Sports
Why is Akron football letting season-ticket holders call plays on offense?
On a late March flight from Tampa, Fla., to Akron, Ohio, Andrew Goodrich was deep in thought.
The Akron athletic director was heading home after watching his men’s basketball team lose 91-71 to Texas Tech in the first round of March Madness. But the defeat didn’t occupy his mind. Instead, the fervency of a fan base he witnessed hundreds of miles from campus did.
“We had this great fan interaction (in Tampa), and when I sat on the plane, I was like, ‘How in the world do we bring that kind of energy to a football game?’” Goodrich told The Athletic. “How do we do it? Honestly, it’s a long flight back, and you’re just racking our brains.”
Somewhere during that flight, the idea of an “honorary offensive coordinator of the game” took root. Goodrich pitched it to senior deputy athletic director Matt Pottorff, sitting beside him.
Pottorff “very appropriately said, ‘No, that’s a bad idea,’” Goodrich recalled.
Still, the conversation refused to die.
Pottorff countered with a more modest suggestion of letting a fan call a single play. Goodrich wasn’t convinced that would inspire the kind of investment he envisioned.
Head football coach Joe Moorhead said Goodrich and Pottorff pitched the final, bolder idea to him only a week before the promotion went up on social media: Let a fan help script the opening 10 to 15 offensive plays.
“Initially I thought it was ridiculous,” Moorhead said. “Once the shock value wore away, and we discussed some benefits, now you see it spoke for itself. It’s a really unique opportunity that’s created a lot of positive publicity for our program.”
On Aug. 4, Akron unveiled the promotion on X, where it has since garnered 22 million views. Every season ticket holder is automatically entered into a raffle, with the winner announced Aug. 19.
Make history and be the lucky season ticket holder to design the opening drive of the home opener when @ZipsFB hosts Robert Morris‼️
🗞️https://t.co/G5aTUlVpzT#GoZips🦘#MakeTheClimb pic.twitter.com/Qzu1w0R29O
— Akron Football (@ZipsFB) August 4, 2026
That fan will spend Thursday and Friday leading up to Akron’s home opener — a Week 2 matchup against FCS program Robert Morris — inside the football offices and watching practice. They’ll sit in game-planning meetings alongside Moorhead and offer their vision for the opening script, collaborating to find viable plans to execute said ideas.
A joyous reprieve from the legal battles that have consumed collegiate athletics.
“College football hasn’t been a ton of fun over the past six months,” Goodrich said. “There’s lawyers and Congress and bills and the transfer portal. A lot of negativity.”
Shortly after unveiling the promotion, Akron recorded its largest increase in season-ticket sales since opening on-campus InfoCision Stadium in 2009, according to Goodrich. Fans from across the country also purchased season tickets, hoping for a chance to call plays.
National attention is unfamiliar territory for a program that has rarely occupied it.
In 1987, Akron became the first standalone program to transition directly from Division I-AA (FCS) to Division I-A (FBS). Since then, the Zips have reached just three bowl games in 39 years. They haven’t posted a winning season since finishing 8-5 under Terry Bowden in 2015 and haven’t won more than five games in any season since. Five of those years ended with two wins or fewer, including an 0-12 campaign in 2019.
Hired before the 2022 season, Moorhead has led the Zips to 4-8 and 5-7 finishes over the past two seasons.
“(This raffle) allowed the light to shine bright on Akron football,” Moorhead said. “The momentum we built heading into the season, taking over the worst program in the country four years ago, and being a game away from bowl eligibility heading into this year.”
As Akron prepares for Robert Morris, Moorhead hopes the winning fan arrives with ideas for plays and sequencing they’d like to use. At their disposal will be North Texas graduate transfer quarterback Reese Poffenbarger (No. 112 in The Athletic’s QB tiers), three returning wide receivers and senior running back Jordan Gant, whose 1,032 rushing yards ranked second in the MAC last season.
Moorhead assured his players he won’t “let the circus roll into town” or make a mockery of the game. He’ll oversee the entire process, approving or modifying any plays the fan suggests.
The Zips have seen a historic ticket surge after announcing the promotion. (Jeff Lange / USA Today Network via Imagn Images)
The administration is still sifting through the specific NCAA rules, but Moorhead hopes the winner spends the first half “attached to my hip” on the sideline before moving into a luxury box after halftime.
