
BBC boss Matt Brittin
Carl Court/Getty Images
When writer/director Lauren Caster finished her independent film “Rhythm Is a Dancer,” she thought the hard part was behind her. After five years of writing, producing, directing, and editing her passion project — a drama loosely inspired by her own experience growing up with a lesbian mom and meeting her biological father as an adult — Caster looked forward to getting her movie out into the world.
Caster took what she saw as a traditional indie approach to marketing her film, taking it to festivals before a limited theatrical run in New York and Los Angeles that she promoted on talk shows and in popular media outlets like Entertainment Weekly. Then, when “Rhythm Is a Dancer” dropped on VOD, the filmmaker realized that her work had only just begun.
“When we got our numbers back, it was really disheartening,” Caster told IndieWire. Her movie had been on Amazon Video, Apple TV, and Fandango At Home for about a month and a half when Caster got her sales figures and was shocked by how few people had watched it. “My jaw dropped to the floor. I thought, ‘Oh my gosh, was I just really naive?” Her marketing budget had been exhausted long before, and the PR team she was working with had scattered to the winds, so Caster had to find a new way to make people aware of her film.
“I realized how insanely hard it is for one little indie movie to actually find its audience among everything on Prime and Apple,” Caster said. After throwing what she described as a “pity party” for herself, Caster looked at her Instagram page and came up with an idea. “At the time I had around 4,000 followers, and our numbers weren’t even that. I couldn’t even get my own audience to watch it! It got me thinking, what is the disconnect?”
Caster thought about indie filmmakers who had found huge audiences like Kane Parsons and Curry Barker, and noted that the common thread was that they already had a following on YouTube. “I had always thought being a content creator and being a filmmaker were two different things,” Caster said. But with her movie disappearing amid thousands of other titles on VOD, she knew she had to change her thinking and find a way to raise awareness without a studio or a multimillion-dollar marketing budget.
“I’m not a content creator,” Caster said. “I literally just use my Instagram to post some pictures.” As she looked around social media, however, Caster noticed that the content creators who connected with their audience tended to address their followers directly, talking to the camera. “They’re telling you what they think, they’re telling you what to buy. They’re telling you what they’re doing, and people are following along.” With that in mind, Caster decided to try an experiment that would take her outside of her comfort zone.

