We’ll be seeing more of Colm Feore, Mustafa Speaks, Bobbi Salvor Menuez, and Francesca Xuereb in Season 3 of Landman. All four have been promoted to series regulars as Season 3 productions gets underway in Fort Worth, TX.

They join previously announced new series regular Michael Kelly in Taylor Sheridan‘s hit oil drama series.

Set in the boomtowns of West Texas, Landman is a modern tale of fortune seeking amongst roughnecks and wildcat billionaires – fueling an oil boom so big it’s reshaping the climate, the economy and geopolitics.

In Season 2, as oil rises from the earth, so do secrets – and Tommy Norris’s (Billy Bob Thornton) breaking point may be closer than he realizes. Facing mounting pressure from M-Tex Oil, Cami Miller (Demi Moore), and the shadow of his kin, survival in West Texas isn’t noble – it’s brutal. And sooner or later something’s got to break.

Details of the Season 3 storyline have yet to be revealed.

Starring Billy Bob Thornton and Demi Moore, the cast also includes Andy Garcia, Ali Larter and Sam Elliott, along with Jacob Lofland, Michelle Randolph, Paulina Chávez, Kayla Wallace, Mark Collie, and James Jordan.

Landman is executive produced by Sheridan, David C. Glasser, David Hutkin, Ron Burkle, Bob Yari, Christian Wallace, Billy Bob Thornton, Geyer Kosinski, Michael Friedman, and Stephen Kay. Dan Friedkin and Jason Hoch for Imperative Entertainment, and J.K. Nickell and Megan Creydt for Texas Monthly also executive produce.

Landman is produced by Paramount Television Studios, 101 Studios, and Sheridan’s Bosque Ranch Productions.

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Casey Bloys, Chairman and CEO of HBO and HBO Max Content, jokingly requested some credit for not canceling his appearance at Bloomberg’s Screentime conference Thursday which came at a very awkward time. It was held two days after Paramount‘s streaming chief Cindy Holland’s exit cleared the way for Bloys to take over the combined Paramount+/HBO Max streaming operation but ahead of Paramount’s acquisition of HBO parent WBD officially closing and the merged company’s leadership structure, including Bloys’ exact position and title, being announced.

That led to a series of deflected questions, including whether HBO Max and Paramount+ will be fully merged or bundled.

But Bloys did say that Paramount CEO David Ellison “is very, very excited, very respectful of what the HBO team has done — not just in my tenure, but the entire history of HBO” and that he believes Ellison will “maintain what we’ve done.”

Bloys did address in depth the ongoing TV industry contraction — which the Paramount-WBD merger will likely be contributing to — in the aftermath of the Peak TV era that was driven by the rise of streaming.

“We are an industry in disruption, we used to compete against people who were selling cable subscription or advertising, main product was video entertainment,” he said. “We are now competing against companies that are in very different spaces, have different economics. We’re also on the backside of a bubble bursting, we went from 600 shows to 400, whatever it is. If you just think about those numbers, 200 shows and the average show, depending on how big it is, is a couple of hundred good paying jobs. That’s a catastrophe. That is very hard across the board. That is what it looks like when a bubble bursts. It’s ugly.”

Bloys did admit that the downfall was inevitable, referencing the craze at the height of the market when over 600 scripted series were being made in a year.

“People were greenlighting shows based on an idea, it was not sustainable; you couldn’t make that many shows as an industry and monetize it properly,” Bloys said. “A bubble has some benefits on the way up in terms of people learning on shows because there’s so much work. The downside is really painful.”

It was not all bleak as Bloys had a positive outlook and said that he would still recommend pursuing a career in entertainment because it’s “a lot of fun.”

“My hope is, like any industry that gets disrupted, there is mergers, there is new players coming in,” he said. “Maybe we will find some certainty, some calmness.”