Tech
Meta’s Muse Charm looks like a Tamagotchi, but it’s tapping into a much newer trend
Is Meta’s just-announced Muse Charm a playful device that will make AI more approachable to everyday consumers, or will it be yet another flop in a long list of AI hardware gadgets that didn’t take off, like the AI Pin, Rabbit, or Friend pendant? Reactions, so far, have been mixed. What the Charm is, however, is on-trend.
Like it or not, the form factor could potentially appeal to Gen Z consumers who, in this post-Labubu era, have already been into various dangling items from keychains and bags. It’s all part of a broader kitschy, retro-inspired shift in their approach to fashion and technology.
Already, Gen Z has created a market for things that dangle, with everything from lip glosses to hand sanitizers to sunblocks to fragrances and more turned into bag charms, primarily targeted at women.
Hailey Bieber’s viral Rhode lip case, which stuck the lip gloss onto a phone case, had a big influence on this idea that beauty products could also be fashion accessories, as did its other beauty-focused bag charms. (The brand saw $212 million in annual net sales from a lineup of roughly 10 products, Vogue noted last year, as the company announced its billion-dollar exit to Elf Beauty.)
Then there was the Labubu craze, which saw sales of the so-ugly-it’s-cute fuzzy monster bag charm explode, growing Pop Mart (the Chinese retailer behind the product)’s revenue to $1.8 billion in 2024, a 7x jump from 2019. While demand for the Labubu itself has since faded, the concept of the decorative bag charm has not. One analyst firm estimates the global bag charm market will grow to over $1 billion by 2030.

Today, bag charms can be characters, bedazzled beauty products, or other whimsical designs or objects, like Coach’s coveted cherry charms, a Gen Z favorite. They’ve proven popular because they’re a means of expressing your personality, just as humans have done for ages through their fashion choices, makeup, and jewelry.
Similarly, Meta’s Muse is a customizable character; you design your own avatar, which makes the AI agent a reflection of you, too.
And, as many have pointed out, Muse Charm’s form factor recalls a Tamagotchi, the pocket-sized digital virtual pet that became a major toy fad in the late 90s and again in the mid-2000s.
However, the Tamagotchi is not the most current reference. It seems the Muse Charm is actually a twist on what some young people are already doing with their Apple Watch. Often meant as a way to repurpose an older device, the concept of the Apple Watch keychain or charm has been growing in popularity, fueled by TikTok videos showing different ways to use the watch when not on your wrist.
On retailers like Amazon and Walmart, and marketplaces like eBay and Etsy, there are thousands of Apple Watch keychains, straps, pendants, lanyards, clips, and bag charm cases now available in nearly every style you can think of. As you might expect, these keychain watches are often being adopted by younger women as a fashion accessory first, rather than a piece of technology.
This all then intersects with the broader retro-tech trend, which has seen older tech like digital cameras, flip phones, iPods, CDs, cassette tapes, home phones, and wired earbuds making a quiet comeback.
This vibe shift in tech comes as young people describe the addictive, algorithm-driven feeds and “soulness” nature of technology as making them feel more disconnected, which has also fed into this trend of wanting tech they can touch and feel. (One startup, Clicks, is even bringing back the physical phone keyboard in a BlackBerry-inspired device, for instance.)
For Gen Z, these physical objects help them feel more connected with the technology they’re using and offer a sense of control over a world where technology has become so deeply integrated into our lives that it no longer feels like a choice to use it.
Young women, again, have been at the forefront of this trend, with some even crafting their own portable, mini computers, “cyberdecks,” which they fit inside clamshell purses or custom cases, and bedazzle with jewels, flowers, stickers, pearls, and other items to make them feel more personal.

That brings us back to the Muse Charm. While it’s clearly designed with the tech-as-fashion-accessory trend in mind, that doesn’t mean it will be a hit.
Meta has abused consumer trust over the years to such an extent that it may never fully recover.

