Politics
The House | Meet Japanese Ambassador Hiroshi Suzuki, Who Loves Pubs, Paddington And The Premier League

Hiroshi Suzuki tastes some ‘original recipe’ Irn-Bru in Glasgow in 2025 (PA Images/Alamy)
7 min read
Diplomacy is having a lean period as wars rage on, but it has found a star in Hiroshi Suzuki. Japan’s ambassador to the UK tells Ben Gartside about his love of the UK, the power of social media and travels with his stuffed toy
Honey, they say, catches more flies than vinegar. A marmalade-loving bear is certainly proving a more powerful diplomatic tool than the démarche. It is hard to avoid Hiroshi Suzuki online even if one wanted. The 64-year-old posts a steady stream of love letters to the UK, many featuring his stuffed toy Paddington.
Britons aren’t easily praised – but there is something winning about Suzuki’s open-hearted commitment to the cause of sucking up. John Redwood, as Welsh secretary, was pilloried for his efforts at the national anthem – but when a Japanese ambassador gives it a good go, he’s a hero.
So, is there guile behind the blarney?
Meeting at his Kensington residence with views of a delightful garden in the full glories of spring, Ambassador Suzuki is as rhapsodic in person as online. Wearing a perfectly tailored three-piece suit, he says he struggles to pick out the favourite moment of his tour to date.
“I have many favourite moments, but, you know, I love going to pubs. Enjoying a good local ale or bitter is always a huge joy to me.”
Born in Kyoto in 1961, Suzuki is approaching his 65th birthday, an unlikely age for a new social media star. In 1985, he joined the Japanese diplomatic service after a period of studying in the US.
On his mantelpiece sits a number of photos and keepsakes – one of Suzuki with Ukrainian President Volodymyr Zelensky, a black-and-white picture of former Japanese prime minister Shinzo Abe, and a signed rugby ball.
A close friend and political ally of Abe, who was assassinated in 2022, Suzuki worked closely with him for a number of years. The prime minister’s outlook clearly had a strong impact on his work.
Unlike most ambassadors, Suzuki has become a very recognisable presence in Westminster. Catapulted into fame from sharing videos of himself enjoying traditional British pubs, his spirited but far-from-pitch-perfect rendition of the Welsh national anthem endeared him to locals, given how few domestic politicians would dare try.
“I have been so fortunate to have become popular on [social media]. But the starting point for me is that the Japanese people love British culture and British people – Shakespeare, Beatles, Queen, or James Bond, Harry Potter, or the Premier League Football, or even having afternoon tea.”
“Japanese people just love the UK and British culture,” he says. “So, as an ambassador, as their representative, I want to express and convey my love and affection towards the British people and towards British culture. Fortunately, that has been picked up. And I have been so fortunate to be popular… and I’m helped by Paddington so much,” he adds, pointing to his stuffed Paddington Bear companion. Suzuki was described as “the Paddington Bear of ambassadors” in one newspaper column.
When we meet, he is looking forward to the Badminton Horse trials the following day; sure enough, afterwards he posts a picture of himself and his toy Paddington mascot standing by a fence on the course.
For his summer break last year, Suzuki hired a boat and sailed around the Sussex coast, which he described as an “amazing” experience. More recently, he spent his time off travelling around the Lake District and visited the Beatrix Potter museum in Windermere.
Despite the novel approach to his job, Suzuki has a traditional background. He’s been a member of the Japanese diplomatic service for over 40 years, having previously served in Tehran and Kabul – a far cry from the cosy and cultural work he currently finds himself doing. He speaks of how lucky he was to be able to join the diplomatic service, at a time when Japan was undergoing profound change.
Despite a short stint in the UK so far, Ambassador Suzuki has already proved influential. He says he’s often collared by MPs and peers when walking around Westminster off the back of his social media, which helps a great deal when making introductions – whether that’s on cherry blossom trees or global defence treaties.
British diplomats are already trying to emulate him, and he seems to have moved the wider Japanese diplomatic service too. International press have cited his social media strategy as part of a wider move in the Japanese diplomatic corps, with the new ambassador for France employing a similar strategy.
Hideo Suzuki – no relation – brings copies of Asterix instead of travel guides with him when travelling across France, poses as Tintin in pictures and professes his love of regional coin and stamp collecting. While he doesn’t seem to be as fond of a French red as the British ambassador is of a pint of bitter, he has posted his love of patisseries. Topical French magazine Paris Match described him as “the Japanese ambassador who makes us love… France”. We, Brits, clearly are not the only ones.
