
Riz Ahmed as Shah Latif in ‘Bait’.
Amazon MGM Studios
Riz Ahmed is used to taking chances. In 2012, he thought he was on the verge of a major breakthrough, having co-starred with James Gandolfini in the pilot for HBO’s The Night Of series, playing an ostensibly clean-cut college student accused of a brutal murder. The following year, the Sopranos star unexpectedly died at the age of 51 and the show was put on hiatus for the foreseeable future. “I didn’t have anything else going on at that point,” Ahmed recalls.
Things are obviously different now. In 2016, John Turturro stepped in to take Gandolfini’s place in The Night Of, bringing Ahmed his first Emmy win for Outstanding Lead Actor In A Limited Series Or Movie. Then, in 2019, Darius Marder’s Sound of Metal brought an Oscar nomination. But in the early years after he first became an actor in 2006, the former British rapper had been working on a much smaller scale, with starring roles in the likes of low-key indie drug drama Shifty and Chris Morris’s controversial jihadi comedy Four Lions.
The future wasn’t looking great, and when an audition for Tony Gilroy’s dark media satire Nightcrawler came up, to play Jake Gyllenhaal’s sidekick Rick, Ahmed put everything he had into it. Literally.
“There was no work for me in the UK,” he says. “I spent my last £1,000 to get on a plane and do the screen test for Nightcrawler. I cleaned out my bank account to fly to LA. I was absolutely on the brink.” It paid off, and a key role followed shortly after in Paul Greengrass’s action hit Jason Bourne (2016), which opened up the American market.
Ahmed took a similar gamble when writing Bait, a six-part mini-series about a struggling actor in his native north London. Perhaps stubbornly, Ahmed refused to be cowed by the fact that he had no Plan B, and the future of the show would be decided by one woman, and one woman only. And if she said no, there would be no point in going forward.
The crux of the show is that Ahmed’s character — Shah Latif, like him, a former rapper turned actor — is under consideration for the part of British super-spy James Bond. Time was a crucial factor, given that Bond producers Eon were in talks about handing over the reins to the 007 franchise to Amazon MGM Studios. “There were just so many obstacles,” Ahmed recalls. “I mean, when we had the idea, everyone was like, ‘Barbara Broccoli will never let you do this.’ We were about three and a half scripts in and we still hadn’t spoken to her, but it was just a leap of faith. I had a gut feeling. Everyone — my agents, Amazon — was telling me, ‘She never lets anyone do anything like this.’”
The meeting, however, went swimmingly. “I met her, sat down with her, explained to her what it’s about — what’s really the heart of this show, and why I wanted to tell it — and to her credit she said yes. I’m really indebted to her. She did what she’d never let anyone do before. But that was one huge hurdle. Making a show like this that has so many different elements is very hard to pull off. It was like a layer cake of high-security safes that we had to hack to get through to even get it made. It’s a scrappy, smaller budget, half-hour show, hyper-specific, multilingual, genre-bending. It just felt like there was one thing after another that could have meant that this all came crashing down.”
Bond, however, was the one truly immovable object. More people have walked on the moon than have played him, and — as we’re about to see with Denis Villeneuve’s Bond 26 gearing up for production — no other movie character provokes the same fervent speculation. “That’s absolutely right,” says Ahmed. “Absolutely right. Nothing carries that kind of cachet. Nothing is the epitome of cinematic achievement, alpha masculinity, and Britishness. And it’s that bullseye that my character is chasing as he seeks to try and be something better than what he is. Anything but what he already is and who he already is. It’s that mask he’s trying to hide behind as he runs away from himself.”
It’s certainly a strange show, which made Ahmed all the more surprised to be nominated again for an Emmy for Outstanding Lead Actor In A Limited Or Anthology Series Or Movie. “Honestly, I feel kind of shocked and extremely happy that we’ve been recognized in this way,” he says, “because it’s not your usual kind of TV fare. Particularly in this category, which is often big budget, hour-long stuff. We always knew this was very risky, something that didn’t quite fit into any of the usual boxes. It’s a drama with a very heartfelt family story at the heart of it, it has a kind of surreal psychological element, it’s a comedy, and it’s half hour. It was very deliberately genre-bending.”
Ahmed is 43 now, two years younger than Roger Moore and five years older than Daniel Craig when they took the mantle of Bond. A call from Villeneuve seems unlikely, then, but the lure of Bond is hard to resist. Indeed, it was a mild case of Bond envy that gave him the idea for the show. “My neighbor had been mentioned in the Bond conversation,” he recalls, “as has everyone and their uncles, by the way. But him being mentioned really triggered a series of conflicting thoughts in me. Feelings of excitement, but also cynicism. What if? Wouldn’t that be cool? Or would that actually mean abandoning a more important project, one that had a deeper personal meaning?
“It threw up really interesting questions around identity,” he continues. “And I feel like my whole life, I’ve had to contend with questions of identity — sometimes because I wanted to, sometimes because I haven’t. And so, I thought, Bond is such a perfect way to talk about stuff that’s super-personal and super-scary and super-vulnerable. Actually, yeah, I do want to be that guy. We all do. We all want to be Bond. And on the other hand, I don’t know if I’m good enough. Every actor has that, probably every human being.”
