At a time when AI dominates advertising, Prada has gone the other way — and the internet is loving it. The Italian fashion house’s 2026 holiday campaign, “Drawing Prada: Animated by Hand,” is a fully hand-drawn winter wonderland animated by legendary Disney veteran John Pomeroy, starring Sadie Sink and Maya Hawke.
Sadie Sink in the Prada holiday campaign (Credits: Variety)
Sadie Sink and Maya Hawke Star in Hand-Drawn Prada Holiday Campaign
The campaign, which debuted Wednesday night, places Sink and Hawke alongside Kelvin Harrison Jr., Chen Haoyu, and Luther Ford in Pomeroy’s classic hand-drawn style. Traditional animation comes with steeper production costs, but the return has been immediate: the campaign has drawn widespread praise online since its premiere.
Pomeroy is best known for decades of work at Disney, making him a fitting choice for a project that frames old-school craft as the luxury. In an era of AI-generated ads, hand-drawing a holiday spot genuinely feels like a statement — as Variety put it, an act of rebellion.
Why Prada’s Hand-Drawn Holiday Campaign Is Getting Praise
The warm reaction suggests audiences are hungry for visible human craft in big-brand advertising. With AI tools now able to fake a winter wonderland in minutes, a campaign built frame by frame by an animation legend lands differently — it reads as both nostalgic and deliberate.
For Sink and Hawke, both coming off strong years on screen, the campaign is another high-fashion crossover to add to their growing resumes.
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Source: Variety — read the full story there.
