
The interior of the Tuschinski Theatre, one of the main venues for IDFA.
Matthew Carey
Much has been written about the economic power of movie stars in this day and age, but how is the iconic Brad Pitt performing at the box office? Pitt’s survival thriller “Heart of the Beast” opened to a solid-not-spectacular $20 million this weekend, but history says it’s more likely than not the film will leg out — especially overseas.
In the last 10 years, only one Pitt-starring film failed to clear $100 million at the box office, 2022’s coarse (and divisive) Old Hollywood ode “Babylon.” Even “Allied,” the 2016 Robert Zemeckis romantic drama starring Pitt and Marion Cotillard, grossed $120 million worldwide.
And Pitt’s hits are big. Take a look at these global totals:
That’s to say nothing of the supremely popular ensemble “Ocean’s” movies.
Pitt is not just a draw across different genres — from actioners to sports movies to romantic dramas — but he’s a proven bankable star across decades, hitting a high just last year with Apple’s “F1.” The 62-year-old performs exceptionally well internationally, and he uses his status to flit between blockbusters and more personal projects like Ridley Scott’s “The Counselor” or Andrew Dominik’s “Killing Them Softly.”
He arguably has a better track record of hits than Matt Damon or George Clooney, putting his box office performance closer to Leonardo DiCaprio’s or Tom Cruise’s when taken beat-for-beat. He’s top tier of the top tier.
All of this to say, “Heart of the Beast” getting off to a slower start is likely not cause for concern for Paramount. The film, which finds a stranded Pitt and his dog trying to make it out of the Alaskan wilderness alive, earned strong reviews from both critics and audiences, and it’s the kind of movie that feels poised to perform exceptionally well on PVOD. So even with an $82 million budget, its chances of recouping are solid.
It’s one of two big Pitt movies out this fall, with the next coming in November with “The Further Mis-Adventures of Cliff Booth,” the David Fincher-directed, Quentin Tarantino-written continuation of Pitt’s Oscar-winning role from “Once Upon a Time in Hollywood.” Netflix is making “Cliff Booth” its first-ever IMAX release with a special two-week engagement.
Now, on to the rest of this week’s Reel to Real column as we tackle “Avengers: Endgame Encore” leading the box office, what happens to the creative community under Paramount-Warner Bros., Jeffrey Katzenberg’s AI animation ambitions and more.
And if you want this column as a newsletter in your inbox every Monday morning, go to “Newsletters” in your WrapPRO account settings.

On a weekend when all the films in the box office top 5 cleared $10 million, Marvel Studios was king with a 2019 title in re-release – “Avengers: Endgame Encore.” Remarkably, the film took in $26 million domestically and $86 million worldwide.
The domestic total is just a touch above the $25.5 million grossed last year by the 20th anniversary re-release of “Star Wars: Episode III — Revenge of the Sith” and brings the lifetime total of “Endgame” to $884 million domestic and $2.88 billion worldwide.
Taking second is Sony’s “Resident Evil” with $23.3 million in its second weekend, bringing its domestic total to $103.4 million. While the arrival of “Endgame Encore” may have led to a sharper 61% drop despite the strong reception for Zach Cregger’s horror film, it should still be a solid theatrical success as it moves past the $100 million mark.
Filling out the rest of the top 5 is a trio of new releases: A24’s “Primetime,” Paramount’s “Heart of the Beast” and Universal/DreamWorks’ “Forgotten Island.” Of the three, “Primetime” is in the best place to turn a theatrical profit with a reported $15 million budget before marketing, while the other two face a more uphill battle with production spends of $80 million.
But it is “Heart of the Beast” that narrowly leads the bunch with a $20 million domestic and $50 million global opening from 3,435 locations. Domestically, the film will have to leg out with its core audience of white moviegoers over 35, predominantly in rural states. Reception for the film is strong with an A- on CinemaScore and PostTrak scores of 74% “definite recommend” and 90% overall positive.
“Primetime” is just behind “Heart of the Beast” with a $19.1 million opening from 2,874 screens. It remains to be seen how word-of-mouth will affect the legs of “Primetime,” as the film’s critical eye towards “Predator,” host Chris Hansen and true crime TV in general may have put off some moviegoers who thought they were getting a more straightforward biopic about the show. The film had a B+ CinemaScore.
But what is clear is that despite the film’s subject matter and 2000s setting, “Primetime” is being driven by Gen Z, with an audience that is 69% under the age of 30, showing both the drawing power of lead star Robert Pattinson and A24’s success in building a core fanbase of young cinephiles.
Then there is “Forgotten Island,” which, despite excellent critical and audience reception, is sputtering out of the gate with an opening weekend of just $12.8 million from 3,548 locations.
Those who have seen “Forgotten Island” have raved about it, giving the film an A on CinemaScore and excellent PostTrak scores of 81% definite recommend and 96% overall positive. But with this start, any legs that come from such strong word-of-mouth would likely only get it close to the break-even point, making this title the latest example of Hollywood struggling to get audiences to buy into original theatrical animation even with rave reviews. – Jeremy Fuster