Suzuki’s face twinkles at the mention of the French ambassador. “He’s my best friend in the service, so I wish him all the best. He just took up his post in Paris recently. And he’s doing a great job.”
Suzuki is an adept diplomat. He quotes music and philosophers as easily as foreign trade statistics and investment numbers, always with a smile and always linking back to whatever message he’s trying to hammer home.
Japan tries to punch above its weight, and we want to learn from the UK because it is known to punch above its weight
On defence policy, an area becoming increasingly tense between Japan and the UK, he subtly encourages the government to push ahead with the shared Global Combat Air Programme between the MoD, Italy and Japan.
“I am hoping that in the near future, a long-term contract could be signed… Our plan is for the first fighter jet to take to the sky to defend our free skies in 2035, nine years from now.”
He reinforces the point moments later, after I press on apparent tensions between the parties over Britain’s delayed Defence Investment Plan holding up the deal.
“We are fully committed to our original plan of 2035. Nothing will delay our original schedule.”
Later, he outlines his manifesto for the UK-Japanese relationship. Suzuki highlights the UK’s soft power as a unique skill.
“I’ve met a number of [Japanese footballers in the UK] and they all say the same thing in different words, which is ever since they were little they’ve dreamt of playing in the Premier League. The pitch for them is the pitch of their dreams. And it’s not just football – last year, the Japanese national ballet came.
“And again, it’s the same thing – ever since they were little, it was their dream to perform at the Royal Ballet. If some Premier League teams could tour Japan, it would be a phenomenal success. Likewise, a potential tour of the Royal Ballet to Japan would be success guaranteed.”
He says that while the UK isn’t a superpower, he doesn’t believe it’s a middle power either.
“In my view, the UK is a global power… Japan tries to punch above its weight, and we want to learn from the UK because it is known to punch above its weight. The UK is an opinion-making leader. You have the BBC, you have the Financial Times, you have the Economist, just to name a few. The UK has the capability and the capacity to set the international agenda and rally countries across the world to achieve that goal. That’s the UK I see.”
Together, Suzuki believes the UK and Japan should push for a more free and open society.
“I want to see both the UK and Japan play a leadership role in making sure that our children and grandchildren’s generation will live in a free and open society, where they can pursue their own dreams and realise their full potential. [My generation] were given that chance. I wanted to become a diplomat and I was given a chance and, luckily, I succeeded in becoming a diplomat.
“That’s why we are extending so much assistance to Ukraine, because we want to make sure that fundamental principles would endure, principles like freedom, democracy, rule of law, human rights.
“So, if our generation, if we do not stand up to defend those fundamental values, then our children and grandchildren in 50 years or a century later will ask us: ‘Where have you been, when all of this was happening?’”
He ends by quoting John Locke, the 17th-century philosopher whose liberalism clearly had a significant impact on Suzuki: “Wherever the rule of law ends, tyranny begins.”
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Politics
Politics Home Article | Public Concern About Climate Change Rises After Summer Of Extreme Heat

This summer has been the driest summer in England and Wales since records began in 1836. (Alamy)
4 min read
There is growing public concern about climate change after weeks of wildfires and drought in the UK, according to polling shared with PoliticsHome.
Around three-quarters of people (74 per cent) told an Ipsos poll they are concerned about climate change, up from 69 per cent before the summer. At the same time, the share of people who say they are unconcerned has fallen from 28 per cent to 24 per cent.
Over half (56 per cent) said recent high temperatures had affected everyday activities like work, exercise and sleep either a great deal or a fair amount.
Eighty-seven per cent said it is likely that the country will face similar summer heatwaves in the future, compared with just 3 per cent who said it is unlikely.
The online poll of 1,085 people was carried out against a backdrop of heatwaves, drought and wildfires across the UK.
July was the driest month in England and Wales since records began nearly two centuries ago, with the Environment Agency warning that the heat was affecting farmers, wildlife and water availability. Large parts of the country are subject to hosepipe bans, while a recent wildfire in Suffolk was described as the size of 210 football pitches.
Major wildfires have also impacted European countries like France, Greece and Spain.
Raquel de Luis, Head of Energy and Environment at Ipsos in the UK, told PoliticsHome: “The intense heat this summer and visible wildfires across Europe have served as a visible focus point around discussions on climate change, which may be driving a clear uptick in immediate concern and leaving nearly nine in ten convinced that these heatwaves are our new normal.”
When respondents were asked what measures they planned to install in the next two to three years to help cool their homes, portable air conditioning was the most selected option (29 per cent), followed by a fixed air conditioning unit (23 per cent) and blackout blinds or curtains (19 per cent).
