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Box Office: ‘Spider-Man: Brand New Day’ $168M+ U.S. Record Opening Day

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SATURDAY AM: Spider-Man: Brand New Day continued to post an all-time record opening day/previews yesterday with $168M, feasibly outstripping the previous first day record owned by Avengers: Endgame ($157.4M). Still, there’s isn’t a unison out there that Brand New Day will take down Avengers: Endgame‘s all-time opening record of $357.1M. Some believe it boils down to Sunday where a $5M swing is possible. Sony is calling their 3-day weekend at $325M, which is a wonderful second-best ever start in North America, but others think it’s closer to $350M+.

If Brand New Day gets above $105M today, then it has a better chance of beating Avengers: Endgame‘s start. Brand New Day came close to having a better pure Friday than Avengers: Endgame after you back out previews, $96M to $97.4M. Avengers: Endgame went on to do $109.2M on its Saturday which was +12% over its pure Friday. That Russo Brothers directed movie passed -17% on Sunday and the thinking is that Brand New Day

However, this winds up, of course, it’s the biggest ever domestic opening for Sony, stratospheres above Spider-Man: No Way Home’s $260.1M.

While we don’t have an official update on international, over in China, the Destin Daniel Cretton directed movie is easily No. 1 with over $71M since yesterday after a Wednesday open. There was a gap in the Tom Holland Spider-Mans in the Middle Kingdom. No Way Home wasn’t cleared to play, hence there wasn’t a legal way to watch the movie. The previous pic there in 2019, Far From Home, opened to a reported $95M (not accounting for currency swings and inflation).

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FRIDAY MIDDAY UPDATE: Sony/Marvel Studios’ Spider-Man: Brand New Day is heading for an all-time record opening day (including previews) between $167 million-$173 million. That easily would kick the first day/preview opening record of Avengers: Endgame ($157.4M) to the side, not to mention the U.S./Canada debut here is well ahead of Spider-Man: No Way Home‘s first Friday/previews of $121.96M. This is according to industry sources, not Sony right now.

Some would like to call an opening domestic record ahead of Avengers: Endgame‘s $357.1M, but we’re not there yet. Could be. But best estimate at this point in time is north of $330M at 4,487 theaters, which of course would make it the second-best opening at the North American box office ahead of No Way Home‘s $260.1M in 2021.

If by some chance a hurricane wipes out several theaters and Brand New Day falls back to $280M — c’mon, that’s an awesome opening, and $20M ahead of No Way Home‘s start. That said, I’m hearing the hourlies here for Brand New Day are pulling ahead of No Way Home‘s. It ain’t stopping.

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Back out the previews today and we’re at a $95M Friday. If Saturday holds flat with another $95M, Sunday would see a 16% decline for around $80M. That’s one path to a $342M start. If today minus previews is $100M (meaning a total $172M Friday/previews), then Spidey has the firepower to take out Avengers: Endgame.

Universal’s The Odyssey is doing fantastic against the competition with an expected $52M weekend, -42%, the best third frame for Nolan since The Dark Knight at $42.6M. This is after a third Friday that’s shaping up to be $15M at 3,861. This is going to get close to the four-century mark by Sunday with a running total of $396.5M.

The overall North American marketplace is looking like an all-time record too, beating the $402M made by all films during Avengers: Endgame‘s opening weekend (April 26-28, 2019). We’re hearing we could do $5M-$10M higher than that, so between $407M to $412M.

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A lot more records will be broken, i.e., for PLF screens like Dolby, 4DX (which is seeing $4.5M opening weekend record after all-time high previews of $1.3M, ahead of The Super Mario Galaxy Movie‘s $1.2M), as well as ScreenX, which Brand New Day was shot for, which is looking at a record $4M after beating Deadpool & Wolverine‘s preview night of $1.3M in that format.

