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Meta says AI is making it easier to build new apps — and more are coming

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Meta is using AI to quickly launch apps, and more are on the way. During this week’s second-quarter earnings call, Meta CEO Mark Zuckerberg said the social giant has new apps in the works, following a recent spate of other launches that included an app for Marketplace sellersone for Facebook Groups, a vibe-coded gaming app, a newphotos app from Instagram, and an experiment involving AI bedtime stories.

Meta has spent years trying and failing to produce new, standalone social apps to complement its core platforms. Now, the company says that large language models (LLMs) make it possible to ship software faster, allowing it to test new ideas at a quicker pace.

“I’m…excited about how AI is helping our teams speed up product development,” Zuckerberg told investors on Wednesday’s call. “Earlier this year, we shipped Instagram Instants. We also just launched Forum, a standalone Groups app, and Seller, a standalone Marketplace app. I expect it to become a lot easier to ship new apps. So we are planning to build out more ideas and use our recommendation systems to scale them,” he said.

“AI is improving our core business; it’s making our apps more relevant and delivering better results for businesses. We’re starting to deliver more novel products, and we’ll have a lot more there soon as well,” Zuckerberg said.

Meta has been down this road before. In its earlier days, Meta (then known as Facebook) ran an internal incubator called Creative Labs, which aimed to test new social concepts.

That effort produced a handful of launches: the photo-sharing app Slingshot, an anonymous chat app Rooms, a Flipboard competitor called Paper, the Moments photo-sharing app, and a collaborative video app known as Riff. Those experiments came to an end in 2015, and the apps were eventually all shuttered, as the company struggled to find an audience for its efforts.

In the early 2020s, Meta tried again, this time with an internal R&D group, NPE Team, which tested apps that included the chat app Bump, social music app Aux, task app Move, dating app Spark, calling app CatchUp, zine maker E.gg, events app Venue, creator Q&A app Hotline, Cameo competitor Super, couples app Tuned, music app BARS, and others.

Again, none became a breakout success, and the apps were shut down.

Now Meta can point to at least one example of how AI is helping new apps scale. It has finally delivered a modest hit with Threads, which now has 500 million monthly active users. Zuckerberg likes to say Threads will one day become the company’s next billion-user app.

With Threads, Meta learned to heavily lean on its existing user base to help initially seed the app with people, then continued to heavily promote it across its existing platforms, including Facebook and Instagram. But LLMs are another key factor in Threads’ growth, as the company said it sees “significant gains” from its AI-powered content recommendations.

“We are finding that LLMs are increasingly capable of delivering ranking and recommendations gains,” Meta’s CFO Susan Li told investors on the call. “First, they make our existing systems smarter by understanding what the content is actually about and generating better training data. Second, LLM-powered agents are also helping with engineering development by evaluating content quality, detecting trends, and testing ranking changes.”

Li added that earlier this year, Meta reached a milestone: every Reel and Feed post on Instagram is now automatically processed through an LLM and analyzed for topic and tone, which helps improve recommendations.

The company is also developing LLM-native recommendation systems, which could help it to better scale new apps as they arrive.

Investors didn’t follow up with company executives to ask more questions about the new apps Meta has in the works, as they were more concerned with AI spending and Meta’s growing enterprise ambitions. However, Zuckerberg suggested that people won’t have long to wait to see what’s next, saying the “new consumer products” were “releasing soon.”

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Anthropic says its own AI models breached three companies during security tests

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Anthropic said Thursday that an internal investigation uncovered three incidents in which its AI model Claude breached the systems of three organizations while conducting cybersecurity tests. The investigation, and disclosure, comes more than a week after OpenAI disclosed that one of its unreleased models breached Hugging Face’s systems during internal testing.

In all three cases, a Claude model reached the internet from within a testing environment while interacting with a third party and then gained unauthorized access to the live systems of these organizations, Anthropic said in a blog post, describing what it found and what the company plans to change to prevent this from happening again.

Anthropic said the July 21 OpenAI incident prompted the company to conduct its own cybersecurity evaluation. It specifically looked for evidence that Claude had accessed the internet from within testing environments, which are designed to act as sandboxes and keep models isolated.

