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‘Ladies First’ Review: Sacha Baron Cohen Netflix Comedy Is a Mixed Bag

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I spent most of my life convinced, thanks to movies like “Groundhog Day” and “The Shaggy Dog,” that if you ever step out of line, an all-powerful deity will hold a magical intervention, just for you. Sure, there are real atrocities committed in the world, but if you’re a jerk to your co-workers or if you’re a mediocre dad, that’s when God itself steps in and manipulates time, for decades, just to teach you a valuable lesson. Or maybe it covers you in fur and forces you to poop in your backyard. Ever since the ghost thing worked for that Scrooge guy, I guess whoever’s in charge decided to have a little fun with it.

These types of stories exist to teach a protagonist — and, hopefully, the audience — that they’re not the center of the universe, while also telling them the universe thinks their petty problems are more important than anyone else’s. God won’t pull out all the stops to cure the sick, feed the hungry and save the oppressed, but he will turn your dad into Santa Claus if he spends too much time at the office. Even when the universe ties itself in knots to make life more fair, it finds a weirdly unfair way to do it.

Case in point: Thea Sharrock’s “Ladies First,” a well-intentioned but strange comedy remake starring Sacha Baron Cohen as Damien Sachs, a misogynistic advertising executive who hits his head and wakes up in a world where gender roles are reversed: Men have all the low-paying jobs, they’re objectified in the media and they’re sexually harassed every day; Women run the world and they run it the same way men do in the real world, with no differentiations. The point isn’t to show what the world would be like if women were in charge, the point is to show what the real world has always been like for women.

“Ladies First” is based on the 2018 French comedy “I Am Not an Easy Man,” directed and co-written by Éléonore Pourriat. That film was, in turn, based on Pourriat’s exceptional 2010 short “Oppressed Majority,” which is a horror movie. “Oppressed Majority” isn’t a quasi-rom-com about a sexist man who suddenly has to wear underwire testicle bras, it’s a harrowing story about the experience of misogyny and sexual assault.

The message of “Ladies First” is arguably the same, but this film is a magical comedy, and frequently a rom-com, which has an unusual effect on its message. Damien Sachs experiences deplorable sexual harassment from women who, in the “real” world, were originally his mistreated employees. Felicity Chase (Fiona Shaw) forces him to wear, in exchange for a promotion, a humiliating fetish outfit while he swings his exposed genitalia. This is a grotesque situation, but “Ladies Man” tries to find the humor in it, which doesn’t so much soften the blow as indict all the other comedies which treat misogyny like a joke.

It’s probably no coincidence that the narrative structure of “Ladies First” has a lot of similarities to the Nancy Meyers comedy “What Women Want,” another film about a misogynistic ad exec who thinks women breaking the glass ceiling is an injustice against men until there’s a magical intervention that teaches him women are people too. That film had disquieting undercurrents which went oddly unexplored, since denying women the privacy of their own thoughts is the same type of violation Mel Gibson should have been learning was wrong that whole time. So “Ladies First” isn’t just illustrating that the real world is sexist, it’s pointing fingers at other, similar films and saying that — whatever their original intentions, and despite their friendly tones — they can be part of the problem and sexist in their own way.

Rosamund Pike plays Alex Fox, an employee Damien promoted because she’s a women, just for optics. In the alternate reality, she’s just like Damien, a sexist and heartless a-hole who’s also his boss. Cohen may play the main character in “Ladies First” but Pike is the actor who owns it, proving for the umpteenth time she’s got more star power and talent than half the industry. She’s comfortable in a position of power, she’s fascinating even when she’s a total sleaze. It almost makes sense that “Ladies First” transforms into a romance between Damien and Alex, based on the actors and their chemistry, but it ironically makes people like Damien, in the real world, seem like they might be some kind of “catch.”