FRIDAY AM: We’re told that in the late-evening hours, walk-up business exploded for Sony’s Spider-Man: Brand New Day which now has a revised number of $72 million. It was so much money that Sony couldn’t count; a rare air for any studio. That’s quite the jump from what we previously heard, and it beats the former all-time $60M preview domestic record held by Disney/Marvel Studios’ Avengers: Endgame. PostTrak exits were also high last night with 5 stars from general audiences, parents and kids under 12.

That figure, as we told you earlier, includes the Prime Video members early access Wednesday night screenings and showtimes that began Thursday at 12 noon. Avengers: Endgame made its preview cash post 6PM when it bowed on its Thursday back in 2019.

What this means is that Brand New Day is destined for a $100M+ first Friday including previews, a feat only five other movies have accomplished previously: Avengers: Endgame ($157.4M), Spider-Man: No Way Home ($121.96M), Star Wars: The Force Awakens ($119.1M), Avengers: Infinity War ($106.3M) and Star Wars: Last Jedi ($104.6M). Of these Infinity War had the lowest preview at $39M, where as the other four were well north of $45M.

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If you look around at some of the multiplexes in major markets, when it comes to the majority of showtimes, it’s essentially the Brand New Day and Odyssey show this weekend, which happens in a Darwinian ‘survival of the fittest’ theatrical marketplace. The AMC Lincoln Center in NYC is showing Brand New Day 36x today, AMC Century City in LA has 40 showtimes devoted to the pic, while Regal Sherman Oaks Galleria has 43 showtimes and the chain’s L.A. Live with a massive 44.

Yesterday with the arrival of Spidey, Universal’s The Odyssey saw its lowest grossing day so far (which is still a great weekday number for a second Thursday) with an estimated $10.2M, -25% from Wednesday, and running cume of $344.4M. The Odyssey triumphs with the best second week for Christopher Nolan, ahead of Dark Knight‘s second week which was $112.4M.

Here’s the week’s top 5

  1. Odyssey (Uni) 3,942 theaters, Wk $145M (-27%), Total $344.4M/Wk 2
  2. Moana (Dis) 4,015 theaters, Wk $17.5M (-39%), Total $109.4M/Wk 3
  3. Toy Story 5 (Dis) 3,375 theaters, Wk $16.8M (-25%), Total $455.3M/Wk 6
  4. Minions & Monsters (Uni) 3,386 theaters, Wk $16.75M (-27%), Total $162.5M/Wk 4
  5. Hadestown (BST) 1,949 theaters, Wk $16.2M/Wk 1

PREVIOUS EXCLUSIVE: When it comes to breaking box office records this weekend, look out, because Spider-Man: Brand New Day will do whatever a spider can, starting with tonight as the Sony, Marvel Studios and Amy Pascal production is outstripping the Thursday night previews of the 2021 previous chapter Spider-Man: No Way Home, which did$50M. All of this makes sense given the $80M advance ticket sales figure we heard about for the Tom Holland and Zendaya $225M net production.

No Way Home (which had previews begin at 3PM on its first Thursday) posted the third best previews ever behind 2019’s Avengers: Endgame‘s $60M (6PM start time) and 2015’s Star Wars: Force Awakens‘ $57M Thursday night. Now with more than $50M, Brand New Day stands as the third best U.S./Canada previews ever for a theatrical release, the best previews ever for a Sony movie, and the best previews post Covid. The Destin Daniel Cretton directed Spider-Man sequel began showtimes at 12 noon today, and its preview cash will include Wednesday night’s Prime Video member screening. Some sources were hearing that Brand New Day‘s preview money tonight was exceeding Avengers: Endgame. We’ll know by tom’w morning if it’s higher.