As David Ellison aims to wrap up Paramount’s acquisition of Warner Bros. Discovery in the coming weeks, what does the merger mean for creatives in the industry? Lucas Manfredi and Jeremy Fuster spoke with insiders about the layoffs to come. Read the full story here.

Katzenberg Is All-in on AI: Jeffrey Katzenberg tells Sharon Waxman that he plans to launch an animation studio that will use generative AI to make films.
The Best Picture Race So Far: Steve Pond offers his initial predictions for what gets into the Best Picture Oscar lineup at this stage.
M. Night Shyamalan Looks Back: The filmmaker got candid with TheWrap’s Drew Taylor about his most underrated film, working with Bruce Willis on his last “real” movie and more.
Quiet on Set: “The Love Hypothesis” star Lili Reinhart says her decision to make TikToks on set initially got her in trouble — then it became a cornerstone of the Amazon film’s marketing.
Skywalker Lives: Jon Watts, the filmmaker who directed the first three Tom Holland Spider-Man movies, will direct “Star Wars: Episode X.”
Chris Hansen’s review of “Primetime” isn’t as vitriolic as you might think.
Exclusive: Ebon Moss-Bacharach is Kelso in “Heat 2.”
Sabrina Carpenter is Ginger Rogers and Margaret Qualley is Adele Astaire in Tom Holland’s Fred Astaire biopic.
The next “Saw” movie has a director.
The documentary “NAZA” will stream for free on The Guardian’s website after its international rollout.
Robert Eggers will next direct a “Romeo & Juliet” adaptation. Can Shakespeare’s classic get even darker? We’re going to find out.

There’s a new documentary produced by Rachel Maddow on Peacock that offers a fascinating — and at times disheartening — look at a shocking war between a small family-run newspaper and local law enforcement in a rural Oklahoma county. Called “Kill. Bury. Print.,” you may recall the events at the center of the film, in which a commissioner and sheriff were caught on tape allegedly plotting to murder the reporter who’d been writing negative stories about the sheriff. Much has rightly been written about Trump’s actions against coverage he deems negative, but this shines a light on the trickle-down effect those actions have had on establishments elsewhere in the country.
>
The lineup for the 2026 International Documentary Festival Amsterdam (IDFA) is taking shape, with the announcement Tuesday of more than 100 titles joining the roster.
The 39th edition of the world’s largest documentary festival revealed selections across its Signed, Paradocs, Best of Fests, and Short Documentary Competition, and the first projects in its new media DocLab strand. IDFA runs November 12-22 in the Dutch capital, under the artistic direction of Isabel Arrate Fernández.
The Signed section, devoted to celebrating “those with a unique artistic signature, beyond the canon,” abounds with Oscar contenders: Ava DuVernay’s 14th; Michał Marczak’s Closure; Once Upon a Time in Harlem, directed by David Greaves and produced by Liani Greaves, based on material shot by David’s father, William Greaves; My Undesirable Friends: Part II — Exile, from director Julia Loktev; Sara Dosa’s Time and Water, Luke Lorentzen’s Boatbuilders, and new work from Barbara Kopple (Union Town), Sam Pollard (Tutu), and Victor Kossakovsky (Holy Wood Dust).

The interior of the Tuschinski Theatre, one of the main venues for IDFA.
Matthew Carey
The Signed category also includes two prominent shorts: They’re Here, directed by Oscar winner Laura Poitras and Rachel Lauren Mueller, and The Revolution Against Death, directed by Oscar-nominated filmmaker Joshua Oppenheimer.
The Best of Fests section, presenting “the year’s most eye-catching and celebrated films from various festivals from around the world,” boasts almost 60 titles, including more Oscar contenders, among them Pegah Ahangarani’s Rehearsals for a Revolution, The Illusion of an Everlasting Summer, directed by Alessandra Sanguinetti, and Ahmed Hassouna’s Citizen Osama.

‘The Illusion of an Everlasting Summer’
MUBI
Scroll for more details on the IDFA lineup.
Paradocs showcases the year’s nonfiction film art, “in which visual artists and filmmakers present their explorations into non-fiction filmmaking,” the festival notes.

