Tech
Can Muse overcome Meta’s trust issues?
Meta’s new AI agent Muse took the spotlight at the company’s annual Connect event, where CEO Mark Zuckerberg made it clear that Facebook’s parent company plans to push AI features everywhere.
On the latest episode of TechCrunch’s Equity podcast, Kirsten Korosec, Sean O’Kane, and I discussed Meta’s AI announcements seemed to steal the spotlight during a week of new model launches from OpenAI and Anthropic.
With other big AI companies focused on coding and enterprise tools, it was a little surprising to see Meta move in the opposite direction, with a consumer focus and a cute, Tamagotchi-style AI device that Meta insists is for adults only. But as Kirsten noted, this could be playing to Meta’s strengths.
Sean tried Muse for himself, and while he was pleased that the agent actually found him some unclaimed money, he described the feature as more “a party-trick type thing,” rather than something that will drive ongoing usage. Plus, there’s the question of whether users can trust Meta’s AI with sensitive information.
“Meta’s business is to sell you ads,” Sean said. “And yes, they’ll make the argument that the more they know about you, the more accurate and interesting the ads will be — wake me up when we get to that fever dream.”
Keep reading for a preview of our full conversation, edited for length and clarity.
Kirsten Korosec: So how do you put Muse, which is this new personal AI agent that’s just been released by Meta and [is] clearly a bet on consumer — how does that fit into what you just described, at least with other frontier AI model companies seeing opportunity and business within enterprise? Because Meta Connect, which is their big annual event, just happened, and they are all-in on Muse, that is very clear.
Anthony Ha: That was definitely very head spinning for me, because it certainly feels like what we’ve been talking about has been this shift towards enterprise — not exclusively, but certainly that’s where the money, the attention is going.
Maybe some of that is because of the relative position of these different companies — OpenAI and Anthropic are in the lead in a lot of ways, but also, they’re planning to go public either this year, or next year in the case of OpenAI. And so there’s this feeling of, “I think we’ve got to actually make money now.” Not to say that they’re not making money [already], but because the costs are so high and the valuations are so high, they have to make money on this scale that’s essentially unprecedented. And I think they’re seeing enterprise as the way to do that.
And I wonder if Meta, for a variety of reasons, sees a different opportunity. There’s a part of me that’s like, “Wait, did they not get the memo?” But I think more charitably, you could say, “Well, if that’s where OpenAI and Anthropic are going, then maybe there is more of an opportunity for Meta to make the more consumer-friendly [version and] continue advancing AI on the consumer side.”
Kirsten: I mean, we can complain about or criticize or critique Meta all day long, but they’re very good and have [an] established track record of embedding themselves in everyday people’s lives. I mean, there’s a reason why Facebook has so many users — Instagram, WhatsApp. And I’ve never really thought of them as an enterprise product anyway. So I think it’s smart for them to continue to push on the consumer piece.
Sean, you’ve already tried Muse, which has already been out for a couple weeks. And I’m wondering if you see what your impression is, and if you see it being successful in the bid to become part of every part of your life.
Sean O’Kane: I mean, not really. I understand why some people think that is going to be the case. I’m sure a lot of people understand this, but this is roughly Meta’s kind ground-up version of an on-your iPhone, or on your Android, app of OpenClaw, which we talked about a couple months ago, which Meta went out and basically bought and integrated those folks’ work. It was the first big explosion of like, “Holy smokes, these agents can do all this stuff for me while I’m out and about, and I can just text with it and let it control my whole computer.” There’s a lot of the same elements of that at play. And having it in your hand, on an app that works like a relatively good chatbot as the interface, it does seem pretty powerful.
One of the first things that I did with it was — because it makes a bunch of suggestions for you, as to things that it can do, and one of them was, “I’ll scan to see if you have any unclaimed funds,” this thing that I think no one ever really thinks about and often is going to completely miss, because there’s just not a lot of unclaimed property funds out there in your name. Surprise, surprise, there were some for me.
It helped me make some money on my first day, and that was pretty cool. I wouldn’t have done that if I hadn’t been prompted by this thing to do it. And there’s a check on its way to me in the mail. Fantastic. [But] that ends pretty quickly, right? That was a one-time shot, but it’s not a thing that’s repeatable. That’s more like a party trick-type thing.
Kirsten: I mean, you just killed your own argument. I don’t see how that wouldn’t become wildly popular.
