
‘Let’s Play Ball’: originated on YouTube
Talpa
EXCLUSIVE: The Traitors has been revealed as comfortably the top-selling new format of the 2020s.
Analyst K7 has crunched the numbers for its latest Tracking the Unscripted Giants report and with nearly 50 adaptations, the smash hit show in which traitors hunt down faithfuls came out on top for formats created this decade.
In fact, with 47 adaptations, The Traitors makes up more than one fifth (20.8%) of new format launches around the world since the start of the decade.
Audiences worldwide are by now familiar with the conceit of a show that has most notably been adapted in the U.S. with Alan Cumming and in the UK with Claudia Winkleman. The latter just moved into the celebrity spin-off game and rolled out a star-studded Season 2 line-up over the weekend including Bella Ramsey, Myha’la and Michael Sheen.
The formats hotbed of The Netherlands, where The Traitors originated, came out well from K7’s decade-topping list – the first time such data has been compiled – with The Floor from Talpa Studios coming second at 32 adaptations since 2020. Hosted by Rob Lowe, that one airs on Fox in the U.S.
Third on the list was an intriguing French format, The A Talks, titled The Assembly in most English-speaking territories, in which famous faces like Stephen Fry, Antonio Banderas and Emmanuel Macron are grilled by autistic, neurodivergent and/or learning disabled interviewers.
The top three were well clear of the rest, with two UK formats, The 1% Club and Sort Your Life Out, coming in fourth and fifth with 18 and 12 post-2020 adaptations respectively.
If 2025 is taken on its own, The Floor topped the list, with 12 new launches versus The Traitors‘ eight, but the latter’s longevity across the decade is unsurprising given how it has dominated the zeitgeist for years now. Looking ahead, The Traitors has 16 new versions confirmed for 2026, doubling the eight currently in The Floor‘s pipeline.
The K7 report noted how The Traitors has a less concentrated global reach than The Floor, with 64% of its versions coming in Europe but the remaining 36% distributed across every major global bloc. The Floor, on the other hand, has half the “proportional intercontinental footprint.” The Traitors has also had more success with streamers than The Floor, K7 said.
The Traitors’ distributor All3Media International is about to merge with Banijay, with the K7 report revealing the pair combined will occupy around 30% of the formats market, bringing together shows including MasterChef, Survivor, Lego Masters and Race Across the World. Banijay’s sales arm occupied 22% of the new launch market last year, an impressive feat given that “no Banijay Entertainment format appears in this year’s top five most launched titles in 2025, yet it wins the distributor category by the widest margin,” according to K7. Despite the success, layoffs across both sales teams are anticipated once Banijay-All3 completes.
Big year for YouTube formats

‘Let’s Play Ball’: originated on YouTube
Talpa
One Banijay format that has landed success is another Dutch one, Let’s Play Ball, which emerged on YouTube.
K7 said shows like Let’s Play Ball contributed to a huge upswing in formats ordered specifically for the Google-owned behemoth.
Of more than 150 active format adaptations on streaming platforms submitted to K7, 4.6% had YouTube as their destination. That proportion is small, but the trajectory is notable. In 2024, K7 recorded just one. K7 cited other examples including spin-offs like Banijay’s MasterChef Creators and Sony Pictures Television’s digital version of Jeopardy!.
K7 said the “implications” of YouTube’s upward trajectory are beginning to play out in two directions, one being for format execs to use YouTube for existing franchises and the other being new digital-native formats that find audiences on YouTube and then shift to traditional players.
“The era of audiences sitting in front of a television at a scheduled time, waiting to be told what to watch, is long past,” K7 wrote. “For format owners, YouTube offers something qualitatively different from both linear television and subscription streaming: an open, algorithmically distributed platform where audience attention can be tested in real time, without the commissioning gatekeepers and production timelines that traditional broadcasting requires.”
>
Whatever Lola wants, Broadway provides! A Damn Yankees revival is set for the Great White Way in Spring 2027, with Neil Patrick Harris as the devilish Mr. Applegate.
On Sunday, the Tony-winning actor arrived at Yankee Stadium in the Bronx to announce the revival in a press conference, along with co-stars Julianne Hough and Austin Scott, who have been cast Mr. Applegate’s seductive assistant Lola and the susceptible young baseballer Joe Boyd.
Beginning previews at the Marquis Theatre on March 24, 2027, one day before the first Yankees game of the season, the official opening night is set for April 20.
Directed and choreographed by Sergio Trujillo, additional casting will be announced soon for the latest update of Richard Adler, Jerry Ross, George Abbott and Douglass Wallop’s 1955 musical comedy, featuring a new book by Will Power and Doug Wright, with additional lyrics by Lynn Ahrens.
Set in 2000, this version of Damn Yankees sees impassioned Baltimore Orioles fan Joe Boyd makes a deal with charming stranger Lola to give him and his team a second chance. But he’s not quite prepared for the consequences of his wish.
Watch the press conference below:
>
Bassam Tariq’s Mahershala Ali-starring TIFF favorite Your Mother Your Mother Your Mother had a strong limited opening as distributor Amazon MGM launched the awards contender into a platform release hewing to the path of American Fiction..
Also this weekend, A History of Concrete had a terrific expansion, as did If I Go Will They Miss Me. Late summer phenomenon Buddy is still scaring up box office.
Your Mother Your Mother Your Mother launched in six theaters in New York and Los Angeles to $199k ($33.1k per screen average). The awards contender by Tariq (Mogul Mowgli) is Certified Fresh at 97% on Rotten Tomatoes with strong exit polling that showed a 60% ‘excellent’ with an 89% in the top two boxes and an overall 80% ‘definite recommend.’ Ali stars as Latif, a devoutly religious hitman who struggles to balance work, faith and fatherhood. When his wife dies, he embarks on a desperate journey across Houston to protect his children.
