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The Riskiest Job in British Film: Mia Bays on the BFI Filmmaking Fund

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Mia Bays is winding down her tenure in charge of one of the biggest backers of British independent film, the British Film Institute’s Filmmaking Fund.

She’s done and seen it all over the past five years, having become the first person ever to hold the position for a fixed term — a change implemented in recognition of just how influential the job is — and joining at a time when the industry, post-pandemic, had been transformed for good.

Bays, who will leave her post in October of this year, has experience in producing, exhibition, distribution and international sales strategy. She considers herself a cultural and gender equity activist, and with the BFI Filmmaking Fund, consolidated all of that expertise into overseeing a budget of around 20 million pounds ($27 million) a year. She’s put relatively unknown filmmakers up for Oscar consideration, made BAFTA winners out of others, and done it all with what she says is a knack for kicking the industry’s risk aversion to the curb.

“I think [risk] is absolutely a fundamental part of what the public funds are there for,” Bays tells The Hollywood Reporter ahead of her last Cannes Film Festival as the BFI Filmmaking Fund boss. She cites some of her recent, edgy successes — Rich Peppiatt’s raucous “print the legend” biopic Kneecap, Harry Lighton’s biker BDSM dramedy Pillion and Akinola Davies Jr.’s tender, Lagos-set My Father’s Shadow, selected as the U.K.’s 2026 Oscars entry — as evidence of the payoff of that audaciousness.

Bays has also invigorated the country’s largest open-access fund by reshaping the team, improving how the fund is performing against the BFI’s inclusion targets and even setting up brand new pots of money for more experienced directors (the Impact Fund), as well as higher-budget, live-action shortform projects (Future Takes). Financing just 12 feature films a year, she’s homed in on talent pursuing cultural and social reverberations.

With recruitment for her replacement officially underway, Bays sat down with THR to talk about the obstacles plaguing the British film industry — and what we should be optimistic about. She discusses some of the buzzy BFI movies hitting the Croisette this year, such as Clio Barnard’s I See Buildings Fall Like Lightning; why co-productions might just be British film’s savior; and the key piece of advice she has for her successor.

Reflecting on the past five years, what feelings come up for you?

Well, I subscribe to creative renewal, so I think it’s healthy. I think five years is a good amount of time to effect enough change — to do so quite fast — and then to leave a steady ship, I hope. Reflecting on the films and the features we’ve supported, we won a BAFTA for best [British] debut two years running, Kneecap in 2025 and My Father’s Shadow this year, both incredibly unusual, I would say, and fresh voices and narratives. We also won the best [British] Independent Film Award [BIFA] two years running [with] Kneecap and Pillion. Awards are only one arbiter of impact, obviously. But our films have been selected as the U.K. entry for best international feature at the Oscars — Santosh in 2025 and My Father’s Shadow in 2026. And then … Two Black Boys in Paradise, which is supported through our short animation fund, won the BAFTA for best short animation this year. And Magid / Zafar, which is through Future Takes — our higher-budget short scheme — won the BIFA for best short and was also nominated for a BAFTA.

‘Pillion’

A24

What comes into the decision-making process for you — what must a project have to get funding?

Our fund priorities are a really important steer. So it’s really vital to us that whoever is applying understands what our priorities and what we are looking for, and what steers our decisions as they’re applying. That’s been a very big part of the work — to make sure that the fund is transparent. There are six fund priorities, [and] that’s a very important tool. There are other frameworks around having a balanced slate, prioritizing U.K.-wide, so not everything being made is from London and the South East — that we really are entirely representative of the U.K. — that we back creative risk, that the films can have some impact, both at home and away. [We] consider audiences and perhaps who has been underserved.

What do you think is the biggest hurdle facing the British film industry right now?

It’s the challenges of distribution. Whenever we have the contraction that we’re seeing now among distributors becoming risk-averse and less money being risked on releases and P&A [prints and advertising] and the struggle to sell internationally, that then creates an environment that makes it very hard to make the risky films, which tends to be the kind of films that we support. It makes our funds more important than ever. But as I said, we only make 12 features a year, so that’s not enabling much, really, in the grand scheme of things. It’s doing a substantial amount, but it’s not enough. I mean, thank God that our sister fund, the U.K. Global Screen Fund, also exists. They’re there to support minority co-productions, and the terrific news is that they’ve got more money now. Over the course of the next few months, they’re announcing new interventions and new funds. That’s incredibly important, because we need to be co-producing more. It’s incredibly hard to finance a film entirely out of the U.K. at the moment. Yeah, those are the challenges.

And once the industry contracts and other investors become risk-averse, what that does is shut out the underrepresented voices. That’s the fear — the rollback on the progress that has been made over the past few years in diversifying [film], which has created some incredible and exciting work. But thank God that we can keep existing.