“I decided to spend 30 days trying to convince strangers on the internet to watch my movie,” she said. The idea was that Caster would post a video diary every day in which she openly discussed the struggles of getting her film out into the world, while also sharing stories about the inspiration behind the movie and her case for why people should watch it. Caster shot her first video in mid-September and waited to see what would happen.
The response was instantaneous and overwhelming. One of Caster’s mentors, Vincent D’Onofrio, reposted the video on his page and the Instagram algorithms took it from there. “I don’t know what happened, but the algorithms started pushing it out to strangers — people who love films and watch films,” Caster said. Actor Juliette Lewis, who Caster had never met, commented on the post and shared it with her 1.7 million followers, encouraging them to watch the movie.
By the time the post finished bouncing around Instagram, it had 130,000 and over a thousand comments, and Caster made connections that led to other ways to promote the movie. “The actor Matthew Del Negro saw it, and I’m going to go on his podcast,” Caster said. While Caster says building an audience from scratch on social media might not be as swift as attracting one with a lavishly funded marketing campaign, it provides other satisfactions. “It’s been really humbling for me to do this, but it’s also sweet to see random strangers who are so sweet and supportive, rallying behind the movie.”
The experience has also taught Caster to adapt to a changing indie film landscape. “I’m a millennial, and Gen Z is so much better at this kind of stuff,” Caster said. “I’m learning that I have to let go of my old ways and adapt, because unless you’re lucky and get a studio with a huge marketing spend — which happens to very few people — your movie is going to get lost.”
Caster is now a week into her 30-day experiment, and still feeling her way through it. “I don’t really know what I’m doing, but I don’t have any other option at this point,” she said. “I love my movie, and I love everyone who worked on it, and I’m not just going to let it sit there in the dark. I believe in this film, and I know the audience is out there.”
“Rhythm Is a Dancer” is now available on Apple TV, Amazon Video, and Fandango at Home. You can follow Lauren Caster on Instagram here.
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Johnny Knoxville is no stranger to suffering for his art. As lead prankster on the comedy stunt show “Jackass” and its subsequent film series, Knoxville got knocked out by a professional boxer, shot himself in the chest with a .38 while wearing a worn-out bulletproof vest, and strapped himself to a rocket. It was good preparation for “Tiny Fugitives,” a new comedy that sees Knoxville’s over-the-hill camp counselor treated like a human piñata by a group of teenagers. Yes, he had a stunt double, but Knoxville did risk life and limb for a laugh during shooting; he just can’t remember putting his body on the line.
“What was the most dynamic indignity that I suffered?” Knoxville said to IndieWire, searching desperately for the answer. “I’ve had a lot of concussions.”
“I liked seeing you get thrown through the bunkhouse wall,” Michael Lewen, the film’s cowriter and director, interjected. “I liked seeing you get driven around on the top of that car.”
Lewen stopped himself, but with a mischievous smirk that suggested he’d like to keep going. And truthfully there’s plenty to work with. “Tiny Fugitives” follows a group of foul-mouthed campers who decide they want to keep summer going indefinitely instead of returning home. That leads them to stage a breakout with Knoxville’s character Bob, a deranged counselor who was supposed to hand them off to their parents, in hot pursuit. But they outmaneuver him at every point, leaving Bob pummeled and pulverized. There were times when Knoxville’s “Jackass” education came in handy.
“When we were shooting the scene where he gets electrocuted, I asked Johnny, ‘Can you do it with a little more shaking when you get zapped, kind of like they do in the movies,’” Lewen said. “And he was like, ‘Yeah, but that’s not really what happens when you get electrocuted. ‘And I realized, oh, of course, we got the guy that actually knows what happens. So I learned from him.”
For Knoxville’s tormentors, Lewen made a point of casting real 12- and 13-year-olds so they’d feel authentic.
“The hard part is sticking a 12-year-old up on wires 40 feet in the air and dropping him down to the ground,” Lewen said. “These kids did a lot of their own stunts, and so you know you want to double-check it all before they do it. It’s very physical work for them.”
Knoxville found a lot of fans among the teen ensemble.
“Some of them had seen ‘Jackass,’” Knoxville said. “And I was like, why are you watching that? You’re too young. You shouldn’t watch trash like that.”
It can be tough working with younger co-stars, but Knoxville, boyish at 55 despite his silver hair, confesses they were better-behaved than he was.
“It was probably more difficult for them because I had the shortest attention span on the set,” Knoxville said. “But I love working with kids. They’re fun. They’re very free, and Michael did a really good job of casting very mischievous kids. They really had my number the whole movie.”
“Tiny Fugitives” feels like a throwback to R-rated raunchy comedies like “Superbad” and “Knocked Up” that dominated the box office in the early aughts. It’s no coincidence that Point Grey Pictures, which was co-founded by the star of those movies, Seth Rogen, produced “Tiny Fugitives.” But the film is something of an endangered species since studios have more or less stopped making theatrical comedies. Knoxville thinks they may be a casualty of political correctness.
“It’s tougher to make comedies today,” he said. “There’s a lot of fun police or joke police out there. There’s kind of an ebb and flow throughout time, and we’re just on the conservative side as far as that goes. It’s just harder.”
”Tiny Fugitives” is now in theaters.
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BBC director-general Matt Brittin has hinted that the broadcaster is preparing to close TV and radio networks as it looks to save money and better serve audiences online.
In an interview that will air over the weekend, Brittin told Sunday with Laura Kuenssberg that the BBC’s ambition to save £500 million ($662M) “may well mean” that services are shut.
The former Google executive said the BBC “wouldn’t guarantee any program or any channel will exist forever. The tight financial situation means that we’re having to look at some of those decisions a bit sooner than we might like.”
Brittin’s comments follow Deadline reporting on Wednesday that the BBC is expected to announce the closure of TV and radio networks as early as next week. There is speculation about the future of BBC Three, but nothing is confirmed at this stage.
Brittin told Sunday with Laura Kuenssberg: “We might have some channels and services where maybe 100,000 people are watching the broadcast service, but 500,000 are getting those programs on iPlayer. When’s the right time to migrate that service fully to being on demand? And part of my job is to safeguard value for money for the licence fee payer.”
He added that the BBC had to go “in different ways to reach audiences and we’re locked into yesterday’s model of how people consume content and actually the audience is always already living in tomorrow’s world.”
The BBC’s £500M target expands on a previous savings goal worth £1.5 billion. The bigger picture behind the cuts is that 94% of the UK population use the BBC every month, but fewer than 80% pay the £180 annual licence fee. The BBC is attempting to bridge this gap.
Up to 2,000 jobs are at risk under the savings strategy, while the BBC is also involved in tense negotiations with unions over employee pay rises. Unions have rejected two BBC offers, meaning the risk of industrial action is increasing.
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Once again with feeling, Insiders. Jesse Whittock at the helm this week with a roundup of the biggest news and views from the TV and film world. Off we go, and sign up to the Insider newsletter for the full experience here.
BBC Cuts Begin

