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How Welcome to Wrexham transformed a Welsh club into a global hit

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When Hollywood duo Ryan Reynolds and Rob Mac completed their takeover of Wrexham, the idea that a documentary would follow felt almost inevitable.

The pair arrived with backgrounds in storytelling – Reynolds with an established reputation for marketing as much as acting, and Mac having spoken openly about how the Netflix documentary Sunderland ‘Til I Die inspired his want to buy Wrexham.

Humphrey Ker, alongside the owners, is an executive producer on the series. He is also a director at the club, and was the man who introduced Mac to football.

“We always hoped that telling an authentic story about something as unique and yet universal as a football club would resonate… But I don’t think any of us expected the level of interest” says Ker.

The involvement of Reynolds and Mac may explain the initial attention, but the reason audiences stay is different.

“It is the authenticity that keeps people coming back. People like Wayne Jones [owner of the Turf pub], Kerry Evans [the club’s disability liaison officer], and Phil Parkinson [the manager] and staff are the real stars” says Ker.

That emphasis on community runs throughout. Rather than focusing solely on performance or tightly controlled narratives, it leans into the unpredictability of football and the lived experience of those around it.

“I think it’s definitely the reason it works,” adds Ker.

“Lots of sports docs present a polished and anodyne version of the ‘product’… I think that veracity is what got people hooked.”

For viewers, that authenticity translates into something more immersive.

The scale of that connection has even become the subject of academic research.

Professor Jan Boehmer from the University of Michigan is the co-author of the study ‘Did Deadpool Save a City? The Socio-Economic Impact of Welcome to Wrexham’.

He believes the series allows audiences to feel personally connected to the town itself.

“Viewers quickly form a strong bond,” explains Boehmer.

“They might feel as if they knew the people of Wrexham personally, making them part of the community… it doesn’t feel like marketing. It feels like a good story.”

That dynamic has helped the series travel beyond traditional football audiences.

While results still provide narrative tension, the emotional core lies within the social presence of the club.

The series has chartered the on-field successes of consecutive promotions for the men’s side, but setbacks have played a role in sustaining interest.

“Adversity makes for more interesting television,” explains Ker – pointing to the club’s failure to secure promotion in the first season as a key driver for returning viewers.

“People are very proud to see the club and the city represented this way… I’m honestly astonished by the lack of naysaying.”

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Josh Hart says he is forgoing career-ending finger surgery, will play through pain

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“That’s really the only alternative: either joint replacement, let it go, or amputation,” Hart said.

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Michael Stewart: World number 979 stars at Alfred Dunhill Links Championship

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Alfred Dunhill Links Championship – round one

-7 M Stewart (Sco), J Buchanan (SA); -6 MJ Daffue (SA), C Jarvis (SA)

Selected others: -4 M Fitzpatrick (Eng), S Straka (Aut), C Hill (Sco), S Bairstow (Eng); -3 B Koepka (US); -2 T Fleetwood (Eng); -1 A Fitzpatrick (Eng), R MacIntyre (Sco), L Westwood (Eng), I Poulter (Eng); +2 T Hatton (Eng)

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On a day when Matt Fitzpatrick began his quest for a fifth win of the year, Robert MacIntyre reacted furiously to a drone and Lee Westwood and Ian Poulter made a DP World Tour return after an absence of almost four years, two players outside the world’s top 700 stole the show at the Alfred Dunhill Links Championship.

Scotland’s Michael Stewart, ranked 979, and 21-year-old South African amateur Jack Buchanan, currently at 788, both shot 65 to sit at seven under after outscoring a big-name field to share the lead at the end of round one.

Stewart, 36, has played only five events on the main European circuit – the last in 2023 – and teed off less than 24 hours after finishing second in the Tartan Tour’s Duddingston Classic having received a sponsor’s invite this week.

However, after making a solitary birdie on the front nine, an eagle on the par-five 12th proved to be the catalyst for him the play the next five holes in six under after the turn.

“It’s easy to get yourself up for this event. I played Monday, Tuesday, Wednesday [at Duddingston], straight here. I’ve played here a lot in the past and just delighted to be part of the event.

“I grew up on a links course. I played nice all day to be honest. Lots of fairways, lots of greens and then on the back, the putter got hot.”

Stewart’s remarkable back nine at Carnoustie and Buchanan’s equally impressive score at Kingsbarns, was in contrast to several eye-catching moments in the team event featuring former sports stars and celebrities, who were paired with the professionals.

However, ex-Real Madrid and Wales winger Gareth Bale did at least provide instantly shareable social media content when his ball found the roof of the Jigger Inn, teeing off on the 17th at St Andrews – one of three courses utilised to stage the tournament.

South Africa’s MJ Daffue and Casey Jarvis are a stroke off the lead on the professional leaderboard, while Fitzpatrick, who was victorious at the French Open last week, signed for a four-under 68 to sit three shots adrift.

Five-time major winner Brooks Koepka was three under after a 69 at Carnoustie, a shot better off than Tommy Fleetwood, while defending champion MacIntyre was one under at the same course.

MacIntyre was also spoken to by officials after losing his temper because of a drone flying above him on the par-three eighth, his penultimate hole of the day.

“It drives me insane. I’ve had previous for it,” he said.

“I asked [the rules official] twice previous to the shot on the eighth about the drone. I can’t say anything just now.

“He’s obviously heard me swear a few times straight at the camera guy. We’ll see what the TD [tournament director] has got to say.”

Westwood is at one under, with Poulter at level par on their first appearances on the DP World Tour since January 2023, having made controversial switches to LIV Golf in 2022.

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How to watch UCF vs. No. 20 Houston: TV channel and streaming options for October 3

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Find out how to watch the UCF Knights play the Houston Cougars, with time, TV channel and streaming information.

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