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Reddit aims to make ‘karma’ less important for first-time posters with shift to AI moderation tools

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Reddit on Wednesday announced a series of changes to its infrastructure and tools, designed to make it easier for people to participate on its site, protect against scraping and spam, and aid in the moderation of its online communities. In addition to providing a new suite of moderation tools, the company said it’s working on more advanced abuse prevention systems that could eventually help communities move away from using things like account age and “karma” to determine who’s allowed to post.

Karma, Reddit’s digital reputation system, allows users to raise their score by posting and commenting helpful, friendly, or funny responses that lead to upvotes. Originally designed to weed out spam, bots, and trolls, many communities came to rely on karma and other account-age restrictions that make it difficult for legitimate newcomers to participate in their communities. Reddit says it now wants to shift to stronger, built-in abuse prevention systems to do more of the moderation work, so communities can be more open to new users.

Reddit didn’t say karma would go away entirely with these coming changes, but it did suggest that its importance could dwindle in the future.

“This will make it easier for genuine new users to participate and easier for mods to welcome them with confidence,” Reddit’s announcement stated.

Related to this, the company said it’s expanding the test of its new suite of AI-powered moderation tools, the Rules Hub, which helps moderators by choosing when to automatically enforce certain community rules and what action should be taken when doing so. Initially used by 700-plus communities, Reddit says that all new communities can now test the tool. Later this year, the tool will be widely available to all communities, both new and existing.

With Rules Hub, Reddit uses large language models (LLMs) to determine whether a post or comment matches the intent of a rule, which the company says allows it to “better handle nuance,” natural language, and edge cases.

Reddit also expanded the capabilities of other tools, including one that helps moderators inform users about their community’s rules when posting and commenting, and another that helps members set their flair — a custom tag users append to their name that only appears in the community they’re posting in.

“Today, new users can encounter invisible barriers like account age and karma thresholds, unclear removals, and poor community discovery,” Reddit explained. “We want new users around the world to be able to easily find relevant communities, understand their rules and norms, and make useful contributions.”

The company also said it would make changes to its legacy desktop site, Old Reddit, by shifting its moderator workflows to its new stack and migrating other critical bots.

On Reddit’s second-quarter earnings calls with investors last week, company executives stressed that one of Reddit’s near-term goals was to convert its half-billion weekly active users to daily users through product updates. The company had crushed earnings with revenue of $805 million and earnings per share of $1.25, above estimates, but still saw its stock sink because of what Reddit CEO Steve Huffman described as “choppy” search referral traffic.

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Planned Amazon data center could become the biggest climate polluter in the U.S.

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As part of a planned data center in Pecos County, Texas, Amazon is investing in an on-site power plant that could become the largest source of climate pollution in the United States, according to The New York Times.

The NYT says the plant would burn natural gas and is permitted to release 33 million tons of carbon dioxide per year — more than any other power plant in the U.S.

In a statement, an Amazon spokesperson confirmed that the data center will “be powered by new on-site generation that won’t raise electricity costs for Texas families.” (Data centers face growing political opposition for a number of reasons, including their effect on electricity costs.)

AI has already had a significant impact on Amazon’s carbon emissions, which it reported were up 16% last year — the wrong direction for a company that pledged to eliminate its carbon emissions by 2040. And that could get worse as Amazon and tech companies back the development of huge natural gas plants to support their power-hungry data centers.

The Amazon spokesperson said, “The world looks different now than when we co-founded the climate pledge,” while also claiming, “Our commitment hasn’t changed.”

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OpenAI acquires presentation startup NextSlide

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NextSlide recently announced that it’s joining OpenAI, with the presentation startup’s team members now working on ChatGPT.

The NextSlide website currently displays a note from founder Ahmed Beshry describing the startup’s product as one “that could turn prompts, notes, documents, or research into a polished, editable presentation.”

The ultimate goal, Beshry said, was “to make visual communication more accessible and help more people express their ideas clearly.” So by joining OpenAI, the team will “continue pursuing that same mission: building AI products that help people create, communicate, and turn their ideas into meaningful work.”

The financial terms of the deal were not disclosed. In a note on LinkedIn, Beshry said the announcement is coming “a few months late,” as the acquisition took place “earlier this year.”

Beshry was previously a co-founder at Caper AI, a smart cart/cashier-less checkout startup acquired by Instacart in 2021.

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X replaces ‘misaligned’ revenue sharing program with Original Content Rewards

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X, the social media platform now owned by Elon Musk’s SpaceX, is shaking up how it pays influencers and creators.

In announcing the change, the company said it will be winding down its existing Revenue Sharing program and replacing it with something called Original Content Rewards. X will stop accepting new Revenue Sharing participants, while existing participants will continue earning money through September 7.

Then, starting on September 8, they’ll be able to apply for the new program. Participants will still need to subscribe to one of X’s Premium tiers, and there will be qualifying thresholds for follower count (500 verified followers) and impressions (500,000 Home Timeline impressions from verified users in 90 days), but it sounds like the big change is the emphasis on originality. 

What counts as original content? X said it can include original reporting and analysis, photos and videos created by the poster, or memes and graphics they’ve designed themselves. Commentary also counts, but “if your content regularly incorporates material created by others, you’ll need to contribute meaningful original value for it to qualify under our original content guidelines.”

The company also included examples of posts that won’t count as original, such as those just copied over from another account, downloaded from one account and re-uploaded to your own, or reposting content “without meaningful transformation.”

This announcement follows repeated attempts by X to reform the Revenue Sharing program, for example reducing payments to aggregators and “clickbait” accounts in April. But these efforts have also prompted complaints from popular accounts profiting from the current system; Musk even reversed some of those changes (giving a creator’s local audience more weight when calculating payouts) after a backlash.

In a post about the new changes, X’s Allegra Jacchia wrote that the existing program “had reached a point where its incentives were misaligned.”

“Creators should be focused on bringing net new content to the platform instead of maximizing payouts,” she said. “We could have kept adding more rules and exceptions, but ultimately the better decision was to start fresh and build a program designed from day one to reward originality.”

Jacchia added that X be “continue refining the program, improving our models, and raising the bar over time.”

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