Moorhead wants the fan to understand armchair coaching is fun, but it feels different in the line of fire against shifting defenses. After 29 years as a coach and 19 as a playcaller, including two years (2020-2021) as Oregon’s offensive coordinator, he understands the sentiment.
“You have to contingency plan,” he said. “It’s not what you prepare for; it’s what you adjust to when the picture changes during the game.”
Ron Moses’ first day as Robert Morris’ athletic director was Tuesday, the same day the promotion was announced.
“It’s the home opener, right, and we’re an FCS program, right? So I understand this is the one where they probably feel like, ah, we’ll probably win this one. But we’ll kind of go and see. It puts the pressure back on them, not us,” Moses said, adding it provided some “bulletin board material” for his team.
Moses and Goodrich previously worked together at USF, so he wasn’t surprised when he saw the news, knowing Goodrich had experience and talent for marketing.
“It accomplished the mission, right? So I think it was genius,” Moses said.
Moses said the school is planning a response — in fun, he added — but declined to provide details as nothing is finalized. But Morris, located in Pittsburgh, is considering possibly including ESPN personality and Pittsburgh native Pat McAfee in response to Akron’s promotion.
The school aims to mobilize its own fan base, some of whom bought Akron season tickets in the hope of winning the raffle and possibly sabotaging the Zips’ opening drive.
“I told them they’re gonna meet with you and give you a script. Some people know that, some people don’t,” Moses said. “They’re not gonna let you run a trick play, right?”
Goodrich understands why the promotion may have affronted Robert Morris. It wasn’t his intention.
“We mean zero disrespect,” he said. “We never thought the people outside of our own little family were going to know about this. When you’re sitting down, and you’re dreaming about this thing, I was so focused on making it fun for our fans and bringing some excitement.”
Nor did he fully anticipate the financial upside.
Goodrich said that a yet-to-be-disclosed “major company” has reached out to discuss a potential jersey patch sponsorship because of the promotion’s visibility. The campaign has generated a possible revenue stream and an open invitation for fans to dream of their own offensive ingenuity.
“I think this gave everyone an opportunity to just say, ‘Hey, you know what? If I had this chance, this is what I would run,’” Goodrich said. “It made it very personal for every person who read the tweet.”
The athletic director wants the promotion to become more than a one-off viral marketing campaign. He hopes it rekindles the fervor and fan engagement from March Madness and propels the Zips to their first winning season and postseason appearance in nearly a decade.
The same idea that occupied him during a two-hour flight home from Tampa now carries the hopes of an entire football program.
If only for a drive.
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Sports
England and Aston Villa player’s rise from the fourth tier to getting a call from Sarina Wiegman
From the outside, Lucia Kendall has enjoyed a rapid rise.
Within 12 months, the 21-year-old midfielder has arrived at Aston Villa, established herself in the Women’s Super League (WSL) and broken into the England team, scoring her first international goal before the end of the year. It paints the picture of a player who had arrived at the elite level fully formed.
In an interview with The Athletic, Kendall smiles at that suggestion.
“When I reflect, and think about where I was a year ago compared to now, they are two completely different places,” she says. “I definitely didn’t expect this to happen so quickly.”
Aston Villa midfielder Lucia Kendall sits down with The Athletic. (George Edward / The Athletic)
In reality, her readiness was built on years of resisting the temptation to rush.
While many of England’s brightest prospects progress through WSL academies, Kendall’s development followed a different path. She spent four seasons in Southampton’s first team, who were in the fourth tier of the English pyramid when she broke through at 16.
“It was the year of Covid when I first began training in that first-team environment,” Kendall says. “We didn’t play many games, but being around the group every day helped me so much.
“Patience was a huge part of my time there. I had to be patient, but I think that time shaped me.
“I’d always encourage young players to just go and play. The jump between youth and first-team football is big, regardless of the level. It isn’t about where you’re playing, it’s about how you develop.”
