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YouTube, MK2 & Markiplier Talks Creators In Cinema — Cannes

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“The ship has sailed,” film producer Serge Hayat explained this morning during the Marché du Film’s inaugural Creator Economy Summit. There is no longer a question, he continued, about whether content creators have a space in the film industry. They are here and have begun to change how films are made and can be distributed, he said.  

A prime example is mk2’s YouTube Ciné-Club, a dedicated label that mk2 launched in 2023 to distribute film projects produced by digital content creators. Discussing the genesis of the project during a panel at the summit, mk2’s Elisha Karmitz said the company’s work with YouTube allows mk2 to attract a new, younger audience to cinemas. 

“After COVID, the big conversation was whether Gen Z would come back to cinema,” he said. 

“Over the past 150 years, the cinema has been a place where people gather to experience storytelling and community. YouTube is now a place where fans gather. It’s a place where people can regroup around their passions. So we wanted to build these bridges to keep cinema relevant and bring audiences to cinemas.”

The first feature released under the YouTube Ciné-Club was Kaizen, directed by the content creator and filmmaker Inoxtag. The film drew in over 300,000 admissions in one day before being released for free on YouTube.  

Speaking of the strategy behind the release, Karmitz said mk2 works around the “talent of the creators.” 

“We are simply the facilitators,” he said. “We simply help the creators reach new audiences and show their work in multiple formats. With Kaizen, it was all about the talent of Inoxtag. He had a real intention of coming to the cinema. He wanted his community to come together. And it was that sincerity that made the release a success.”

Another early creator-cinema crossover hit is, of course, Markiplier’s Iron Lung, which opened in cinemas on Jan. 30 and has now topped over $50 million worldwide against a $4 million budget. The film had practically no marketing spend and reached audiences through Markiplier’s large social presence. He wrote, produced, directed, financed, and starred in the film, which is an adaptation of the indie horror video game of the same name by David Szymanski. He also self-distributed the title. 

Markiplier spoke at the summit and told the audience that he initially attempted to produce the film within the traditional film system because there was previously a “stigma against YouTubers entering the cinematic space.” 

“I tried to show it to distributors, and they turned it down. I submitted to film festivals, and it got rejected. After that, I finally decided to just bet on my audience,” he said.

On YouTube alone, Markiplier has over 12 million followers, so he was able to leverage a considerable following when charting the Iron Lung release; however, both he and Angela Courtin, Vice President of Marketing Brand, Creative, Culture & Media at YouTube, told the crowd at the summit that the Iron Lung success can be replicated. The key, they said, is building an audience by honing a specific point of view. 

“This is replicable because it’s all just about what and how you’re trying to communicate,” Markiplier said. “YouTube is the biggest platform. There are so many people on the platform that you will find your audience in some way.” 

Despite these early successes, Courtin concluded that any stigma around creators must be eliminated if we want to see the full potential of the work they could create. 

“If you look at any creator who has been on the platform for many years and has developed an audience, they create every day. They’re artists,” she said. “And art is subjective. We’re currently seeing a real surge in creativity, and if we let go of these constraints about what it means to be a creator, we can allow them to permeate the different mediums and create and move culture.”

Other speakers who took part in the Marché du Film’s Creator Economy Summit included executives from Meta, Prime, and Banijay. The Marché ends on May 20. The Cannes Film Festival ends on May 23.

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Nina Gold To Receive Deadline Casting Award

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Nina Gold will be honored with the inaugural Deadline Disruptor Achievement in Casting Award at the Hamptons International Film Festival this weekend.

The new award, presented in partnership with Deadline, recognizes casting professionals whose work has fundamentally reshaped how audiences see performance and storytelling on screen.

Gold has cast over 100 projects in her career, but she’s been especially busy lately, handling one of the most discussed castings in years: the new Bond. Not only that, but she has three projects showing at the 34th annual Hamptons International Film Festival this year – Mike Leigh’s Tender Loving Care, Anton Corbijn’s A Talent For Murder and Arie Esiri and Chuko Esiri’s Clarissa. Gold has also recently cast Sam Mendes’ quadrant of upcoming Beatles biopics, Slow Horses, Greta Gerwig’s Narnia movie and J.J. Abrams The Great Beyond, to name just a few from the laundry list of her credits this year.

