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CinemaCon Managing Director Mitch Neuhauser To Exit Post 2028 Show

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EXCLUSIVE: Longtime Cinema United (né National Association of Theatre Owners) vet Mitch Neuhauser will be retiring following CinemaCon 2028.

Neuhauser has been the face of CinemaCon, typically kicking off most presentations onstage, not to mention a relentless organizer of the event. He was key in mounting CinemaCon’s comeback as Covid eased with an August 2021 edition. It was a vital move for theatrical to move forward with CinemaCon at a time when the majors were being crushed by streaming due to the pandemic. The exhibitor-studio conference is typically held in the spring before the May summer box office kicks off. He’s been overseeing the growth of CinemaCon since 2009.

“It is impossible to overstate what Mitch means to Cinema United and the entire exhibition community. He is synonymous with CinemaCon, and it simply would not have become the spectacular event that it is without him,” said Cinema United President and CEO, Michael O’Leary. “Mitch loves this industry, the people in exhibition and the studios, and the experience of seeing a movie in a theatre. His vision and leadership will be missed, but I want to join everyone in the entertainment industry in congratulating him on an amazing career.”

“Working in this incredible industry for the past 45 years has been the dream of a lifetime, capped off by bringing CinemaCon to fruition in 2011,” Neuhauser said. “Our industry is unlike any other. We bring people together from all around the world, and that has inspired me across all these years. Knowing that Michael O’Leary and Cinema United are also recognizing the important contributions of Matt Pollock, who I’ve worked with for almost two decades, gives me great satisfaction. CinemaCon, Cinema United and the global theatrical industry will be in great hands when the baton is passed in 2028.”

Neuhauser began his career in 1981 with the Sunshine Group Worldwide, where he ultimately became VP following the company’s purchase in 1998 and oversaw ShowEast, Cinema Expo, CineAsia, and later ShoWest, beginning in 2001. Neuhauser joined NATO in 2009 and spearheaded the transition from ShoWest to CinemaCon in 2011. Neuhauser served on the Board of Directors of the Will Rogers Motion Pictures Pioneers Foundation and received the Heart of Show Business Award from Variety of Southern California in 2018.

Cinema United also announced today that Matt Pollock will immediately assume the role of Co-Managing Director of CinemaCon and begin the transition of taking over the lead position in 2028.

“Matt is the perfect choice to assume this important role. He has all the qualities necessary to ensure that CinemaCon continues to grow and evolve into the future,” added O’Leary. “Making him Co-Managing Director today illustrates the confidence that I, along with the entire exhibition industry, have in Matt. I am also pleased he will work closely with Mitch through this important transition.”

Hosted by Cinema United, CinemaCon will take place on April 12-15, 2027 at Caesars Palace in Las Vegas.

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Jennifer Lawrence Boards Zach Cregger’s New Line Pic ‘The Flood’

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What has been buzzed about is becoming a reality: Oscar winner Jennifer Lawrence is starring in Zach Cregger‘s next movie, The Flood at Warner Bros’ New Line Cinema. The pic has a release date of August. 11, 2028.

The sci-fi thriller project brings the Weapons filmmaker back to New Line on which he’ll direct, produce and write based on his original idea. The news comes just as Cregger’s Resident Evil for Sony/Constantin has just crossed the two century mark at the global box office.

Said Cregger, “Mike, Pam and the whole Warner Bros./New Line team were an absolute dream to collaborate with on Weapons, and I couldn’t be happier to dive in with them again. Jennifer is one of a kind, and I’m beyond excited to see her in this role.”

“Jennifer Lawrence is one of the most gifted and compelling actors working today, and we are thrilled to have her at the center of Zach’s bold and wholly original vision for The Flood. Following our extraordinary experience together on Weapons, we could not be more excited to reunite with Zach and the team at Vertigo, as well as Amblin to bring this ambitious film to audiences around the world,” said Mike De Luca and Pam Abdy.

Amblin Entertainment is producing alongside Roy Lee and Miri Yoon of Vertigo Entertainment. Plot details are being kept under wraps.

