The Korean Business Research Institute has revealed the October variety star brand reputation rankings, and Yu Jae Seok has held on to the top spot once again. The rankings are based on big data collected from September 3 to October 3, covering 50 popular entertainers.
Yu Jae Seok (Credits: Soompi)
October Variety Star Brand Reputation Rankings: Yu Jae Seok Stays No. 1
Yu Jae Seok topped the October variety star brand reputation rankings with a brand reputation index of 4,588,244. His keyword analysis featured high-ranking phrases including “How Do You Play?” and “nation’s MC,” while his top related terms included “talk,” “consistent,” and “worry.” His positivity-negativity analysis also showed 91.39 percent positive reactions, underlining just how durable his public image remains.
The rankings were determined through consumer participation, media coverage, interaction, and community awareness indexes, giving a broad picture of which variety stars are actually cutting through with audiences, rather than simply appearing most often.
Who Else Made the October Top 5?
Lee Sun Min took second place with an index of 2,345,321 for October. HaHa rose to third with 1,940,293, marking a 39.0 percent increase since September, while Joo Woo Jae climbed to fourth with 1,861,420, up 28.93 percent from last month. Tak Jae Hoon rounded out the top five with 1,735,860, a 34.05 percent rise since September.
The sharp month-on-month jumps for HaHa, Joo Woo Jae, and Tak Jae Hoon show how quickly momentum can shift in the variety world, even as Yu Jae Seok’s lead at the top remains commanding. For fans, the October list is less a surprise at No. 1 and more a snapshot of who is rising fastest behind him.
Also Read: Love in Disguise Episode 3: Yim Si Wan and Seol In Ah Share an Unexpected Late Night
Source: Soompi — read the full story there.