Sean: The more sustainable version of that, and the thing that Meta’s talked up a lot over the last couple of days, is taking that idea and applying it to your real, true everyday financials, like giving it your information for your credit card, your Gmail account, all this other stuff, do things that we’ve seen other companies do, like Rocket Money or whatever, where it’ll go cancel subscriptions that you’re not using or identify double charges, things that frankly the credit card company should be doing already.
And at that point you just run into that trust wall with Meta. I think one of the reasons that I was willing to explore this and was curious to stick with it a little bit — even through to today — is that somewhat shockingly, when I downloaded it, I just assumed that it would like really instantly prompt me and like plug me right into Threads, Instagram, Facebook, which I don’t really use ever, and pull up that context immediately.
But it didn’t. And it was working with me like I was a stranger at first, which made me more willing to use it, because I didn’t feel like Meta had everything on me already. But you can see, as you start to use it, it really tries to grab you and pull those things into the system, so that it can learn all this stuff about you.
I don’t know that I will ever trust Meta the same way. I think it’s an interesting timing for me, having just upgraded my iPhone and getting onto the new iOS with the new Siri that actually works and can do some controls on your phone in a way that is surprising and helpful, that it’s never been able to do. [I’ve been] thinking about how much I’ve been using that over the last week and how much more how much more willing I would be to have the Siri version of Muse take that information, because I just trust Apple more with that really sensitive information and not only trust it with the information from a cybersecurity perspective, but from the fact that its business is not to sell me a bunch of crappy ads.
Meta’s business is to sell you ads. And yes, they’ll make the argument that the more they know about you, the more accurate and interesting the ads will be — wake me up when we get to that fever dream.
And beyond the one-time money lever that I got, which was great, I don’t feel like I’ve found anything else that’s really all that useful — other than the fact that it is, to Anthony’s point, really tailored at keeping it sort of consumer-y in your interactions with it, with which I do think helps it and is why people are talking about it so much.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.
>
Tech
Anthropic’s Dario Amodei gets the SNL treatment
Saturday Night Live took on the AI industry’s recent warnings of doom last night, as cast member Jane Wickline offered her impression of Anthropic CEO Dario Amodei.
Weekend Update host Michael Che — who sounded a little uncertain about how to pronounce Amodei’s last name — kicked the segment off by describing the CEO as having “stumbled through a press tour” where he seemingly agreed with a former employee’s claim that artificial intelligence might destroy humanity.
Wickline’s version of Amodei sported an impressive wig and delivered halting answers that occasionally devolved into full-on Gollum-style exchanges with their dark side, at one point confessing, “AI is the devil and I its maker.”
Wickline-as-Amodei assured the audiences that AI executives “are all on the same page here: We do not condone what we are doing.”
“AI is not a weapon, it’s a tool: A tool for building weapons,” she declared. “And I urge you to urge me to stop.”
As for the technology’s supposed benefits, like potentially curing cancer, the fictional Amodei said, “Put it this way: In 10 years, there’s about a 10% chance that cancer won’t be a problem for anyone.”
>
Tech
TechCrunch Mobility: AV companies pick their lanes
Welcome back to TechCrunch Mobility, your hub for the future of transportation and now, more than ever, the role AI is playing in it. To get this in your inbox, sign up here for free — just click TechCrunch Mobility!
Autonomous vehicle technology is not yet ubiquitous or mainstream. Readers here might shout, “It’s everywhere!” but I can tell you that it is not — although I understand why folks in the San Francisco Bay Area might disagree.
The tech is, however, being commercialized and that transition from testing to commercial product has me thinking about scale. A few strategies are emerging.
Scale through partnerships. A couple of announcements this week highlighted this strategy. Wayve locked in a commercial partnership with Mercedes-Benz to integrate the startup’s automated driving tech into at least one model set to be deployed within the next two years. This is a Level 2 type product, meaning it handles certain driving maneuvers but still requires the human driver to remain engaged. While this is not a Level 4, or fully driverless product, it gives Wayve reach and follows similar deals with Nissan and Stellantis. Those partnerships have also opened doors for its fully driverless product. Earlier this year, Wayve announced a partnership with Nissan and Uber to launch a robotaxi service in Tokyo.
Widespread and concentrated, all at once. As I wrote this week, Waymo’s commercial robotaxi ramp-up looks expansive, both in geographic reach and ridership. And by almost every measure, it is — until you pay attention to where the bulk of those robotaxis are actually showing up.
I looked at vehicle registration data and found that, at least for now, Waymo is concentrating its efforts in just two states. About 80% of Waymo’s roughly 4,000 robotaxis are in California and Texas, and Texas is where the action is now: Waymo’s fleet there has grown by more than 49% in the past three weeks.