No Way Home‘s previews of $50M only repped 41% of its $121.96M first Friday. That resulted in the second best opening ever at the domestic box office with $260.1M behind Avengers: Endgame‘s all-time high of $357.1M. Force Awakens‘ $57M previews accounted for 48% of its first Friday which was $119.1M. At one point in time Force Awakens 3-day start of $247.96 held the all-time opening record in North America, but it eventually fell to fourth. NRG had a low domestic opening estimate of $195M for Brand New Day, but exhibitors and other tracking services such as Greenlight Analytics believe it’s significantly higher from $260M to even maybe $300M.

Some analysts begin to nerd out arguing that we need to take into account start time for the previews here on Brand New Day, and the time of year before making forecasts. Seriously, it doesn’t matter: this is a ton of money and the most we’ve seen in quite some time, putting away the previous post Covid preview record of $38.5M belonging to Deadpool & Wolverine two Julys ago.

And the other amazing thing about this Spider-Man is that he’s raking in all this cash without the help of Imax screens (which we saw Barbie do three years ago as Christopher Nolan’s Oppenheimer claimed them).

So far, Brand New Day has the best Rotten Tomatoes audience score out of the nine live-action Spider-Man movies with 98%. Critical score is strong at 90% certified fresh, which is just under the 93% of No Way Home.

Tonight’s estimates are according to sources.

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Richard L. O’Connor Dead: Emmy-Winning Producer, Studio Exec Was 96

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August 1, 2026

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Richard L. O’Connor, an Emmy-winning TV producer and a studio executive in charge of production on such films as On Golden Pond, The Muppet Movie and Raise The Titanic, died July 22 in Palm Desert. He was 96.

His death was announced by his family. A cause was not disclosed.

A long-time resident of the Mendocino Coast, O’Connor won an Emmy Award for Outstanding Children’s Program for producing the 1989 NBC TV movie A Mother’s Courage: The Mary Thomas Story starring Alfre Woodard.

Born in San Francisco with his twin brother Don on January 7, 1930, O’Connor and his twin served together in the United States Marine Corps in the Korean War from 1950-1951, and after college Richard began pursuing a career in Hollywood. He landed a job in the mail room at CBS Television City, the start of a career in show business that would eventually including producing and working as a studio executive.

His four-decade studio production career includes such TV and movie credits as On Golden Pond (1981); The Muppet Movie (1979); Movie, Movie (1978); Friendly Fire (1979); and Raise The Titanic (1980).

As a producer, O’Connor’s credits include TV movies and episodes of such TV series and limited series as Dr. Quinn, Medicine Woman (1993), Amerika (1987), A Death in California (1985), Fatal Vision (1984) and Angels in the Endzone (1997), among others.

He is survived by wife Brona; daughters Kathleen, Triglia and Karen; stepchildren Kate, Marc and Matt; four grandchildren, two great-grandchildren and one great-great-grandaughter.

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Zendaya Trolls Internet With ‘Spider-Man: Brand New Day’ Press Tour

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August 1, 2026

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[This story contains spoilers for Spider-Man: Brand New Day.]

How many of Zendaya‘s characters are going to die onscreen this year? Well, fans are speculating that her Spider-Man: Brand New Day character is also going to be taking an early trip to the grave, only a few months after Euphoria‘s Rue and a couple of weeks after The Odyssey‘s Athena.

These rumors started when fans picked up on Zendaya consistently wearing dark ensembles during the global press tour for the fourth film in the Tom Holland-led franchise. And the actress and her famed stylist, Law Roach, are known to put a lot of thought into her promotional looks, being modern pioneers of “method dressing.”

As has become a tradition with all of her press tours, fans eagerly await each of her premiere looks to drop and Brand New Day was no different. The actress already knows how to channel her Spidey-senses on a red carpet, often including spider-themed motifs and accessories in her looks, but her loyal fans also noticed her nearly all-black trend this time around. This led to speculation across social media that the actress was hinting at her character MJ’s potential death in the new film.

The only exceptions to Black were when Zendaya wore an ivory Tamara Ralph gown to the London premiere, and a white and black Atelier Versace gown to the premiere in Shanghai, China. However, the latter only solidified the rumors for fans, as the color white has long been associated with mourning in Chinese traditions.

