Connect with us

Tech

YouTube viewers watch 2 billion hours of Shorts on TVs each month

Published

on

Short-form video is a format that’s built for mobile — these vertically oriented videos are designed to fit the shape of a smartphone. But according to YouTube, this kind of content has become quite popular on the big screen. It seems counterintuitive, but the data is hard to argue against: YouTube viewers watch over 2 billion hours of YouTube Shorts — the platform’s clips that run up to three minutes — on TVs each month.

“The living room is YouTube’s fastest-growing screen, and the Shorts experience is further helping connect viewers with the world’s most active creator community from the comfort of their couch,” said Kurt Wilms, YouTube’s Senior Director of Product Management for YouTube on TV. “We’ve found that audiences increasingly want to watch their favorite content on the biggest screen at home, whether it’s long-form content, a podcast, or a Short.”

The living room has become a major growth target for YouTube overall. U.S. viewers alone are watching over 200 million hours of YouTube content daily. YouTube shows Shorts in search results from users watching on TV, so even if they didn’t set out to watch a minute-long clip on the big screen, they might end up checking one out anyway. Google TV, a platform from YouTube’s parent company Alphabet, recently announced a “Short videos for you” row on the Google TV feed, which is supposed to further boost watch time.

Because there’s so much extra screen real estate available when watching a vertical video on a television, YouTube has updated the viewing experience to show comments beside the video.

“By tailoring Shorts for the big screen, we unlocked a more immersive way for fans to engage with their favorite content while also creating a massive new stage for creators to reach global audiences and scale their businesses,” said Sarah Ali, VP of Product Management for YouTube Shorts, in a press release.

This trend has even extended to podcast viewership, even though podcasts are generally an audio-first medium. Streaming companies are increasingly betting on podcasts to become the new daytime talk show — something that people can turn on and watch but also still get the gist if they get up to do something else while they listen to the television from an adjacent room.

According to YouTube, viewers watched over 700 million hours of podcasts each month on living room devices in 2025, up from 400 million per month in 2024. Netflix has invested heavily in video podcasts too — it signed deals with iHeartMedia, Barstool Sports, Spotify, and other studios to exclusively gain video rights to certain shows.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

>

Continue Reading

Tech

Planned Amazon data center could become the biggest climate polluter in the U.S.

Published

on

As part of a planned data center in Pecos County, Texas, Amazon is investing in an on-site power plant that could become the largest source of climate pollution in the United States, according to The New York Times.

The NYT says the plant would burn natural gas and is permitted to release 33 million tons of carbon dioxide per year — more than any other power plant in the U.S.

In a statement, an Amazon spokesperson confirmed that the data center will “be powered by new on-site generation that won’t raise electricity costs for Texas families.” (Data centers face growing political opposition for a number of reasons, including their effect on electricity costs.)

AI has already had a significant impact on Amazon’s carbon emissions, which it reported were up 16% last year — the wrong direction for a company that pledged to eliminate its carbon emissions by 2040. And that could get worse as Amazon and tech companies back the development of huge natural gas plants to support their power-hungry data centers.

The Amazon spokesperson said, “The world looks different now than when we co-founded the climate pledge,” while also claiming, “Our commitment hasn’t changed.”

>

Continue Reading

Tech

OpenAI acquires presentation startup NextSlide

Published

on

NextSlide recently announced that it’s joining OpenAI, with the presentation startup’s team members now working on ChatGPT.

The NextSlide website currently displays a note from founder Ahmed Beshry describing the startup’s product as one “that could turn prompts, notes, documents, or research into a polished, editable presentation.”

The ultimate goal, Beshry said, was “to make visual communication more accessible and help more people express their ideas clearly.” So by joining OpenAI, the team will “continue pursuing that same mission: building AI products that help people create, communicate, and turn their ideas into meaningful work.”

The financial terms of the deal were not disclosed. In a note on LinkedIn, Beshry said the announcement is coming “a few months late,” as the acquisition took place “earlier this year.”

Beshry was previously a co-founder at Caper AI, a smart cart/cashier-less checkout startup acquired by Instacart in 2021.

>

Continue Reading

Tech

X replaces ‘misaligned’ revenue sharing program with Original Content Rewards

Published

on

X, the social media platform now owned by Elon Musk’s SpaceX, is shaking up how it pays influencers and creators.

In announcing the change, the company said it will be winding down its existing Revenue Sharing program and replacing it with something called Original Content Rewards. X will stop accepting new Revenue Sharing participants, while existing participants will continue earning money through September 7.

Then, starting on September 8, they’ll be able to apply for the new program. Participants will still need to subscribe to one of X’s Premium tiers, and there will be qualifying thresholds for follower count (500 verified followers) and impressions (500,000 Home Timeline impressions from verified users in 90 days), but it sounds like the big change is the emphasis on originality. 

What counts as original content? X said it can include original reporting and analysis, photos and videos created by the poster, or memes and graphics they’ve designed themselves. Commentary also counts, but “if your content regularly incorporates material created by others, you’ll need to contribute meaningful original value for it to qualify under our original content guidelines.”

The company also included examples of posts that won’t count as original, such as those just copied over from another account, downloaded from one account and re-uploaded to your own, or reposting content “without meaningful transformation.”

This announcement follows repeated attempts by X to reform the Revenue Sharing program, for example reducing payments to aggregators and “clickbait” accounts in April. But these efforts have also prompted complaints from popular accounts profiting from the current system; Musk even reversed some of those changes (giving a creator’s local audience more weight when calculating payouts) after a backlash.

In a post about the new changes, X’s Allegra Jacchia wrote that the existing program “had reached a point where its incentives were misaligned.”

“Creators should be focused on bringing net new content to the platform instead of maximizing payouts,” she said. “We could have kept adding more rules and exceptions, but ultimately the better decision was to start fresh and build a program designed from day one to reward originality.”

Jacchia added that X be “continue refining the program, improving our models, and raising the bar over time.”

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

>

Continue Reading

Trending

Copyright © 2017 Zox News Theme. Theme by MVP Themes, powered by WordPress.