Waymo is also scaling by seeking out new kinds of users: teenagers.
I might put Aurora, a company developing and commercializing self-driving trucks, somewhere between these two categories. Aurora is clearly focused on Texas, but it has cast a wide net when it comes to partners. CEO Chris Urmson is also clearly bullish on how the company will scale over the next four years, noting this week that Aurora has “emerged from the building stage.” The company said it’s targeting more than 30,000 driverless trucks in operation by 2030. The company plans to have more than 200 driverless trucks by the end of the year.
A little bird

Our little bird items are typically just that: small yet notable nuggets of insider information from across the transportation industry. But every now and then, a tip turns into something much bigger.
That’s what happened a few weeks ago, when Zoox workers reached out to senior reporter Sean O’Kane about a problem with the company’s test fleet in Atlanta. Workers were getting sick, and they suspected it was from its test vehicles, Toyota Highlander SUVs equipped with Zoox’s self-driving system.
The TL;DR: Zoox grounded its autonomous vehicle test fleet in Atlanta after safety drivers were potentially exposed to carbon monoxide, carbon dioxide, or hydrogen sulfide gas inside its vehicles last month. Zoox says it only ever found evidence of CO2 in the vehicles.The repeated incidents led one worker to file a complaint with the Occupational Safety and Health Administration, which opened an inquiry and told Zoox to investigate the exposures.
You can, and should, read the whole story here.
Got a tip for us? Email Kirsten Korosec at kirsten.korosec@techcrunch.com or my Signal at kkorosec.07, or email Sean O’Kane at sean.okane@techcrunch.com.
Deals!

Wall Street may be preoccupied by whether the buzziest AI companies will go public in 2026, but there is other IPO activity in other industries, including transportation. Many of these are companies located outside of the United States.
For instance, Carro, the used car marketplace backed by SoftBank, is considering dual listing on the Nasdaq and the Singapore Exchange. Two India-based companies — used car marketplace Spinny, which is back by Tiger Global, and electric bus company PMI Electro Mobility Solutions — have both filed confidentially for IPOs. Then there’s EcoCeres, a Hong Kong-based company that produces renewable fuels, which reportedly plans to raise about $1 billion in a Hong Kong initial public offering.
And don’t forget just last week the U.S.-based autonomous vehicle company May Mobility said it planned to go public via a merger with a blank-check company.
Other deals that got my attention …
Ultraviolette, the India-based electric motorcycle manufacturer, raised $85 million and has brought on Intel CEO Lip-Bu Tan as an adviser. Read our previous coverage on Ultraviolette here.
Notable reads and other tidbits

Comma, the startup founded by hacker George Hotz, is facing a federal investigation after five reported crashes involving the company’s aftermarket hands-off driver-assistance tech, two of which resulted in three deaths.
Einride, the Swedish autonomous and electric trucking company, said it plans to use Nvidia’s Hyperion platform to build the next generation of its self-driving system.
San Francisco-based PitPro Automation has developed a robot that can change tires and has now deployed it at a shop in Canada.
The Boring Company is working on “a simple precursor Hyperloop” between Austin and San Antonio that will reduce the journey between the two cities to less than 30 minutes, according to the tunneling startup’s founder, Elon Musk.
Tesla is finally handing over the first of its all-electric Semi trucks to customers. CEO Elon Musk is known for shaky timelines, but when I attended the Semi reveal event in 2017, I didn’t think it would take nearly a decade. One insider note from reporter Sean O’Kane: “Customers will be able to take delivery of the truck whenever they are ready, though charging infrastructure remains a hurdle.”
Does AI need a learner’s permit? MIT researcher Bryan Reimer, whose work I periodically share here, weighs in.
Volkswagen is reportedly delaying the return of its ID Buzz to the United States. Meanwhile, Volkswagen subsidiary MOIA America has partnered with Beep and is now launching its first passenger services in self-driving ID Buzz vehicles equipped with Mobileye self-driving tech in the Orlando community of Lake Nona. There is still a human operator on board.
One more thing …
We’re a couple of weeks away from Disrupt 2026, TechCrunch’s annual tech conference in San Francisco. I am interviewing Rivian CEO RJ Scaringe onstage October 13, and we have a lot of ground to cover. If you recall, Rivian has some lofty plans for its R2, robotaxis, and automated driving. And then there is Scaringe’s other projects, the spinout Also and Mind Robotics.
