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Why The Met Gala Is Now Paradise For AI Grifters

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Welcome to Rendering, a Deadline column reporting at the intersection of AI and showbiz. Rendering examines how artificial intelligence is disrupting the entertainment industry, taking you inside key battlegrounds and spotlighting change makers wielding the technology for good and ill. Got a story about AI? Rendering wants to hear from you: jkanter@deadline.com.

The Met Gala has always been a preposterously gaudy spectacle, but there’s an insurgent new guest on the New York red carpet that has raised the stupidity stakes for all: AI. 

The baroque fancy dress party for the world’s elite has been hijacked in recent years by viral fake photos, meaning already barely believable looks are being confused with outright fabrications. Open Instagram or X/Twitter, and it is genuinely tricky to distinguish between the two, thanks to the ever-increasing sophistication of modern AI models.

I myself was a victim. I pegged as fake Cardi B’s dress, which to me resembled a giant intestine. It was, in fact, a Marc Jacobs creation. On the other hand, I had to search trusted media to establish that Lady Gaga did not attend the Met Gala in an iconic Thierry Mugler dress. 

Millions of others may have been fooled by the Met’s “Fashion is Art” theme. Dua Lipa brandishing Botticelli‘s The Birth of Venus? Fake. Kendall Jenner’s Greek statue-inspired fit has more than 3M views on X alone, except her real dress (a GapStudio look inspired by Winged Victory of Samothrace) was rather less literal. Not to be confused with Heidi Klum, who did actually mould herself in a marble-like costume, evocative of the Veiled Vestal sculpture. Do keep up.

Even AI was fooled by AI. I put fake images into Google’s AI search tool, and hey presto — I was told they were legit photos from the Metropolitan Museum of Art. My Anya Taylor-Joy search (see screenshot below) linked to coverage of the Met in trusted media outlets, including the BBC, making Google’s inaccurate results appear credible.

Google’s AI search result for an Anya Taylor-Joy image

AI’s degradation of cultural and creative institutions is now just part of the price of admission, but it’s difficult to imagine Anna Wintour looking kindly upon the AI slop that is becoming synonymous with the Met Gala. “Truth is, no one can do what I do,” she might say, Miranda Priestly-style. Except now they can — using text prompts. 

So would it surprise you to learn that many of the fake Met Gala photos that entered the internet’s bloodstream overnight originated from an account embraced by the fashion industry? 

RickDick, a self-styled digital artist, dropped two batches of AI-generated Met Gala photos on his Instagram. Within less than 24 hours, they have generated nearly 900,000 likes and been shared widely on other platforms. They include Pedro Pascal in a suit inspired by Keith Haring, the distinctive American artist and AIDS awareness activist. And my personal favourite Met Gala forgery: Jared Leto as a balloon dog (he turned up as a cat in 2023, making the AI image all the more plausible).

Otherwise known as Italian creator Riccardo, RickDick has worked with Moschino and United Colors of Benetton on ad campaigns, and is followed by the likes of Met Gala attendee Gwendoline Christie on Instagram. In short, he’s no stranger to the world inhabited by Wintour’s guests.  

Answering Deadline’s questions over email, RickDick talks about his work as art in its own right, rather than an engagement grift. He had a “lot of fun” with the Gala’s theme, and agrees the fundraiser is easy to spoof using AI because “extravagance is expected.” Indeed, Sarah Paulson attempted to satirise this by wearing a dollar bill mask to denote being “blinded by money.”

“I like the idea of making people smile, but also sparking curiosity and conversation. If an image can do both, then it’s doing its job,” he writes. “I shared them in advance [of the event starting] precisely to make it clear they weren’t real images from the event itself. The work plays with perception, but it’s not about deception.” 

Having said this, his posts do not conspicuously declare that they are AI-generated. Stripped of a timestamp, they are being shared as the real deal on other social networks. He also spoofed Rihanna’s dress post-gala. RickDick says he’s had some positive responses, but also some complaints, which have resulted in him removing content “when it wasn’t appreciated.”

Ultimately, he thinks that the Met’s oeuvre is “already operating beyond everyday reality,” so in this sense, perhaps AI is the perfect bedfellow for an event that flaunts style over substance.

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Neil Patrick Harris Set For ‘Damn Yankees’ Broadway Revival

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Whatever Lola wants, Broadway provides! A Damn Yankees revival is set for the Great White Way in Spring 2027, with Neil Patrick Harris as the devilish Mr. Applegate.

On Sunday, the Tony-winning actor arrived at Yankee Stadium in the Bronx to announce the revival in a press conference, along with co-stars Julianne Hough and Austin Scott, who have been cast Mr. Applegate’s seductive assistant Lola and the susceptible young baseballer Joe Boyd.

Beginning previews at the Marquis Theatre on March 24, 2027, one day before the first Yankees game of the season, the official opening night is set for April 20.

Directed and choreographed by Sergio Trujillo, additional casting will be announced soon for the latest update of Richard Adler, Jerry Ross, George Abbott and Douglass Wallop’s 1955 musical comedy, featuring a new book by Will Power and Doug Wright, with additional lyrics by Lynn Ahrens.

Set in 2000, this version of Damn Yankees sees impassioned Baltimore Orioles fan Joe Boyd makes a deal with charming stranger Lola to give him and his team a second chance. But he’s not quite prepared for the consequences of his wish.

Watch the press conference below:

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Indie Film Box Office: ‘Your Mother Your Mother Your Mother’ Opens Strong

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Bassam Tariq’s Mahershala Ali-starring TIFF favorite Your Mother Your Mother Your Mother had a strong limited opening as distributor Amazon MGM launched the awards contender into a platform release hewing to the path of American Fiction..

