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Amazon Ad Revenue Rises 24% to $17.2 Billion in Q1

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  • Amazon reported total net sales of $181.5 billion and a profit of $30.3 billion, or 2.78 per share.
  • Wall Street was expecting net sales of $177.16 billion on earnings of $1.65 per share, per analyst estimates compiled by Yahoo Finance.
  • The tech giant is forecasting net sales between $194.0 billion and $199 billion for the second quarter, representing growth between 16% and 19%

Amazon advertising services revenue, which includes sales to sellers, vendors, publishers, authors and others through programs such as sponsored ads, display and video advertising, grew 24% to $17.2 billion in the tech giant’s first quarter.

Meanwhile, net sales in the subscription services segment, which includes annual and monthly fees associated with Amazon Prime memberships, as well as digital video, audiobook, digital music, e-book and other non-Amazon Web Services subscription services, grew 15% to $13.4 billion.

In November, the company revealed that Prime Video’s ad tier reaches over 315 million monthly active users globally, including more than 130 million in the United States alone. An update on the MAU figure will likely be disclosed during Amazon’s upfront presentation to advertisers next month.

Other countries where the ad tier is available include Australia, Austria, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, New Zealand, The Netherlands, Spain, Sweden and the U.K. In addition to its ad-supported tier, Prime Video users can pay a fee of $4.99 per month to upgrade to an ad-free experience — an increase from its previous $2.99 per month fee.

Entertainment highlights for the quarter include the release of “Project Hail Mary,” which generated nearly $615 million in global box office to date, including an $80 million+ opening weekend in the U.S. and Canada. Prime Video also averaged nearly 2.8 million U.S. viewers across six exclusive broadcasts for the NBA SoFi Play-In Tournament, up 18% compared to last year on cable.

Amazon previously forecasted that it would spend $200 billion in capital expenditures for 2026, touting “strong” demand for its existing offerings and “seminal opportunities” with AI, chips, robotics and low Earth orbit satellites.

In January, the company also cut 16,000 additional jobs following a previous round of layoffs in October that impacted 14,000 employees.

More to come…

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‘SNL’: Jalen Brunson Dunks On ‘High School Musical ‘ Lead In S52 Premiere

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Following the Knicks’ big win at Madison Square Garden, Jalen Brunson took the stage at 30 Rockefeller Center for his Saturday Night Live hosting debut.

On Saturday’s Season 52 premiere, the NBA Finals 2026 MVP showed off some comedic chops in an otherwise business-as-usual episode of the NBC sketch comedy show, which featured Katseye as its musical guest.

Introducing new cast members Grace Reiter and Saidah Belo-Osagie, Katseye returned to a parody season of The Debut: Dream Academy to crown a new girl group. The quartet also performed in a mini music video with the awkward group of ladies, also featuring Jane Wickline and Veronika Slowikowska.

The next sketch was a support group featuring Brunson as one of several men whose spouses were grinded on at Usher and Chris Brown’s The R&B Tour.

“When I spent $1,200 on that meet-and-greet, I never expected her to actually greet his meat,” said Brunson as the other group members comforted him.

Katseye on ‘Saturday Night Live’

Jeremy Culhane and Jalen Brunson in ‘Saturday Night Live’

Jalen Brunson, Jeremy Culhane and Ben Marshall on ‘Saturday Night Live’

Brunson also starred in the parody sketch High School Musical: The New Generation as an athletically gifted new student who hilariously keeps dunking on the new Troy Bolton stand-in (Jeremy Culhane) and steals his girlfriend (Slowikowska).

As Shark Tank judge Daymond John, Brunson asked if the invention Respectacles, a pair of glasses that sounds an alarm when the wearer looks at breasts, “works for ass.” The inventors’ (Culhane and Ben Marshall) presentation keeps getting interrupted as they check out Lori Greiner.

Saturday Night Live kicked off its 52nd season this weekend on NBC with host Brunson and musical guest Katseye. The season continues with guest hosts Dakota Johnson, Shane Gillis and Inde Navarrette, along with musical guests Turnstile, Rosalía and Gracie Abrams.

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‘SNL’ New Cast Members: How Season 52 Introduced Them

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For those wondering how SNL‘s new cast members factored into tonight’s season premiere, the answer is: not much.

The two new featured players, Saidah Belo-Osagie and Grace Reiter, were introduced together, as part of an early sketch on the search for reality competition The Debut: Dream Academy‘s next breakout girl group.

Belo-Osagie played Neelsa Boyce, a 17-year-old entrant who sought to become a pop star after playing Young Nala in The Lion King on Broadway when she was a kid.

Reiter got more screen time as Margle, who “only wear [s] flip flops because I keep passing out when I try to tie my shoes.”

After she’s first introduced onscreen, Margle shows up fully nude to a dance choreography session. We later learn that she and another eccentric contestant on the series named Duff (Jane Wickline) were only invited to participate after witnessing an executive behind the show, played by Ashley Padilla, committing a hit and run.

Margle is surprised to learn what Dream Academy is actually about, as a show: She says she thought it was a “show where you learned to control dreams.”

Subsequently, she pitches “Moose Knuckle” as a band name and the line “Newton’s Cradle, come and get it” during a songwriting exercise.

The sketch culminates with a performance by the final girl group, featuring Margle, who performs the hot new single “Newton’s Cradle” alongside The Debut Season 1’s KATSEYE (who happened to be the SNL season premiere’s musical guest).

Reiter made one other appearance tonight in the night’s final sketch, which opens on host Jalen Brunson (of the recent NBA Finals-winning New York Knicks) in the locker room. He won’t be meeting with reporters after tonight’s game, he says — though he’s visited regardless by a grey-haired Kenan Thompson, who reveals himself to be the NBA star’s third-grade coach — you know, the one who had a “really bad drinking problem”?

Coach Dennis has come around seeking a “small loan” and in hopes of getting Brunson to read his porno screenplay. Thompson introduces Reiter as Tonya, an immigrant who came to the U.S. eight years ago with a dream, who he hopes to rope into his porn. Kam Patterson also features in the sketch, which culminates in his, Reiter and Thompson’s characters stealing jerseys from the empty locker room and running away.

That was all the night had in the cards for Belo-Osagie and Reiter. Often, SNL will use its Weekend Update segment to help break in its new talent, though special segments of tonight’s presentation were instead devoted to special panelists Dario Amodei (played by Wickline) and Tucker Carlson (played by Jeremy Culhane).

Before returning for the new season, SNL said goodbye to Chloe Fineman and writer-performer Martin Herlihy, who was first introduced on the show as part of the trio Please Don’t Destroy. Other returning cast includes Kenan Thompson, Michael Che, Colin Jost, Mikey Day, Sarah Sherman, Marcello Hernández, James Austin Johnson, Andrew Dismukes, Ben Marshall, Tommy Brennan, Kam Patterson and Veronika Slowikowska.

Jalen Brunson, point guard for the 2026 NBA Finals-winning New York Knicks, hosted the kickoff episode for Season 52. Upcoming episodes will pair Dakota Johnson & Turnstile (October 3), Shane Gillis & Rosalía (October 10) and Inde Navarette & Gracie Abrams (October 31).

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‘SNL’ Weekend Update: Tucker Carlson Slams Summer Box Office

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‘SNL’ Weekend Update: Tucker Carlson Slams Summer Box Office







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