“Ladies First” isn’t particularly funny, and that’s a side effect of its sobering premise, which can’t be taken to logical conclusions without directly confronting the fact that the real world is fundamentally vile to more than half of its population. There may be camp value or at least a little catharsis in seeing the tables turned; by watching a sexist pig endure the same treatment he thoughtlessly doles out to others. But it’s easy to get distracted by the weird rules of this universe and lose sight of the “movie” part of the movie.

So whoever is in charge up there created a complete alternate reality, just to teach one sexist man a lesson every few months, in order to right the wrongs of the real world. That is an incredibly slow and unnecessarily complicated scheme to change the world. Why can’t that same God just create a reality where everyone is treated fairly in the first place? Why must we be stuck with a world where men get away with murder, and why is the only option a world where women are in power but act no differently? And why, if the point is to teach men like Damien — in the movie and in the audience — that they need to stop acting like the center of the universe, do we tell stories in which the universe literally revolves around them and their personal growth?

“Ladies First” goes to great lengths to be two different kinds of movies, a light comedy and a harsh morality tale, but the balance is never quite right. Still, the intended message of “Ladies First” comes across, generally at least, despite the perplexing internal logic. And just in case you didn’t get it yet, in the film’s final moments there’s pigeon man — an exposition-dump character played by an overqualified Richard E. Grant — who clarifies that this isn’t about the film’s protagonist, it’s about us, the audience. Thea Sharrock’s film effectively skewers institutionalized misogyny and sexist comedy movie tropes, but the message was clearer and more powerful in the original short, which was allowed to be disturbing without also having to be funny.

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Jane Schoenbrun On Tackling “Toxic Soup” Of Slasher Genre In ‘Camp Miasma’

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With their latest directorial outing, Jane Schoenbrun used subtle pieces of nostalgia to deconstruct the slasher genre.

The Teenage Sex and Death at Camp Miasma writer/director explained to Deadline that they wanted to create “a mindset where you can really enjoy something scary,” noting the frequent symbolism of candy and junk food as providing an atmosphere “that’s actually safe” while diving into a horror movie or exploring sexuality after trauma.

“There is this idea that if it gets too real, you can turn it off, that you’re exploring something dangerous, doing it in a way that’s actually safe,” said Schoenbrun, who is non-binary. “Which in my experience of coming into my sexual identity post-transition, kind of required some gummy candy on hand. What I mean by that is, even if we’re going to be exploring scary and vulnerable and potentially embarrassing, triggering parts of ourselves, we trust each other well enough to know that at any moment, we can be like, ‘Let’s stop, we gotta just eat some fucking gummies.’”

In Schoenbrun’s latest film, Hannah Einbinder stars as queer director Kris, who is tapped to helm a new installment of the long-running Camp Miasma horror franchise. While courting Billy Presley (Gillian Anderson), the actress who played the “final girl” in the original film, to reprise her role, the pair spirals into a psychosexual frenzy as the slasher’s killer, Little Death (Jack Haven), comes to life.

Acknowledging the problematic trans representation of horror films like Psycho (1960), Sleepaway Camp (1983), The Silence of the Lambs (1991) and Texas Chainsaw Massacre: The Next Generation (1995), Schoenbrun admitted the genre has been “catnip to me since I was 10 years old,” and they jumped at the chance to direct their own.

Jane Schoenbrun at the
Jane Schoenbrun attends the ‘Teenage Sex and Death at Camp Miasma’ premiere on Aug. 5, 2026 in New York City.

“So many slashers do have this sense of humor, and even if they’re not overtly meta like the Scream movies are, they’re so aware of their own tropes and the sort of rituals … And I just loved that from a young age and loved all of the little rituals within it, and so, getting to make my own is just like play and joy,” they explained.

“But it also felt like the perfect way to talk about sex and to talk about my experience as a trans person post-transition, learning how to come into a sexual identity that I could feel comfortable within, because so many of these movies are obviously deeply engaged in gender and sexual roles, and these movies have so much to say for better or for worse about deviants,” said Schoenbrun. “It is there in the DNA of the slasher genre that these movies are talking about fear and desire, gender and sexuality, normativity and deviance. And that’s all swimming in the toxic soup of the genre, so I wanted to remake it in my own language.”