‘The Case Against Space’
Courtesy of IDFA
“This year’s selection of 16 titles explores the world through bold formal experimentation, genre-bending, and unexpected perspectives. A hedonistic escape to a melting glacier is interrupted by apocalyptic climate change and existential anxiety in Susanne Regina Meures’s Eternity— adapting of Florentina Holzinger’s performance art to the screen. In The Case Against Space, Graeme Arnfield offers a reconstruction of the first “strike” in space, reframing the astronaut hero through a critical lens on capitalism and surveillance. Johann Lurf’s Forever…Forever presents an overwhelming vision of the cosmos in motion, with an ever-accelerating timelapse of the sun’s path filmed over 22 months—to be shown on 70mm in Eye Filmmuseum.”
IDFA DocLab 20th anniversary
DFA’s new media program DocLab explores “how emerging technologies and new forms of interaction can expand what documentary can be and how audiences experience it.” Among the first projects unveiled are two participatory works that “turn systems that shape everyday life into audience experiences” for the 2026 Film Fund DocLab Interactive Grant: The Love Files by Sanne De Wilde and Samir Veen, that invites audiences to step inside and critically review a “love file” application for a residence permit, and All the Downtime by Ant Hampton, immersing audiences in an algorithm-led distribution center, just as a power outage disrupts the order and gives way for creative disorder. Each receives €10,000 to finalize and present the work at IDFA DocLab.
The 20th anniversary program additionally features new works developed through Shared Realities, including Tamara Shogaolu’s The Invisible Woman, a VR opera that recovers the story of Francisca de Angola, a 17th-century Black woman in Amsterdam, and Polymorf’s Microbiome Restaurant, with two sensory experiences exploring the human body as an ecosystem.
The IDFA Competition for Short Documentary “celebrates the versatility of the form, with 15 films that use creativity and imagination to push the boundaries of short documentary. Together, they form a mosaic of styles, themes, and perspectives, driven by ambitious directors with singular cinematic voices and strong artistic visions.”

‘Another Sky’
Courtesy of IDFA
IDFA Competition for Short Documentary
IDFA will announce final competition titles and its full selection on Tuesday, October 13.
>
EXCLUSIVE: YouTube creators Mackenzie Turner and Lael Hansen are launching their latest series exclusively on Tubi.
The Besties in Haunted High will debut globally on October 28 comprising six 30-minute episodes, following the online personalities as their school’s empty Halloween dance turns into a nightmare. They are trapped inside and have to complete six games and escape for a supernatural figure hunts them down.
The show is the latest from next-gen creator company Pocket.watch, whose slate has productions on the likes of Prime Video, Disney+ and Hulu.
Turner, Pocket.watch Chief Content Officer Albie Hecht and CEO and founder Chris M. Williams are the executive producers. Turner, Hecht and Carin Davis co-created the show, which was based on an original concept by Turner.
Collectively Turner and Hansen have over 13 million YouTube subscribers, with the former currently on 7.8 million and the latter 1.9 million. Their joint channel, The Besties, has 3.3 million, and is the basis for the show.
“Mackenzie has built one of the most engaged fanbases in the creator space, and The Besties in Haunted High reflects the caliber of premium, scripted storytelling her audience has been asking for,” said Hecht, who is also directing the series.
“The Besties in Haunted High is exactly the kind of storytelling that resonates with our audiences: authentic perspectives by creators that speak directly to their interests,” added Rich Bloom, General Manager, Creator Programs & Executive Vice President, Business Development at Tubi.
In a statement, Turner and Hansen said: “What started as a series our community fell in love with on YouTube is now reaching an even bigger audience through Tubi. Together with pocket.watch, we’ve turned it into a bold, creator-led series, free for everyone to watch.”
Pocket.watch is currently in production on three other creator originals: Love Diana: Music Hunters with Kids Diana Show, in partnership with Amazon MGM Studios, which launches on Prime Video in January 2027; a JJ & Mikey holiday special with gaming duo Maizen, which premieres on several premium platforms later this year; and Captain Future Pirate: Chedda Quest with creators DeeDee Show, Kaven Adventures, Caleb Kids Show, Kamden Boi & Kyraboo, and My PB&J. That debuts on on Ryan and Friends PLUS, pocket.watch’s subscription streaming service for kids.
>
Throughout 2026, things were looking bright for DreamWorks’ “Forgotten Island.”
The Glendale, Calif.-based animation studio, run by Margie Cohn, a smart, decisive leader, had been on an unparalleled run, releasing some of the best films in the company’s 30+ year history, from “The Wild Robot” to “Puss in Boots: The Last Wish,” and finding commercial success to accompany critical acclaim. “Forgotten Island,” an original fantasy adventure comedy that leaned into the mythology of the Philippines and sported an irreverent, mixed media visual aesthetic, looked to continue this upward trajectory.
DreamWorks and Universal were bullish about the movie, screening an unfinished cut at CinemaCon in Las Vegas earlier this year and surprising audiences at the Annecy International Animation Film Festival this summer, where it received a rapturous response. A full-scale marketing campaign rolled out, including a San Diego Comic-Con panel, branding deals with the popular Filipino fast food chain Jollibee and a premiere at the Lucas Museum of Narrative Art, the first film to ever debut at the cutting-edge new space.
The early buzz had Universal so optimistic that there were quiet discussions around sequels and potential theme park attractions, even at a time when most original animated films have performed middling at best at the box office, and no such title has cleared $500 million worldwide in nine years.
Instead, “Forgotten Island” landed at the box office this weekend with one of the Top 5 lowest opening weekends in DreamWorks Animation history: $13 million domestic and $20.6 million worldwide from 35 international territories. All against an $80 million budget before factoring in an extensive marketing campaign and the aforementioned promotional events.
The disastrous launch underlines a serious issue facing the broader animation industry: how to get people to show up for original animation. Without successful original animated films, there can be no new franchises, which are key to the overall strategic goals of these mega media companies. The film still has 37 countries awaiting release, including the United Kingdom, Germany and France alongside much of Europe, but it still faces an extremely uphill battle.

