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Canela Media Launches AI-Driven Vertical Video App Zully, Aiming For Bilingual Microdrama Fans

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Hispanic upstart Canela Media has launched Zully, a new app for microdramas in both Spanish and English.

While Canela is smaller than legacy players TelevisaUnivision and Telemundo, it has a different business model. Without linear TV networks or expensive line items like sports rights, it is digitally focused, claiming a monthly audience of 60 million active users across AVOD, FAST, social media and YouTube. Isabel Rafferty-Zavala founded the company in 2019 and runs it as CEO.

The company announced Zully at its upfronts presentation to advertisers in New York. The luncheon event was held Monday afternoon at a restaurant across the street from Radio City Music Hall, which hosted NBCUniversal’s presentation earlier in the day.

Like its Hispanic-media competitors, and a growing number of others investing in the $11 billion market for micro-series, Canela sees a lot of upside in the space. Serialized vertical video series with episodes lasting just a few minutes apiece first established itself in Asia but has drawn significant investment Stateside in recent years. Some skeptics continue to wonder about its long-term sustainability, but a number of scaled players like Fox have dipped a toe into the market. NBCU announced a Bravo vertical video initiative coming to Peacock at its upfront Monday.

Canela’s approach differs from many others by virtue of being heavily reliant on artificial intelligence. A clip from one series, Pride of the Rancho, was shown at the upfront. A cross between a Jane Austen romance and Yellowstone, its live-action scenes were entirely AI-generated. While that can be tricky territory for guild signatories trying to reassure talent that they aren’t being supplanted by cheaper, non-human production methods, an emerging content outlet like Canela has fewer traditional restraints.

The company’s main hub of production is in Mexico, and the microdrama operation is aiming to generate as many as 30 series per month. Unlike others mixing scripted and unscripted, third-party and original, Canela is launching as a 100% scripted, fully owned-and-operated platform. The company says its progress to date in reaching younger, “culturally fluent” audiences will come into play with achieving scale with Zully. Like other Canela programming, Zully series will be free and ad-supported, though a subscription tier is a possibility down the line.

The app is “a natural extension of everything we’ve built at Canela Media over the past seven years,” Rafferty-Zavala said. “We’ve spent years deeply understanding how audiences express culture, move across platforms, and connect with stories, insights rooted in our leadership in the U.S. Hispanic market, where younger, diverse viewers are shaping what drama looks like for everyone.”

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Jane Schoenbrun On Tackling “Toxic Soup” Of Slasher Genre In ‘Camp Miasma’

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With their latest directorial outing, Jane Schoenbrun used subtle pieces of nostalgia to deconstruct the slasher genre.

The Teenage Sex and Death at Camp Miasma writer/director explained to Deadline that they wanted to create “a mindset where you can really enjoy something scary,” noting the frequent symbolism of candy and junk food as providing an atmosphere “that’s actually safe” while diving into a horror movie or exploring sexuality after trauma.

“There is this idea that if it gets too real, you can turn it off, that you’re exploring something dangerous, doing it in a way that’s actually safe,” said Schoenbrun, who is non-binary. “Which in my experience of coming into my sexual identity post-transition, kind of required some gummy candy on hand. What I mean by that is, even if we’re going to be exploring scary and vulnerable and potentially embarrassing, triggering parts of ourselves, we trust each other well enough to know that at any moment, we can be like, ‘Let’s stop, we gotta just eat some fucking gummies.’”

In Schoenbrun’s latest film, Hannah Einbinder stars as queer director Kris, who is tapped to helm a new installment of the long-running Camp Miasma horror franchise. While courting Billy Presley (Gillian Anderson), the actress who played the “final girl” in the original film, to reprise her role, the pair spirals into a psychosexual frenzy as the slasher’s killer, Little Death (Jack Haven), comes to life.

Acknowledging the problematic trans representation of horror films like Psycho (1960), Sleepaway Camp (1983), The Silence of the Lambs (1991) and Texas Chainsaw Massacre: The Next Generation (1995), Schoenbrun admitted the genre has been “catnip to me since I was 10 years old,” and they jumped at the chance to direct their own.