Of those who told Ipsos they do not plan to make changes to their homes to cope with heat, the most common reason was affordability (39 per cent).
“The key challenge for Westminster will be delivering accessible, cost-effective infrastructure and adaptation support that enables households to build resilience against recurring summer heat without adding to their financial burdens,” said de Luis.
Paul McNamee, Director at the Labour Climate and Environment Forum, said the findings show that Labour MPs are right to keep making the case for the UK’s net zero targets at a time when parties on the right are calling for them to be relaxed.
“It has been really good to see Andy Burnham knock some money off energy bills to address people’s concerns [about cost of living],” he added.
“But we also need to keep on rolling out renewables and upgrade our grid to make sure it’s fit for purpose for a future of clean energy, and our main ask is [making] sure that the government makes the absolute most out of the electrification benefits that sit beneath it.”
However, he said there is more that can be done in the short term to boost community resilience in the face of extreme heat, like creating green spaces where people can cool down and better managing land to help avert wildfires.
Managing Director of the Conservative Environment Network, John Flesher, said the government needs to do more on adaptation because the country isn’t “well enough prepared” to deal with the effects of extreme hot weather as things stand.
“We need to think a lot more about preparing for this,” he told PoliticsHome, pointing to water security and agriculture as areas of high importance. “It’s terrible what this [extreme heat] could mean for the cost of food, for farmers’ abilities to conduct their harvest as normal.”
Tom Bradshaw, President of the National Farmers Union, recently told the BBC that the UK has taken its food supply for granted for far too long and called for more resilience planning.
“Those other countries around the world that we currently rely on to produce our food and vegetables, their climates are changing as well,” said Bradshaw.
“It does feel like there is going to be some shortages of [food] products.”
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Politics
Politics Home | Big Tech Firms Are “Winning In A Big Way” On Online Safety, Warns Jess Phillips

The former safeguarding minister Jess Phillips has warned the big tech firms are winning in the battle over regulation (Alamy)
3 min read
Major tech companies are “winning in a big way” against efforts to make the internet safer for women and children, according to former safeguarding minister Jess Phillips.
Phillips, the Labour MP for Birmingham Yardley, said that during her time in government, parts of Whitehall, including No 10, were reluctant to take action for fear of retaliation by tech giants and the Donald Trump administration.
Speaking on the latest episode of PoliticsHome podcast The Rundown, which will be published on Friday (7 August), Phillips said: “We are too beholden currently in the world to basically five unelected people.”
The Labour MP resigned as a Home Office minister in May, accusing the Keir Starmer administration of not working hard enough to protect women and girls online. Phillips said Starmer was a “decent man” but his reluctance to “have an argument” meant that steps to tackle violence against women and girls (VAWG) were “stalled and delayed”.
In her resignation letter to the then-prime minister, Phillips said that “91 per cent of online child sex abuse is self-generated by children groomed, tricked and exploited into abuse”, and that Google and Apple, the two companies that control the operating systems on almost all smartphones, could quickly and easily install software that would stop them being used by children to take and receive naked pictures.
In June, Starmer gave tech firms a September deadline to make this change, warning that the government would give itself the powers to fine or take criminal action against those that did not comply.
Phillips wants new Prime Minister Andy Burnham to hold them to this, telling the podcast that, as things stand, “tech companies are winning in a big, big way”.
The former minister said there was a divide within Whitehall about how to tackle online safety when she was in government. She described the Home Office as being “hawkish as hell about tech companies”, while No 10 and the now-abolished Department of Science, Innovation and Technology (DSIT) were nervous about being too aggressive.
Phillips recalled “the sense that tech companies and the US would hold us to ransom on all sorts of different things”, adding: “I’ve had it directly said to my face, ‘well, look, they’ll just put trade levies on us if you try and do anything with tech companies’.”
She said Starmer “was always on my side in conversations”, but that she “just started to feel like I was going slowly mad” waiting for the machinery of government to make it happen.
“If you could hear some of the conversations I had to have with people. There are some people who genuinely just think that people taking dick pics is a human right,” Phillips said.
“I had to say to somebody once: ‘You know, you won’t die. It’s not water or shelter’.”
Phillips expressed concern that the government’s Online Safety Act is “woeful for women” in its current form and “20 years behind” where it needs to be to tackle evolving online harms.
“As somebody who was seeking to put down lots of amendments to the Online Safety Act while it was passing through, I’ve never known aggressive lobbying like it,” said the Labour MP. “Every single law firm in the whole of London was basically on retainer to one of the big tech companies so that they couldn’t work for anyone else. That is just anti-democratic.”