For comparison, director Joel Crawford’s previous DWA film, “Puss in Boots: The Last Wish,” earned an $18 million 5-day Christmas weekend opening in 2022, going on to leg out massively through the lucrative holiday corridor to $186 million domestic and $480 million worldwide. But that film had the advantage of its connections to the beloved “Shrek” franchise along with coming out at Christmas.
We’ve also seen original animation recover from a sluggish start thanks to post-release buzz before. Pixar’s “Elemental” turned a $29.6 million domestic opening — the lowest to that point after inflation adjustment for Pixar — into a $154 million domestic run and a 5.2x multiple.
Even with a slightly higher domestic multiple than “Elemental,” “Forgotten Island” would be looking at a final domestic total somewhere between $65-80 million. And unlike that Pixar film, which grossed a hefty $54.8 million in South Korea and cleared $10 million in 10 other countries, “Forgotten Island” only reached No. 1 this weekend in the Philippines — the country where the film is set -— where it earned a $1.5 million opening that topped even the premiere of “The Odyssey” in that country, but is hardly the foundation for a box office comeback.
It may be too much to ask word-of-mouth for a film with this low of an opening to spread across continents and language barriers, although that buzz is positive and there’s only one other animated film opening in October, Laika’s PG-13 dark fantasy “Wildwood.”
But the more likely outcome is that “Forgotten Island” recoups its costs and turns a small profit through premium on-demand and other post-theatrical revenue sources. While cost-conscious families will turn out for sequels like “Toy Story 5” because they feel confident they will get their money’s worth for four or more movie tickets plus concessions, they are reticent to spend that money on an unfamiliar title. Universal insiders have told TheWrap that it has seen strong PVOD revenue for DreamWorks films like “The Bad Guys 2” and “The Wild Robot,” and the same could happen for “Forgotten Island” when it hits home platforms closer to Thanksgiving.
It will be several weeks before Universal does a proper post-mortem to figure out exactly why the rave reviews in the lead-up to release failed to even get “Forgotten Island” to meet tracker projections of a $15-17 million domestic opening. But it is possible that some of the qualities that made the film so enjoyable for those who did see the film turned into hurdles for selling the film to the uninitiated.
For one, there’s the movie’s teen millennial protagonists, Jo and Raissa, a quirky duo who bond over their mutual love of Filipino folklore who are shown in the film’s emotional opening act to be social outcasts, even when Raissa becomes the pride of her family for getting into Caltech.
Goofy slapstick with college-age female protagonists isn’t necessarily a turnoff for audiences. “KPop Demon Hunters” had plenty of that. But along with the silly hijinks, the members of Huntr/x were also pop stars who performed multiple earworms over the course of the film, from a genre that is popular among today’s kids and teens.
Who, exactly, was the target audience in the “Forgotten Island” marketing? Trailers leaned on the ’80s, ’90s and 2000s references that populate the film like the Simple Minds song “Don’t You Forget About Me,” and it’s possible that its more millennial-skewing humor failed to draw interest from a good chunk of Gen Z teens and Gen Alpha kids.
But while the opening weekend of “Forgotten Island” was skewed more towards millennials than other fall animated films, it wasn’t overly so. Nearly a quarter of the audience was under the age of 18, with 46% 18-34 and 31% over the age of 35. And among moviegoers under 25 surveyed by PostTrak, the film had a 93% overall positive score.
By comparison, “The Wild Robot” had an under-18 opening weekend share of 28% with 34% 18-34 and 37% over the age of 35 with audience scores nearly identical to “Forgotten Island.”