Are co-productions the way forward for British film right now?

Yeah, 100 percent. Even with the nations and regions within our smaller conurbation between the U.K. and Ireland, [it] can be very substantial — accessing the two tax credits and then public funds. We fund with Ffilm Cymru [Wales] and Screen Scotland and Northern Ireland Screen. And those are incredibly meaningful partnerships. Kneecap is a really good example, which is a co-production between the U.K. and Ireland and two broadcasters and three significant lottery funds. I don’t think that film would have been made without that. But I hope it’s opened the door to privileging more Irish-language work and showing that actually, that kind of work is exciting. It’s an incredibly important part of [Irish] heritage as well, the Celtic language.

Do you consider it your job to be risky? Do you think films should be risky in the current climate?

Yeah, that’s absolutely a fundamental part of what the public funds are there for. And risk can show up in various ways. It doesn’t always mean in the content and around edgy narratives that push at the boundaries. Obviously, Kneecap is a great example of that. Pillion is another version of that. Palestine 36 is another version, because that was an untold story — the colonial impact of the U.K. in Palestine and [how] we’re seeing the effects of that still to this day. Those films just wouldn’t be made without us. That enriches not just the film culture, but the wider culture in the U.K. — how we see ourselves, how we represent ourselves. It’s fundamental that we’re doing that. If we were just steering everything through our own personal taste … I think in the bygone eras, a lot of these roles were often [navigated] with a tastemaker principle. We’ve moved away from that to have a wider scope around what role we play, and what we don’t see getting made is absolutely what we should be there for.

What do you feel optimistic about?

I’m always buoyed by the work. And I just feel like British filmmaking at the moment is really, really consistently world-class and evidencing that. When we just look at our own slate and how much impact those films are having internationally, and we know that through how well they’re selling and how significant the box office is at home and away — within a relatively contained realm. We’re still seeing some worldwide deals. I’ve loved the resurgence of comedy that we’re seeing in the U.K. That’s long overdue. Seven out of 10 of the qualifying indies at the U.K. box office last year were comedies or comedy-drama. I’m really excited about that. We’ve got a bit of a resurgence [with] films like The Ballad of Wallis Island and Marching Powder, Pillion, a very, very strong range of work. But again, we’ve got a really important comedy tradition, which I felt had slightly disappeared. Our own The Incomer made a really big mark in Sundance this year, very proudly and very culturally Scottish, and the human really translated. It was a joy to be in a room full of 400 people in Sundance guffawing away.

Talk to me about what’s coming up in Cannes — I See Buildings Fall Like Lightning is just brilliant.

I’m so delighted to hear that. I loved working on that film — it’s a novelist collaborating with a screenwriter, collaborating with Clio Barnard, the director and Tracy [O’Riordan], the producer. They were a really strong team. They gathered such an incredible crew. All of the cast are just absolute knockouts, not just in that piece, but they’re all real rising stars. The kind of alchemy of what they create together … they were so collaborative. So I’m really excited about that film, because I do feel that it really speaks to the challenges of a generation, particularly 30-somethings. It really opens up a very important conversation that perhaps isn’t just British either, and it does it with such heart and such tenderness and with such care.

What advice would you offer to your successor?

I really like the principle of beginner’s mind — coming in and not thinking you know everything. You may have an idea, but context changes once you have more information. Just being able to listen is such an incredible part of what good leadership looks like, and then being able to act upon it and striking the balance between bringing your own ideas, but also the listening. You’re really, really taking on what the industry are telling you they need now. Some of that you have to filter out. Some of it won’t be possible. But there will be good ideas, and there could be important changes that are needed for the next five years. The fund may shift, because that’s what the industry needs next.

Is there a particular project or creative you’re especially proud of championing?

It’s picking between children. It’s too difficult. I would just center the work of the team.

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Ricky Gervais’ ‘Alley Cats’ Gets Thumbs Up From John Cleese

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Ricky Gervais‘ new animated TV series Alley Cats may have drawn fire from critics, but one comedy legend has come out to bat for the show.

Critics have had their knives out for Netflix‘s politically incorrect dark comedy, which debuted over the weekend. The show has only a 39% score on Metacritic with The Telegraph giving it a rare zero stars and The Independent one star. Multiple outlets only stretched to two stars.

Despite the bad notices Gervais took to social over the weekend to screenshot the favourable ranking for the show on Netflix’s UK charts, which seemed to show an appetite from viewers. We’ve reached out to the streamer for any data it can share.

Late last night the show got a thumbs up from a fellow bona fide comedy legend in the shape of Monty Python star and Fawlty Towers creator-actor John Cleese.

Cleese wrote on X: “The Ricky Gervaise [sic] CATS animation is quite wonderful”.

To which Gervais responded: “Thanks so much, John. That means quite a lot from the creator of the greatest British sitcom of all time.”