Jane Schoenbrun at the
Jane Schoenbrun attends the ‘Teenage Sex and Death at Camp Miasma’ premiere on Aug. 5, 2026 in New York City.

“So many slashers do have this sense of humor, and even if they’re not overtly meta like the Scream movies are, they’re so aware of their own tropes and the sort of rituals … And I just loved that from a young age and loved all of the little rituals within it, and so, getting to make my own is just like play and joy,” they explained.

“But it also felt like the perfect way to talk about sex and to talk about my experience as a trans person post-transition, learning how to come into a sexual identity that I could feel comfortable within, because so many of these movies are obviously deeply engaged in gender and sexual roles, and these movies have so much to say for better or for worse about deviants,” said Schoenbrun. “It is there in the DNA of the slasher genre that these movies are talking about fear and desire, gender and sexuality, normativity and deviance. And that’s all swimming in the toxic soup of the genre, so I wanted to remake it in my own language.”

Read on about Jane Schoenbrun’s love letter to the slasher genre with Teenage Sex and Death at Camp Miasma, now playing in theaters.

DEADLINE: It was really fun to see the slasher genre through your eyes. Tell me about finding inspiration in that genre and “final girls.” 

JANE SCHOENBRUN: I mean, it was the easiest thing in the world because it’s just one of those genres that has been catnip to me since I was 10 years old. I just raided the horror section of the video store as a kid from an age when I really shouldn’t have been doing that, like in 5th grade, I watched in the span of about one week, every Nightmare on Elm Street movie. I think that I was always drawn to movies and really anything entertainment where it felt forbidden in some way, like the thing on the tape, how is that even allowed? And that’s the thing that I love about a lot of my favorite slashers. Don’t get me wrong, I love like brutal ones, like I love Texas Chainsaw, that’s a nasty movie at its core, and that’s what’s so special about it. But so many slashers do have this sense of humor, and even if they’re not overtly meta like the Scream movies are, they’re so aware of their own tropes and the sort of rituals of, OK, what’s the most outrageous way that like these like dumb kids can get killed? But watching it, it’s not about fear a lot of the time, it’s about joy and celebration. And I just loved that from a young age and loved all of the little rituals within it, and so, getting to make my own is just like play and joy. But it also felt like the perfect way to talk about sex and to talk about my experience as a trans person post-transition, learning how to come into a sexual identity that I could feel comfortable within, because so many of these movies are obviously deeply engaged in gender and sexual roles, and these movies have so much to say for better or for worse about deviants, whether that be Norman Bates or Buffalo Bill or Sleepway Camp or Jason, Michael Myers, Leatherface in drag. It is there in the DNA of the slasher genre that these movies are talking about fear and desire, gender and sexuality, normativity and deviance. And that’s all swimming in the toxic soup of the genre, so I wanted to remake it in my own language. 

‘Teenage Sex and Death at Camp Miasma’ (2026)

DEADLINE: I’m curious about the symbolism of all the processed junk food and the chandelier of wrappers.

SCHOENBRUN: The junk food in the movie, I forget when it found its way in there. It’s like so much of the movie is about, like I said, ritual, about being in a mindset where you can really enjoy something scary, whether that be Kris [Hannah Einbinder] in bed, with, you know, with Raisinets and the popcorn, watching a schlocky horror movie, or the two characters learning how to be present and enjoy sex after a lot of trauma. There is this idea that if it gets too real, you can turn it off, that you’re exploring something dangerous, doing it in a way that’s actually safe. Which in my experience of coming into my sexual identity post-transition, kind of required some gummy candy on hand. What I mean by that is, even if we’re going to be exploring scary and vulnerable and potentially embarrassing, triggering parts of ourselves, we trust each other well enough to know that at any moment, we can be like, “Let’s stop, we gotta just eat some fucking gummies.”

DEADLINE: And one thing I really love—I just feel like it’s a theme in your work—is how it depicts the way media and entertainment influence us. Why does that inspire you? 

