrids, putters or wedges on offer at present, and just a handful of accessories, including towels, gloves and bags.

Determining how the clubs stack up will take some time, but the spotlight will be on Rose’s performance.

Justin Rose plays with his new clubs in Miami (Orlando Ramirez/Getty Images)

The most striking features of McLaren’s clubs are the hexagonal milling on the rear top edge, alongside the McLaren Papaya Speedmark logo.

Rose is literally invested in the project, so he is only going to say positive things about them at this stage. “They (McLaren) want to be the best,” he said on Tuesday. “They want to operate in the high-end, high-performance category and the focus is on creating a really great product.”

Poulter also sounded impressed. “The Series 1 irons are a modern tour blade, super clean profile inspired by a muscle back,” he told fan media account Flushing It. “But the difference is beneath the surface, you have proprietary metal blends and internal weighting that enhances consistency and stability.”

How they compare to some of the best-performing irons on the market, from brands such as Titleist, Mizuno and TaylorMade, will be the deciding factor in whether the brand truly takes off.


How difficult is it to crack the world of golf club manufacturing?

Long-established brands have dominated the market for decades and even Nike, the previous sponsor of Tiger Woods, failed to disrupt the pack. It stopped producing clubs in 2016.

Historically, around 90 per cent of the market for drivers is controlled by five companies: TaylorMade, Callaway, Ping, Titleist and Cobra. Alongside these ‘big five’ are others, including Mizuno, Wilson, Srixon and Cleveland, leaving McLaren with a lot of competition.

Having brand ambassadors playing on the PGA and LIV tours will help, as will signing Wie West. The 36-year-old has not entered a tournament since the 2023 U.S. Open but recently announced she would return, and she remains a big commercial draw.

Michelle Wie West has also signed up to McLaren (Michael Reaves/Getty Images)

Convincing club golfers to change from brands they’ve used for so long may prove trickier.


Has a company associated with another sport tried to break into golf before?

Nike is the best example. The American sportswear brand signed huge names in golf, including Woods, McIlroy, Wie West and Brooks Koepka, and had some initial success, especially as it produced everything from drivers, hybrids, irons, wedges and putters to hats, shoes and everything in between. Declining sales forced a rethink, though, and Nike switched focus to golf footwear and clothes rather than equipment.

McLaren’s launch also has echoes of Parsons Xtreme Golf, known better as PXG, which came out of nowhere in 2014, aiming to design and develop the “finest golf clubs ever played”.

Others have tried to enter at a lower scale or collaborate with existing manufacturers. JLindeberg, a Swedish fashion brand that has made huge strides in the golf clothing sector, recently teamed up with Vega to produce a set of limited-edition irons.


Can anyone buy these clubs and how much do they cost?

McLaren Golf irons are only available at select fitting centres within the UK. Pre-orders have started and will be shipped out by June. At £360 a club, many golfers will be priced out, but expect to see a huge marketing push in the months ahead.

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Phillies make baseball operations changes, including promoting farm director

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A close-up view of a Philadelphia Phillies logo on a ball bag.

Luke Murton’s promotion from farm director to assistant general manager for hitting was among the personnel changes. Mitchell Layton / Getty Images

The Phillies announced a series of personnel changes on Thursday including promoting farm director Luke Murton to serve as assistant general manager for hitting.

The change at the top of the Phillies’ player development department will be effective either when the minor-league year ends in November or when a replacement is hired, according to a team source, who spoke on condition of anonymity to candidly discuss the moves.

Murton’s move is particularly noteworthy given the farm system’s recent struggles. Many outlets have dropped the Phillies’ system in their rankings due to Aidan Miller’s injury-marred absence and the graduation of top prospects Andrew Painter and Justin Crawford. Although the Phillies have some real talent (Gage Wood, Francisco Renteria, etc.) in the minor leagues, they simply do not possess the depth other teams have in their farm system; that has hurt them in the rankings as well.

The changes will affect the major- and minor-league sides of the organization, including a promotion for minor league operations director Edwin Soto (who moves to manager of baseball administration) and director of international operations Ray Robles (who becomes director of minor league and international operations).