But the reason Bait works is that there’s so much more to it than an actor in crisis. Away from the supposed glamor of the movie industry, Shah leads an otherwise perfectly normal dysfunctional British Asian family life in North London. “So much of this show is pulled directly from my life,” he says. “Across the board, this just felt like such a scary show to make on a personal level. This is definitely the most vulnerable, scary creative swing I’ve ever taken. To put my whole psyche, insecurities, anecdotes, family, community, insanity out there in a show in this way. It just felt very, very scary. It was the kind of thing where, once we’d finished it, I was like, ‘OK, great. We made it. Do we have to put it out now? I’m not sure I really want anyone to watch this.’”

Riz Ahmed as Shah Latif in ‘Bait’.
Amazon MGM Studios
Indeed, when Ahmed says “the whole shebang” was pulled from his past, he means it.
“We filmed in a house that was modeled exactly to be the house that I grew up in,” he says, “except the dimensions were slightly bigger so the camera could move around. Remember the staircase where my character gets jumped on at the start of Episode 3? I got jumped on that staircase in the park behind my mom’s house. That sweet shop that we buy sweets from? That’s where we went to buy sweets. That panic attack at the end of Episode 1? I had that panic attack on that stage supporting Wu-Tang Clan at the Kentish Town Forum and burst out of that same fire escape.”
That said, not everything is autobiographical — the Wu-Tang meltdown wasn’t motivated by nerves. “They were two-and-a-half hours late on stage,” says Ahmed, “so when I went out to open up for them, the crowd were like, ‘Why is this not Method Man?’ I was signed to a techno label at that point doing experimental electronic rap, so not the right crowd for boom-bap, head-nodding rap purists. So, when I came on two-and-a-half hours late doing techno rap, 5,000 people started booing. I cut the music and I just started rapping an acapella of a track I’ve got called “Sour Times”. And they were booing through this whole two-minute acapella, and then a few people started cheering. A few more people joined in by the end of the acapella, then they all cheered, clapped, and gave me a round of applause. I thought, ‘I’ll take that,’ and I left. It was the shortest set I’ve ever done. Two minutes and 40 seconds. I was out of there, man.”
Likewise, Ahmed didn’t take long getting back in the saddle: The last day of shooting Bait was his first day on Digger, the mysterious new film by the famously secretive Alejandro González Iñárritu (“I literally left one set and drove straight to the other”). Ahmed can’t say much about Digger, for obvious reasons. “I really want to preserve it for people,” he says, “but I can say that it was a really unique and bold experience.” Neither can he say much about Mark Wahlberg thriller The Big Fix, which he’s currently shooting in Malaysia with Baltasar Kormákur, although he does have thoughts about the local cuisine. “It’s so off-the-chain amazing. You’ve got Chinese food, Malaysian food, Indian food, and Thai food, all smashed together. My mouth’s watering as I’m talking. I’ve put on a lot of weight. It’s a problem here, bro.”
Does this return to acting mean that Bait was simply a one-off? Could there be another series? “I’m not sure,” he muses. “I mean, it can work both ways. I really love that there was only one season of The Night Of. I really loved I May Destroy You, which was only one season. There’s also other shows that I’ve loved that have gone on for much longer. I’m not sure yet. I mean, I think there’s definitely a runway for these characters to grow, and I think these relationships are so fun to explore.”
It must be a strange life being an actor, one minute recreating your childhood home in Wembley, the next acting alongside Tom Cruise at Pinewood Studios, then flying off to Penang. “Yeah,” he says. “I was hoping to try and capture that surrealness. But more and more — and I really do think Bait was a watershed for me in a way — what I’m trying to do is really ask myself: is what I’m doing really sharing something personal? Something that matters to me? I think that a lot because I don’t know. With, Bait this was so direct, but in many ways it’s a love letter to family. My character Shah wants to put on a mask. He wants to be this kind of archetype. He wants to escape who he really is. But the one place you can’t do that is with family. For better or worse, they’re the people who see through your bullshit and see you for the wonderful mess you really are.”
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ITV Studios bosses are remaining bullish in the face of declining U.S. and international revenues as the Love Island maker prepares to be unleashed onto the market.
Of concern for ITV Studios, this morning’s ITV half-year results showed a 17% revenue decline in the U.S. and a 24% slide internationally, reflecting a reversal of previous fortunes.
On a results call with press, ITV Studios chief Julian Bellamy put this mainly down to a “softening of demand” in the free-to-air space and said it “underlines the broader importance” of the producer-distributor pushing further into making shows for streamers and developing its Zoo 55 digital arm.
“Let’s not forget, we’re on the up,” Bellamy said bullishly, as he pointed out that overall ITV Studios revenues grew 2% during the first six months of this year to £912M ($1.2B). “We feel confident about the progress we are making.”
ITV CEO Carolyn McCall added: “We need to clarify that we don’t see a softening of the market, this was one small segment of the market.”
