The Korean Business Research Institute has revealed this month’s brand reputation rankings for actors — and one name refuses to budge from the top. Song Kang continued his reign at No. 1 with a brand reputation index of 4,334,353, holding off a crowded field of October’s biggest screen stars.
Song Kang (Credits: Soompi / Viki)
The rankings were determined through data analysis of media coverage, participation, interaction, and community indexes of 100 actors who appeared in dramas, movies, or OTT content released between September 20 and October 20.
Koo Kyo Hwan and Seo Kang Jun round out the top three
Koo Kyo Hwan shot up to second place for October with a brand reputation index of 4,292,276, narrowly trailing Song Kang in one of the tightest races at the top in recent months.
Seo Kang Jun, who is currently starring in A Love Other Than Yours, claimed third place with a brand reputation index of 4,095,556. Lee Jun Young followed in a close fourth with 4,053,331, while Doctor X star Kim Ji Won rounded out the top five with 3,697,922.
A stacked top 30
The full rankings read like a who’s who of Korean entertainment right now: Ahn Eun Jin, Byun Yo Han, Chae Soo Bin, Choo Young Woo, Go Youn Jung, Gong Yoo, Ha Jung Woo, Hyun Bin, Ji Chang Wook, Jun Ji Hyun, Jung Hae In, Kim Hye Yoon, Kim Hyun Joo, Kim You Jung, Kim Young Kwang, Lee Jun Hyuk, Lee Seo Jin, Park Ji Hoon, Roh Jae Won, Shin Min Ah, So Ji Sub, Son Ye Jin, Yoo Seung Ho and Yoon Kyung Ho all landed inside the top 30.
With new dramas premiering every week and awards season on the horizon, the November rankings could easily reshuffle — but for now, Song Kang’s crown stays put.
Source: Soompi — read the full story there.
