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The Path, founded by Tony Robbins and Calm alums, hopes to offer safer AI therapy

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When the founders of a mental health app for men called Mental saw that one feature — AI interactive audio — was resonating wildly with their users, they knew they were onto something.

And so the idea for a new, and hopefully safer, kind of AI therapy app was born, which they called The Path, co-founder and CEO Anson Whitmer tells TechCrunch. 

Then famed author and motivational speaker Tony Robbins grew so enamored with this startup; he scooched in as a co-founder. 

The Path has now raised $14.3 million in seed funding led by Prime Movers Lab (where Robbins is a partner), with participation from speed skater Apolo Anton Ohno, boxer Deontay Wilder, and Designer Fund. 

After Prime Movers invested, Robbins began chatting with Whitmer and co-founder Tyler Sheaffer on small stuff like branding, but as his enthusiasm and ideas for the app grew, they offered to bring him in as a co-founder. The author has since helped shape The Path into a therapy-plus-coaching app that taps into Robbins’ popular self-improvements methods. 

Whitmer, formerly an early employee at meditation app Calm alongside Sheaffer, says his pursuit of mental health tech was born out of tragic experiences: When he was 19, a beloved uncle committed suicide. 

That inspired Whitmar to get a PhD in psychology, and he planned to go into research after graduation. But while he was in college, a cousin left a voicemail. “I didn’t realize until it was too late. It was also a call for help, and he killed himself,” Whitmar recalls. 

That spurred a change of course towards work that could bring science’s findings to the masses. Working at Calm was a natural first step, as the research on how meditation improves mental health is solid. Still, after working at Calm until 2021, Whitmar felt he could do more.  

“Even though we did have a big impact, it’s not really a big enough impact,” he said. “The issue is, people’s problems are just too idiosyncratic. They’re too personal. They’re unique.” 

Plus, everyone will never have access to individual therapy or coaching. There just aren’t enough therapists in the world for that. 

The Path co-founder CEO Anson Whitmer
The Path, co-founder and CEO Anson WhitmerImage Credits:The Path

Whitmar sees LLMs and AI as the bridge spanning that gap. “What’s exciting and game-changing is that, for the first time in my career, I’ve seen that there’s actually this possibility for every single person to have the personalized sort of access and care that they need to really get the help,” he said. 

In fact, such a thing is already starting to happen. OpenAI has said that at least 900 people use ChatGPT for mental health-related queries every week. 

However, the problem with using consumer chatbots for mental health is that they are “optimized for engagement,” Whitmer says, and that is the opposite of what therapy and coaching should do. 

Consumer chatbots try to solve problems quickly for users, and also engage in “reinforcement” of ideas, to keep users coming back for more. “But therapy/coaching doesn’t work that way. You’re trying to understand the problem deeply,” he said. The idea is to dig out assumptions and then help the person discover their own solutions.

Whitmar says The Path’s AI is trained “to set up structure, so that later on, you can get to a place where there is resolution,” but from a place of understanding. 

To that end, Whitmar says the startup’s specially trained AI model has scored a 95 on the mental health safety AI benchmark, Vera-MH. This compares to a top score of 65 for the consumer bots.

“It’s meant to challenge you. It’s not just meant to agree with you,” he says. In fact, he says the app’s model is post-trained from open source models, so it doesn’t use the major consumer LLMs at all, meaning it is not simply a wrapper over them.

The Path, which lets users choose from 11 virtual AI therapists and customize their preferences for directness and other details, is currently free as it gains users. Eventually, the startup plans to charge $40 a month.

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Planned Amazon data center could become the biggest climate polluter in the U.S.

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As part of a planned data center in Pecos County, Texas, Amazon is investing in an on-site power plant that could become the largest source of climate pollution in the United States, according to The New York Times.

The NYT says the plant would burn natural gas and is permitted to release 33 million tons of carbon dioxide per year — more than any other power plant in the U.S.

In a statement, an Amazon spokesperson confirmed that the data center will “be powered by new on-site generation that won’t raise electricity costs for Texas families.” (Data centers face growing political opposition for a number of reasons, including their effect on electricity costs.)

AI has already had a significant impact on Amazon’s carbon emissions, which it reported were up 16% last year — the wrong direction for a company that pledged to eliminate its carbon emissions by 2040. And that could get worse as Amazon and tech companies back the development of huge natural gas plants to support their power-hungry data centers.

The Amazon spokesperson said, “The world looks different now than when we co-founded the climate pledge,” while also claiming, “Our commitment hasn’t changed.”

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OpenAI acquires presentation startup NextSlide

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NextSlide recently announced that it’s joining OpenAI, with the presentation startup’s team members now working on ChatGPT.

The NextSlide website currently displays a note from founder Ahmed Beshry describing the startup’s product as one “that could turn prompts, notes, documents, or research into a polished, editable presentation.”

The ultimate goal, Beshry said, was “to make visual communication more accessible and help more people express their ideas clearly.” So by joining OpenAI, the team will “continue pursuing that same mission: building AI products that help people create, communicate, and turn their ideas into meaningful work.”

The financial terms of the deal were not disclosed. In a note on LinkedIn, Beshry said the announcement is coming “a few months late,” as the acquisition took place “earlier this year.”

Beshry was previously a co-founder at Caper AI, a smart cart/cashier-less checkout startup acquired by Instacart in 2021.

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X replaces ‘misaligned’ revenue sharing program with Original Content Rewards

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X, the social media platform now owned by Elon Musk’s SpaceX, is shaking up how it pays influencers and creators.

In announcing the change, the company said it will be winding down its existing Revenue Sharing program and replacing it with something called Original Content Rewards. X will stop accepting new Revenue Sharing participants, while existing participants will continue earning money through September 7.

Then, starting on September 8, they’ll be able to apply for the new program. Participants will still need to subscribe to one of X’s Premium tiers, and there will be qualifying thresholds for follower count (500 verified followers) and impressions (500,000 Home Timeline impressions from verified users in 90 days), but it sounds like the big change is the emphasis on originality. 

What counts as original content? X said it can include original reporting and analysis, photos and videos created by the poster, or memes and graphics they’ve designed themselves. Commentary also counts, but “if your content regularly incorporates material created by others, you’ll need to contribute meaningful original value for it to qualify under our original content guidelines.”

The company also included examples of posts that won’t count as original, such as those just copied over from another account, downloaded from one account and re-uploaded to your own, or reposting content “without meaningful transformation.”

This announcement follows repeated attempts by X to reform the Revenue Sharing program, for example reducing payments to aggregators and “clickbait” accounts in April. But these efforts have also prompted complaints from popular accounts profiting from the current system; Musk even reversed some of those changes (giving a creator’s local audience more weight when calculating payouts) after a backlash.

In a post about the new changes, X’s Allegra Jacchia wrote that the existing program “had reached a point where its incentives were misaligned.”

“Creators should be focused on bringing net new content to the platform instead of maximizing payouts,” she said. “We could have kept adding more rules and exceptions, but ultimately the better decision was to start fresh and build a program designed from day one to reward originality.”

Jacchia added that X be “continue refining the program, improving our models, and raising the bar over time.”

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