LeBron James launches YouTube golf channel with video of 2016 Cavs reunion

LeBron James has made another decision: He has launched a YouTube golf channel.

The NBA’s all-time leading scorer has been very public about expanding his horizons to the fairways, links and greens (and also upset some folks in Memphis while on a golf course earlier this season). Now the 41-year-old is making things YouTube official.

“Follow along as LeBron brings his friends and fans along for the journey as golf takes him to some of the world’s greatest courses,” the description on the page’s first video reads. “Come for the game, stay for the great local food, wine, and a whole lot of laughs along the way.”

The first video features 96 minutes of footage of the reunion of the 2016 Cleveland Cavaliers and their summer golf trip to Scotland. Featuring J.R. Smith, Kevin Love, Richard Jefferson and others, the trip celebrated the 10th anniversary of Cleveland’s only NBA title, when the Cavs rallied from a 3-1 series deficit to defeat the defending champion Golden State Warriors.

That Scotland trip also came as the basketball world waited on James’ free-agency decision after he announced in late June he would be departing the Los Angeles Lakers. The Cavaliers were considered a front-runner for much of July, but James eventually agreed to join the Philadelphia 76ers on a two-year, $8 million deal.

Shortly after, The Athletic’s Brendan Quinn offered James suggestions for courses he could hit in the Philly area. Maybe one of those will pop up on his YouTube show in the future.

James began talking publicly about getting into golf in August 2025 and played a round at GreatHorse, a private club in Hampden, Mass., hours before the 2008 Team USA Olympic team was inducted into the Basketball Hall of Fame.

“My goal is to open doors for kids that look like me growing up in the inner city, to be able to go to country clubs at 7, 8, 9 years old and be able to go out and caddy or be able to go out and rent clubs and be able to be coached and play the game of golf,” James told NBA agent and Boardroom co-founder Rich Kleiman in July.

The YouTube page, simply titled “LeBron James,” is his latest media venture. He has been a recurring star on the talk show “The Shop” since its inception, started the podcast “Mind the Game” alongside JJ Redick and starred in the movie “Space Jam: A New Legacy.”