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We’re feeling cynical about xAI’s big deal with Anthropic

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Anthropic and xAI announced a big partnership this week, with Anthropic buying all the compute capacity at xAI’s Colossus 1 data center in Tennessee.

On the latest episode of TechCrunch’s Equity podcast, Kirsten Korosec, Sean O’Kane, and I discussed what the deal might mean for xAI’s parent company SpaceX, as SpaceX prepares to go public and apparently plans to dissolve xAI as a separate organization.

Kirsten did her best to offer “a positive view” on the partnership — after all, it’s a new way for xAI to make money. But she also noted that this also suggests xAI isn’t doing much when it comes to training its own frontier AI models, and it’s harder for the company to position itself as a “forward-looking, innovative” business when that’s the case.

Then Sean asked: “Why be positive when you can be cynical?” In his view, this seems like “a major heat check before the IPO.” Yes, becoming a neocloud might be “a more believable business in the near term,” but it’s less likely to get outside investors excited in the long term. (And then there’s the environmental lawsuit that xAI is facing over Colossus 1.)

Keep reading for a preview of our conversation, edited for length and clarity.

Sean O’Kane: I always love a surprise, especially when everybody’s eyes [are] on another ball, a major trial that’s happening. Seemingly out of nowhere this week, SpaceX and therefore its AI subsidiary xAI — which apparently no longer exists now, or is imminently not about to exist, which we can get to — struck a deal with Anthropic.

Basically, the real version of the deal is that Anthropic’s essentially taking over all of the compute at the data center known as Colossus 1 in Memphis, Tennessee, to focus on Anthropic’s more enterprise-focused AI products. There’s been a lot of reporting about how [Anthropic’s] been looking for more compute […] and it seems like an escape valve for them to be able to strike this deal and get access to all this compute.

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In the near term, for xAI and for SpaceX, yes, they are a neocloud now, in the sense that they had to do something with all this compute that they were building, because it certainly seems like they were not going to need it for Grok — which, outside of X, is not burning up the world as far as becoming the new hot consumer chat bot.

Kirsten Korosec: And we should say that in terms of what a neocloud is, for those who don’t know, this is the idea of buying GPUs from Nvidia and the like, and renting those out as opposed to using those for their own AI, training their own AI models.

So this is a different kind of business, and the point that our AI editor, Russell Brandom, makes is that a lot of companies are building out data centers, but if given a choice between, do they rent them out [or using them to train their own models], they are still prioritizing using this compute for their own internal AI model training. I think that’s an important point and one that suggests that maybe xAI isn’t doing so much on the AI model training [side]

Anthony Ha: Right, and as Sean was alluding to, most people would not necessarily think of Grok as — not only that it’s known for some pretty unpleasant, if not downright illegal, content, but also it’s not necessarily super cutting edge. Especially if we start talking about enterprise AI, which I know we’re gonna be getting into later in this episode, you don’t hear a lot about people using Grok for work-critical tasks. 

And so the question becomes: How can xAI actually make money? And apparently just selling the infrastructure could be one of the main ways to do it.

Kirsten: And you could take a positive view on that, right? They figured out a way to make money. But I think that when you are positioning your company — in this case, SpaceX-slash-xAI — as a forward-looking, innovative company, that’s tougher to sell if you are simply just renting out your GPUs and not using them for that innovation.

Sean: But why be positive when you can be cynical? Which is to say that this seems like a major heat check before the IPO that we’re about to see get rammed into the markets with SpaceX.

Anthony, you mentioned not only is Grok not being used for big enterprise tasks, there’s been reporting that xAI employees were using other models, they weren’t even using [Grok] internally, and that caused this big shakeup inside of xAI, post acquisition from SpaceX, that involved essentially all the co-founders leaving other than Elon Musk, [and] him basically saying he’s starting from scratch on xAI, despite the fact that SpaceX paid $250 billion for it in the run up to this mega-IPO. 

And now he’s saying that they’re going to dissolve xAI as a separate entity inside SpaceX altogether. He’s starting to call the whole thing SpaceXAI, because this man loves nothing but to ruin a brand that has some value to it — see Twitter.