BBC boss Matt Brittin
Carl Court/Getty Images
It starts now: There’s an argument that this is one of the bleakest periods in the history of the BBC. The UK broadcaster said in February it would seek £500M ($661M) in further cost savings on top of a previously announced £1.5B, and ever since there has been a drip, drip of news and rumor about where they will come from. The reality started to materialize more starkly this week. First it emerged 41 roles were going from BBC Sport before Jake revealed that major cuts to the TV and radio networks business could see the closure of a channel such as youth-skewing BBC3 as soon as next week. Deadline then revealed another 150 in the BBC’s tech division were expected to take voluntary redundancy. Collectively, the tech and sports exits could save around £17M, which barely touches the sides of overall savings required. This is an indicator of how deep things are going to go over the next few years. The broader picture is the BBC’s licence fee model, where Brits pay around £180 a year for its content and channels, which is under extreme threat. Around 94% use BBC services, but less than 80% are paying for them. This has caused a funding crisis that has become something of a lightning rod for culture wars debates over the future of the BBC. Some want the broadcaster gone completely, while for others it’s the crown jewel in British soft power around the world. Stay tuned to Deadline over coming weeks, as further cuts emerge. On top of all of this are tense conversations being held with unions over staff pay. Hate to say it, but this feels bleak.
Ali G Under Fire

Sacha Baron Cohen as Ali G
Amazon MGM Studios
“Microwaving a relic”: Ali G was once a cultural phenomenon in the UK, propelling creator Sacha Baron Cohen to Hollywood with his suburban rude boy ways. Even back then, though, there was extreme discomfort within the Black British community about the character, who Baron Cohen claims is a pastiche of young men who culturally appropriate Black culture. They saw him as laughing at them, not with them, and that view has only amplified since Ali G’s heyday in the 1990s, so it was, to say the least, a big surprise when it emerged Baron Cohen was stepping back into his sneakers and reprising the character in MGM Studios’ Ali G: Who Iz I?. There was a wave of backlash when a trailer dropped for the film last month, and a host of Black creatives have now gone on record to criticize the pic. Dane Baptiste, creator of BBC shows Sunny D and Bamous, said Baron Cohen was “microwaving a relic from a generation ago” and was a step backwards in the post-Black Lives Matter era. Bob Hearts Abishola creator Gina Yashere and Paradise City actor Curtis Walker were among others calling out the character, though Deadline managed to speak with Colton Dunn, the Superstore actor who is one of three Black writers who worked on Ali G: Who Iz I?. Dunn called Ali G “a tool to expose racists,” and denied the character itself is racist.
The Deadline Interview: Abiba Coulibaly