Among the 141,006 evaluation runs it reviewed, the AI lab found three incidents in which its model accessed the internet while interacting with Irregular, one of its third-party partners. Anthropic said the access traced back to a misconfiguration in the evaluation environment run with Irregular. It called this a “misunderstanding” between the two companies over whether the test setup had internet access, when in fact it did. Anthropic said it isn’t placing blame and is “approaching the fixes as if the responsibility were ours alone,” while observing that Irregular is conducting its own separate investigation.

Either way, because of that open connection, the model gained unauthorized access to the production infrastructure of three different organizations. Anthropic said the incidents involved three different Claude models: Opus 4.7, Mythos 5, and an internal research test model.

Notably, Anthropic said that in each of these cases “Claude was explicitly told by our prompt that it had no internet access.” It appears that the AI model assumed real-world systems to be part of the exercise it was asked to perform.

That assumption didn’t hold up uniformly, as it turns out. The three models didn’t behave the same way once evidence emerged that their targets were real, which Anthropic flagged as one of the more eye-opening findings.

Opus 4.7, the oldest of the three, recognized that it had reached a real production system in all four runs of that incident. In two of them, it rationalized that the real company must somehow be part of the exercise, but in all four, it kept attacking anyway, including pulling credentials and touching a database of production data. Mythos 5 also picked up on signs that it was on the real internet, but it talked itself back into believing it was still in a simulation, going on to publish a malicious software package to the public Python software registry PyPI, which was downloaded and run by outside systems before being caught. Only the internal research test model, Anthropic’s newest, stopped on its own once it concluded the target was real.

In response, Anthropic said significant controls must be placed on these kinds of evaluations if powerful AI models are involved, echoing some sentiments within the cybersecurity community.

The company also noted that Claude was running without the additional safety monitoring and classifiers it deploys on generally available models, safeguards it said would have blocked the behavior, because the evaluations are designed to measure the underlying model’s raw capabilities.

Importantly, Anthropic said it found no evidence of any model “pursuing a goal of its own” and instead merely tried to complete the task it was asked to do.

Though comparisons between the two incidents are inevitable, Anthropic drew a clear distinction between its incidents and OpenAI’s, noting where OpenAI’s model exploited an unknown software vulnerability to break out of its test environment, Anthropic’s models instead reached the internet through a path that had, by mistake, been left open.

OpenAI has continued to release new details about its own breach, saying its models also used publicly exposed credentials across four accounts on four services: one as a staging point, one for storage, and two that were only looked at, not used to break in further, according to OpenAI’s own updated blog post about the incident.

Anthropic also drew a distinction between itself and OpenAI by noting that it discovered the incidents itself, through a proactive review, and that the two affected organizations it was able to reach hadn’t previously detected the activity or flagged it to Anthropic.

The company added that it’s now working with the independent evaluation group METR on a third-party review of the incidents.

OpenAI’s accidental breach of Hugging Face, which was the first verifiable case of an AI lab losing control of its model, sparked a string of reactions from the industry and politicians, many of whom don’t necessarily agree with one another. This latest disclosure from Anthropic ensures the debate over AI models and security will continue.

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AI hedge fund Situational Awareness may have sold its public portfolio, but it still has its Anthropic shares

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Situational Awareness, a hedge fund formed by former OpenAI researcher Leopold Aschenbrenner, has sold the majority of its public stock portfolio to Ken Griffin’s Citadel following steep losses over the past month, the Wall Street Journal reported earlier on Thursday. It’s a big comedown for the rising star who has been described as both “scarily smart,” and “brash.”

German-born Aschenbrenner, who is 25, had no prior trading experience before launching the fund in 2024. He gained prominence for his investment thesis after publishing essays arguing that scaling AI would require a major build-up in semiconductors, compute, memory, and energy infrastructure.

He joined OpenAI’s “superalignment” team in 2023, two years after graduating as valedictorian from Columbia at 19 (he enrolled at age 15). But he was dismissed from the company a year later over what it described as an improper disclosure of internal information. At the time, that team was led by OpenAI co-founder Ilya Sutskever and AI researcher Jan Leike. Soon after, Sutskever left to start his own company, Leike joined rival Anthropic, and Aschenbrenner launched his fund.

