Tech
Xreal, Google’s smartglasses partner, thinks it has finally mastered this notoriously tricky industry
The smart glasses industry has long been a tortured dream of Silicon Valley. The premise is appealing enough: What if, to enjoy the benefits of mobile computing, people didn’t have to stare at their phones all day long and could, instead, simply wear a lightweight computing device on their face? Science fiction fans (a demographic that is strong in the tech industry) can see this vision perfectly.
However, the industry has — for much of the last decade — resembled a financial black hole into which gargantuan investments have been sunk and from which little to no profit has ever emerged.
“Everybody’s losing money,” said Chi Xu, the founder and CEO of the smart glasses company Xreal, which is a longtime partner of Google. I met Xu at Google’s I/O conference in Mountain View last week, where he was promoting Xreal’s Project Aura. That’s its latest effort to create a set of functional XR glasses that people actually want to use.
“That’s because it’s very hard, what we’re doing,” he said.
For much of the industry’s existence, the problems of smart glasses have seemed somewhat obvious: bulky, uncomfortable, and socially awkward form factor, paired with negligibly beneficial software. Now, however, industry insiders — including Xu — feel like their business has turned a corner and may be reaching an inflection point.
That supposed inflection point has something to do with Meta, whose 2023 partnership with Ray-Ban launched one of the first lines of models that has actually managed to sell a lot of units. (It’s worth noting, however, that the division responsible for the glasses, Reality Labs, still operates at a massive loss.)
Now, as form factors shrink and software improves, Xu feels that Xreal can finally become a leader in the space. “You need all the key pieces ready — you need the hardware ready, the operating system needs to be ready, and then you need a great user interface,” Xu said.
Xreal’s newest model Aura is wired smart glasses that have OLED displays embedded within them, meaning that you can watch high-resolution videos within the frames themselves. Somewhat awkwardly, Aura comes tethered to a “puck” — essentially a phone-shaped mini-computer that powers the experience behind the glasses. When using it, you can ostensibly just slip it into your pocket.
But in exchange for the awkwardness of the puck, the user gets a wider variety of fun experiences with the glasses, including an immersive Google Maps app, VR YouTube videos, and a “painting app” that lets you — via the powers of hand tracking — create holographic imagery that only you can see. There are also reportedly games, playable (again) via hand tracking, and basic web surfing functionality.
“Whether you are following a floating recipe while cooking, setting up a private workspace at a coffee shop or on a flight, or watching a movie on a virtual big screen at home, the experience is seamless,” the company promises.
Xu also says that he imagines the device being used not just by the casual consumer but by professionals as well. “It’s not just about watching the NBA game in a hologram type of format, you could also go to a coffee shop and do some work,” he said.
Currently, the glasses are only available for developers, but the plan is for them to launch commercially later this year. Xreal is also working on an IPO that is expected to take place before 2026 is over, although Xu declined to say much about it.
In the meantime, the company is working on that whole turning-a-profit thing. Xu notes that his company has been raising its gross margin while lowering its costs for marketing and sales. “Next year is the year when we could actually break even,” he says.
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Tech
Planned Amazon data center could become the biggest climate polluter in the U.S.
As part of a planned data center in Pecos County, Texas, Amazon is investing in an on-site power plant that could become the largest source of climate pollution in the United States, according to The New York Times.
The NYT says the plant would burn natural gas and is permitted to release 33 million tons of carbon dioxide per year — more than any other power plant in the U.S.
In a statement, an Amazon spokesperson confirmed that the data center will “be powered by new on-site generation that won’t raise electricity costs for Texas families.” (Data centers face growing political opposition for a number of reasons, including their effect on electricity costs.)
AI has already had a significant impact on Amazon’s carbon emissions, which it reported were up 16% last year — the wrong direction for a company that pledged to eliminate its carbon emissions by 2040. And that could get worse as Amazon and tech companies back the development of huge natural gas plants to support their power-hungry data centers.
The Amazon spokesperson said, “The world looks different now than when we co-founded the climate pledge,” while also claiming, “Our commitment hasn’t changed.”
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Tech
OpenAI acquires presentation startup NextSlide
NextSlide recently announced that it’s joining OpenAI, with the presentation startup’s team members now working on ChatGPT.
The NextSlide website currently displays a note from founder Ahmed Beshry describing the startup’s product as one “that could turn prompts, notes, documents, or research into a polished, editable presentation.”
The ultimate goal, Beshry said, was “to make visual communication more accessible and help more people express their ideas clearly.” So by joining OpenAI, the team will “continue pursuing that same mission: building AI products that help people create, communicate, and turn their ideas into meaningful work.”
The financial terms of the deal were not disclosed. In a note on LinkedIn, Beshry said the announcement is coming “a few months late,” as the acquisition took place “earlier this year.”
Beshry was previously a co-founder at Caper AI, a smart cart/cashier-less checkout startup acquired by Instacart in 2021.
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Tech
X replaces ‘misaligned’ revenue sharing program with Original Content Rewards
X, the social media platform now owned by Elon Musk’s SpaceX, is shaking up how it pays influencers and creators.
In announcing the change, the company said it will be winding down its existing Revenue Sharing program and replacing it with something called Original Content Rewards. X will stop accepting new Revenue Sharing participants, while existing participants will continue earning money through September 7.
Then, starting on September 8, they’ll be able to apply for the new program. Participants will still need to subscribe to one of X’s Premium tiers, and there will be qualifying thresholds for follower count (500 verified followers) and impressions (500,000 Home Timeline impressions from verified users in 90 days), but it sounds like the big change is the emphasis on originality.
What counts as original content? X said it can include original reporting and analysis, photos and videos created by the poster, or memes and graphics they’ve designed themselves. Commentary also counts, but “if your content regularly incorporates material created by others, you’ll need to contribute meaningful original value for it to qualify under our original content guidelines.”
The company also included examples of posts that won’t count as original, such as those just copied over from another account, downloaded from one account and re-uploaded to your own, or reposting content “without meaningful transformation.”
This announcement follows repeated attempts by X to reform the Revenue Sharing program, for example reducing payments to aggregators and “clickbait” accounts in April. But these efforts have also prompted complaints from popular accounts profiting from the current system; Musk even reversed some of those changes (giving a creator’s local audience more weight when calculating payouts) after a backlash.
In a post about the new changes, X’s Allegra Jacchia wrote that the existing program “had reached a point where its incentives were misaligned.”
“Creators should be focused on bringing net new content to the platform instead of maximizing payouts,” she said. “We could have kept adding more rules and exceptions, but ultimately the better decision was to start fresh and build a program designed from day one to reward originality.”
Jacchia added that X be “continue refining the program, improving our models, and raising the bar over time.”
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