In humble surroundings in the Austrian village of Riedau, at 15 years old, Oliver Glasner’s football journey began.
The teenager was not intimidated by being up against players twice his age as he took his first steps in the sixth tier of the domestic league with his local team.
The memory of those days at the modest, riverside Allianz Pramtal Arena tells a tale about Glasner’s character, as he begins a new chapter of his career as Nottingham Forest head coach.
“When I came into the first team in my village, we played with a back three,” Glasner says. “I was the libero. That role normally goes to a 35-year-old who cannot run. My manager found it incredible, because those old guys would listen to me.
“I tried to understand the game and coach the others, to help them. I enjoy doing that. I think that is why I still take over the training sessions now.”
Over the past two years, Glasner has secured Crystal Palace their first major silverware, in the form of the FA Cup, the Community Shield and a UEFA Conference League title.
Since his Forest appointment in July, his new players have painted a picture of a demanding character who expects intensity and focus.
“I never wanted to be a manager,” says Glasner, 52 this month, speaking to outlets including The Athletic at Forest’s pre-season training camp in Vilamoura, Portugal.
“When I finished college, I joined SV Ried. They were in the second league in Austria. I had studied sports and geography — I wanted to be a teacher. When we got promoted in 1995, I decided to accept a professional contract. I was there for 18 years.”
While he was a player — he made 516 appearances for SV Ried — Glasner studied for a degree in economics. It took him seven years to complete, and left a hole in his life when he finished.
“In Austria, we had a winter break,” he says. “There was a coaching course for players. My wife (Bettina) told me I should do it… I think she wanted me out of the house.
“I am a workaholic. I always need to do something. She says it was the worst advice she ever gave, because I am rarely at home. That’s how my career started.”
Glasner began his coaching journey at Red Bull Salzburg, before a return to SV Ried as manager for a single season, followed by a move to another Austrian side, LASK — leading them to top-flight promotion and qualification for the Europa League and then the Champions League.
He next guided German side Wolfsburg into the same two European competitions, before joining fellow Bundesliga outfit Eintracht Frankfurt — where he won the Europa League in 2022, with his side beating Rangers of Scotland in the final on penalties.
The subsequent successes with Palace ensured he was in demand when he found himself looking for a fresh challenge at the end of last season.
Oliver Glasner celebrates Europa League success with Eintracht Frankfurt in 2022 (Alex Grimm/Getty Images)
Forest had made contact with Glasner more than once before, when he was being courted by other clubs around Europe. It required a meeting with their owner Evangelos Marinakis in Athens to finally convince him it was the right job for him.
Glasner told Marinakis there were two things that convinced him to take over at the City Ground.
“‘Number one is there is more potential in the squad’,” recalls Glasner. “‘And number two is you — it’s your ambition, because I am very ambitious. I always want to improve’.
“We had a fantastic dinner and spoke about everything. I had my best times (in football) when we exceeded expectations. I am in the second half of my life, and I don’t want to be in a negative mood. When everyone is happy, life is lovely.
“If we achieve, or maybe overachieve, then, yeah, I have done a good job. And that’s what I get satisfaction from — it’s not lifting a trophy when everyone expects it.”
Glasner realises clubs with greater revenues have a big advantage in terms of chasing silverware and success, even if Forest have made a significant number of signings in recent seasons. But he does not believe there should be a limit on their ambitions.
“Arsenal, City, Liverpool, Chelsea… they can all spend so much,” he says, “but it should not be our goal to play European football once. We should not be a one-hit wonder.
“What do we have to do to become established in the top half? You have to have a strategy — steps you set to help you consistently develop and improve. This is Forest’s fifth season in the Premier League. There have been ups and downs, now we must create the environment and monitor the things that we have to change to help us achieve consistency.”
In July, Forest agreed a club record £116million ($153m) deal to sell England international midfielder Elliot Anderson to Manchester City.
“There is a price where you have to sell — for everybody,” says Glasner. “As a club, when you are ambitious, you sell either due to financial reasons or to become better. It’s a chance, with the money we’ve got (from City), to strengthen. Not in his position: it’s really, really difficult to get a better player. But, if we spend this money wisely, we can improve in a few positions.”
Glasner does not expect to part with any other key figures this summer.
“We all know we can’t sell five (players), because then we get weaker — and we want to become stronger,” he says.
“There will always be a price (for any player), but if we think, ‘If we sell a player and if we invest this money, then we can get better’, then we would accept the offer. But if we think we can’t replace this player, we won’t do it, because we don’t have financial issues.
“Without Morgan Gibbs-White’s goals (15 in the Premier League last season), we would probably have been relegated. He is already at a top level, but I can help him and improve his game — maybe in a few little parts. He has a very high influence (in the team). Morgan has everything. He can finish, he can assist. He’s very important.”
Oliver Glasner thinks he can help improve Morgan Gibbs-White’s game even further (Carlos Rodrigues/Getty Images)
Glasner’s family will remain in Austria for now.
“The boys (Julian and Niklas) will come to the Leeds game,” he says of the opening match of the season at home on Saturday, August 22. “My daughter (Alina) has just turned 16. That’s the toughest part of being a manager. We are here, and the children have their birthday (there). It’s not how you want to be. We try to see each other every second week.
“My daughter is doing track and field and is quite successful. She won the national championships 100m and 200m at under-16, and now she is under-18. She wanted to qualify for the European Championships — she missed it by 0.03 seconds.”
After the recent 2-0 pre-season win against League One neighbours Notts County, Glasner and his staff went to watch England’s World Cup dramatic, 10-goal third-place play-off defeat of France at a sports bar in Nottingham. The coaches also play regular games of padel together and, when asked how he likes to relax, Glasner tells an unexpected story.
“I was lucky to play a few times at Wimbledon — once on the grass,” he says. “There was a season-ticket holder at Crystal Palace (who) is a member at Wimbledon, and he invited me.
“I played with (former British No 1) Kyle Edmund and also with Dominic Thiem, the Austrian player. We had dinner. But at Wimbledon, you need to wear a jacket and tie. Thiem was once No 3 in the world, but he came (to dinner) wearing sneakers. They let us in, but he had to keep his shoes under the table.”
Glasner talks at length about the pitfalls of social media and how he tries to encourage his players to stay away from those platforms.
“The best thing is not to read anything,” he says. “But I still always get some information — my mum, she is 78, she reads everything. She always texts me asking, ‘Is this right?’.”
From growing up in a village with a population of around 2,000, Glasner’s Forest will begin their competitive season in front of over 30,000 spectators at the City Ground in 12 days’ time.
(Harriet Massey/Getty Images)
“I must pinch myself to believe it. But — and I hope it’s how you get to know me — I don’t think I’m somebody (who’s) better (than others),” he says. “When I grew up, my mum was a single mum. We didn’t really have money, but I had everything that I needed. I had a great family, great friends, food to eat.
“Now, yes, I’m in this massive world. But I will never forget my roots. I’m (not) better than somebody else. When I see the waiter carrying his tray, I open the door.
“I can deliver the message to somebody to say, ‘Everything is possible’. If you had told me this (story of his career), I would say, ‘Please visit the doctor’.
“Ten years ago, I was managing in the Austrian second league and now, (after winning) two European trophies, I am (still) the little kid from Riedau. I go to watch my son playing football there and my best friends are still my childhood friends. I never take anything for granted.
“When I go to the City Ground and hear the fans singing before a game, I will get goosebumps. When I was a kid, I lived close to the border, so we had three German and two Austrian TV channels. You could only watch international football. That was it. And now, wow, I’m part of this.
“It’s been an amazing journey.”