Zendaya on the press tour for ‘Spider-Man: Brand New Day.’

Amy Sussman/Getty Images; VCG/VCG via Getty Images; Pablo Cuadra/Getty Images; Vittorio Zunino Celotto/Getty Images

This wouldn’t be the first time that an actor used a project’s promotional run as an opportunity to mourn a character — Millie Bobby Brown did it last year for her Stranger Things character Eleven, who died in the season five finale. “I wore black the whole press tour because I was mourning her,” Brown told Jimmy Fallon earlier this year.

For those who weren’t fully convinced by the MJ death rumors, other fans also started speculating that Peter Parker’s love could be transforming into Venom in Brand New Day. That’s because in Al Ewing and Carlos Gómez’s Marvel comic book series All-New Venom, MJ is revealed as Venom’s new host.

Some then thought Roach spoiled this when he told Variety at the Los Angeles premiere that her edgy black Ashi Studio dress was an “abstract way to present the spider. You know, in our minds, this metamorphosis of this woman into this thing.”

Now that Spider-Man: Brand New Day has been released in theaters, it’s finally been revealed that, fortunately for Zendaya’s character but unfortunately for the internet, MJ does not die or transform into Venom in Brand New Day, meaning all those speculations were wrong.

Though the actress never directly stated the hidden meaning behind her looks during her press run, she also never shut down the death rumors, letting people on social media do what they’re good at and run wild.

When the Associated Press asked Zendaya at the L.A. premiere whether she was telling MJ’s story through her press tour costuming, she cryptically replied, “I think you just have to go to the movie and see for yourself.” She added, “Of course we love to play the very vivid storytelling. We just like to have fun and extend that storytelling through the press tour.”

She also previously told Onic Entertainment that audiences should get ready to cry when watching the new film, saying she “cried multiple times.”

Eyes will next be locked in on Zendaya’s looks for the Dune: Part Three press tour in December, which sees the actress reprise her role as Chani, but fans are also already looking at her big project next year. Since she’ll be playing Felicia, the teenage daughter of Shrek and Fiona, in Shrek 5, they’re already predicting Roach might style her in “swamp-core” couture… whatever that means.

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Linda Blair Says Search Of Her Reported Kennel Was About “Paperwork”

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August 1, 2026

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Linda Blair, the Exorcist star-turned-animal rescue activist, says she’s doing fine after her Southern California property was searched by the Los Angeles County Department of Animal Care and Control yesterday regarding a reported kennel operation.

Animal control officials, along with the Los Angeles County Department of Regional Planning, conducted the search of the property that the officials suspected was being used as a kennel operation with more than 100 dogs present. (Subsequent reports indicate there were as many as 200 dogs on the property.)

“The warrant allows us to lawfully access the property and verify compliance with County codes,” the department said in a statement to press. “Our priority is the safety and well-being of both the animals on the property and the people who may be working or residing here. This inspection will help us determine whether conditions meet required standards.”

Officials said Blair was fully cooperative with the search.

Blair took to Instagram to post a video update on the situation. “I am fine, the animals are fine, and we just have some paperwork that has to be dealt with, and that’s all this was all about.”

She added, in reference to the unexpected in-person search, “I don’t know why mail isn’t used more often to notify somebody.”

See the Instagram video here.

In the written caption accompanying the video, Blair wrote, “The animals are good in lieu of our surprise visit in 105° heat! With as busy as we all are in animal rescue and saving lives from the hot deserts and abandoned animals and shelters, everyone’s emails and social media are overloaded!

“Turns out,” she continues, “we just have some paperwork to do and some diagrams but as everybody knows, I’m looking to move so I can be more educational and help more animals. I’d rather move forward. And I always say you know a good old-fashioned letter of contact always works. Be safe safe lives support animal rescue cause we’re all fighting to save lives.”

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