Things couldn’t have been going better for Situational Awareness until very recently. The fund returned 439% for the year through June, the Financial Times reported. Assets under management reportedly grew to as much as $45 billion during their peak before the fund’s positions began dropping sharply amid a broader decline in AI infrastructure investments, CNBC reported.

Even after losses mounted, Aschenbrenner didn’t flinch. In a July 24 letter to investors seen by the FT, he called the selloff one of the best buying opportunities since early last year and invited clients to commit fresh capital starting August 1. According to Bloomberg, the appeal didn’t garner the commitments he’d hoped would materialize.

Some of the hardest-hit stocks held by the fund included memory chip producers SK Hynix and SanDisk, clean energy developer Bloom Energy, and neocloud provider Nebius Group, all of which have plummeted by more than 30% over the past month. AI infrastructure equities fell as public investors grew concerned that massive capital expenditures weren’t translating into near-term revenue. The fund’s losses were amplified by leverage, a common hedge fund strategy of using borrowed money to buy stocks.

After Citadel bought the bulk of those holdings, Situational Awareness’ overall assets fell to roughly $10 billion, Bloomberg reported, down from around $20 billion in recent months, per an earlier WSJ report.

Situational Awareness raised several hundred million dollars at its outset. Early backers of the fund include quant-trading firm Jane Street, Stripe co-founders Patrick and John Collison, and Meta executives Daniel Gross and Nat Friedman.

Citadel’s purchase fits a familiar pattern for Citadel. Ken Griffin’s hedge fund has a reputation for stepping in to snap up attractive assets when leveraged players are having to unwind themselves. Even before picking up some of Situational Awareness’s holdings, Citadel’s portfolio featured some of the same AI infrastructure bets, suggesting that, like Aschenbrenner, Griffin expects the sector to recover and has the ability to wait it out.

Situational Awareness did not, however, sell its investments in private companies, according to multiple reports. Most notably, it continues to hold a stake in Anthropic that’s right now valued at $5 billion, according to Bloomberg, and which many would view as an asset that continues to appreciate. Indeed, Anthropic was last valued at $965 billion in a Series H round in May, and it’s expected to go public as soon as October, potentially at an even higher valuation. It’s conceivable that a windfall from the sale of those shares could offset some of the hedge fund’s public-market losses.

Other private investments in the portfolio of Situational Awareness include chipmaker MatX and AI data center startup Fluidstack, which was reportedly in talks in April to raise a new round at an $18 billion valuation.

TechCrunch has reached out to Aschenbrenner for comment.

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Apple stockpiles inventory as it braces for ‘significant supply constraints’

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As the generative AI boom drives steep demand for hardware components, Apple and other hardware makers are facing what outgoing CEO Tim Cook calls “a hundred-year flood [on] memory pricing,” which is severely impacting the cost of producing iPhones, MacBooks, and other devices.

Apple described its recent earnings report as its “strongest June quarter ever,” with iPhone and Mac sales performing better than expected, growing 22% and 29% respectively year over year. Yet the company is bracing for memory shortages, known as RAMageddon, to get even worse. Apple’s biggest challenge is securing the advanced memory nodes used in its Apple silicon chips, which power the A-Series and M-Series processors used in iPhones and Macs.

“We continue to expect high levels of demand. However, with less flexibility in supply chain, we expect the impact from the supply constraints to increase significantly sequentially,” Cook said on Apple’s quarterly earnings call. “We’re seeing some very significant constraints currently with limited flexibility in the supply chain to remedy it.”

Apple is evidently worried enough about supply shortages that it reported $11.1 billion in inventory, nearly double the $5.7 billion it reported last September. This marks a break from Cook’s long-held supply chain approach, which has emphasized minimizing how much inventory Apple has on hand.

These constraints led Apple to “reluctantly” raise the price of Macs and iPads last month, Cook added. Other companies that have raised hardware prices include Meta, SamsungMicrosoft, and Sony.

“We’re going to be scrambling on the supply side, essentially,” Cook said.

For the upcoming quarter, Apple is predicting revenue growth between 9% and 11% year over year. But in the last several quarters, Apple has maintained about 16% year-over-year growth. Of course, that worries investors — Apple stock dropped 6% in after-hours trading.

When Senior VP of Hardware Engineering John Ternus steps into the CEO role in September, the company could be facing a rough patch, but at least Apple isn’t alone in its supply struggles.

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