Read on about Jane Schoenbrun’s love letter to the slasher genre with Teenage Sex and Death at Camp Miasma, now playing in theaters.

DEADLINE: It was really fun to see the slasher genre through your eyes. Tell me about finding inspiration in that genre and “final girls.” 

JANE SCHOENBRUN: I mean, it was the easiest thing in the world because it’s just one of those genres that has been catnip to me since I was 10 years old. I just raided the horror section of the video store as a kid from an age when I really shouldn’t have been doing that, like in 5th grade, I watched in the span of about one week, every Nightmare on Elm Street movie. I think that I was always drawn to movies and really anything entertainment where it felt forbidden in some way, like the thing on the tape, how is that even allowed? And that’s the thing that I love about a lot of my favorite slashers. Don’t get me wrong, I love like brutal ones, like I love Texas Chainsaw, that’s a nasty movie at its core, and that’s what’s so special about it. But so many slashers do have this sense of humor, and even if they’re not overtly meta like the Scream movies are, they’re so aware of their own tropes and the sort of rituals of, OK, what’s the most outrageous way that like these like dumb kids can get killed? But watching it, it’s not about fear a lot of the time, it’s about joy and celebration. And I just loved that from a young age and loved all of the little rituals within it, and so, getting to make my own is just like play and joy. But it also felt like the perfect way to talk about sex and to talk about my experience as a trans person post-transition, learning how to come into a sexual identity that I could feel comfortable within, because so many of these movies are obviously deeply engaged in gender and sexual roles, and these movies have so much to say for better or for worse about deviants, whether that be Norman Bates or Buffalo Bill or Sleepway Camp or Jason, Michael Myers, Leatherface in drag. It is there in the DNA of the slasher genre that these movies are talking about fear and desire, gender and sexuality, normativity and deviance. And that’s all swimming in the toxic soup of the genre, so I wanted to remake it in my own language. 

‘Teenage Sex and Death at Camp Miasma’ (2026)

DEADLINE: I’m curious about the symbolism of all the processed junk food and the chandelier of wrappers.

SCHOENBRUN: The junk food in the movie, I forget when it found its way in there. It’s like so much of the movie is about, like I said, ritual, about being in a mindset where you can really enjoy something scary, whether that be Kris [Hannah Einbinder] in bed, with, you know, with Raisinets and the popcorn, watching a schlocky horror movie, or the two characters learning how to be present and enjoy sex after a lot of trauma. There is this idea that if it gets too real, you can turn it off, that you’re exploring something dangerous, doing it in a way that’s actually safe. Which in my experience of coming into my sexual identity post-transition, kind of required some gummy candy on hand. What I mean by that is, even if we’re going to be exploring scary and vulnerable and potentially embarrassing, triggering parts of ourselves, we trust each other well enough to know that at any moment, we can be like, “Let’s stop, we gotta just eat some fucking gummies.”

DEADLINE: And one thing I really love—I just feel like it’s a theme in your work—is how it depicts the way media and entertainment influence us. Why does that inspire you? 

SCHOENBRUN: I think it comes from a fascination and sensitivity to the complex relationship between what we think of as fiction and what we think of as reality, which we tend to, as a society, think of as pointing in one direction. Like, reality dictates fiction, not vice-versa, but when you actually look at the way the world works, it’s like one echoes off the other. And I think a complicated, sometimes terrifying and sometimes beautiful way, where the fiction, the cultural norms, the things we grow up looking at on our screens, the roles that we’re told people play, they kind of inspire us to create reality. There’s something liberating when you start thinking in that way. I think it’s a way of thinking that we as a culture, could do a lot more of. To think about the idea of fiction inspiring reality just as much as reality is inspiring fiction, is a potential path to liberating us from this hellscape that they’re telling us is the only way the world can be. 

Gillian Anderson in ‘Teenage Sex and Death at Camp Miasma’ (2026)

DEADLINE: And I know you have the Secretary reading. Tell me what it’s been like prepping for that and why you all chose that movie. 