Kate O’Flynn, Marion Bailey and Alice Bailey Johnson in ‘Tender Loving Care’

Thin Man Films

Gold, who was nominated for an Oscar last year for her work on Hamnet, and who won six Emmys for her work on Baby Reindeer, John Adams, Game of Thrones, and The Crown, is being celebrated for casting Tender Loving Care, her ninth collaboration with Leigh. The film stars Widow’s Bay Emmy-winning actress Kate O’Flynn, Alice Bailey Johnson, Marion Bailey and Paul Jesson. It premiered at the Telluride Film Festival and will be released by Bleecker Street on December 4.

A Talent For Murder stars the inimitable Helen Mirren as novelist Patricia Highsmith, alongside Alden Ehrenreich and Olivia Cooke, and Arie Esiri and Chuko Esiri’s Clarissa is based on the Virginia Woolf novel Mrs. Dalloway and stars Sophie Okonedo, David Oyelowo, Ayo Edebiri and Toheeb Jimoh.

Alden Ehrenreich and Helen Mirren in ‘A Talent For Murder’

Bleecker Street/LD Entertainment

“I‘m very grateful to the Hamptons Film Festival for this honor,” Gold said. “I am very happy and lucky to have been able to work on so many wonderful films throughout my career, and it means a great deal to be coming to the festival with Tender Loving Care. I have the greatest pride in the work I have done with Mike Leigh and our collaborations over the last thirty years.”

“Nina Gold is one of the most storied and iconic casting directors working today, and we couldn’t think of a more fitting recipient for the inaugural Deadline Disruptor Achievement in Casting Award,” said David Nugent, chief creative officer of HamptonsFilm. “Her instinct for finding the actor who can bring a character to life has shaped some of the most defining films and television of our time, and her influence on the craft of casting is impossible to overstate. We’re honored to celebrate her extraordinary body of work at this year’s festival.”

Sophie Okonedo interview

Sophie Okoneno in ‘Clarissa’

NEON

Ellie Duque, president of Deadline said, “As the voice of the industry, Deadline is thrilled to honor one of its pillars, Nina Gold, who has shaped and elevated the art of bringing a character to life on screen.”

The 34th edition marks a landmark year for HIFF. The festival will present the U.S. IMAX Premiere of Everest: The Other Side, the first time in HIFF’s history that the festival has presented an IMAX screening. This year’s edition will screen more than 140 films, including 7 feature World Premieres and 8 short film World Premieres. HIFF will also host the U.S. Premiere of Bunker, one of 10 U.S. premieres overall at this year’s edition, and, fresh off Telluride and Venice, will present 15 East Coast Premieres, including Elsinore, Wild Horse Nine and The Liberation. The festival has also announced additional Spotlight selections, including Behemoth!, Josephine, Paper Tiger, Tenzing, Sara Bareilles: Good Grief, The Lightkeeper and more.

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Prime Video’s ‘The Challenger’ Limited Series Adds 6 To Recurring Cast

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EXCLUSIVE: The cast of Prime Video‘s The Challenger has grown by six with the addition of Pat Healy (Killers of the Flower Moon, Better Call Saul), Chinaza Uche (Silo, A Good Person), Dave Davis (True Detective, The Walking Dead), Jordan Bridges (Palm Royale), Kevin Isola (Billions, The Marvelous Mrs. Maisel), and Adam Aalderks (Fire Country, The Menu).

Created by Maggie Cohn and inspired by Meredith E. Bagby’s book The New Guys, the series chronicles the events leading up to the 1986 Challenger disaster, the investigation that followed, and Sally Ride’s (Kristen Stewart) groundbreaking journey as the first American woman in space.

The Challenger disaster was the 1986 explosion of NASA’s eponymous space shuttle shortly after launch, which left all seven crew members dead.

