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A French first. How a soccer club turned scarves into season tickets

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A second-tier French soccer club is using its own merchandise as an alternative for season ticket cards in a bid to modernise its matchday experience.

Dijon FCO, the Burgundy club who most recently competed in Ligue 1 in 2020-21, introduced an initiative this summer which saw traditional season tickets incorporated into club scarves.

On Friday, social media footage showed fans entering their first home fixture of the 2026-27 season — a 1-0 defeat to Pau FC — holding scarves in front of ticket scanner and gaining entry to the 15,500-capacity Stade Gaston Gerard.


How does it work?

Dijon said upon the introduction of the initiative that near-field communication (NFC) chips would be integrated into the scarves. NFC is a short-range wireless technology which connects devices from centimetres away, and is used for contactless payments.

“This innovation is part of the club’s desire to modernize the fan experience while strengthening the visual identity of the Dijon stands,” the club said.

The initiative was launched in collaboration with Weezevent — a ticketing and events technology company of which Dijon club president Pierre-Henri Deballon is the CEO and co-founder.

Deballon said in a social media post that the scarves would serve as a “symbol of belonging and pride for fans, a ticket to get through the security checkpoints” and “a wallet for buying drinks at the concession stands and beer walls”.

On the red, club-branded scarves, the chip sits underneath a small brown embroidered patch which shows the Dijon symbol of an owl. Supporters scan the brown patch to pass through the turnstiles.

The club said entering the stadium via scarf would be the “preferred” means of entry for fans this season as it would allow “quick and easy access”.

Upon purchasing a season ticket, Dijon supporters were sent a QR code via email, which allowed them to retrieve their assigned scarves and also pair them with an online subscriber account, which is linked to cashless payments inside the stadium.


Has it been done before?

While this is a first in France, the initiative is not unique.

Bundesliga side FC Koln trialled the scarf-based entry system in 2022 for their pre-season match against AC Milan. This system also included similar pairing features, with fans able to scan the NFC chip with their phones to access extra digital content, such as pre-match video footage.

Since then, Swiss club FC St Gallen have introduced the same initiative on a permanent basis.

Technology platform ZATAP, which led the system’s integration, said St Gallen was the “first sports club to offer its season subscription in the form of a scarf”.

The system allowed supporters to collect points and badges by attending matches and other club-related activities, and said the fan with the most points at the end of that season would be rewarded with a complimentary season ticket for the following campaign.

NFC has previously been used for similar initiatives elsewhere. In 2022, a system called ‘Jersey Pay’ allowed Mexico fans to have a chip inserted in their jerseys to make contactless payments for Corona beer in the Azteca Stadium.

In the same year, Brazilian club Atletico Mineiro also introduced NFC chips in club shirts in order to purchase and access digital content.

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Cliftonville FC: Members vote in favour of TIG takeover

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The future of Cliftonville appears settled as members have voted in favour of a takeover by the Toronto Investment Group [TIG] following a long-running saga.

It appeared a deal was close to being completed last year when then Cliftonville chairman Kieran Harding was given permission by members to enter negotiations, but would later put a pause on those talks which led to TIG taking a step back.

The door appeared to be shut in January when TIG took their offer off the table, but the issue resurfaced when members voted in a June EGM to authorise the club’s management committee to enter formal negotiations with TIG.

It came down to a vote at Monday’s latest with a 75% majority required to back the resolution tabled by current chairman Kevin Crossan and members backed the £3million takeover with 81% in favour, which will move the ownership of the club to TIG.

“At this evening’s Extraordinary General Meeting of Cliftonville FC, members of the club voted in favour of a special resolution authorising the board of directors to complete an investment agreement with the Toronto Investment Group,” read a club statement.

“We thank all of our members for their attendance at tonight’s meeting, for their attentive examination of the transaction structure presented by the club’s legal representatives and for participating in the historic poll that has shaped the future of Ireland’s oldest football club.

“We look forward to a long and prosperous association with Drew Green, John Muffolini, Ron Davidson and Conor Devine, and extend sincere gratitude for the professionalism and commitment they have demonstrated throughout this process.”

The Canadian consortium has vowed to provide transfer funds for Jim Magilton’s side that has won its opening two games of the league season, while moving the club to a full-time model with stadium redevelopment also proposed.

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LIV Golf to end season early to focus ‘on next chapter’

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LIV Golf has cancelled its Team Championships in Michigan after weeks of speculation, saying it needs to focus on “building its next chapter”.

It had been widely expected that the event from 27 to 30 August would not happen, as players including Tyrrell Hatton entered the British Masters over the same dates and tickets were no longer being sold.

However, confirmation came on Monday with a statement from LIV Golf outlining changes to the schedule, meaning this week’s event in Indianapolis will be the last of the season and double up as a team competition.

The breakaway league has faced an uncertain future since Saudi Arabia withdrew its financial backing in April.

LIV Golf CEO Scott O’Neil, who recently said new investors had been secured, explained: “By concluding the season now, we can put our full resources behind what comes next and maintain the operational rigor this transition demands.

“We are reimagining LIV Golf as a fundamentally new league owned by the players and anchored in a sustainable business model, with an evolved fan experience built for the markets where the game is growing fastest across the globe and the support of world-class partners.

“Professional golf is more unified today than at any point since we launched, creating a genuine opportunity to grow the game together.

“Indianapolis will be a fitting finale for the league as fans have known it and the starting point for what we believe it can become.”

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Fifa: Kevin Lamour leaves after criticising president Gianni Infantino

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Fifa’s chief operating officer Kevin Lamour has left the governing body less than three weeks after he strongly criticised its president Gianni Infantino’s aborted plan to sell stakes in competitions to private investors.

In a statement, a spokesperson said: “Fifa can confirm that the working relationship between Fifa and Kevin Lamour as Chief Operating Officer has ended on 17 August 2026.

“Fifa thanks Kevin for his two years of service and wishes him the best of luck for the future.”

It declined to comment on reports that Lamour had been dismissed.

BBC Sport has been told that Fifa’s staff were informed of Lamour’s departure in an email by its secretary general Mattias Grafstrom on Monday evening.

Last month, Lamour described the controversial Fifa Forward Enterprise (FFE) plans as “the project of one person”, and said “the time has now come for football political leaders to ask themselves the right questions and make the right decisions”.

He added Fifa’s own administration was “deceived” about the now abandoned project.

“Our mission – the mission of the hundreds of passionate, dedicated, and exemplary Fifa employees – is to serve football”, he added.

“A president must bring people together, unite them, and inspire them. Today, we are experiencing the opposite.”

Lamour acknowledged he had a duty of loyalty to his employer but also to “certain values” and supporting his colleagues.

“If that means I lose my job, then so be it,” he added. “I will understand and respect that decision. At least I’ll sleep well tonight.”

Lamour joined Fifa in November 2024, having previously served as deputy general secretary at Uefa, and was two layers of management below Infantino.

Earlier this month, Infantino received the backing of senior executives in a meeting in Morocco, but BBC Sport was told Lamour was not invited.

Lamour has been approached for comment.

In a letter sent to members of Fifa’s Council, and seen by BBC Sport, Grafstrom wrote: “I would like to provide you with an important update regarding a change within the Fifa Administration.

“Following recent discussions, Fifa and our Chief Operating Officer, Kevin Lamour have agreed to part ways. This decision was made after careful consideration and with great respect for Kevin, both personally and professionally… I felt it was important that I personally provide you this update and I would like to express my gratitude to Kevin for these contributions and for his work and commitment on behalf of Fifa on a daily basis. I wish Kevin all the best for the future.”

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