National CineMedia has agreed to buy Captivate Holdings, a leading operator of digital video elevator and lobby advertising in North America, from PE firm Generation Partners for $275 million.

Combining NCM’s cinema advertising with Captivate’s footprint will make it a major player in premium video and digital out-of-home advertising with more than 48,000 screens across theaters, office buildings and residential properties in 185 DMAs, including all of the top 100.

“This acquisition marks an important milestone in NCM’s evolution and represents a key next step in our strategy to build a market-defining premium video and digital out-of-home advertising platform,” said CEO Tom Lesinski.

He called Captivate “an excellent platform that strategically complements and expands our core expertise in connecting advertisers with highly sought-after audiences in premium, high-attention video-enabled environments.”

Captivate operates over 26,000 digital video screens across more than 11,000 office and residential buildings in the U.S. and Canada.

The combination create a larger pool of premium digital out-of-home national, local, and programmatic inventory across cinema, office and residential buildings and will enhance NCM’s data, targeting, and measurement capabilities.

Publicly-traded National CineMedia also reported second quarter earnings Tuesday afternoon. Net losses narrowed to $9.9 million from $10.7 million on revenue up 13% at $58.4 million. The stock is down 16% in late trading at $3.20.

Crunchyroll has acquired the worldwide distribution rights to Makoto Shinkai‘s next feature film. The distribution will exclude Asia, except for India.

Plot details, along with the title and release date for Shinkai’s next film, are not being disclosed at this time.

Crunchyroll and Sony Pictures previously partnered on the global distribution of Shinkai’s Suzume (2023), which grossed over $300 million worldwide and received critical acclaim, including a Golden Globe nomination.

Shinkai’s other films include Your Name (2016) and Weathering With You (2019). Your Name was a success, becoming one of the highest-grossing anime films of all time, while Weathering With You became Japan’s official submission for the Academy Awards for Best International Feature Film.

The filmmaker was born in Nagano Prefecture in 1973. In 2002, Shinkai’s self-produced short film Voices of a Distant Star won several awards. Two years later, Shinkai’s first full-length movie, The Place Promised in Our Early Days, premiered and went on to win the Best Animated Film at the 59th Mainichi Film Concours.

Shinkai’s other animated films include 5 Centimeters per Second (2007), Children Who Chase Lost Voices (2011), and The Garden of Words (2013).

Suzume is Shinkai’s most recent film, which went on to win Best Film at the 8th Annual Crunchyroll Anime Awards. The film follows Suzume Iwato, a 17-year-old high school girl who meets a mysterious young man, Souta, who closes doors to the Ever-After before disasters can be released upon Japan. Her actions unintentionally turn Souta into a three-legged chair by the mischievous cat Daijin, sending Suzume on a journey to rescue Souta and prevent further disasters.