SCHOENBRUN: I mean, that was such a huge influence on on Miasma. There just aren’t that many fun and funny movies about deviant sex. And just the way that movie is like feather light while talking about really raw and taboo things, it is just really inspiring to me. And the dynamic between those two main characters is definitely one that had a lot of influence on on Kris and Billy’s [Gillian Anderson] relationship in Miasma. And it’s already to me a very queer movie in its way, but having Gillian reading the James Spader part and Hannah reading the Maggie Gyllenhaal part, I think it’s just gonna be like a very unique joy. Honestly, we’ve been prepping a little bit, but I think it’s just gonna be about getting up there and feeling the chemistry of it all, and just letting these folks who we have all gotten to know each other really, really well, but we haven’t actually done anything wacky and creative like that in a while, like as a reunion, it’s gonna be a real blast, I think.

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Jane Schoenbrun On Tackling “Toxic Soup” Of Slasher Genre In ‘Camp Miasma’

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With their latest directorial outing, Jane Schoenbrun used subtle pieces of nostalgia to deconstruct the slasher genre.

The Teenage Sex and Death at Camp Miasma writer/director explained to Deadline that they wanted to create “a mindset where you can really enjoy something scary,” noting the frequent symbolism of candy and junk food as providing an atmosphere “that’s actually safe” while diving into a horror movie or exploring sexuality after trauma.

“There is this idea that if it gets too real, you can turn it off, that you’re exploring something dangerous, doing it in a way that’s actually safe,” said Schoenbrun, who is non-binary. “Which in my experience of coming into my sexual identity post-transition, kind of required some gummy candy on hand. What I mean by that is, even if we’re going to be exploring scary and vulnerable and potentially embarrassing, triggering parts of ourselves, we trust each other well enough to know that at any moment, we can be like, ‘Let’s stop, we gotta just eat some fucking gummies.’”

In Schoenbrun’s latest film, Hannah Einbinder stars as queer director Kris, who is tapped to helm a new installment of the long-running Camp Miasma horror franchise. While courting Billy Presley (Gillian Anderson), the actress who played the “final girl” in the original film, to reprise her role, the pair spirals into a psychosexual frenzy as the slasher’s killer, Little Death (Jack Haven), comes to life.

Acknowledging the problematic trans representation of horror films like Psycho (1960), Sleepaway Camp (1983), The Silence of the Lambs (1991) and Texas Chainsaw Massacre: The Next Generation (1995), Schoenbrun admitted the genre has been “catnip to me since I was 10 years old,” and they jumped at the chance to direct their own.

Jane Schoenbrun at the
Jane Schoenbrun attends the ‘Teenage Sex and Death at Camp Miasma’ premiere on Aug. 5, 2026 in New York City.

“So many slashers do have this sense of humor, and even if they’re not overtly meta like the Scream movies are, they’re so aware of their own tropes and the sort of rituals … And I just loved that from a young age and loved all of the little rituals within it, and so, getting to make my own is just like play and joy,” they explained.

“But it also felt like the perfect way to talk about sex and to talk about my experience as a trans person post-transition, learning how to come into a sexual identity that I could feel comfortable within, because so many of these movies are obviously deeply engaged in gender and sexual roles, and these movies have so much to say for better or for worse about deviants,” said Schoenbrun. “It is there in the DNA of the slasher genre that these movies are talking about fear and desire, gender and sexuality, normativity and deviance. And that’s all swimming in the toxic soup of the genre, so I wanted to remake it in my own language.”

Read on about Jane Schoenbrun’s love letter to the slasher genre with Teenage Sex and Death at Camp Miasma, now playing in theaters.

DEADLINE: It was really fun to see the slasher genre through your eyes. Tell me about finding inspiration in that genre and “final girls.” 