Born in Winchester, she signed for Southampton’s youth academy aged 11 — and also represented Hampshire County Cricket Club at youth level. Southampton’s women’s team was only founded in 2017, but progression up regional leagues meant their status never hampered their homegrown star.
Southampton made their debut in the third tier, the Women’s National League Southern Premier, as a 17-year-old Kendall was establishing herself in the team in the 2021-22 campaign.
Lucia Kendall in Women’s Super League action for Aston Villa last season (Suvadeep Biswas/Getty Images)
Playing as a no 10, she scored in a 2-0 win against local rivals Portsmouth to secure the title and scored twice in the National League Cup final against Huddersfield. Southampton then gained promotion to the second tier via a play-off win against Wolverhampton Wanderers.
Kendall made more than 50 appearances in the three Championship seasons that followed, featuring regularly for England’s under-19s and under-23s.
“I never felt any pressure pulling on the England shirt because there were so many good players around me,” she says. “Playing for England so young was a great experience, but it was always my club football that made me the player I was.”
By the time Villa came calling, when her Southampton contract expired in 2025, Kendall knew she was ready.
“Villa put a lot of trust in me,” she says. “I knew my technical ability and confidence meant I had the capability of playing at that level; I just had to get to grips with the speed of the WSL during my first three months.”
That adaptation occurred faster than even Kendall realised. In October, less than two months after making her first Villa start, the phone rang, catching the then 21-year-old by surprise.
“I didn’t pick up the original call, but when I saw a missed call from 15 minutes ago and a photo of Sarina (Wiegman), my first thought was ‘surely not’,” Kendall says.
“I rang her straight back and it was a special conversation. It was short, and I had never spoken to her before because I had been out of the England youth ranks for a few seasons, but it was a completely mad time in my life around then.”
Kendall made her first senior international appearance at Derby’s Pride Park, playing 90 minutes and being named player of the match in a 3-0 victory against Australia.
Yet it was her third cap, and a romantic return to Southampton’s St Mary’s Stadium, as England played against Ghana, that put things into perspective for Kendall.
“The game at St Mary’s will always stand out to me,” she says. “Not just because I scored my first England goal (the sixth-minute opener in a 2-0 win). It meant so much more because I was at home.
“I had all my family there, the people who have supported me all the way growing up. I never really get emotional on a football pitch, but when I celebrated, I had tears in my eyes. So much had built up to that.
Lucia Kendall celebrates scoring for England on home turf (Naomi Baker – The FA/The FA via Getty Images)
“England don’t play there regularly, so I was just like, ‘Wow, this is everything that I’ve worked for.’ It felt like it was meant to be. It will be a really difficult moment in my career to top.”
Speaking two days before the club’s first pre-season friendly against WSL 2 side Ipswich Town, Kendall is keenly aware the World Cup in Brazil is less than a year away.
Seven caps into her England career, she says it would be “stupid to say I don’t want to go to the World Cup”.
“Breaking into the team is one thing, staying there is another,” she adds. “We’ve got so much talent in this country so for me, it’s just focusing every day on how I can be the best at Villa. Hopefully the England stuff comes from that. I know it’s not going to be easy.”
She wants to take on an expanded role at Villa, too. They have signed seven new players ahead of the 2026-27 season after finishing ninth last season and losing their top scorer Kirsty Hanson to Tottenham Hotspur.
“Once I really feel comfortable in an environment, which I do here now, I want to be able to give as much as possible,” she says.
“I want to have more influence. Sometimes, I can have a good game but we still do not get the result we want. I want to change that, get into higher positions and take more risks now that I feel comfortable, rather than playing more safe.”
That was not how you would describe the raw and attacking player who broke through at Southampton. Kendall has become more complete since her younger goalscoring days, but is clear in her aims — including finding the back of the net more often.
“I have matured as a player and developed as a leader playing a little deeper, but I would love to be able to play all three midfield positions really effectively,” she says.
