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Crypto exchange OKX wants AI agents to hire and pay each other

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When AI agents begin working for people — and increasingly for one another — they will need a way to find jobs, pay for services, and build trust. Crypto exchange OKX is betting that future is closer than many expect, launching a marketplace where AI agents can hire one another, settle payments autonomously, and build portable on-chain reputations.

Called OKX AI, the marketplace opens to developers on Tuesday following a closed beta involving 50 early AI service providers. The marketplace builds on technology OKX previously developed to let AI agents hold digital wallets, make payments using stablecoins, and establish persistent identities.

The launch marks OKX’s latest push beyond crypto trading as it seeks to become a broader fintech company. With more than 150 million users globally, OKX is betting the next generation of customers will not just be people or institutions, but AI agents capable of transacting autonomously, giving rise to an emerging “agent economy.”

“The coming decade will be defined by one-person companies that generate over a million dollars in annual revenue – because every individual effectively gains an unlimited workforce,” Star Xu, founder and CEO of OKX, told TechCrunch. “Traditional financial infrastructure was built for humans. The agentic economy needs infrastructure designed for autonomous software. That is why we built OKX.AI.”

Haider Rafique, OKX’s chief marketing officer and global managing partner, said the company believes “agentic commerce” could become a trillion-dollar market over the next five years, driven by micropayments and autonomous software.

The marketplace is aimed at crypto developers building AI applications and solo entrepreneurs looking to automate parts of their businesses with AI agents, Rafique told TechCrunch. The company expects those developers to build applications for the marketplace, allowing other users to access AI-powered tools without having to build them from scratch.

OKX AI marketplaceImage Credits:OKX

Among the early builders are CertiK, whose service lets AI agents assess the security of a crypto wallet or token before executing a transaction, and CoinAnk, which provides live market data on a pay-per-query basis. GenLayer, another launch partner, is bringing dispute-resolution infrastructure to the marketplace to help AI agents resolve contractual disagreements.

By using blockchain-based payments and stablecoins, the company says AI agents can settle transactions around the clock, including low-value micropayments that would be impractical using conventional payment rails.

Rafique said OKX is applying the same fraud detection, compliance systems, and internally developed infrastructure that underpin its cryptocurrency exchange to the marketplace, which will be rolled out in phases before becoming more widely available.

OKX’s launch comes as technology companies and startups race to build the infrastructure that will underpin AI agents, from developer platforms and marketplaces to payment and identity systems. Albert Castellana, co-founder and CEO of GenLayer Labs, said the biggest challenge is not simply enabling AI agents to transact, but helping them discover one another and resolve disputes when things go wrong.

“What we’re building is essentially a digital court system,” Castellana told TechCrunch. “The challenge for us is distribution. OKX already has that.”

Rafique argues that OKX’s biggest advantage is not simply its technology but its reach. The company believes its existing network of crypto developers and users will help seed the marketplace, while its broader strategy extends well beyond digital assets.

In March, Intercontinental Exchange (ICE), the parent company of the New York Stock Exchange, invested about $200 million in OKX at a $25 billion valuation. Rafique said the partnership is part of the company’s ambition to “modernize markets” through tokenization, while OKX AI represents its parallel effort to “modernize money” for an era of autonomous software.

Developers access the marketplace through Onchain OS, OKX’s toolkit for connecting AI agents to blockchain-based services. The company said no OKX account is required to get started, and the platform is compatible with AI coding tools including Claude Code, Codex, Hermes, and OpenClaw.

Because the marketplace is aimed first at developers rather than retail users, India features prominently in OKX’s plans. The country has emerged as one of the world’s largest hubs for AI and blockchain developers, a community the company hopes to reach even before a broader return of its crypto trading business.

In 2024, OKX suspended its services in India as it navigated the country’s regulatory requirements for crypto exchanges. Rafique told TechCrunch that India remains one of the company’s highest-priority markets, adding that developer products such as OKX AI face fewer regulatory hurdles than spot crypto trading and could help the company reconnect with the country’s builder ecosystem sooner.

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Planned Amazon data center could become the biggest climate polluter in the U.S.

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As part of a planned data center in Pecos County, Texas, Amazon is investing in an on-site power plant that could become the largest source of climate pollution in the United States, according to The New York Times.

The NYT says the plant would burn natural gas and is permitted to release 33 million tons of carbon dioxide per year — more than any other power plant in the U.S.

In a statement, an Amazon spokesperson confirmed that the data center will “be powered by new on-site generation that won’t raise electricity costs for Texas families.” (Data centers face growing political opposition for a number of reasons, including their effect on electricity costs.)

AI has already had a significant impact on Amazon’s carbon emissions, which it reported were up 16% last year — the wrong direction for a company that pledged to eliminate its carbon emissions by 2040. And that could get worse as Amazon and tech companies back the development of huge natural gas plants to support their power-hungry data centers.

The Amazon spokesperson said, “The world looks different now than when we co-founded the climate pledge,” while also claiming, “Our commitment hasn’t changed.”

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OpenAI acquires presentation startup NextSlide

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NextSlide recently announced that it’s joining OpenAI, with the presentation startup’s team members now working on ChatGPT.

The NextSlide website currently displays a note from founder Ahmed Beshry describing the startup’s product as one “that could turn prompts, notes, documents, or research into a polished, editable presentation.”

The ultimate goal, Beshry said, was “to make visual communication more accessible and help more people express their ideas clearly.” So by joining OpenAI, the team will “continue pursuing that same mission: building AI products that help people create, communicate, and turn their ideas into meaningful work.”

The financial terms of the deal were not disclosed. In a note on LinkedIn, Beshry said the announcement is coming “a few months late,” as the acquisition took place “earlier this year.”

Beshry was previously a co-founder at Caper AI, a smart cart/cashier-less checkout startup acquired by Instacart in 2021.

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X replaces ‘misaligned’ revenue sharing program with Original Content Rewards

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X, the social media platform now owned by Elon Musk’s SpaceX, is shaking up how it pays influencers and creators.

In announcing the change, the company said it will be winding down its existing Revenue Sharing program and replacing it with something called Original Content Rewards. X will stop accepting new Revenue Sharing participants, while existing participants will continue earning money through September 7.

Then, starting on September 8, they’ll be able to apply for the new program. Participants will still need to subscribe to one of X’s Premium tiers, and there will be qualifying thresholds for follower count (500 verified followers) and impressions (500,000 Home Timeline impressions from verified users in 90 days), but it sounds like the big change is the emphasis on originality. 

What counts as original content? X said it can include original reporting and analysis, photos and videos created by the poster, or memes and graphics they’ve designed themselves. Commentary also counts, but “if your content regularly incorporates material created by others, you’ll need to contribute meaningful original value for it to qualify under our original content guidelines.”

The company also included examples of posts that won’t count as original, such as those just copied over from another account, downloaded from one account and re-uploaded to your own, or reposting content “without meaningful transformation.”

This announcement follows repeated attempts by X to reform the Revenue Sharing program, for example reducing payments to aggregators and “clickbait” accounts in April. But these efforts have also prompted complaints from popular accounts profiting from the current system; Musk even reversed some of those changes (giving a creator’s local audience more weight when calculating payouts) after a backlash.

In a post about the new changes, X’s Allegra Jacchia wrote that the existing program “had reached a point where its incentives were misaligned.”

“Creators should be focused on bringing net new content to the platform instead of maximizing payouts,” she said. “We could have kept adding more rules and exceptions, but ultimately the better decision was to start fresh and build a program designed from day one to reward originality.”

Jacchia added that X be “continue refining the program, improving our models, and raising the bar over time.”

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