Rockstar Games is turning Miami into Vice City, one burger at a time. A real-life version of Burger Shot, the iconic fast-food chain from the Grand Theft Auto universe, is opening inside the Kaseya Center — the arena where the Miami Heat play — ahead of GTA 6’s launch.
Burger Shot at the Kaseya Center (Credits: IGN)
Photos shared by fans on social media show the arena’s burger restaurant rebranded as Burger Shot, complete with Macca & Friends and Vice City posters inside the venue as part of the #GTAVI marketing campaign.
Will They Serve the Heartstopper?
It’s still unclear whether the actual menu will lean into the in-game restaurant’s gag offerings. In GTA, Burger Shot parodies fast-food giants like McDonald’s and Burger King with notoriously unhealthy menu items like “The Heartstopper” — seven patties stacked between layers of toppings. The real-world version may be purely decorative, but it’s a fun touch either way.
Rockstar’s Full Miami Takeover
This is just the latest move in Rockstar’s extravagant Miami marketing blitz. The company already installed a $975,000 neon sign on top of the Kaseya Center reading “Welcome to Vice City.” Fans have also spotted flashy GTA-branded sports cars cruising around Miami with camera crews, suggesting live-action advertising is underway.
Leaks have also pointed to Rockstar selling some of GTA 6’s in-game beer brands at bars across Miami. And in perhaps the boldest crossover, the Miami Heat will become the Vice City Heat for one night on November 18 — with new jerseys and a GTA 6-themed court for a regular-season game.
GTA 6 is set to release on November 19. Miami isn’t just hosting the launch — it’s becoming the game.
Also Read: Every GTA 6 Trailer So Far: Rockstar’s 90-Second Launch Trailer Locks In November 19 Release
Source: IGN — read the full story there.