So where else might have Universal’s campaign fallen short? When you look at the critical and audience reviews for “Forgotten Island,” one of the common points of praise is how the film shows the depth of Jo and Raissa’s friendship. Beyond the over-the-top, sometimes cringy bonding moments, there’s an emotional montage where the two spend much of their childhood with Jo’s beloved grandmother, who encourages them to stay true to their offbeat selves.
It’s a key early moment that pays off in the film’s tense climax when all of Jo and Raissa’s memories of their friendship are at risk of being lost, but that emotional anchor to their friendship is nowhere to be seen in the film’s first trailer, which played in front of summer films like “Toy Story 5” and “Minions & Monsters.” That trailer also only skimmed over how Jo and Raissa must make a choice about whether to sacrifice their memories of each other to be returned home by a catlike demon named Batiba, who is barely seen in the marketing but is key to the film’s plot.
In a positive review for IndieWire, film critic David Ehrlich noted that one drawback for “Forgotten Island” is that the movie is so “overstuffed” with jokes, creatures and fantasy concepts that it “makes it difficult to understand the basic principles of its plot” even as its core themes of memories and friendship see it through. It’s possible that Crawford and Mercado’s deep, relentless worldbuilding of Nakali, while enjoyable for those who bought a ticket, didn’t lend itself to an easy explanation that could fit into a two-and-a-half-minute trailer.
DreamWorks is far from the only studio struggling to make original animation work in theaters. Pixar’s “Elio” made just $154 million in 2025; Disney’s original musical “Wish” underperformed in 2023 with $255 million worldwide while Disney’s 2022 sci-fi adventure “Strange World” was a bomb with $73 million; and DreamWorks has been here before with 2023’s “Ruby Gillman: Teenage Kraken,” which bombed with a global haul of just $43.2 million.
So should they all be banished to streaming with the hopes of landing another “KPop Demon Hunters”-like phenomenon?
If these studios want a property with a chance to break out, the streaming path is less likely to work. Netflix’s “Leo” and “Swapped” were streaming hits but left little cultural footprint (a sequel to “Leo” is only just now materializing), and streaming releases are no guarantee of success, as disappointments “Ultraman: Rising” and “Nimona” can attest.
Pixar’s “Hoppers” was a very modest success earlier this year, grossing $390 million against a $150 million budget, but that’s still a far cry from 2010s Pixar originals like “Brave” ($539 million in 2012), “Inside Out” ($859 million in 2015) and “Coco” ($823 million in 2017).
Illumination had its own modest original success in 2022 with “Migration,” which made $300 million worldwide. But that also paled in comparison to the 2016 franchise-spawning hits like “The Secret Life of Pets” ($875 million) and “Sing” ($639 million.)
In short, effectively selling animated movies that don’t have an easy IP hook is something that nobody in Hollywood has figured out how to do in this new era. But it is essential to figure out, as these studios are in desperate need of the next “Frozen” or “Toy Story” or “Shrek” or even “KPop Demon Hunters” to launch new franchises that keep them relevant to new generations.
Perhaps Disney will solve this puzzle with Pixar’s spring 2027 original offering “Gatto,” about a cat living in Italy. If not, there’s not much else that Pixar, DreamWorks and the rest of Hollywood can do but keep trying.
Because while “Shrek 5” and two more “How to Train Your Dragon” live-action remakes are on their way, no studio can mine their pre-COVID glory days forever.
>
Search For Canadian TV Actor Stewart McLean Now Homicide Investigation
These ’90s fashion trends are making a comeback in 2017
According to Dior Couture, this taboo fashion accessory is back
Model Jocelyn Chew’s Instagram is the best vacation you’ve ever had
Emily Ratajkowski channels back-to-school style
9 Celebrities who have spoken out about being photoshopped
Rurouni Kenshin: Hokkaido Arc Manga Takes 1-Issue Break – News
HIDIVE to Stream English Dubs for The World Is Dancing, The Forsaken Saintess and Her Foodie Roadtrip in Another World, The Dangers in My Heart: The Movie Anime – News