“I enjoy being at the base, starting attacks and dictating the tempo, but I am hoping to score more goals, because at the minute most of them are from that first season for Southampton.
“It probably still hasn’t really sunk in (her rise to the top) because it’s constantly just been about the next thing.”
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Sports
Tyler Mahle’s strong Braves debut spoiled by Raisel Iglesias as win streak ends
On a night when Tyler Mahle impressed in his Braves debut, the veteran starter’s new bullpen stumbled as Atlanta’s eight-game winning streak snapped in a 3-2 walk-off loss to the New York Yankees.
After inheriting a 2-0 lead, All-Star closer Raisel Iglesias blew a save in the bottom of the ninth, allowing multiple runs for the second consecutive appearance. The Braves failed to drive in an automatic runner in the 10th before the Yankees succeeded, with Ryan McMahon delivering a bases-loaded sacrifice fly against Tyler Kinley.
Since July 3, Iglesias has pitched to a 6.75 ERA over 14 appearances. All three of his blown saves have come in that span.
The late-game letdown spoiled a strong introduction. Acquired from the San Francisco Giants on Sunday, Mahle dueled former Braves star Max Fried to a draw over six scoreless innings. (Fried was making his first start against his old team.) Among pitchers who had reached the majors before joining Atlanta, Mahle’s nine strikeouts were the most in a Braves debut since David Palmer struck out 10 batters in 1986.
Previously a glaring weakness, the Braves’ rotation has held up in recent weeks. Atlanta starters have allowed no more than three runs in 16 consecutive games, combining for a 2.02 ERA over that span. Mahle pitched to a 5.13 ERA with the Giants this season, but he demonstrated, at least for a night, that he could be a useful addition amid a playoff race.
On Friday at Yankee Stadium, neither team scored until Austin Riley launched an eighth-inning solo shot into the left-field seats. Since the All-Star break, Riley has hit .292 with five home runs in 20 games. The third baseman, in the fourth season of a 10-year, $212 million contract extension, had spent most of the first half mired in a career-worst slump; before the break, Riley batted .207 with nine home runs in 95 games.
Braves first baseman Matt Olson supplied a home run in the top of the ninth. It proved to be insufficient insurance. With one out in the bottom of the inning, Iglesias committed a costly throwing error on a tapper toward the third-base line, allowing Yankees rookie George Lombard Jr. to advance all the way to third on an infield single. Iglesias struck out McMahon, but gave up a walk between RBI hits and a hit-by-pitch before being lifted.
Because the Philadelphia Phillies also lost Friday, the Braves retained an 8 1/2-game lead in the National League East, as well as the second-best record in the major leagues.
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Sports
What Pep Chavarria will bring to Chelsea: Tenacious energy from an extremely ‘busy’ left-back
Pep Chavarria is set to be Chelsea’s most interesting signing of the summer.
Not a typical BlueCo bet on youthful potential or a high-character veteran in his mid-thirties, Chavarria is the type of acquisition not seen at Chelsea since the summer of 2022: a player in the middle of his prime who has been profiled for his ability to do a specific job on the pitch.
A little more than a month after selling Marc Cucurella to Real Madrid for €60million (£51.7m; $69.4m), Chelsea are on track to essentially replace one diminutive 28-year-old Catalan left-back with another. Chavarria is considerably cheaper in transfer fee and salary, but has never been capped by Spain and only started playing in La Liga four years ago.
He has, however, built his career impressively to this point since breaking through for Catalan semi-professional club UE Figueres in the lower reaches of Spanish football as a teenager, and he was an important contributor to a Rayo Vallecano side who finished eighth in La Liga last season and reached the final of the UEFA Conference League, losing 1-0 to Crystal Palace.
Chavarria’s role in that Rayo side may offer some clues as to how Chelsea manager Xabi Alonso will look to use him.
Typically the starting left-back in a 4-2-3-1 that would often become a three-man defence in possession, he was given plenty of freedom to scamper up the left flank with the ball: only two full-backs completed more carries of 10 metres or more last season across Europe’s top five leagues, and 24.9 per cent of those carries were progressive.
The graphic below shows where Chavarria liked to carry the ball last season: always on the left flank and frequently through the middle third of the pitch into crossing positions.

