Sports
Fox is having a strong World Cup. It could be its last
In 2030, when the World Cup kicks off in Morocco, Portugal and Spain, you may not be tuning into Fox to watch it.
While it is uncertain where the Cup will be viewed in four years, what is guaranteed is that the next tournament rights holder will pay far more than Fox’s $485 million for this tournament, which is the third one it has broadcast.
It could be a streamer like Netflix, Amazon Prime Video, YouTube, Apple TV or DAZN, or possibly another traditional player, like CBS, NBC or ESPN. This 2026 World Cup is the final one that Fox has under contract.
Netflix has already secured the rights in the United States and Canada to the Women’s World Cup for 2027 and 2031, which is its biggest live-sports undertaking yet, to go along with small packages of NFL, MLB and boxing rights.
The global nature of the World Cup will likely appeal to all the big streamers. If FIFA stays with its controversial new quarters-style setup as opposed to the traditional full halves without full-screen commercial interruption, “hydration breaks” add lucrative in-game advertising inventory and jack up the rights fees even further.
FIFA is expected to auction the next two men’s World Cups, which includes the 2034 Saudi Arabia event that is anticipated to be in the winter in the U.S. What also complicates the global rights future is that FIFA tends to sell its rights market by market and places like England have strict rules that guarantee that the games remain on free-to-air broadcasters.
Hanging over all major TV rights negotiations in the U.S. — World Cup included — is the NFL. The league has recently made noise about using its opt-outs at the end of the decade to coerce even more money than it is currently due to receive in its 11-year, $110 billion-plus deals.
While Fox is having its best tournament, it will enter the next World Cup TV negotiation knockout round with some expected heavy competition and probably is not the favorite.
More media observations as we continue with the actual knockout round:
Zlatan & Lalas formation
Fox’s best day of the group stage of the World Cup had to do with its own shift in tactics as much as compelling games on the field.
For the second U.S. game 10 days ago, in which the Americans defeated Australia 2-0, Fox played three up front in its Los Angeles studio with Rebecca Lowe flanked by Thierry Henry and Zlatan Ibrahimović.
Alexi Lalas was more than 1,100 miles away outside the stadium in Seattle with Rob Stone, Clint Dempsey and Carli Lloyd, a foursome that was surrounded by a “College GameDay”-like fan atmosphere.
Across both locations, the presentation had nuance, passion and an almost celebratory quality. While Fox has played with the whole Zlatan-Lalas dynamic, we would split them up and have the world-class trio of Lowe, Henry and Zlatan as its own group and put Lalas with Stone and company. Especially with Fox’s plan to go fully on the road with everyone beginning July 4.
The great American play-by-player?
There has always been this theme in American soccer that, “If only the best athletes in the country played soccer …” Now, we have Antonio Freeman’s son starring, but the next question is, “When will the best play-by-players in the U.S. call soccer?”
While top play-by-players from Joe Buck to Kevin Burkhardt — one a former No. 1 NFL Fox announcer and one in the role currently — have not shown interest, NBC’s Mike Tirico did host the World Cup for ESPN and maybe, if given the chance, could bring the marquee voice. However, even Tirico didn’t grow up playing the game, which seems a prerequisite to having the real feel.
Fox has three American play-by-players. John Strong is its No. 1 and will call his third World Cup final. While he is workmanlike and soccer-centric, he doesn’t have a rhythm of the game in the same way that the English announcers, such as Fox’s No. 2, Ian Darke, do. J.P. Dellacamera is the closest in terms of career to being a voice of American soccer, but his actual play-by-play has often lacked important details and emotion. Tyler Terens has shown potential during his first World Cup, but the 32-year-old needs some more seasoning.
But the question is if there is someone from the younger generation, a Noah Eagle or a Ryan Ruocco, who could be that No. 1 soccer voice.
Years ago, Fox tried to convert Gus Johnson into that person. While well-intentioned, Johnson did not speak the language of soccer. It is true for the top announcers in any sport: The dialect can’t be learned later in life at the highest level; you need a feel developed over a lifetime. One day in the U.S., maybe there will be what Marv Albert was to the NBA for the World Cup, but it hasn’t happened yet, though. With young broadcasters growing up on the sport, there is a lane.