If you’re in San Francisco during Disrupt, you should come. And I’m offering you a 30% discount with code mobility30 by following this link. There are other interesting talks besides Scaringe, plus dozens of startups to check out. Check out the agenda here, which includes talks with folks from startup Bedrock Robotics, GM, and self-driving trucks company Waabi. Les Karpas, Nvidia’s head of physical AI, and Mark Wahlberg will also be there, among many, many others.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.
>
Tech
Sennheiser Momentum 5 review: Great sound, incredible battery life, and few compromises
There are a lot of $300-$400 headphones on the market right now, and most of them blur together. I spent the last few weeks with the Sennheiser Momentum 5 to determine if this pair actually stands out, testing everything from sound quality and noise cancellation to comfort and battery life.
At $399.99, the Momentum 5 sit right in the middle of the premium headphone market. That puts them up against the pricier Sony WH-1000XM6 and Apple AirPods Max 2, while offering a more affordable option for anyone looking for high-end headphones.
Starting with sound, vocals sound natural and the bass is strong without taking over. The headphones allow you to start noticing little things in music, like a background harmony or a guitar string that cheaper headphones often tend to miss. If I had to describe the sound in one word, it’d be balanced.
The headphones support Dolby Atmos, which essentially means that music or movies sound like they’re coming from all around you instead of just left and right.

With this generation, Sennheiser doubled the microphone count to eight to improve the active noise cancellation (ANC). Voices and nearby chatter, which are usually the kind of sounds that can cut through weaker ANC, are noticeably quieter. Sennheiser claims this pair is up to three times more effective than the previous generation at blocking this type of noise.
Of course, it’s not quite at the level of blocking out everything like a plane’s engine, but it does the job effectively without making your ears feel weirdly pressurized as can be the case with some ANC headphones.
As for comfort, the headphones aren’t as premium-feeling as Apple or Sony headphones that I’ve tried in the past, but given that the Momentum 5 cost less than its competitors, it’s a trade-off that’s hard to complain about.
The battery life is genuinely impressive. It’s rated for up to 57 hours, and that figure held up in my testing. For context, that’s roughly twice the battery life of the Sony WH-1000XM6 and nearly three times that of the AirPods Max 2.
And when the battery does run out, a 10-minute charge gets you up to seven hours of playback, while a full charge takes about two hours.

A notable difference that the Momentum 5 offers that its competitors don’t is a user-replaceable cell, which means you can swap out the battery once it degrades instead of having to buy a whole new pair.
What I wasn’t expecting, but found surprisingly useful, was how thin the carrying case is. I’ve never really been able to fit a pair of headphones into my medium-sized purses, but the Momentum 5 fit perfectly. It’s also a big plus when traveling, since the case doesn’t take up much space in your luggage.
With the headphones’ companion app, Smart Control Plus, you can adjust a bunch of different settings. There’s an 8-band EQ that lets you tune the sound yourself or choose from one of Sennheiser’s presets. The app also lets you adjust the level of ANC rather than just switching it on or off, and there’s an anti-wind mode you can access there too. The “Sound Personalization” feature walks you through a listening test and creates a sound profile tailored to your hearing preferences.
The app gives you a decent amount of control over the Momentum 5, and I found it pretty easy to navigate as most of the settings are quite straightforward.
Overall, the Sennheiser Momentum 5 is a solid option at this price. They offer great sound, the battery life is excellent, and the downsides are pretty minor. They’re heavier than the Sony WH-1000XM6, and aren’t as comfortable as some Sony or Apple options, but at $399.99, they’re cheaper than both while still delivering where it matters.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.
>
-
movies4 months agoSearch For Canadian TV Actor Stewart McLean Now Homicide Investigation
-
Fashion9 years agoThese ’90s fashion trends are making a comeback in 2017
-
Fashion9 years agoAccording to Dior Couture, this taboo fashion accessory is back
-
Fashion9 years agoModel Jocelyn Chew’s Instagram is the best vacation you’ve ever had
-
Fashion9 years agoEmily Ratajkowski channels back-to-school style
-
Fashion9 years ago9 Celebrities who have spoken out about being photoshopped
-
Anime4 months agoRurouni Kenshin: Hokkaido Arc Manga Takes 1-Issue Break – News
-
Anime3 months agoHIDIVE to Stream English Dubs for The World Is Dancing, The Forsaken Saintess and Her Foodie Roadtrip in Another World, The Dangers in My Heart: The Movie Anime – News