ITV Studios has made growth with the American streamers a cornerstone of its strategy over the past few years and there will nevertheless be jitters about the decline in revenue across the pond. Helping allay those jitters are some big shows set to deliver during the latter half of 2026 including The Gentlemen Season 2 for Netflix and Apple TV’s Guilty Creatures, both made by ITV Studios indies.
When the Sky-ITV deal completes around this time next year, ITV Studios will be unleashed onto the market and will become a publicly listed company.
McCall backed ITV Studios today as having “terrific competitive advantages” with “extraordinary IP” and refused to budge on the question of whether ITV Studios will look for a buyer once it becomes independent. This came a few days after the CEO of Banijay downplayed the idea of the French behemoth swooping for ITV Studios now that it is merging with All3Media.
“We’re confident about competing because we have scale,” said McCall of ITV Studios. “We are a globally scaled diversifed business and feel we don’t have any issue with our scale. And the other thing for our shareholders is that they are hugely supportive of having a listed pure play studios business. They support that strongly.”
“A huge amount of speculation about virtually every company in America”
McCall was quick to refuse comment on rumors further up the chain that ITV’s new owner Sky will itself be sold now that it has been divested by Comcast.
“There is a huge amount of speculation about virtually every company in America so I can’t really comment,” she added.
She once again backed Sky’s commitment to ITV News once the £1.6B deal completes. She noted that the pay-TV giant has made it “extremely clear” there will be “two distinct separate editorial voices for news” along with “opportunities to supercharge and promote” ITV’s regional news coverage on Sky.
ITV delivered a set of solid if unspectacular results this morning, including strong profits for the soon-to-be-sold networks biz, mostly due to the World Cup. It also revealed an early share buyback of £100M for shareholders, which comes prior to the Sky-ITV deal completing.
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The box office success of Michael appears to have put some thriller into Sony’s earnings.
Sony Music Entertainment’s sales bounced 22% to 557.9 billion yen ($3.5B) in the three months to the end of June, according to the company’s Q1 earnings.
Sony Music revealed that Jackson’s “Thriller” and “Bad” were among its top 10 best-selling recorded music projects during the quarter, coinciding with the release of Lionsgate biopic Michael.
Over at Sony Pictures Entertainment, the earnings reflected a quiet quarter of theatrical releases in North America, with the unit only debuting Nate Bargatze comedy The Breadwinner.
Sony Pictures’ revenue fell 13% to $1.98B year-on-year, though the division’s operating income grew 21% to $156M over the three months to the end of June.
Theatrical sales stood at $30 million in Sony’s Q1, which was down around $100M on the same period in 2025, when the studio released 28 Years Later and Karate Kid: Legends.
Sony Pictures’ television sales also declined from $841M in 2025 to $571M this year, despite the release of the final season of The Boys on Amazon. The 32% drop was due to decreased deliveries of series during the period.
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EXCLUSIVE: Singapore-based production services outfit Wave Films has brought on board Dave Ulmer, former CEO of Cambodian Broadcasting Service (CBS), as an Executive Producer based in Los Angeles.
Ulmer will help the company bridge the North American content industries with Southeast Asia’s production infrastructure. He will focus on bringing U.S. and international projects into Southeast Asia, leveraging Wave Films’ production infrastructure across the region to facilitate cross-border production.
Headquartered in Singapore, Wave Films operates production and post-production capabilities across Malaysia, Philippines and Cambodia. The company is currently line producing Pierre Morel’s The Good Samaritan in Malaysia and has recently produced or line produced projects including Dark Red, filmed in India earlier this year; Chihiro Amano’s Magical Secret Tour, filmed last year in Singapore; Korean drama Kidnapping Day, and reality shows including Bachelorette and Asia Express.
Ulmer left CBS, a subsidiary of Cambodia’s The Royal Group of Companies, in June 2026. During his tenure, he oversaw national channels including CTN, MyTV and CNC, and built production infrastructure across the country.
Beyond Cambodia, he also spent years developing partnerships in Indonesia, Philippines, South Korea, Thailand, Singapore and Indonesia. He has also been building co-production frameworks that link international capital with regionally produced slates.
“Dave is not just a regional operator; he is a genuine bridge between Hollywood production companies or studios and Southeast Asian execution,” said Wave Films founder and head of production Jerry Koedding.
“He has walked the markets in Indonesia, Philippines and Singapore, he knows how to get an international production cleared and crewed in Cambodia, and he can speak to a showrunner or producer in Los Angeles in the same language. Add our cross-border production model, and the fact that we can park a project in the right country for the right tax break, locations or stage access, and you have a very compelling package for any North American producer looking east.”
Ulmer said: “North American producers are leaving money on the table if they are not looking at Southeast Asia. The region has the crews, the stages, the locations, the expertise, and the incentives. What it needs is a single point of contact in Los Angeles who can guarantee delivery. That is what I intend to be for Wave Films.
“Whether you need to shoot a feature in Malaysia, post in the Philippines, or access government-level clearances in Cambodia, we can move your project across the region without the usual friction.”
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