SCHOENBRUN: I think it comes from a fascination and sensitivity to the complex relationship between what we think of as fiction and what we think of as reality, which we tend to, as a society, think of as pointing in one direction. Like, reality dictates fiction, not vice-versa, but when you actually look at the way the world works, it’s like one echoes off the other. And I think a complicated, sometimes terrifying and sometimes beautiful way, where the fiction, the cultural norms, the things we grow up looking at on our screens, the roles that we’re told people play, they kind of inspire us to create reality. There’s something liberating when you start thinking in that way. I think it’s a way of thinking that we as a culture, could do a lot more of. To think about the idea of fiction inspiring reality just as much as reality is inspiring fiction, is a potential path to liberating us from this hellscape that they’re telling us is the only way the world can be. 

Gillian Anderson in ‘Teenage Sex and Death at Camp Miasma’ (2026)

DEADLINE: And I know you have the Secretary reading. Tell me what it’s been like prepping for that and why you all chose that movie. 

SCHOENBRUN: I mean, that was such a huge influence on on Miasma. There just aren’t that many fun and funny movies about deviant sex. And just the way that movie is like feather light while talking about really raw and taboo things, it is just really inspiring to me. And the dynamic between those two main characters is definitely one that had a lot of influence on on Kris and Billy’s [Gillian Anderson] relationship in Miasma. And it’s already to me a very queer movie in its way, but having Gillian reading the James Spader part and Hannah reading the Maggie Gyllenhaal part, I think it’s just gonna be like a very unique joy. Honestly, we’ve been prepping a little bit, but I think it’s just gonna be about getting up there and feeling the chemistry of it all, and just letting these folks who we have all gotten to know each other really, really well, but we haven’t actually done anything wacky and creative like that in a while, like as a reunion, it’s gonna be a real blast, I think.

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Jane Schoenbrun On Tackling “Toxic Soup” Of Slasher Genre In ‘Camp Miasma’

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With their latest directorial outing, Jane Schoenbrun used subtle pieces of nostalgia to deconstruct the slasher genre.

The Teenage Sex and Death at Camp Miasma writer/director explained to Deadline that they wanted to create “a mindset where you can really enjoy something scary,” noting the frequent symbolism of candy and junk food as providing an atmosphere “that’s actually safe” while diving into a horror movie or exploring sexuality after trauma.

“There is this idea that if it gets too real, you can turn it off, that you’re exploring something dangerous, doing it in a way that’s actually safe,” said Schoenbrun, who is non-binary. “Which in my experience of coming into my sexual identity post-transition, kind of required some gummy candy on hand. What I mean by that is, even if we’re going to be exploring scary and vulnerable and potentially embarrassing, triggering parts of ourselves, we trust each other well enough to know that at any moment, we can be like, ‘Let’s stop, we gotta just eat some fucking gummies.’”

In Schoenbrun’s latest film, Hannah Einbinder stars as queer director Kris, who is tapped to helm a new installment of the long-running Camp Miasma horror franchise. While courting Billy Presley (Gillian Anderson), the actress who played the “final girl” in the original film, to reprise her role, the pair spirals into a psychosexual frenzy as the slasher’s killer, Little Death (Jack Haven), comes to life.

Acknowledging the problematic trans representation of horror films like Psycho (1960), Sleepaway Camp (1983), The Silence of the Lambs (1991) and Texas Chainsaw Massacre: The Next Generation (1995), Schoenbrun admitted the genre has been “catnip to me since I was 10 years old,” and they jumped at the chance to direct their own.

Jane Schoenbrun at the
Jane Schoenbrun attends the ‘Teenage Sex and Death at Camp Miasma’ premiere on Aug. 5, 2026 in New York City.

“So many slashers do have this sense of humor, and even if they’re not overtly meta like the Scream movies are, they’re so aware of their own tropes and the sort of rituals … And I just loved that from a young age and loved all of the little rituals within it, and so, getting to make my own is just like play and joy,” they explained.

“But it also felt like the perfect way to talk about sex and to talk about my experience as a trans person post-transition, learning how to come into a sexual identity that I could feel comfortable within, because so many of these movies are obviously deeply engaged in gender and sexual roles, and these movies have so much to say for better or for worse about deviants,” said Schoenbrun. “It is there in the DNA of the slasher genre that these movies are talking about fear and desire, gender and sexuality, normativity and deviance. And that’s all swimming in the toxic soup of the genre, so I wanted to remake it in my own language.”