To name just a few examples: the tech giant had to settle with the FTC over charges that it deceived consumers by making users’ private information public without their consent, and has been penalized by the FTC for numerous privacy-related violations. In 2023, the FTC charged Meta with violating a privacy order that was filed after the 2019 settlement. It’s also been repeatedly hauled before Congress over its harms to minors, has lost or settled multiple lawsuits over the same topics, and has seen various whistleblowers outing its abuses.
These careless privacy practices could ultimately see Meta lose the battle to be the consumer AI of choice…unless, of course, consumers decide that the “devil you know” is better than the one you don’t. (Especially when the latter are those warning AI will could put an end to the human race).
Meta’s end game, after all, is highly-targeted, highly-personalized ads. If that’s the privacy tradeoff in gaining access to free AI — Meta said it will monetize Muse by taking a small fee from transactions — consumers could be willing to take the risk.
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Tech
Nexterity wants to automate the hard, dangerous part of pipefitting
Lindsey Elliott is big into bolts. At last year’s Bolting Symposium — the 13th annual — she said the highlight was playing “Bolting Bingo” against the many self-proclaimed “torque dorks” who were in the room.
A former engineer and planner at ExxonMobil, Elliott has spent years thinking about how to improve the infrastructure that moves oil, gas, and petrochemicals. Bolts are what she landed on. Specifically, the bolts that connect sections of pipe (technically called “bolted flange joints”). These bolts require hard, physical work to loosen and tighten, and are the source of many pipefitters’ injuries. Like many trade industries, there’s also a labor shortage.
“Those people get really tired when they’re asked to work 12 hours a day for three months in a row,” she told TechCrunch. “I’ve talked to pipefitters across the U.S. across Canada, and just repeatedly have been told North American pipefitting productivity is notoriously low.”
The solution Elliott came up with at her startup Nexterity, which is one of the Startup Battlefield 200 selected to participate in TechCrunch Disrupt, is a remote-controlled robot that can handle this part of the job. It’s the kind of idea that could fundamentally change this particular blue collar job if widely adopted, making the workers safer and more productive.
Think: more dork, less torque.
The robot comes in two main pieces that fit around a pipe. Powered by batteries, the robot can slide across the pipe once it’s attached and quickly loosen and tighten four bolts at a time.
Elliott said Nexterity has developed a few different configurations of the robot to fit different standard pipe sizes, but they’re all small enough to fit in a Pelican case and be carried by a single worker. That makes them easy to deploy to new sites — flexibility that is crucial to Nexterity’s business model of treating the robot like rental construction equipment.
Elliott said she arrived at this particular design as a result of conversations she’s had over the last few years — not just at the Bolting Symposium, but also with members of the Pressure Vessels & Piping Division of the American Society of Mechanical Engineers.
“What I learned from the people, the torque dorks per se,” she said, “is that 80% of our pipes are between two to eight inches in diameter, or what they call NPS2 to NPS8. And so when you have that much repeatability, you have a fantastic candidate for automation.”
It’s a pretty straightforward idea, but one that Elliott believes has a lot of upside.
“I think it would shock a lot of people just how big this market is,” she said. “I mean, day to day, most of us don’t think about piping infrastructure, but even water, wastewater, water treatment, food and beverage, mining, nuclear, any kind of green and sustainable manufacturing facility — they all use the same kind of piping.”
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Tech
EPICS in IEEE Team Builds Portable Educational Platform

In Guadalajara, Mexico, many high schools have motivated teachers and talented students with an interest in science, technology, engineering, and mathematics, but they lack access to advanced tools such as robotics laboratories. The resources shortfall limits the students’ opportunities for hands-on learning on cutting-edge applications.
A team from ITESO, Universidad Jesuita de Guadalajara, is working to change that. Through the EPICS in IEEE initiative, a multidisciplinary group of 15 engineering students, faculty advisors, and IEEE Guadalajara Section volunteers developed RoboMeshA. The portable, self-contained educational platform brings robotics and AI experiences into classrooms.
EPICS is administered by IEEE Educational Activities and funded by the IEEE Robotics and Automation Society.
A mobile laboratory
Rather than requiring a school to build a dedicated computer lab or install complex software, RoboMeshA operates as an all-in-one mobile learning network.
“RoboMeshA brings robotics and AI to students who don’t have access to specialized facilities or preinstalled software,” says team member Fernando Vidal Luna, an IEEE student member and a mechatronics engineering major at ITESO.
Students connect directly to the platform from a user-friendly web browser. They can interact with the robot manually or use its control modes to watch it move and detect and avoid obstacles.
“The project combines mechanical design, embedded systems, control engineering, computer vision, and AI into a single robotic system that functions as a mobile learning laboratory,” says faculty advisor Jorge A. Lizarraga.
The team says young students are interested in technology, programming, and robotics but don’t have an opportunity to work with systems that combine mechanics, electronics, software, and control.
“RoboMeshA allows students to see how all these disciplines work together in a tangible and understandable way,” says team member José S. González, who also is studying mechatronics engineering.
The team has built two units and is developing a modular coupling framework to expand the system’s capabilities for research and classroom demonstrations. The structured system design approach connects independent software components while minimizing internal dependencies, enabling four RobotMeshA robots to operate together.
Overcoming design challenges
The team faced significant hurdles while designing the project.
“One key challenge involved the robot’s structural design,” Luna says. “It wasn’t only about making a chassis where all the components fit and the design had sufficient stability, rigidity, and weight distribution. It was also about ensuring that the electronics were protected while still being accessible for maintenance, testing, and modifications.”
“It was also challenging to design a platform that could be used by students with different levels of experience,” González adds.
“When students realize the technology they develop can inspire others and improve lives, engineering becomes far more meaningful.” —Luis Fernando Luque-Vega
The team partnered with the CETI Colomos and Prepa ITESO high schools to validate the platform in classroom settings.
“We wanted the first interactions with the robot to be simple and intuitive,” González says, “such that students could simply power the robot, connect to its network, and begin interacting with it, rather than having to deal with software installation, extensive configuration, or troubleshooting.”
Engineering with social impact
Many of the students who participated were from ITESO’s applied professional projects program. The experience offered them practical training in project management, system integration, and user-centered design.
The team also presented a research paper and a project poster in May at the Engineering Congress of the Jesuit University System.
“Seeing a design move from a digital model to a physical system was invaluable,” González says. “Working with students from different backgrounds taught us to listen to end users and design for their actual needs.”
Project lead Luis Fernando Luque-Vega, an IEEE member, says he’d like the venture to serve as a blueprint for engineering education.
“I hope RoboMeshA is adopted by schools, universities, and IEEE student branches across Mexico and internationally as a model for integrating technical innovation with community engagement,” Luque-Vega says.
By pairing engineering talent with community service, initiatives such as EPICS in IEEE demonstrate how targeted support can turn academic concepts into real-world solutions.
“When students realize the technology they develop can inspire others and improve lives, engineering becomes far more meaningful,” Luque-Vega says.
For more information on service-learning opportunities, visit the EPICS website.
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Tech
Buy one and get a second Disrupt pass at 50% off
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