This is an updated version of an article first published in December 2022.
Of all the strange things you have heard about the World Cup, all the weird and wonderful stories about how this daft old sport can influence human behaviour, is there anything quite so perplexing as Bangladesh’s relationship with Argentina’s football team?
This nation of 169 million people, bordered to the north, east and west by India, has always been famous for cricket rather than football. So it isn’t always to understand why, on the streets of capital city Dhaka in particular, you might easily think you were in a neighbourhood of Buenos Aires during this World Cup.
Rows and rows of apartment blocks are festooned in Argentina’s national colours — sky blue and white. Wall murals pay homage to Diego Maradona. The Argentine national flag, the Bandera Oficial de Ceremonia, is everywhere — balconies, spires, lamp-posts. You can even get an Argentina-themed rickshaw if you fancy a ride on a seat decorated with the image of Lionel Messi.
The Athletic covered this phenomenon at the last World Cup in Qatar when millions of Bangladeshis waited up all night for the party of all parties to celebrate Messi finally getting his hands on the trophy.
“It can be crazy,” said Soumik Saheb, one of the Bangladeshis who admits having the symptoms of what appears to be a very strong dose of World Cup fever. “Every time there is an Argentina game, big screens are put up. It’s like a festival.
“There are tens of thousands of people outside and, if Argentina win, it ends each time with a rally through the streets. It’s 3am, everyone is asleep, all the shops are closed. But everyone is woken. Even the dogs who literally have nobody but themselves past midnight must be thinking, ‘Why on earth are so many people on the streets at this time?’.”
Nor is it just a one-sided love-in. Argentina’s football federation sent one message, via X, during that tournament to thank the Bangladeshi people for their support. Some Argentine journalists started posting tweets in Bengali, as well as Spanish, so their new audience could find the latest news.
Lionel Scaloni, Argentina’s manager, was even asked about it in a news conference. “What the national team shirt transmits is crazy,” he said. “It makes us proud that the people in Bangladesh are supporting Argentina like this.”
Even more curiously, Argentina’s fans decided to do something in return. One set up a Facebook group to support Bangladesh’s national cricket team. The group was called “Fans Argentinos de la seleccion de cricket de Bangladesh” and, five days after being launched, it had 119,000 followers.
If you are struggling to understand where all this originates, perhaps it is worth remembering that Bangladesh are, without being too cruel, pretty lousy at football themselves.
Bangladesh are 181st (of 211) in FIFA’s world rankings, between Belize and Dominica, and have never got near to qualifying for a World Cup. So in the absence of football heroes of their own, the people of Bangladesh have had to find other teams to support passionately.
Traditionally, that meant Brazil, whose matches also attract huge audiences and street parades, from Dhaka to Khulna, Chattogram to Rangpur, and lots of places in between. If you don’t see Argentina’s colours decorating a street, you are likely to come across Brazil’s yellow, green and blue. Just check out the scenes when the five-time champions played Haiti in their last group game.
More than anyone, though, one guy sways opinion, sparking mass celebrations after he announced his arrival at this summer’s tournament with a hat-trick against Algeria.
“Because we love Messi,” Shahbaj Ahmed, a Bangladeshi shopkeeper living in Qatar, told The Athletic at the last tournament. “It’s Argentina first, then Brazil, because everyone loves Messi so much.”
Ahmed ran a perfume store in Souq Waqif, among the labyrinthine shops in downtown Doha where you could buy everything from shisha pipes to spices and football shirts that, ironically, might have been made in Bangladesh. He often wore an Argentina shirt behind the counter and was at every group game during their run to the final. “I was behind the goal for the game against Australia when Messi scored. It was emotional, my favourite moment.”
It was the same at the nearby fan zone. Thousands of fans celebrated on the Corniche, the promenade stretching around Doha’s waterfront. Many were wearing Argentina shirts and waving Bangladesh flags.
Yet the origins of this devotion actually goes back further. “I’ve been watching Argentina since my childhood, even in the 2002 World Cup, when there was hardly any kind of internet,” says Saheb. “What is happening now isn’t just because of Messi, despite what many people think.”
The truth, he says, is that it been passed through various generations, gaining momentum all the time. “In the early 1980s, there were no colour televisions in Bangladesh. For a lot of people, the only way to find out about the World Cup was through the newspapers. Then the 1986 tournament came along and there was Maradona — in colour. It was the tournament of Argentina. It was the tournament of Maradona. We were hooked.”
Videos posted on the internet show thousands of Argentina fans flooding through Bangladeshi streets to celebrate. And maybe, some people believe, it helped that Maradona’s Hand of God goal 40 years ago came against England, the nation that once colonised Bangladesh. Some Bangladeshis had empathy, it is said, for Argentina over the Falklands conflict four years earlier.
All that can really be said for certain is that these guys are devoted.
“These are people who wake up at 2am to watch Argentina play,” says Roy Nemer, the founder of Mundo Albiceleste, a website for Argentina supporters. “People who paint their houses in the colours of sky blue and white to show their support. It’s mind-boggling.
“There were even people in Buenos Aires who were celebrating (a group game win) by waving the flag of Bangladesh. Imagine that. Sport truly can unite different cultures and bring people together.”
Nemer can probably be forgiven for sounding slightly bemused: it takes a bit of time to get used to the idea, in his words, that “fans from a completely different culture, who speak a completely different language, adopt a country as their own”. He also makes the point that there are other Asian countries, such as Nepal and Malaysia, where Argentina are the team of choice. It is a source of pride, he says, for the three-time World Cup winners: “There are more people in Bangladesh and India who support Argentina than there are Argentines in Argentina.”
A hairdresser’s in Doha makes its Messi allegiance clear in 2022 (Ina Fassbender/AFP via Getty Images)
The relationship is now so firmly established that El Destape, one of the media outlets in Argentina, covered a Bangladesh-India cricket international in 2021. “From Argentina, we congratulate Bangladesh for this tremendous victory,” the station cheerily announced.
One television presenter in Bangladesh read out the news in the first week of the Qatar World Cup while wearing Argentina’s team shirt. Another Bangladeshi created an Argentina flag that was — no kidding — over half a mile long. He and a small army of fellow enthusiasts paraded it through the streets of Dhaka.
When Argentina played Brazil in the 2020 Copa America final, there were reports of clashes between rival fans. Several people were injured. This was not, however, outside the Maracana, the stadium in Rio de Janeiro where the game was actually played. No, these flashpoints were in Bangladesh, 9,500 miles away.
“The police have to divide Dhaka into different areas,” explains Saheb, describing the scenes when the two giants of South American football meet. “There will be an area for the Argentina fans and another for Brazil fans. The rivalry is very strong. We are just a long way away from where the games are being played.”