Once there, he is very capable of picking out team-mates with inviting whipped deliveries, as he did to set up Alemao’s late winner against Alaves in October.

Rayo’s former coach Inigo Perez often paired Chavarria on the left flank with Alvaro Garcia, a very direct winger who regularly sought to drive to the byline. This tendency often opened up the opportunity for Chavarria to make the kind of underlapping runs that Chelsea supporters saw Cucurella perform regularly for Enzo Maresca, and he was adept at recognising the space.
Below is a good example which takes the form of a one-two with Pacha Espino. With a better return pass, Chavarria would have had a golden opportunity to create a goal.

Speaking of golden opportunities to create goals, here is Chavarria using his speed to break Hansi Flick’s notoriously high defensive line and dart in behind Barcelona inside the first minute of a La Liga match in March and square the ball perfectly. He deserved an assist.

Chavarria is also well-versed in more traditional overlapping runs into areas where he can cross or cut the ball back. Here he is doing just that in a 1-1 draw with Girona in May.

Chelsea’s left flank may afford Chavarria fewer underlapping opportunities if Morgan Rogers is the regular starter in that area of the pitch, but the Spaniard was as versatile as he was active as an off-ball runner at Rayo last season. There is every reason to think he could build positive attacking chemistry with a variety of different team-mates on that side.

If there is one word that best describes Chavarria, it is busy. His engine appears well suited to the relentless intensity of Premier League football: he ranked 10th among full-backs across Europe’s top five leagues last season for sprints completed per 90 minutes (defined as off-ball runs that exceed 25km/h and are sustained for at least 0.7 seconds).
It is no wonder that Andoni Iraola found Chavarria useful during his tenure as Rayo coach and so did Perez, who is very much of the same school of vertical, high-intensity running football. The 28-year-old’s speed and aggression in hunting the ball down makes him easy to incorporate into a modern pressing system.
Here he is against Strasbourg in the second leg of a Conference League semi-final tie between the two clubs in in May, hounding Diego Moreira into turning the ball over deep inside his own half and yielding an immediate shooting opportunity for team-mate Isi Palazon.

Chavarria’s defensive numbers do not jump off the page, but he is scrappy and clearly takes pride in not allowing opponents to get the better of him. Here he is using his body position and acceleration to defend in isolation against Girona winger Viktor Tsygankov, tracking him to the byline, forcing the Ukrainian to abandon all hope of crossing the ball and eventually creating a turnover.

Not unlike Cucurella, Chavarria’s size and relatively skinny frame will make him an obvious target for Premier League opponents with larger, more physically and athletically gifted attackers, but he is capable of mounting at least some resistance and if there is a particularly unfavourable match-up, Alonso can also turn to the bigger, stronger Jorrel Hato instead.
Chelsea may miss Cucurella’s uncanny knack of arriving at the back post to score important goals, as he did on several occasions for Maresca. Chavarria has not demonstrated the same instincts in the final third, though his most memorable contribution for Rayo last season was a long-range screamer against Atletico Madrid in September which had an xG value of 0.01.

It was Chavarria’s only goal of the 2025-26 season and, as the shot map below illustrates, he had several other unsuccessful attempts from similar positions:

These pot-shots are unlikely to move the needle for Chelsea in either direction. What could matter more is that Chavarria has demonstrated he is a good striker of the ball from outside the penalty area, which should prompt a reaction from opponents when he receives the ball in such positions and potentially open up spaces for team-mates.
It is far from clear whether or not Chavarria will be a regular starter for Chelsea, as Cucurella was. But even if he is not, his arrival does indicate a willingness from BlueCo to move away from making endless multi-million-pound bets on potential and target a good, seasoned player at a reasonable price who fits what their manager wants to do.
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