The only change immediately in effect was Dan Aucoin’s promotion to assistant GM for research and information — a role left vacant when Ani Kilambi departed for the Washington Nationals’ GM job in December 2025. Others will take on some responsibilities for their new jobs, but remain in their current roles for now. Robles will take over as director of minor-league operations when long-time director Lee McDaniel retires in January, while Soto will remain in his job until the minor-league year ends or a replacement is hired.

Soto’s promotion also frees up Ned Rice, the Phillies’ vice president of baseball operations and assistant GM, to take a greater role on the business operations side. Soto and director of baseball operations Corinne Landrey will take over some of Rice’s responsibilities, though Rice will still oversee contract negotiations.

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Emiliano Martinez’s Aston Villa exit: The end of a long goodbye that became an annual saga

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Over the past two years, Emiliano Martinez has been in an odd hold-up — seemingly agitating for a move and then later making public declarations that he had done nothing of the sort.

When Aston Villa held their open-top bus parade in Birmingham following their Europa League triumph, the 33-year-old grabbed the microphone, asserting that everyone who said he was going to Manchester United “was wrong”.

In reality, few people said he definitely was going there, aside from himself, which is why he spent last summer’s transfer deadline day at Villa’s training ground, Bodymoor Heath, waiting for a call about a move to Old Trafford that never came.

Even when it became evident that United were instead pursuing Senne Lammens, Martinez had not lost hope. Towards the end of the previous season, Martinez had been telling team-mates and staff around Bodymoor that he was moving to a top European club. It was why tears rolled down his face as he took photos with his family on the pitch following the final home match against Tottenham Hotspur.

In the end, no formal approach was made by Atletico Madrid or United until Martinez returned to Birmingham for pre-season, when Villa received a phone call enquiring about a loan proposal. 

Villa were open to Martinez’s departure, provided they had a suitable replacement. Like they would do the next year, they scoured the market for contingency options and were impressed by Joan Garcia, Lucas Chevalier, Mark Flekken, Diogo Costa and Lammens. 

Yet United’s offer was given short shrift. Villa would have demanded more than £30million ($40m), which United would have been reluctant to pay.

Martinez’s future had become an issue (Dan Istitene/Getty Images)

Martinez eventually left Bodymoor, accepting his fate, and went straight on international duty with Argentina. In this two-week window, to Villa and Martinez’s credit, they rebuilt bridges, overcoming the fact that Martinez was pushing so hard to leave that he did not play the previous match against Crystal Palace. When asked about Martinez’s future before that game, Villa manager Unai Emery repeatedly answered with the name of the Dutch goalkeeper they had signed that summer from AZ: “Marco Bizot, Marco Bizot, Marco Bizot.”

All parties parked further discussions over his long-term future. As is Emery’s way, there was no formal disciplinary action but Martinez was stripped of the vice-captaincy.

Even now, Emery believes Martinez is the best goalkeeper in the world. This was crystallised by the jubilant scenes in Istanbul. Martinez, at the front, hoisted Emery onto his shoulders, celebrating in front of Villa supporters.

Emery, having played it cutely for over a year, finally admitted — as Martinez trained on his own — that the goalkeeper wanted to leave a year earlier.

On Thursday, Villa agreed a deal with Chelsea for Martinez to join the west London club.


Sources close to the situation, who, like all others in this article, spoke anonymously to protect relationships, believed that while Martinez enjoyed a strong season, there was concern about late withdrawals before matches. On four occasions, Martinez pulled out of games during warm-ups, citing muscle issues.

Martinez did make silly errors last season, oddly developing a penchant for weak parries falling directly to an attacker and becoming less confident in dealing with aerial balls. But he remained pivotal in Villa’s most successful campaign in generations. There was the long pass to Jadon Sancho to seal Villa’s passage into the Europa League quarter-finals against Lille and the strong, claw-like save to limit Nottingham Forest in the semi-final first leg.

While his ego and bravado had to be managed, it is no coincidence that Martinez has played his best football under Emery and Argentina manager Lionel Scaloni, who both know what makes him tick.

