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Wild fans embrace the Beer Twig, continuing NHL-wide trend of creative drinking vessels

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ST. Paul, Minn. — Around four years ago, Kevin Bowles and the Minnesota Wild food and beverage team noticed a trend of beer bats at baseball games. The long plastic bats were open at the top, and when filled with beer, fans could sip from them like unorthodox cups.

“Why aren’t we doing this?” Bowles thought to himself. “We need this, too.” 

Last season, he and his Levy Restaurants catering team introduced beer-filled plastic hockey sticks to Grand Casino Arena. The Wild were able to have them ready just in time for the playoffs. They were a smash hit, said Bowles, who is a senior executive chef and has been with the team for 16 years. The plastic sticks, made by a company called the Beer Twig, are “part drinkware, part souvenir, and all energy,” per the company website. Bowles said the Wild were the first NHL team to use the product.

“We just wanted to do something cool, something ‘wow,’ something over the top,” Bowles said. “Then, boom. Beer Twigs.”

The vessel holds 24 ounces of liquid and is sold at four locations on the main concourse. Fans can fill it with their beer of choice or Slap Shot Seltzer, a green, cherry limeade flavored drink only available at the arena.

A group of friends stood holding their Beer Twigs in the main concourse around 90 minutes before puck drop.

“It’s sick,” said Chase Carlson, a 22-year-old wearing a Devan Dubnyk jersey. “C’mon, you get two beers with these puppies, too.”

“It looks awesome,” added Carlson’s friend Karsen Brickson. “It’s going to be a keepsake at my house.” 

Carlson saw a video of the Beer Twig on Sunday on TikTok. He and his friends were more than content with his purchase a night later. One joked they were going to play lightsabers with them after they were done drinking.

The Wild sold the Beer Twigs during the regular season, but the team has seen an uptick in sales since the games rose in importance.

“We have noticed it is much more of a playoff, ‘wow,’ good-time fun item,” Bowles said. “They’ve really been booming again as we’ve gotten back in the playoffs.” 

The Wild aren’t the only team using creative beer holders. The Hurricanes have a beer skate, which sells for $19 empty and $31 full. The Hurricanes tweeted that 4,687 sold at their Game 1 win against the Flyers — the equivalent of one out of every four fans. Buffalo recently began selling a Beer Sabre. The Utah Mammoth have a tusk mug.

“It’s kind of turning into an arms race right now,” Bowles said.

He compared it to collectable popcorn buckets at movie theaters.

“People love a collectable gizmo,” he said. 

Bowles loves watching people exit the arena with their empty Twigs. He keeps some empty ones in his garage, though he noted, “In my old age, it’s bigger than I can chug.”

“People love them,” he said. “I personally like watching people walking out of the building holding them. It’s just a cool thing to take out of here with you.”

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Connections: Sports Edition today: Hints and answers for Sept. 30, 2026, puzzle No. 737

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Welcome to Connections: Sports Edition Coach — a spot to gather clues and discuss (and share) scores.

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The Premier League footballers studying to be sporting directors

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Awoniyi points to the “ups and downs” he has experienced as a footballer, referencing the serious injury he suffered in May 2025 when he was placed in a medically induced coma after rupturing an intestine in a collision with a goalpost when playing for Nottingham Forest against Leicester City.

To him, it is important to keep improving and to recognise there is more to life than football, which is where the Professional Footballers’ Association course comes in.

Awoniyi says: “It’s not like a 9-5 job in football. We go in and sometimes finish quite early and, although it’s challenging, I think every footballer has time in the evening for something like this business school.

“Of course, it demands a lot from you and it’s all about how willing you are to do it. I say to people there are a lot of things that are bigger than football.

“Yes, football is our passion, but we are normal human beings as well and maybe that’s something the world doesn’t always see.”

The graduates certainly appear no different from anyone else celebrating an academic achievement, exhibiting their pride.

Awoniyi has brought members of his extended family to the ceremony, while Dewsbury-Hall seeks out former Everton midfielder Tim Cahill, now working in Qatari football, to discuss the art of scoring goals.

“Obviously there are stereotypes around footballers,” Dewsbury-Hall says.

“But in every industry there are smart people and there are people who aren’t so smart. You’d be surprised how many intelligent people there are in football.

“Maybe some players just don’t want to do things like this, but they easily could. It’s just not their passion.

“I’m not saying this is my passion, but it’s something I’ve done to show that footballers can complete these kinds of courses while they’re still playing. Who knows where it will lead?”

The course is designed to run alongside a football career. Seminars are scheduled to minimise clashes with matches and training sessions.

Players can study in their own time, although Dewsbury-Hall says he has had some “weird looks” while studying on an iPad during journeys home from away games.

Every graduate has a different story.

For Wycombe Wanderers defender Steve Cook, who captained Bournemouth in the Premier League earlier in his career, the course marked a return to formal education for the first time since his school days. Having already obtained coaching badges, he knows he is approaching the end of his playing career.

Some may not actively use their newly gained expertise for many years. All will benefit in some way, though, believes Azpilicueta.

“It’s not only about preparing for life after football. It’s about becoming a better version of yourself in your football career as well,” the former Spain defender, who retired from playing at the end of last season, tells BBC Sport.

Education has been part of his life and is what helped him become a leader on and off the pitch.

Azpilicueta built a career after turning professional with hometown club Osasuna at the age of 17.

He had continued studying until that point and, after abandoning his degree when he became a professional footballer, he later returned to complete an MBA at Harvard University in the United States during his nine-year spell at Chelsea.

The desire to study before playing the biggest match of his club career, Chelsea’s Champions League final triumph five years ago, indicates how he balanced his two interests.

“Normally I’d have a nap after lunch if the game was later in the day, but that day it was impossible. You could hear the fans and you knew a big game was coming up. Having my studies also helped me focus and improve myself away from football,” he explains.

After ending his playing days with Atletico Madrid and Sevilla, Azpilicueta says he will not be rushing into his next role.

The PFA course includes sessions from prominent figures, such as Brighton chief executive Paul Barber, designed to help students understand how different areas of the football industry operate.

For now, many remain focused on playing football. But among this year’s graduates might be future coaches, executives and sporting directors who go on to influence the game in different ways.

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NFL Week 4 fantasy football rankings, starts, projections: Braelon Allen, Darren Waller and more

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Looking for start/sit help for your fantasy lineups? Jake Ciely has you covered with his always-updated player rankings for Week 4.

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