The Rundown is presented by Alain Tolhurst, and is produced and edited by Ewan Cameron for Podot
- Click here to listen to the latest episode of The Rundown, or search for ‘PoliticsHome’ wherever you get your podcasts.
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Politics
How Andy Burnham Could Pay For His Policy Pledges?

Prime Minister Andy Burnham has outlined a range of areas he would like to see greater spending in. (Alamy)
4 min read
Andy Burnham has set out some major ambitions for government since entering office. Experts look at how he could pay for them.
The new Prime Minister was keen to hit the ground running when he succeeded Keir Starmer in No 10 last month, promising quick action to help people cope with cost-of-living pressures. He announced that he would take VAT off electricity bills, cap bus fares at £2, and reduce business rates for pubs and restaurants.
When it comes to longer-term policy, Burnham has promised to end rough sleeping and reform adult social care. His vision for the latter, bringing it more in line with NHS provision, is estimated to cost billions of pounds of additional spending every year. The new PM is also under pressure to increase defence spending in response to global security threats.
At the same time, the PM has pledged to stick to the government’s fiscal rules and 2024 manifesto pledges not to raise income tax, national insurance and VAT.
This has raised questions about how Burnham will fund his plans for government.
Many details will not be confirmed until Wednesday, 28 October, when Chancellor John Healey delivers the first Budget of the Burnham Labour government. Healey, who resigned as defence secretary during the final weeks of the Starmer government over defence spending, has said that the Autumn Budget will be “built on fiscal discipline”.
What are Burnham’s options?
Carsten Jung, leader of the economy team at the Institute for Public Policy Research think tank (IPPR), argued that Burnham and Healey have inherited a better economic picture than Starmer and former chancellor Rachel Reeves faced.
“Rachel Reeves, for all of her strategic mistakes, really fixed the public finances,” said Jung.
“What she inherited from Jeremy Hunt [her Tory chancellor predecessor] was unsustainable. It was based on cuts to departmental spending which weren’t sustainable. So she went to the painful exercise of increasing taxes to fix that.
“What Andy Burnham inherits is a much better funded state, and he also has headroom against the fiscal rules he inherited, which makes it less dire.”
However, he said that borrowing money to fund government spending could be riskier for Burnham than it was for Starmer due to “jittery” markets and a more precarious global picture. The Bank of England recently warned that it may be forced to raise interest rates later this year if the US war with Iran escalates, which in turn would make borrowing more expensive.
Jung said that one option available to the government is to increase tax on wealth to bring it closer to tax on earnings, highlighting capital gains tax.
As things stand, people are charged either 18 per cent or 24 per cent on profit they make when selling, gifting or disposing of an asset that has increased in value, such as a second home. Burnham could increase Treasury revenues by aligning capital gains tax rates with income tax bands of 20, 40 and 45 per cent.
Elsewhere, examples of pro-growth policies according to Jung include the Treasury investing more in “leading industries” in the UK as well as “boosting entrepreneurship” while closing tax loopholes.
Isabel Stockton, researcher at the Institute for Fiscal Studies (IFS), said Burnham’s ambitions can be split into two categories: those that are less fiscally challenging, such as the cost-of-living measures he announced in his first few days in office, and policies with greater economic implications, like defence spending and adult social care.
Stockton agreed with Jung that borrowing more money would be “difficult” and “risky” for Burnham as it could push the new government close to breaching its fiscal rules, leaving him with two broad options: raising tax and cutting spending elsewhere.
Burnham has already said that the country must get “really serious” about reducing welfare spending to fund priorities like greater defence spending.
Stockton also suggested that the Labour government explore using the National Wealth Fund as a way of boosting spending power – it was launched under Starmer in 2024 to “mobilise billions of pounds of investment” in UK “clean energy and growth industries”.
By the end of the current parliament, the NWF should be on track to have capitalised with almost £30bn – with government funds directed to “resources to finance economic activity that supports additional private investment”, opening up investment options for the government.
However, NWF is still funded by taxation and borrowing, and is run by the Treasury – meaning the challenges around scrutiny on tax and spend remain.
Stockton told PoliticsHome the limitations Starmer’s government faced on taxation, spending, and spending cuts continue to exist, and remain challenging for Burnham’s government.
“With any new government, it can make different choices, but it is going to be facing essentially the same constraints, especially given that he [Burnham] says he’s committed to the existing fiscal rules,” said Stockton.
“He says he’s committed to the Labour manifesto on tax, so that rules out quite a few things already. That means that the decisions are going to be difficult.”
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