Also this weekend, A History of Concrete had a terrific expansion, as did If I Go Will They Miss Me. Late summer phenomenon Buddy is still scaring up box office.

Your Mother Your Mother Your Mother launched in six theaters in New York and Los Angeles to $199k ($33.1k per screen average). The awards contender by Tariq (Mogul Mowgli) is Certified Fresh at 97% on Rotten Tomatoes with strong exit polling that showed a 60% ‘excellent’ with an 89% in the top two boxes and an overall 80% ‘definite recommend.’ Ali stars as Latif, a devoutly religious hitman who struggles to balance work, faith and fatherhood. When his wife dies, he embarks on a desperate journey across Houston to protect his children.

A hefty 47% of the audience for the action drama was 25–34. Some 72% is non-white with at 41% African American, 18% Hispanic, and 19% Asian.

Tariq (Mogul Mowgli) “has a unique voice” with a young cinephile audience,” says Amazon MGM Studios head of domestic theatrical distribution Kevin Wilson. “And having [Ali] as an actor is making a lot of people pay attention.”

Comps aren’t obvious but he says the best one may be 2023 multi-Oscar-winner American Fiction by Cord Jefferson, starring Jeffrey Wright. The comedy-drama had a strong limited opening ($224k) followed by a slow rollout. Your Mother Your Mother Your Mother is eyeing 15 locations next week including Atlanta, Chicago, Washington, D.C. and Austin, playing in particular to non-white audiences who championed the movie’s debut. It will hit the top 10 to 12 markets, 30 to 40 screens, the following week, and move into moderate release Oct. 16 with 500 to 800 locations.

Platform rollouts are heavily reliant on word of mouth. “The best thing is other moviegoers telling their friends how good the film is,” Wilson says. Both Your Mother Your Mother Your Mother and American Fiction are from Amazon MGM’s Orion Pictures banner, which has had a great run under President Alana Mayo with titles from Nickel Boys and Till to Bottoms and Women Talking.

New indie releases: Ha Chan,Shake Your Booty! from Sony Pictures Classics directed by Josef Kubota Wladyka opened to $236.6k on 540 screens.

The Stunt Driver from IFC Films, by Michael Dowse starring Jay Baruchel, debuted with $102k at 670 locations.

Deep In The Heart 2: A Texas Rivers Story, directed by Ben Masters and narrated by Ethan Hawke, grossed an estimated $60k from 80 theaters across the state, as per mtuckman Media. This is a follow-up to 2022 doc Deep in the Heart: A Texas Wildlife Story, narrated by Matthew McConaughey, that grossed $480k.

Janus Films presented the 4K re-release of Douglas Keeve’s UNZIPPED exclusively at the Film Forum in NYC to $24k including sold out Q&As. The doc chronicles the launch of Isaac Mizrahi’s legendary Fall 1994 collection. Expands nationwide in October.

Sumerian Pictures opened Sundance comedy The Incomer on two screens (NYC and LA), grossing an estimated $18.2k.

Greenwich Entertainment’s The Scout is eyeing a $14.5k, also at Film Forum exclusively. The debut feature from Paula González-Nasser adds LA next week.

Holdovers: John Wilson’s comedic documentary The History Of Concrete from Magnolia Pictures had a strong expansion to 50 screens (from 1), grossing an estimated $350k for a cume of $511k. Expand to over 50 markets next week.

If I Go Will They Miss Me from Rich Spirit, starring Danielle Brooks and J Alphonse Nicholson and directed by Walter Thompson-Hernandez, is reporting $158k in week 3 on 101 screens for a $758k cume. Many engagements saw higher box office this weekend over last despite fewer shows due to a rush of new releases, indicating strong word of mouth.

American Doctor from Watermelon Pictures passed the half million mark with $23k at 30 theaters. The cume to date is $556.7k for the Gaza-set documentary that opened August 14.

R-rated kids show horror satire Buddy from Roadside Attractions is looking at another $717k from 709 runs for a cume pushing $26.4 million since its August 28 opening.

Daniel And The Fiery Furnace from faith-based distributor EKKL Entertainment is reporting a $1.5 million second weekend on 1,301 screens for a $6.2 million cume.

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Robert Pattinson’s Batman Would Be Tough to Exist in James Gunn’s DCU

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Robert Pattinson doesn’t see his version of Batman interacting with other DC superheroes within James Gunn‘s cinematic universe.

While Batman and Superman have one of the most famous friendships in DC Comics, the Primetime star recently explained to LADbible why it would be “tough” for director Matt Reeves’ version of Bruce Wayne to exist in Gunn’s DCU, such as with David Corenswet’s Superman.

“I think it would be kind of tough to have this version of Bruce outside of that world. It’s one of the only characters, I guess because of the length of the shoots but also it’s such a specific kind of [style], the tone of it gets inside you,” Pattinson said. “I remember that happened to me the last time I did it, it took a while. You’re just in the dark, the whole time. Both mood-wise and light-wise, I can’t see anything for like months. It does affect you; like you feel strange afterwards.”

Reeves’ The Batman, released in 2022, is a darker take on the iconic character, as it’s a grounded psychological crime noir rather than a typical superhero action pic. The film sees Pattinson’s Batman investigate Gotham’s hidden corruption after a sadistic serial killer begins murdering key political figures.

Pattinson reprised his character for Reeves’ The Batman Part II, which is currently in production and set to hit theaters on Feb. 18, 2028.

The Odyssey actor recently teased to Collider that the sequel is “a real left turn from the first” movie, adding that “it’s so ambitious.”

“The first one was a different take on a Batman movie, and this one is another… It’s a real left turn from the first one, but somehow it keeps elements of the kind of feel of it,” he explained. “But it just feels really ambitious, and I’m excited to see how it turns out.”

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