MS NOW Partners With FiftyPlusOne For Data As Midterms Approach

MS NOW has partnered with FiftyPlusOne for polling data, approval ratings, election modeling and analysis in advance of the midterms.

The deal starts on Thursday, and MS NOW will be FiftyPlusOne’s exclusive national partner.

G. Elliott Morris, head of analytics at FiftyPlusOne, previously was editorial director of data analytics at ABC News, including oversight of FiveThirtyEight. FiftyPlusOne’s data will be used across MS NOW’s platforms and Morris will write a regular column for ms.now. The MS NOW Membership will feature FiftyPlusOne data in its Live Q&A feature. MS NOW earlier announced a partnership with the Associated Press for election results.

FiftyPlusOne features daily polling averages on upcoming elections and issues and forecasts on various contests.

Kabir Khanna, director of elections and analytics at MS NOW, said in a statement that FiftyPlusOne’s “expertise will give out journalists and audiences a deeper understanding of the polling landscape before and after Election Day.” Morris said that FiftyPlusOne provides “rigorous, transparent aggregation of public opinion polls and other electoral data that’s honest about what the numbers can and can’t tell us.”