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Google just broke SEO. Here’s what replaces it.

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Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way. 

On this episode of TechCrunch’s Equity podcast, Rebecca Bellan caught up with Matt Thompson, VP of partnerships at Scrunch, a startup positioning itself at the center of the AI search shift, to talk about what Google’s changes mean and what marketers and founders should actually do about it. 

Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod. 

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Elon Musk Wants Grok Bot to Route Users to Rival AI Models

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Elon Musk plans to expand Grok Bot with routing to rival AI models, including Claude. The move raises questions about user privacy and AI competition.

The post Elon Musk Wants Grok Bot to Route Users to Rival AI Models appeared first on TechRepublic.

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ChatGPT Teen Safety Report Finds Gaps in Parental Alerts

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Common Sense Media flags gaps in ChatGPT’s teen safeguards, while OpenAI disputes the tests. Here’s what the findings mean for parents and educators.

The post ChatGPT Teen Safety Report Finds Gaps in Parental Alerts appeared first on TechRepublic.

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Hark Launches Free AI Assistant to Handle Tasks Before You Ask

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Hark Pro offers free AI task automation on web, iOS and Android. Explore its pricing, proactive features and privacy trade-offs before connecting accounts.

The post Hark Launches Free AI Assistant to Handle Tasks Before You Ask appeared first on TechRepublic.

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