Villa felt that although they had missed the boat to sell the Argentina international at his market peak, his value could not just be judged on transfer fee, with his presence in the squad outweighing that. Martinez had broken his right finger in the warm-up before the final against Freiburg, but, unlike other instances, he knew he had to play through the pain barrier. Sources close to the player were insistent he did not require surgery over the summer, and went on to feature in all of Argentina’s World Cup fixtures.

In many ways, the Europa League final was the crescendo of the first Emery era.

As had been the case a year ago, Martinez was available at the right price, even if there was less anxiety about him leaving, thanks to Bizot’s positive impact as the No 2. A mass overhaul of the goalkeeping department would not be needed. Bizot’s consistent performances as back-up meant Villa were more comfortable in going for a younger profile of goalkeeper who had scope to develop.

Martinez was clearly emotional on the final day of the 2024-25 season (Neville Williams/Aston Villa FC via Getty Images)

Martinez still did not appear enthused at the prospect of moving to a club in Saudi Arabia, so the key question was whether any other tentative interest from European clubs would harden. This came in the form of Juventus, leading to a delicate situation.

With Martinez away with Argentina for the World Cup, multiple sources grew in confidence that he would stay. Juventus were only prepared to offer symbolic, incremental bids — two sources close to the situation say they first asked for no fee — before going up to figures in the low millions.

This was far removed from what Villa wanted and was not well received. With Martinez’s high salary, Juventus hoped that just taking the salary on would be enough, but Villa asked for a higher fee. Personal terms between the Serie A club and the player were never going to be an issue.

Even at the end of June, there was an internal feeling that Martinez would stay. In the background, contingency plans were being made. Manchester City’s James Trafford was among the leading candidates — he has since signed for Leeds United — alongside Lens’ Robin Risser, but Zion Suzuki from Parma was preferred.

In July, Villa informed the intermediaries of prospective goalkeeper targets that it was unlikely they would move for their player.


A second saga in as many summers carried parallels — Martinez wanting to leave, but no suitors paying what Villa wanted.

“He’s a goalkeeper who wants to change teams, and we’re looking for competitiveness,” Juventus head coach Luciano Spalletti explained to Italian newspaper Gazzetta dello Sport.

Negotiations with Juventus appeared to have broken down, with executives from both clubs confident enough to discuss publicly. Villa’s director of football operations Damian Vidagany told 365scores that Martinez would stay.

“The goalkeeper’s future is settled: he is staying with us, and we have no intention of letting him go,” said Vidagany. “The team needs his efforts and extensive experience, and he is a very important element in our project for next season.”

Fans passing a mural of Martinez on their way to Villa Park (Adrian Dennis/AFP/Getty Images)

Once it appeared any possibility of a transfer had diminished, the goalkeeper’s representatives moved quickly to express their happiness to stay.

Martinez’s head representative, Gustavo Goni, spoke publicly, insisting his client was happy at Villa, had not asked to leave, was excited to be back playing in the Champions League and lavished praise on Villa’s co-owner, Nassef Sawiris. 

Increasingly, though, the question was whether it was now or later. There was an impression from some dressing room observers that Villa could and should be done with the perennial summer saga.

Villa had tracked Suzuki in successive summers. They had been in contact with Parma throughout this summer. The Japan international was deemed a well-rounded, high-potential goalkeeper, who could take to the Premier League quickly. If they had not moved for their priority target, they would have missed the window of opportunity and be left trying to replace Martinez next season, with options who, in Villa’s view, were not as good as Suzuki. Villa were emboldened by their sense that the 23-year-old favoured a move to them all along, despite a move to Paris Saint-Germain being advanced.

His availability, as talks between PSG and Suzuki stalled, meant dealing with the goalkeeper position now.


On Saturday, with Martinez due back to pre-season the following Tuesday, all fronts accelerated. Villa renewed interest in Suzuki and were prepared to pay Parma’s asking price of €30m plus a possible €5m in add-ons. By Sunday the clubs had reached an agreement, with Suzuki signing a five-year contract.

