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Billie Eilish and Finneas Enter the Jewelry Business With New John Hardy Collection

Billie Eilish and Finneas have spent their careers making music together. Now, the Grammy-winning siblings are bringing their creative partnership somewhere brand new — the jewelry business. The pair has teamed up with luxury jewelry house John Hardy on their first co-designed collection, launching Wednesday, October 21.

Billie Eilish and Finneas (Credits: John Hardy)

Wildflower and Screwball: Two Lines, Two Styles

The collection comes in two lines designed to reflect the siblings’ “contrasting personal styles.” There’s “Wildflower,” a delicate, diamond-accented assortment inspired by Eilish’s hit song of the same name, and “Screwball,” a more industrial collection of chunky sterling silver chains and sculptural hardware.

Prices range from $195 to $2,400, putting the collection firmly in the accessible-luxury lane — premium, but not out of reach for the fans who’ve streamed their music billions of times.

Siblings in Business

The move continues a long-running pattern of the Eilish siblings translating their artistic chemistry into new mediums. From Finneas producing Billie’s chart-topping records to joint tours and awards stages, their partnership has been one of pop music’s most consistent creative alliances — and now it extends to wearable design.

John Hardy has a history of pairing craftsmanship with celebrity collaborators, but a co-designed line from one of music’s biggest sibling duos is a statement piece for the brand. The “Wildflower” pieces, in particular, look set to become the collection’s breakout — diamond accents, delicate chains, and a direct nod to one of Eilish’s most beloved songs.

Whether fans gravitate toward the soft sparkle of Wildflower or the heavy chains of Screwball, the message is clear: Billie and Finneas are building an empire beyond music, one collaboration at a time.

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Source: Variety — read the full story there.