JANE SCHOENBRUN: I mean, it was the easiest thing in the world because it’s just one of those genres that has been catnip to me since I was 10 years old. I just raided the horror section of the video store as a kid from an age when I really shouldn’t have been doing that, like in 5th grade, I watched in the span of about one week, every Nightmare on Elm Street movie. I think that I was always drawn to movies and really anything entertainment where it felt forbidden in some way, like the thing on the tape, how is that even allowed? And that’s the thing that I love about a lot of my favorite slashers. Don’t get me wrong, I love like brutal ones, like I love Texas Chainsaw, that’s a nasty movie at its core, and that’s what’s so special about it. But so many slashers do have this sense of humor, and even if they’re not overtly meta like the Scream movies are, they’re so aware of their own tropes and the sort of rituals of, OK, what’s the most outrageous way that like these like dumb kids can get killed? But watching it, it’s not about fear a lot of the time, it’s about joy and celebration. And I just loved that from a young age and loved all of the little rituals within it, and so, getting to make my own is just like play and joy. But it also felt like the perfect way to talk about sex and to talk about my experience as a trans person post-transition, learning how to come into a sexual identity that I could feel comfortable within, because so many of these movies are obviously deeply engaged in gender and sexual roles, and these movies have so much to say for better or for worse about deviants, whether that be Norman Bates or Buffalo Bill or Sleepway Camp or Jason, Michael Myers, Leatherface in drag. It is there in the DNA of the slasher genre that these movies are talking about fear and desire, gender and sexuality, normativity and deviance. And that’s all swimming in the toxic soup of the genre, so I wanted to remake it in my own language. 

‘Teenage Sex and Death at Camp Miasma’ (2026)

DEADLINE: I’m curious about the symbolism of all the processed junk food and the chandelier of wrappers.

SCHOENBRUN: The junk food in the movie, I forget when it found its way in there. It’s like so much of the movie is about, like I said, ritual, about being in a mindset where you can really enjoy something scary, whether that be Kris [Hannah Einbinder] in bed, with, you know, with Raisinets and the popcorn, watching a schlocky horror movie, or the two characters learning how to be present and enjoy sex after a lot of trauma. There is this idea that if it gets too real, you can turn it off, that you’re exploring something dangerous, doing it in a way that’s actually safe. Which in my experience of coming into my sexual identity post-transition, kind of required some gummy candy on hand. What I mean by that is, even if we’re going to be exploring scary and vulnerable and potentially embarrassing, triggering parts of ourselves, we trust each other well enough to know that at any moment, we can be like, “Let’s stop, we gotta just eat some fucking gummies.”

DEADLINE: And one thing I really love—I just feel like it’s a theme in your work—is how it depicts the way media and entertainment influence us. Why does that inspire you? 

SCHOENBRUN: I think it comes from a fascination and sensitivity to the complex relationship between what we think of as fiction and what we think of as reality, which we tend to, as a society, think of as pointing in one direction. Like, reality dictates fiction, not vice-versa, but when you actually look at the way the world works, it’s like one echoes off the other. And I think a complicated, sometimes terrifying and sometimes beautiful way, where the fiction, the cultural norms, the things we grow up looking at on our screens, the roles that we’re told people play, they kind of inspire us to create reality. There’s something liberating when you start thinking in that way. I think it’s a way of thinking that we as a culture, could do a lot more of. To think about the idea of fiction inspiring reality just as much as reality is inspiring fiction, is a potential path to liberating us from this hellscape that they’re telling us is the only way the world can be. 

Gillian Anderson in ‘Teenage Sex and Death at Camp Miasma’ (2026)

DEADLINE: And I know you have the Secretary reading. Tell me what it’s been like prepping for that and why you all chose that movie. 

SCHOENBRUN: I mean, that was such a huge influence on on Miasma. There just aren’t that many fun and funny movies about deviant sex. And just the way that movie is like feather light while talking about really raw and taboo things, it is just really inspiring to me. And the dynamic between those two main characters is definitely one that had a lot of influence on on Kris and Billy’s [Gillian Anderson] relationship in Miasma. And it’s already to me a very queer movie in its way, but having Gillian reading the James Spader part and Hannah reading the Maggie Gyllenhaal part, I think it’s just gonna be like a very unique joy. Honestly, we’ve been prepping a little bit, but I think it’s just gonna be about getting up there and feeling the chemistry of it all, and just letting these folks who we have all gotten to know each other really, really well, but we haven’t actually done anything wacky and creative like that in a while, like as a reunion, it’s gonna be a real blast, I think.