American goal scorers
Stu Holden has joined Apple’s Taylor Twellman as the best two TV soccer game analysts. Like Twellman, Holden understands the job. When Christian Pulisic came on in the Americans’ final group-stage match, the question that seemed to be on viewers’ minds was why? With Pulisic having missed the second game with a calf injury and the Turkey result meaningless for bracket placement, Holden explained, unprompted, that it was more important to knock off the rust, even with the risk of being hurt. … In the studio, Dempsey has improved compared to his on-air performance in Qatar four years ago, as he sounds much more comfortable. … Lloyd is really good, as she has a willingness to say what she thinks. … Fox’s president of Insight and Analytics, Mike Mulvihill, tweeted that through the first two legs of the group stage, 84.3 million Americans had watched Fox or FS1 for the World Cup. Mulvihill also told Colin Cowherd that the U.S. in the World Cup final could draw 50 million viewers. These are just two data points of an astonishingly strong overall ratings story for the networks, including both Fox and Telemundo in the U.S.
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Sports
Fever’s Sophie Cunningham takes hit to face, Sky’s DiJonai Carrington ejected for flagrant foul
CHICAGO — The ongoing Sophie Cunningham saga has another chapter.
The Indiana Fever guard took a hard shot to the face from Chicago Sky guard DiJonai Carrington during the first quarter Saturday at the United Center that earned Carrington a Flagrant 2 foul and an ejection.
After an errant pass from the Sky’s Elizabeth Williams, the Fever’s Monique Billings collected the loose ball and threw ahead to a streaking Cunningham. On the shot attempt, Carrington’s left arm connected with Cunningham’s head and jaw, sending her to the floor.
The foul by DiJonai Carrington on Sophie Cunningham that resulted in a Flagrant 2 and ejection.
(via @ESPN) pic.twitter.com/Z27J934irs https://t.co/GAMYI5V151
— Yahoo Sports (@YahooSports) August 8, 2026
Cunningham immediately popped up and had to be separated from Carrington by teammate Makayla Timpson. After a review, officials upgraded the common foul to a Flagrant 2 and sent Carrington to the locker room. On her way through the tunnel, Carrington grinned and shook her head as Sky fans gave her an ovation.
Cunningham, an eighth-year veteran reserve, has been in the spotlight since ESPN quoted her in a July 21 story saying she wants to “protect young girls in a locker room” and that “they shouldn’t have to go against biological men.”
The ensuing uproar has included demonstrations and counter-demonstrations outside of Fever games, a trend that continued Saturday near the United Center on Chicago’s West Side. In addition, Cunningham has been booed by crowds in Portland and Minneapolis, and Minnesota Lynx coach Cheryl Reeve wore a T-shirt declaring “Trans kids belong” during her team’s game against the Fever on Aug. 2.
On Friday, the Women’s National Basketball Players Association denounced “hate, abuse, and demonization” of the transgender community in a statement that did not reference Cunningham by name.
Against the Sky, Cunningham checked into the game at the 6:13 mark of the first quarter to a strong but mixed reaction of boos and cheers. After the dust-up with Carrington and the Sky guard’s ejection, the United Center scoreboard showed a fan with a T-shirt supporting transgender rights before quickly cutting away to a different attendee.
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Sports
Kyle Shanahan says he will coach 49ers’ preseason opener vs. Titans
SANTA CLARA, Calif. — Kyle Shanahan is ready to return to the sideline.
The San Francisco 49ers head coach, a limited participant in training camp after suffering a concussion and other injuries in a July 14 car crash, said he’s feeling more like himself and plans to coach the team’s preseason opener against the Tennessee Titans next Thursday at Levi’s Stadium.
“I can’t tell you guys how close it is. I’m getting there. And I will be there,” Shanahan said during an impromptu news conference.
The appearance marked Shanahan’s first appearance at the podium since the crash, which he said is part of a push to do a little bit more every day. He’s already been doing film review since training camp began, and he addressed the team for the first time on Aug. 1.
“The team meeting was a big step for me,” Shanahan said. “… As far as the important stuff, I feel like it’s 100 percent.”
Since the beginning of training camp, offensive line coach and longtime Shanahan assistant Chris Foerster has run practices, with defensive coordinator Raheem Morris running his side of the ball and offensive coordinator Klay Kubiak calling the plays for Brock Purdy and the 49ers quarterbacks.