(Paul ELLIS / AFP via Getty Images)

This brought Juventus back to the table for Martinez, who made an offer of €7m plus €3m in add-ons. While this was below Villa’s asking price, both parties were moving closer to a deal. Suzuki travelled to Birmingham on Sunday afternoon ahead of undergoing a medical the following morning.

Shortly after the Japan international landed, in true Martinez fashion, there was another twist. Juventus pulled out off their move for Martinez, despite agreeing personal terms, pivoting to Tottenham Hotspur’s Guglielmo Vicario. Sources from both clubs say the key reason was Martinez’s higher overall package, owing to his salary and the fee Villa expected.

On Sunday evening, August 16, The Athletic revealed the deal with Juventus was off, with Martinez due to report to training, which he did, for his first day of pre-season two days later.

Villa, in the meantime, were insistent that Suzuki’s agreement remained unaffected and that he would be Emery’s No 1. They would then work to help Martinez secure a move elsewhere.

Both a result of returning late and because his future lay elsewhere, Martinez trained away from the squad. This continued for a week, while his representatives offered him to clubs. One of which was Chelsea, who made clear they were willing to explore the possibility.

On Thursday evening, an agreement was reached over a deal worth £7.5million. Martinez will sign a two-year contract plus an option of a further year, leaving Villa, finally, for good.

Martinez departs as their greatest goalkeeper in a generation, probably in the Premier League era. Six years, 256 appearances and immense personal and team success, Martinez will be remembered fondly. After all, it is the eccentricities and character traits that have made him the unique, brilliant goalkeeper he is.

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Canucks sign Chris Driedger to PTO: What it means for Thatcher Demko

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The Vancouver Canucks are bolstering their options in goal for training camp.

Vancouver has signed veteran goaltender Chris Driedger to a professional tryout agreement (PTO), the club announced on Thursday.

Driedger, a journeyman who has appeared in 67 NHL games with the Seattle Kraken, Florida Panthers and Ottawa Senators, spent the 2025-26 campaign in the KHL, where he posted a sub-.900 save percentage in 23 starts for Chelyabinsk Traktor.

Driedger, 32, has the NHL experience to be a useful insurance policy for the Canucks at training camp, in addition to providing the club with an additional body in net with Thatcher Demko’s status still uncertain.

Vancouver may be best served by carrying three goaltenders this season, given Demko’s durability and rehabilitation concerns, and because projected third-string netminder Nikita Tolopilo requires waivers.

Bringing Driedger in on a PTO gives Vancouver some insurance in case Demko’s absence extends through training camp and the preseason, but it also permits the Canucks to place Tolopilo on waivers at their first possible opportunity.

Placing a goaltender on waivers early on during camp is a strategy utilized by teams to expose a netminder to the wire when they’re least likely to be claimed. Even if Tolopilo were to be claimed, of course, Vancouver will at least benefit from having precise certainty in the blue paint, with opportunities to replace (or upgrade on) Tolopilo given that the Canucks will have top waiver priority throughout camp.

The presence of an additional netminder with NHL experience like Driedger at training camp, then, gives Vancouver full flexibility to explore its options.

On the amateur scouting side, the Canucks have also confirmed the hiring of Kitimat, B.C., native Sean Finn.

Finn, 46, has spent much of the past decade working in a player development capacity for various KHL teams, including Yaroslavl Lokomotiv and most recently with Kunlun Red Star.

First-year Canucks general manager Ryan Johnson has gone about slowly overhauling Vancouver’s front office group this summer, which has included some significant changes on both the amateur and professional scouting sides. Hiring Finn seems especially notable given the strength of the Russian talent pool in the 2027 NHL Draft class.

Headlined by power winger Nazar Privalov, this 2009 birth year class of Russian-born prospects is widely viewed as loaded by NHL amateur scouts. In Corey Pronman’s initial 2027 NHL Mock Draft, for example, he projected five prospects currently playing in the MHL (effectively, the KHL’s version of the AHL) to be tracking toward being serious considerations in the first round.

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