Abiba Coulibaly
Next month will see the end of one of the UK’s most interesting cinema projects, when the Brixton Community Cinema closes its doors for the final time. The pop-up, pay-what-you-can cinema began in south London in 2022 and grew a reputation for eclectic and thought-provoking programming, so creator Abiba Coulibaly’s announcement of the closure took people by surprise. And the reason she is ending things now? You’ll have to click through to Zac’s exclusive chat with the film programmer to find out. >>>Read The Interview
San Sebastian Report

San Sebastian International Film Festival
San Sebastian International Film Festival
Pitt stop: San Sebastián ends on Saturday with Le Faux Soir, the latest feature from Belgian filmmaker Michaël R. Roskam. High-profile visitors to the Spanish fest this year included Brad Pitt, who screened Heart of the Beast, and the veteran actor also shared some interesting thoughts about the indie film space. Check those comments out here. The festival’s Creative Investors’ Conference also returned for its fifth year. Topics discussed at the event included AI and Brazil’s current production boom. Check out our coverage of the conference here, and check back on Saturday to see who wins the festival’s top prize. This year’s San Seb is longtime festival director José Luis Rebordinos’s last in charge, as Maialen Beloki, the festival’s current deputy, will succeed him in January.
The Essentials

Susan Sarandon and Olivia Colman
Darren Tieste/Josh Telles for Deadline
🌶️ Hot One: Oscar winners Susan Sarandon and Olivia Colman have joined Paddy Considine, America Ferrera, Alex Hassell and Kit Harington in Channel 4 thriller series Army of Shadows.
🌶️ Another: Sky has found its Mikael Blomkvist and Lisbeth Salander for the upcoming TV adaptation of Stieg Larsson’s The Girl with the Dragon Tattoo in the shape of David Oyelowo and Viola Prettejohn.
🔥 Fiery Third: Eagle Eye Drama has acquired the rights to The Great Dictator, Matthew Sweet’s biography of the flamboyant and eccentric late author Dame Barbara Cartland.
🤓 De Heer today: The Tokyo International Film Festival has named Australian director Rolf de Heer as president of the International Competition jury.
⛺ Fest latest: The 2026 edition of Saudi Arabia’s Red Sea International Film Festival has been cancelled, with the event postponed to the fourth quarter of 2027.
🗣️ Interview: The new boss of the UK’s influential Royal Television Society told Max the charity should shout louder about the nation’s “powerhouse” TV industry.
📦 Care package: Shaftesbury founder Christina Jennings issued an “urgent call to action” to the Canadian kids’ TV industry as she announced a significant package of financial support at the Ottawa International Animation Festival.
😎 Roll out the red carpet: Tom Cruise and Digger took over London’s Leicester Square Gardens on Tuesday for the world premiere of Alejandro González Iñárritu’s dark political comedy.
🚨 Sound the alarm: France’s film and TV sectors issued an open letter decrying a proposed €47M ($53M) cut in public funds for state broadcaster France Télévisions.
🤝 Done deal: Independent Talent Group has bought into UK sport talent agency Tongue Tied Management.
💰 Another deal: Patrick Spence has taken control of AC Chapter One, completing a management buyout from Anonymous Content and UK agencies Casarotto Ramsay and United Agents.
🍿 Box office: Resident Evil rang up a massive $108.3M worldwide, the best start the franchise has ever seen.
🎥 Trail: For You Can See Everything, A24’s much-anticipated Elizabeth Holmes doc.
Photo of the Week

John Phillips/Getty Images for Netflix
Bookish – Florence Pugh was among the stars at the British Library this week as the institution unveiled a partnership with Netflix aimed at helping people discover books.
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