Weapons led the domestic box office for four consecutive weeks and earned $270 million worldwide last year, ranking among 2025’s highest-grossing horror films. Amy Madigan won the Academy Award for Best Supporting Actress for her performance as Aunt Gladys, a character whose story will continue in the upcoming film Gladys.

Lawrence received the Academy Award for Best Actress for her performance in Silver Linings Playbook and has also starred in American Hustle, Joy, Don’t Look Up, and The Hunger Games franchise. Through her production company, Excellent Cadaver, she has produced acclaimed films including Causeway, No Hard Feelings, and Die My Love, as well as the documentaries Zurawski v Texas and the Peabody Award-winning Bread and Roses. Most recently, Lawrence earned a Golden Globe nomination for her performance in Die My Love. Up next, Excellent Cadaver will produce the highly anticipated What Happens at Night, starring Lawrence alongside Leonardo DiCaprio and directed by Martin Scorsese.

Lawrence is represented by LBI Entertainment and Hansen, Jacobson, Teller, Hoberman, Newman, Warren, Richman, Rush, Kaller & Gellman.

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Trump Looks To Rebrand AI As “Super Intelligence”

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Amid a backlash against data centers, worries of massive job loss and doomsday warnings from the industry itself, Donald Trump stood with top tech CEOs and pitched a rebrand.

“We’ve changed the name officially to SI,” Trump told reporters gathered just outside the West Wing, referring to the switch from “artificial intelligence” to “super intelligence.”

The president planned to sign an executive order as such on Tuesday afternoon, but it remains to be seen whether it actually will take hold when AI has become so ubiquitous.

Standing with Meta’s Mark Zuckerberg, Nvidia CEO Jensen Huang, Anthropic’s Dario Amodei and SpaceX’s Elon Musk, among others, Trump also said that the White House meeting between the top executives produced a “self-policing” agreement and one that would be “morally binding.”

Three years ago, when Joe Biden was president, many of the same CEOs gathered on Capitol Hill for a forum on AI led by then-Senate Majority Leader Chuck Schumer. But that meeting, along with others he held to address concerns over the technology, produced no new regulation.

Trump has continued to dismiss calls for greater regulation, warning of a race with China to dominate the technology. And he’s also expressed continued support for data centers even amid a backlash in local communities that has drawn opposition from lawmakers in both parties.

“The data centers are incredible,” Trump said. “And by the way I am very good at real estate. Some of those buildings are absolutely beautiful. They are big strong powerful buildings but they are beautiful.”

Zuckerberg said, “I think what we can all agree on is that the American public and our customers want to know that what we are building is working the way we intended. We drafted a set of principles and commitments around building robust internal controls and detecting any issues with the technology, coupled with multiple layers of auditing and controls, starting with internal risk review, external auditors and evaluators, and agreeing that we are going to have all of our board of directors independently review the reports that come from the auditors.”

He added, “The idea isn’t that this is the only thing we will ever do, it is that this is a start and an accord that the whole industry can come to.”

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Jennifer Lawrence to Star in Zach Cregger’s The Flood

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Jennifer Lawrence will star in Zach Cregger’s sci-fi thriller The Flood.

Warner Bros.’ New Line division is behind the movie, having picked up the project out of turnaround from Netflix earlier this year.

Cregger wrote the script and will direct and produce the thriller, which is based on his original idea and is set for theatrical release on August 11, 2028.

With Cregger’s Resident Evil movie now out and a hit, this is the filmmaker’s next movie to go. Production is due to begin in Europe in the first months of 2027.

Amblin Entertainment is producing alongside Cregger’s frequent collaborators, Roy Lee and Miri Yoon of Vertigo Entertainment.

Lawrence’s casting is a coup – for any studio, really – as the actress is known for being quite choosy. Most recently, she earned a Golden Globe nomination for her performance in post-partum drama Die My Love and will next be seen with Leonardo DiCaprio in drama What Happens at Night, directed by Martin Scorsese.

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