Read on about Jane Schoenbrun’s love letter to the slasher genre with Teenage Sex and Death at Camp Miasma, now playing in theaters.

DEADLINE: It was really fun to see the slasher genre through your eyes. Tell me about finding inspiration in that genre and “final girls.” 

JANE SCHOENBRUN: I mean, it was the easiest thing in the world because it’s just one of those genres that has been catnip to me since I was 10 years old. I just raided the horror section of the video store as a kid from an age when I really shouldn’t have been doing that, like in 5th grade, I watched in the span of about one week, every Nightmare on Elm Street movie. I think that I was always drawn to movies and really anything entertainment where it felt forbidden in some way, like the thing on the tape, how is that even allowed? And that’s the thing that I love about a lot of my favorite slashers. Don’t get me wrong, I love like brutal ones, like I love Texas Chainsaw, that’s a nasty movie at its core, and that’s what’s so special about it. But so many slashers do have this sense of humor, and even if they’re not overtly meta like the Scream movies are, they’re so aware of their own tropes and the sort of rituals of, OK, what’s the most outrageous way that like these like dumb kids can get killed? But watching it, it’s not about fear a lot of the time, it’s about joy and celebration. And I just loved that from a young age and loved all of the little rituals within it, and so, getting to make my own is just like play and joy. But it also felt like the perfect way to talk about sex and to talk about my experience as a trans person post-transition, learning how to come into a sexual identity that I could feel comfortable within, because so many of these movies are obviously deeply engaged in gender and sexual roles, and these movies have so much to say for better or for worse about deviants, whether that be Norman Bates or Buffalo Bill or Sleepway Camp or Jason, Michael Myers, Leatherface in drag. It is there in the DNA of the slasher genre that these movies are talking about fear and desire, gender and sexuality, normativity and deviance. And that’s all swimming in the toxic soup of the genre, so I wanted to remake it in my own language. 

‘Teenage Sex and Death at Camp Miasma’ (2026)

DEADLINE: I’m curious about the symbolism of all the processed junk food and the chandelier of wrappers.

SCHOENBRUN: The junk food in the movie, I forget when it found its way in there. It’s like so much of the movie is about, like I said, ritual, about being in a mindset where you can really enjoy something scary, whether that be Kris [Hannah Einbinder] in bed, with, you know, with Raisinets and the popcorn, watching a schlocky horror movie, or the two characters learning how to be present and enjoy sex after a lot of trauma. There is this idea that if it gets too real, you can turn it off, that you’re exploring something dangerous, doing it in a way that’s actually safe. Which in my experience of coming into my sexual identity post-transition, kind of required some gummy candy on hand. What I mean by that is, even if we’re going to be exploring scary and vulnerable and potentially embarrassing, triggering parts of ourselves, we trust each other well enough to know that at any moment, we can be like, “Let’s stop, we gotta just eat some fucking gummies.”

DEADLINE: And one thing I really love—I just feel like it’s a theme in your work—is how it depicts the way media and entertainment influence us. Why does that inspire you? 

SCHOENBRUN: I think it comes from a fascination and sensitivity to the complex relationship between what we think of as fiction and what we think of as reality, which we tend to, as a society, think of as pointing in one direction. Like, reality dictates fiction, not vice-versa, but when you actually look at the way the world works, it’s like one echoes off the other. And I think a complicated, sometimes terrifying and sometimes beautiful way, where the fiction, the cultural norms, the things we grow up looking at on our screens, the roles that we’re told people play, they kind of inspire us to create reality. There’s something liberating when you start thinking in that way. I think it’s a way of thinking that we as a culture, could do a lot more of. To think about the idea of fiction inspiring reality just as much as reality is inspiring fiction, is a potential path to liberating us from this hellscape that they’re telling us is the only way the world can be. 

Gillian Anderson in ‘Teenage Sex and Death at Camp Miasma’ (2026)

DEADLINE: And I know you have the Secretary reading. Tell me what it’s been like prepping for that and why you all chose that movie. 

