MS NOW Membership Platform Price, Launch Date Revealed

MS Now’s inaugural direct-to-consumer membership product has set a Sept. 9 launch.

The offering, which serves as an additive experience to the network’s television and digital offerings, will offer new opportunities for members to interact directly with its trusted journalists, exclusive community features to engage with each other, a new roster of contributors and experts, original creator content, new verticals that explore how news and politics impact everyday life, and 24/7 access to live streams and television programming.  

The membership will be available for $7.99 per month or $79.99 annually. Through Sept. 30 at 11:59 p.m. ET, new members can take advantage of an introductory offer of $39.99 plus tax for the first full year of Membership. 

“From the beginning, we’ve approached this deliberately. When we launched MS NOW, our ‘We the People’ campaign was never just a tagline. Our mission has always been to inform, engage and empower our audience,” MS Now President Rebecca Kutler said in a statement. “Our Membership is the first step in a long-term strategy to deepen our relationship with audiences in ways that build on what they already value about MS NOW, while addressing what consumers told us was missing from the news experience. We will continue to research, test, and refine this experience because we want it to be something that our loyal MS NOW fans genuinely love, as well as something that future fans genuinely need.” 

More to come…