A hefty 47% of the audience for the action drama was 25–34. Some 72% is non-white with at 41% African American, 18% Hispanic, and 19% Asian.
Tariq (Mogul Mowgli) “has a unique voice” with a young cinephile audience,” says Amazon MGM Studios head of domestic theatrical distribution Kevin Wilson. “And having [Ali] as an actor is making a lot of people pay attention.”
Comps aren’t obvious but he says the best one may be 2023 multi-Oscar-winner American Fiction by Cord Jefferson, starring Jeffrey Wright. The comedy-drama had a strong limited opening ($224k) followed by a slow rollout. Your Mother Your Mother Your Mother is eyeing 15 locations next week including Atlanta, Chicago, Washington, D.C. and Austin, playing in particular to non-white audiences who championed the movie’s debut. It will hit the top 10 to 12 markets, 30 to 40 screens, the following week, and move into moderate release Oct. 16 with 500 to 800 locations.
Platform rollouts are heavily reliant on word of mouth. “The best thing is other moviegoers telling their friends how good the film is,” Wilson says. Both Your Mother Your Mother Your Mother and American Fiction are from Amazon MGM’s Orion Pictures banner, which has had a great run under President Alana Mayo with titles from Nickel Boys and Till to Bottoms and Women Talking.
New indie releases: Ha Chan,Shake Your Booty! from Sony Pictures Classics directed by Josef Kubota Wladyka opened to $236.6k on 540 screens.
The Stunt Driver from IFC Films, by Michael Dowse starring Jay Baruchel, debuted with $102k at 670 locations.
Deep In The Heart 2: A Texas Rivers Story, directed by Ben Masters and narrated by Ethan Hawke, grossed an estimated $60k from 80 theaters across the state, as per mtuckman Media. This is a follow-up to 2022 doc Deep in the Heart: A Texas Wildlife Story, narrated by Matthew McConaughey, that grossed $480k.
Janus Films presented the 4K re-release of Douglas Keeve’s UNZIPPED exclusively at the Film Forum in NYC to $24k including sold out Q&As. The doc chronicles the launch of Isaac Mizrahi’s legendary Fall 1994 collection. Expands nationwide in October.
Sumerian Pictures opened Sundance comedy The Incomer on two screens (NYC and LA), grossing an estimated $18.2k.
Greenwich Entertainment’s The Scout is eyeing a $14.5k, also at Film Forum exclusively. The debut feature from Paula González-Nasser adds LA next week.
Holdovers: John Wilson’s comedic documentary The History Of Concrete from Magnolia Pictures had a strong expansion to 50 screens (from 1), grossing an estimated $350k for a cume of $511k. Expand to over 50 markets next week.
If I Go Will They Miss Me from Rich Spirit, starring Danielle Brooks and J Alphonse Nicholson and directed by Walter Thompson-Hernandez, is reporting $158k in week 3 on 101 screens for a $758k cume. Many engagements saw higher box office this weekend over last despite fewer shows due to a rush of new releases, indicating strong word of mouth.
American Doctor from Watermelon Pictures passed the half million mark with $23k at 30 theaters. The cume to date is $556.7k for the Gaza-set documentary that opened August 14.
R-rated kids show horror satire Buddy from Roadside Attractions is looking at another $717k from 709 runs for a cume pushing $26.4 million since its August 28 opening.
Daniel And The Fiery Furnace from faith-based distributor EKKL Entertainment is reporting a $1.5 million second weekend on 1,301 screens for a $6.2 million cume.
>
Robert Pattinson doesn’t see his version of Batman interacting with other DC superheroes within James Gunn‘s cinematic universe.
While Batman and Superman have one of the most famous friendships in DC Comics, the Primetime star recently explained to LADbible why it would be “tough” for director Matt Reeves’ version of Bruce Wayne to exist in Gunn’s DCU, such as with David Corenswet’s Superman.
“I think it would be kind of tough to have this version of Bruce outside of that world. It’s one of the only characters, I guess because of the length of the shoots but also it’s such a specific kind of [style], the tone of it gets inside you,” Pattinson said. “I remember that happened to me the last time I did it, it took a while. You’re just in the dark, the whole time. Both mood-wise and light-wise, I can’t see anything for like months. It does affect you; like you feel strange afterwards.”
Reeves’ The Batman, released in 2022, is a darker take on the iconic character, as it’s a grounded psychological crime noir rather than a typical superhero action pic. The film sees Pattinson’s Batman investigate Gotham’s hidden corruption after a sadistic serial killer begins murdering key political figures.
Pattinson reprised his character for Reeves’ The Batman Part II, which is currently in production and set to hit theaters on Feb. 18, 2028.
The Odyssey actor recently teased to Collider that the sequel is “a real left turn from the first” movie, adding that “it’s so ambitious.”
“The first one was a different take on a Batman movie, and this one is another… It’s a real left turn from the first one, but somehow it keeps elements of the kind of feel of it,” he explained. “But it just feels really ambitious, and I’m excited to see how it turns out.”
>
Search For Canadian TV Actor Stewart McLean Now Homicide Investigation
These ’90s fashion trends are making a comeback in 2017
According to Dior Couture, this taboo fashion accessory is back
Model Jocelyn Chew’s Instagram is the best vacation you’ve ever had
Emily Ratajkowski channels back-to-school style
9 Celebrities who have spoken out about being photoshopped
Rurouni Kenshin: Hokkaido Arc Manga Takes 1-Issue Break – News
HIDIVE to Stream English Dubs for The World Is Dancing, The Forsaken Saintess and Her Foodie Roadtrip in Another World, The Dangers in My Heart: The Movie Anime – News