Shanahan has steadily been working his way back to full duty. When training camp first began, he stood well behind the defense next to general manager John Lynch and had little interaction.
After about a week, he changed his vantage point and has been adding duties.
“He’s inching closer,” quarterback Mac Jones said Thursday.
Last month’s car crash in Palo Alto, Ca., which occurred when Shanahan turned into oncoming traffic while retrieving a fallen cell phone, left him with a concussion, broken ribs, a broken bone in his hand and a gash above his right eye that took more than 40 stitches to close. The driver of the other car wasn’t injured, and no one was cited, which Palo Alto police said was up to the discretion of the responding officer.
Two weeks after the incident, Shanahan’s face looked fine, but the concussion symptoms lingered in the form of headaches, issues with noise and light, as well as fatigue.
“I just can’t stay the hours right now,” he said during a small group interview in his office with reporters on July 28.
Despite the odd circumstance, Purdy noted the roster is full of longtime 49ers, which has made things easier.
“We’ve been around the block and understand how this goes and what all goes into winning games in the NFL,” he said. “We have that. We have older guys that can help the young guys, and we can go through installs, we can go through practice, we can go through game prep and understand what it takes.”
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Sports
Dan Hurley says court rulings allowing roster additions are hurting college basketball
UConn men’s basketball coach Dan Hurley said coaches who are taking advantage of court rulings to add to their roster for the upcoming season are hurting college basketball. He added that it’s not a “victimless situation.”
“We can’t go on the way we’re going on like this,” Hurley told reporters Friday. “It’s the (college) players, but then you also have kids in high school who get affected by this, so there are people who end up losing. You can’t act like it’s a victimless situation. There are kids who are 17, 18 years old who potentially may lose out on opportunities, so it’s not victimless.”
On July 31, a U.S. District Court judge in Colorado granted a preliminary injunction that gives college athletes from the high school class of 2022 another year of eligibility for the 2026-2027 school year. Judge Charlotte N. Sweeney handed down the ruling in response to plaintiffs challenging the NCAA’s age-based eligibility rule, which ran out the clock this past spring on college athletes from the high school class of 2022.
Hurley said the current state of college basketball is “not sustainable” and called it “absolute chaos.”
“If you’re a coach and the sport has given you a lot, (then) doing things to hurt the sport so that you can win a little more, I think you have to be able to look in the mirror a little bit on that,” Hurley said.
Texas Tech announced Friday that former All-Big 12 first-teamer Darrion Williams, who entered the 2026 NBA Draft but wasn’t selected, is returning to the Red Raiders after one season at NC State. Florida’s Denzel Aberdeen is a high-profile player who could impact the Gators’ roster this upcoming season, and former UCLA floor general Donovan Dent is on the market.
Coaches typically build their rosters throughout the offseason, so most roster spots are already filled given that schools have allocated most of their name, image and likeness resources. Hurley said UConn’s process for putting a team together involves high school recruiting and jumping into the transfer portal before summer practices begin. But now that a new wave of players have been granted eligibility, Hurley said coaching has been “cheapened.”
“You can put together better teams, compete and not have to identify young talent, develop that talent (and) have a vision of putting together a team over time to develop,” Hurley said. “Now you can screw up high school recruiting, (transfer) portal recruiting, not have a very good team and now start plucking from a group of players in August and put together a team.”
Hurley said he won’t add any players to his roster but called the situation “frustrating.”
“If compliance says something is illegal and we can’t do it, or a player is ineligible based on the rules, our reaction as a university isn’t, ‘Let’s go find a lawyer in Willimantic, Connecticut.’”
UConn will chase its third national championship in five seasons after finishing as national runner-up in April. Braylon Mullins, the Huskies’ NCAA Tournament shot-making hero, returns for his sophomore season alongside seniors Silas Demary Jr. and Jayden Ross. The Huskies also added a few players via the transfer portal, including 6-foot-11 Seton Hall transfer Na’jai Hines.
“No other sport is going on like this,” Hurley said. “And anyone that acts like this is great, it’s fine, it’s good for college basketball; they’ve already taken the stance that this is what they’ve wanted and now they’re just defending their position.”
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