This may be a more believable business in the near term, and so on some level, I could see this being maybe more attractive to investors come IPO time, because it’s like a bit more reliable and certainly more real than them being a frontier lab developer. But it’s also not the kind of business that’s going to draw the same — at least, in a normal environment — outside investment that we’re seeing go into all the frontier labs.

That’s maybe one of the biggest tension points we’ve seen develop during this IPO process.

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Planned Amazon data center could become the biggest climate polluter in the U.S.

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As part of a planned data center in Pecos County, Texas, Amazon is investing in an on-site power plant that could become the largest source of climate pollution in the United States, according to The New York Times.

The NYT says the plant would burn natural gas and is permitted to release 33 million tons of carbon dioxide per year — more than any other power plant in the U.S.

In a statement, an Amazon spokesperson confirmed that the data center will “be powered by new on-site generation that won’t raise electricity costs for Texas families.” (Data centers face growing political opposition for a number of reasons, including their effect on electricity costs.)

AI has already had a significant impact on Amazon’s carbon emissions, which it reported were up 16% last year — the wrong direction for a company that pledged to eliminate its carbon emissions by 2040. And that could get worse as Amazon and tech companies back the development of huge natural gas plants to support their power-hungry data centers.

The Amazon spokesperson said, “The world looks different now than when we co-founded the climate pledge,” while also claiming, “Our commitment hasn’t changed.”

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OpenAI acquires presentation startup NextSlide

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NextSlide recently announced that it’s joining OpenAI, with the presentation startup’s team members now working on ChatGPT.

The NextSlide website currently displays a note from founder Ahmed Beshry describing the startup’s product as one “that could turn prompts, notes, documents, or research into a polished, editable presentation.”

The ultimate goal, Beshry said, was “to make visual communication more accessible and help more people express their ideas clearly.” So by joining OpenAI, the team will “continue pursuing that same mission: building AI products that help people create, communicate, and turn their ideas into meaningful work.”

The financial terms of the deal were not disclosed. In a note on LinkedIn, Beshry said the announcement is coming “a few months late,” as the acquisition took place “earlier this year.”

Beshry was previously a co-founder at Caper AI, a smart cart/cashier-less checkout startup acquired by Instacart in 2021.

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X replaces ‘misaligned’ revenue sharing program with Original Content Rewards

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X, the social media platform now owned by Elon Musk’s SpaceX, is shaking up how it pays influencers and creators.

In announcing the change, the company said it will be winding down its existing Revenue Sharing program and replacing it with something called Original Content Rewards. X will stop accepting new Revenue Sharing participants, while existing participants will continue earning money through September 7.

Then, starting on September 8, they’ll be able to apply for the new program. Participants will still need to subscribe to one of X’s Premium tiers, and there will be qualifying thresholds for follower count (500 verified followers) and impressions (500,000 Home Timeline impressions from verified users in 90 days), but it sounds like the big change is the emphasis on originality. 

What counts as original content? X said it can include original reporting and analysis, photos and videos created by the poster, or memes and graphics they’ve designed themselves. Commentary also counts, but “if your content regularly incorporates material created by others, you’ll need to contribute meaningful original value for it to qualify under our original content guidelines.”

The company also included examples of posts that won’t count as original, such as those just copied over from another account, downloaded from one account and re-uploaded to your own, or reposting content “without meaningful transformation.”

This announcement follows repeated attempts by X to reform the Revenue Sharing program, for example reducing payments to aggregators and “clickbait” accounts in April. But these efforts have also prompted complaints from popular accounts profiting from the current system; Musk even reversed some of those changes (giving a creator’s local audience more weight when calculating payouts) after a backlash.

In a post about the new changes, X’s Allegra Jacchia wrote that the existing program “had reached a point where its incentives were misaligned.”

“Creators should be focused on bringing net new content to the platform instead of maximizing payouts,” she said. “We could have kept adding more rules and exceptions, but ultimately the better decision was to start fresh and build a program designed from day one to reward originality.”

Jacchia added that X be “continue refining the program, improving our models, and raising the bar over time.”

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