R-rated Alley Cats, created by and voiced by Gervais, follows the trials and tribulations of a group of feral British cats from all walks of society, who seek companionship while ruminating on everyday life. The expletive-laden show had previously got a strong reception at the Annecy film festival where it debuted first footage.

The series marks Gervais’ return to the adult animation game 13 years after the conclusion of HBO and Channel 4’s The Ricky Gervais Show, which was an animated version of the popular podcast from Gervais, Stephen Merchant and Karl Pilkington using Hanna-Barbera-era cartoons.

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Canada’s Rodeo FX Taps Former MPC Film Montreal Exec For Key Role

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EXCLUSIVE: Rodeo FX has appointed Émilie Dussault, best known for growing MPC Film Montreal, as Senior Vice President, Corporate Affairs.

The appointment comes as the Montreal-based VFX firm marks its 20th anniversary in the wake of a period of expansion into France, with the acquisition of Mikros Animation, and move into India over the last 18 months. The company’s many credits include Game of Thrones, Stranger Things, The Rings of Power, John Wick: Chapter 4 and Dune and more recently season four of House of the Dragon.

Rodeo FX CEO Sébastien Moreau said Dussault’s newly created executive position reflected the company’s commitment to building and protecting its corporate platform as well as strengthening its public presence as a global leader in creative technology.

Dussault’s mandate spans two interconnected areas: government relations, public affairs and industry relations with brand, marketing and communications

“We are building a company that can compete and win on the global stage, not just creatively, but commercially and institutionally,” said Moreau. “Émilie brings exactly the kind of cross-disciplinary leadership this role demands to reflect the full ambition of what Rodeo FX is becoming. Her appointment is a defining step in how we grow.”

He credited Dussaul with bringing “a rare combination” of deal-making expertise, institutional credibility, and deep understanding of the creative industries, both as an operator and as a voice in the policy and regulatory environments that shape them.

Dussault holds a Bachelor of Fine Arts in Film Production from Concordia University and a Master’s in Management from HEC Montréal.  Highlights of her career include building MPC Film’s Montreal studio from the ground up in 2013 into a powerhouse of more than 1,250 artists and technicians in just five years.

She has since also served as President of both the Conseil du patronat du Québec (CPQ) and the Bureau du cinéma et de la télévision du Québec (BCTQ).

“It’s with great pride that I’m joining Rodeo FX for the next phase of its continued evolution and growth,” said Émilie Dussault. “The company already has the creative reputation, the global footprint, and the ambition to play at the highest level, and I believe even more potential lies ahead. I’m here to help unlock that.”

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Peacock Launches First Serialized Mobile Game ‘Public Eye’

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Peacock is expanding its mobile offerings with a new interactive, episodic game called Public Eye.

The murder mystery, which NBCU dubs “microdrama-style storytelling meets interactive crime investigation, is Peacock’s first serialized mobile game.

In the 10-episode mystery, players are Officer Logan Dine, a patrol cop secretly investigating his uncle’s murder in the crime-ridden streets of Caldera City. Every episode features narrative storytelling with puzzle‑driven gameplay, inviting players to search animated scenes for clues, ultimately revealing a conspiracy that runs through the entire police department. The AI-generated visuals paired with Wolf Games’ storytelling expertise create a seamless experience that allows users to drive the story forward themselves.  

Public Eye is yet another product of NBCUniversal’s larger pact with Wolf Games, a generative AI startup co-founded by Elliot Wolf, executive producer and son of Law & Order creator Dick Wolf. Earlier this year, Peacock launched Law & Order: Clue Hunter. The app has also dabbled in other games including word games, quizzes and a Wheel of Fortune title.

NBCU says that 40% of Peacock mobile users engaged with a game on the app. The company also adds that Law & Order: Clue Hunter has been one of Peacock’s most successful game launches to date with players spending more than 6 minutes a day on average in the game. The mobile games also appear to be driving new viewers to the shows the IP originated from, as well.

Public Eye was built to be incredibly easy to step into,” Elliot Wolf, Co-Founder, Wolf Games said in a statement. “Within seconds you’re spotting clues, meeting characters, and feeling a high-stakes story come together under your fingers. It’s a new world of crime and betrayal that keeps you on the edge of your seat and coming back episode after episode. Immersive and cinematic, but as easy to pick up as your morning puzzle.”  

“Public Eye sits right at the intersection of two trends users are excited about: microdramas and interactive storytelling. This new experience invites fans to step into the story rather than simply watch it unfold,” John Jelley, SVP, Product UX & Design, NBCUniversal Media Group added in a statement of his own. “Through our work with Wolf Games, we’re exploring how Peacock can bring together video, gameplay, and storytelling in a single destination, creating more opportunities for audiences to engage with the worlds they love throughout the day.”  

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