Healy will play Arnie Aldrich. Uche will play Ron McNair. Davis will play Bob Crippen. Bridges will play Jesse Moore. Isola will play Al McDonald. Aalderks will play Robert ‘Hoot’ Gibson.

Will Arnett, who was previously announced, will portray George Abbey, Director of Flight Crew Operations for NASA’s Space Shuttle, who assigned Ride to the crew of 1983’s STS-7. Danny Huston will play William Rogers, who led the investigation into the Challenger explosion; Sofia Black D’Elia as Judy Resnik, the fourth woman to fly in space, who died aboard the Challenger; Paul Sparks as Larry Mulloy, NASA SRB project manager; Boris McGiver as William ‘Bill’ Lucas, NASA official blamed for the Challenger disaster; and Shea Whigham as Roger Boisjoly, a mechanical engineer who strongly opposed the launch of the Challenger.

Most recently, we revealed the addition of William Fichtner as Nobel physicist Richard Feynman, with Kevin Carroll as his fellow physicist, Professor Arthur Walker. Eric Lange portrays Gen. Donald Kutyna (of the Presidential Commission on the Space Shuttle Challenger Accident), with Adelaide Clemens as NASA astronaut Rhea Seddon, Louisa Jacobson as Tam O’Shaughnessy (partner of Kristen Stewart’s astronaut and physicist Sally Ride), and Hunter Burke as astronaut Steve Hawley.

The Challenger is from Big Swing Productions, Amblin Television, and Nevermind Pictures. James Hawes (Slow Horses, Black Mirror) directs and executive produces. Cohn is writer, executive producer, and showrunner. Also executive producing are Kyra Sedgwick and Valerie Stadler for Big Swing Productions; Bagby; Stewart, Dylan Meyer, and Maggie McLean for Nevermind Pictures; and Darryl Frank and Justin Falvey for Amblin Television.

Healy is repped by Gersh & Luber Roklin. Uche is repped by Authentic Talent and Literary Management, Independent Talent Group, and Peikoff/Mahan. Davis is repped by Linden Entertainment, Artium Talent, and Formation Talent. Bridges is repped by Buchwald and MJ Management. Isola is repped by TalentWorks. Aalderks is repped by Alexander White Agency and CESD.

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Naomi Bulochnikov-Paul Joins Netflix As Head Of TV Communications

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One of the most sought after jobs in TV corporate communications over the past year has been filled. Naomi Bulochnikov-Paul is joining Netflix as VP of Communications, Series. She starts on October 18.

The appointment comes a day after Bulochnikov-Paul announced her departure from Disney after an eight-year tenure, most recently as EVP of Communications for Disney Entertainment Television.

It marks a return to Netflix for Bulochnikov-Paul who left Disney’s Freeform for a brief, nine-month stint at the global streamer in 2018 before coming back.

In her new role, Bulochnikov-Paul will oversee communications for Netflix’s television portfolio, including scripted and unscripted series, documentary series, consumer products and experiences (including Netflix House), and emerging content, including live, sports, games, and creators, including podcasts.

She will report to Dani Dudeck, Netflix Chief Communications Officer, who led the closely watched job search. Bulochnikov-Paul joins another accomplished legacy media corporate comms executive, Warner Bros.’ Katie Martin Kelly, who was recently brought in as VP of Communications, Film, to oversee film, animation, kids and family, licensing and anime.

At Disney, Bulochnikov-Paul most recently led comms across Disney’s portfolio of TV and streaming brands — including ABC Entertainment, ABC News, Disney Kids & Family, Disney Television Studios, FX, Hulu Originals, and National Geographic Content. In her previous role as EVP, Publicity, and Head of Communications for Disney General Entertainment in 2023, she alaso led executive communications for Dana Walden throughout her tenure as co-chairman of Disney Entertainment.

“Naomi brings 20 years of experience at the intersection of media and culture, and a sharp instinct for storytelling that captures the fandom and zeitgeist of the world’s most valuable entertainment brands,” Dudeck said. “I’m proud to have her lead our Series communications as we elevate our storytelling around our growing business and incredible slate – from scripted and unscripted series to live events, sports, comedy specials and so much more.”

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