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One Night Only Writer, Producer Talk Movie’s No Premarital Sex Rules

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Ever since the official trailer dropped for the Callum TurnerMonica Barbaro rom-com One Night Only, quickly racking up millions of views on its way to its nearly 40 million total, internet commentators have had a lot of questions about the film’s central premise in which premarital sex is illegal apart from one 12-hour period a year.

How is this law enforced? Are people breaking the law? How did this legislation pass? What counts as “sex” under this new mandate? Are marriage (and divorce) rates skyrocketing? What about affairs?

Rest assured: Some of those questions are answered in the movie, and explanations are starting to trickle out online for those unconcerned about spoilers. Beyond that, One Night Only writer, Travis Braun, who saw his screenplay top the 2024 Black List, has answers, but they’re not all in the Will Gluck-directed Universal movie now in theaters.

“I set out to write a movie about the circus that is modern dating, and I thought how fun if we could set that all in one night, and I have answers to those questions, and some of them are in the movie,” Braun told The Hollywood Reporter at the One Night Only premiere earlier this week in New York.

Braun said he definitely thought about the specific rules of the film’s alternate reality, framed as three years on from the no-sex act being passed, but didn’t want to get too deep into the politics of the world of the movie.

“There’s a big mythology that I’ve built out and then as you develop a movie you start to pare down and you go: What does an audience really care about, and what are they showing up to see? For me the answer is always a love story, romance,” he told THR. “I hope they can come in and we’ll show them how this world functions, and then they can just enjoy the movie and have fun. The whole focus of this was love story and romance first, and the world-building obviously has to make sense and has to be there, but ultimately we weren’t interested in getting into the politics of it. We wanted to tell a story about these two incredible people trying to find love on this crazy night.”

Producer Jacqueline Monetta, who brought Braun’s script to Gluck, said they didn’t want moviegoers to have all of the answers.

“I had a million questions. I was like, ‘What does this mean? What does this world look like? How do people communicate? What’s different?’ And that’s I think what’s so smart about it,” she said of One Night Only‘s “big idea, high-concept” premise. “We don’t answer every question in the movie, purposefully, because we want those questions to be had on the car ride home. We want people to keep talking about it and really think about what would this mean for our world, what does it mean for our world now. But I think Will and I were really specific on what questions we wanted to answer.”

In a recent Reddit AMA, Gluck also detailed how he and his team approached the world building of the movie while not wanting it to be all about the mandate and offered prospective moviegoers hints for where to find the answers to their questions.

“We spent a lot of time talking about the rules of the world, and if you’ve seen the movie, or when you see the movie, you’ll see that the rules of the world and the world building are all in the background,” he said. “It’s on TVs, signage, in thrown-away lines, because we didn’t want to give the world short shrift, but we didn’t want the movie to be about that. It’s another way I want people to see this. If they see it more than once, they’ll pick up so many more rules of the world in the background. A lot of the questions that I’ve been getting after people have seen the movie are actually answered in the movie, which is by design because I want people maybe not to know them. So, yes, it was a tricky tightrope to have them there, but not for the movie to be about it.”

Turner meanwhile echoes Braun’s advice for curious prospective moviegoers: “Go see the film!”

“You’ll realize pretty quickly what the realm is that you’re working within and it’s a comedy,” Turner says of what inquisitive filmgoers will find. “There are no great political undertones, I don’t think. This is just a place where you can escape for an hour and a half, two hours and enjoy and laugh your head off.”

One Night Only is now in theaters.

Callum Turner and Monica Barbaro at the One Night Only premiere on Monday.

Roy Rochlin/Getty Images for Universal Pictures

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