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Asos confirms breach of customer data after hackers send rogue app notification

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UK fashion retail giant Asos has confirmed a data breach of its customers’ personal information after hackers used the company’s own app to notify users that the company had been compromised.

Asos said in a filing with the London Stock Exchange that hackers broke into a third-party platform hosting data that the company uses to communicate with customers. 

The company said that names and contact information were taken in the breach. 

BBC News reports that the stolen data includes home addresses, phone numbers, and email addresses, as well as notes relating to customer profiles, such as their website search queries.

Asos said the hackers sent an “unauthorised customer notification,” which many posted to social media. The notification addressed Asos’ data protection officer and IT department and said that the hackers “fully compromised” the company’s data hosted on Snowflake, a tech company that allows its corporate customers to analyze large amounts of data. “Engage with us, or we will leak it,” the notification reads.

By using the app’s own notification system to alert customers, the hackers are trying to pressure the company into engaging with them or risk having the stolen data published online.

The hackers reportedly broke into the Snowflake instance by “impersonating a trusted contact to obtain log in credentials,” reports Bleeping Computer. Snowflake said it had not experienced a breach of its systems. It’s unclear if the Asos-run Snowflake instance was protected with multi-factor authentication. It’s also not known how the hackers gained access to Asos’ system for sending in-app push notifications, which is often handled by a third-party service. 

The hackers, who go by the handle Xuanye Group, have not indicated how much data they allegedly possess. Asos has 17 million customers, according to its website.

Earlier this year, fintech giant Betterment was compromised by hackers who used their access to the company’s third-party marketing platform to impersonate the company and send a crypto scam to its customers. The hackers also access customer names, email addresses, and phone numbers, among other data, during the breach.

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Long live the mechanical keyboard

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For a writer, the mechanical keyboard is a beautiful thing. They’re certainly not necessary for everyone, but a well designed mechanical keyboard can turn a tedious day of typing into an aesthetically pleasing experience.

Given that most of my days involve sitting at a desk for hours, having a keyboard that I enjoy using is a necessity. I first got a mechanical keyboard about two years ago — the Keychron K2 — and I’ve never looked back.

Keychron is one of the most prominent brands within the mechanical keyboard industry, having made a name for itself after initially launching via Kickstarter back in 2017. The company has since produced dozens of different keyboards (as well as keypads), and a variety of mouse models.

Unlike other electronics, there isn’t a whole lot to owning a mechanical keyboard. The simplicity is part of the appeal. You unbox them, set them up (the K2 comes with little tilt legs that give you a slightly better angle from which to type), and plug them in.

From here, you have a couple of different options. The K2 comes with a simple USB cable, but there’s also an option for Bluetooth connection. If you value a clean, minimalist workspace, Bluetooth is probably the way to go.

While I am loyal to my older Keychron K2, there are a few upgraded and newer versions to consider. Keychron has released a variety of new models over the past two years, with a broad range of features and price tags.

In many cases, the form factor is the draw. One of the more interesting releases, called the Keychron K8 HE Wireless Magnetic Switch Custom Keyboard, comes with an all-wood body and is equipped with an LED backlight. That one is substantially more expensive at around $200. The K2, meanwhile, costs $60. But if you’re into the look, maybe it’s worth it.

If you’re a gamer, there’s also Keychron’s C0 HE One-Handed 8K Keyboard, which is a keypad built for convenience and speed and has an industrial aesthetic to it. However, interested gamers will have to wait — as it’s currently sold out.

The company has also updated its K, Q, and V series keyboards, with many of those ranging in price from $100 to $200 depending on the features and model.

One of the appealing elements of owning a mechanical keyboards is the versatility. You can swap out the key caps for a wide variety of others (indeed, there’s a whole sub-market devoted to this) or make your own custom caps (I’ve never gone that overboard).

There is also the sound, of course. Some people balk at the accentuated noise of loudly clacking keys, but I’m a fan. In fact, the sound is one of the key selling points for a lot of consumers. The distinct auditory experience produced by said keyboards has even made its way into ASMR videos.

For me, the Keychron’s biggest selling point is its retro form factor. I get really nostalgic for old school electronics, and Keychron scratches this itch pretty well. It’s a beautiful looking device, that brings to mind a different era of computing, when the style was more workman-like, less minimalist.

As far as home office purchases go, you could do a lot worse than to pick yourself up a piece of hardware that makes your desk look like it just time-traveled from the 1990s.

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The maker of non-text AI model Jev valued at $7.5B just weeks after launch

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TypeSafe AI, the developer of Jev, a new type of AI model that gained rapid popularity after launching just a few weeks ago, has raised $870 million at a $7.5 billion valuation. The round was led by Andreessen Horowitz, with participation from Sequoia and existing investor DCVC.

The massive fundraise comes as little surprise given Jev went viral almost instantly after its Sept. 15 release. The startup claims that a third of Fortune 500 companies are already using the model, a remarkably swift adoption by enterprises.

Jev is based on a transformer architecture, but it is not a large language model (LLM). It doesn’t output text, but instead produces probabilities, or what the company calls “calibrated decisions.” What has users and large corporations so excited about Jev is TypeSafe’s claim that it works significantly faster and uses far fewer tokens than LLMs. The company positions its approach as uniquely suited for automating tasks rather than generating text or code.

“We have been super good at human language for four years, but it’s not useful for automation because computers speak a different language,” TypeSafe co-founder Diogo Almeida told TechCrunch last month.

Along with Almeida, who was previously a researcher at OpenAI, TypeSafe was co-founded in 2024 by former Meta research engineer Sasha Sheng and Erik Gafni, an engineer and entrepreneur.

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AI Agents, Local Hardware, and Security Risks Reshape Tech

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Explore the latest tech news, from ChatGPT’s interactive AI tools and Microsoft’s new hardware to cybersecurity threats, robotics, and Big Tech shakeups.

The post AI Agents, Local Hardware, and Security Risks Reshape Tech appeared first on TechRepublic.

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