SCHOENBRUN: I mean, that was such a huge influence on on Miasma. There just aren’t that many fun and funny movies about deviant sex. And just the way that movie is like feather light while talking about really raw and taboo things, it is just really inspiring to me. And the dynamic between those two main characters is definitely one that had a lot of influence on on Kris and Billy’s [Gillian Anderson] relationship in Miasma. And it’s already to me a very queer movie in its way, but having Gillian reading the James Spader part and Hannah reading the Maggie Gyllenhaal part, I think it’s just gonna be like a very unique joy. Honestly, we’ve been prepping a little bit, but I think it’s just gonna be about getting up there and feeling the chemistry of it all, and just letting these folks who we have all gotten to know each other really, really well, but we haven’t actually done anything wacky and creative like that in a while, like as a reunion, it’s gonna be a real blast, I think.

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One Night Only Writer, Producer Talk Movie’s No Premarital Sex Rules

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Ever since the official trailer dropped for the Callum TurnerMonica Barbaro rom-com One Night Only, quickly racking up millions of views on its way to its nearly 40 million total, internet commentators have had a lot of questions about the film’s central premise in which premarital sex is illegal apart from one 12-hour period a year.

How is this law enforced? Are people breaking the law? How did this legislation pass? What counts as “sex” under this new mandate? Are marriage (and divorce) rates skyrocketing? What about affairs?

Rest assured: Some of those questions are answered in the movie, and explanations are starting to trickle out online for those unconcerned about spoilers. Beyond that, One Night Only writer, Travis Braun, who saw his screenplay top the 2024 Black List, has answers, but they’re not all in the Will Gluck-directed Universal movie now in theaters.

“I set out to write a movie about the circus that is modern dating, and I thought how fun if we could set that all in one night, and I have answers to those questions, and some of them are in the movie,” Braun told The Hollywood Reporter at the One Night Only premiere earlier this week in New York.

Braun said he definitely thought about the specific rules of the film’s alternate reality, framed as three years on from the no-sex act being passed, but didn’t want to get too deep into the politics of the world of the movie.

“There’s a big mythology that I’ve built out and then as you develop a movie you start to pare down and you go: What does an audience really care about, and what are they showing up to see? For me the answer is always a love story, romance,” he told THR. “I hope they can come in and we’ll show them how this world functions, and then they can just enjoy the movie and have fun. The whole focus of this was love story and romance first, and the world-building obviously has to make sense and has to be there, but ultimately we weren’t interested in getting into the politics of it. We wanted to tell a story about these two incredible people trying to find love on this crazy night.”

Producer Jacqueline Monetta, who brought Braun’s script to Gluck, said they didn’t want moviegoers to have all of the answers.

“I had a million questions. I was like, ‘What does this mean? What does this world look like? How do people communicate? What’s different?’ And that’s I think what’s so smart about it,” she said of One Night Only‘s “big idea, high-concept” premise. “We don’t answer every question in the movie, purposefully, because we want those questions to be had on the car ride home. We want people to keep talking about it and really think about what would this mean for our world, what does it mean for our world now. But I think Will and I were really specific on what questions we wanted to answer.”

In a recent Reddit AMA, Gluck also detailed how he and his team approached the world building of the movie while not wanting it to be all about the mandate and offered prospective moviegoers hints for where to find the answers to their questions.

“We spent a lot of time talking about the rules of the world, and if you’ve seen the movie, or when you see the movie, you’ll see that the rules of the world and the world building are all in the background,” he said. “It’s on TVs, signage, in thrown-away lines, because we didn’t want to give the world short shrift, but we didn’t want the movie to be about that. It’s another way I want people to see this. If they see it more than once, they’ll pick up so many more rules of the world in the background. A lot of the questions that I’ve been getting after people have seen the movie are actually answered in the movie, which is by design because I want people maybe not to know them. So, yes, it was a tricky tightrope to have them there, but not for the movie to be about it.”

Turner meanwhile echoes Braun’s advice for curious prospective moviegoers: “Go see the film!”

“You’ll realize pretty quickly what the realm is that you’re working within and it’s a comedy,” Turner says of what inquisitive filmgoers will find. “There are no great political undertones, I don’t think. This is just a place where you can escape for an hour and a half, two hours and enjoy and laugh your head off.”

One Night Only is now in theaters.

Callum Turner and Monica Barbaro at the One Night Only premiere on Monday.

Roy Rochlin/Getty Images for Universal Pictures

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