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Under the Digital Big Top – This Week in Anime

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Step right up, step right up! Lucas and Coop explore the phenomenon that is The Amazing Digital Circus.


Lucas


Coop, the mandate of heaven is shifting! While much of the entertainment landscape has catered to Baby Boomers and Gen Xers over the past half century, media made deliberately by and for young Millennials and Gen Z is on the rise this summer! The viral internet phenomenon The Backrooms is in the midst of a terrific theatrical run, and my fiancée has gone to see Obsession, a movie explicitly informed by the experiences of dating as a young person today, twice now! And, of course, kicking off this summer trend is the theatrical run of the finale of the internet phenomenon, The Amazing Digital Circus, which grossed more than US$36 million!

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Created by writer and animator Gooseworx and released via the Australian indie animation studio Glitch ProductionsYouTube channel, this series first premiered in October of 2023 and quickly became a hit in internet fandom circles before breaking into mainstream success! With the series wrapping a little less than two weeks ago and discourse around the finale and larger work still rolling, I’d love it if you weighed in on this very obviously anime (and gaming…and classic sci-fi) inspired work with me!

Coop


I am more than down with the clown, Lucas.

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Oh wait… Wrong clowns. It must be all the Faygo they’re putting in the water up here.

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But much like our look into the all-consuming 2025 media zeitgeist that was KPop Demon Hunters, I think it’s important to point out exactly how TADC has influenced Japanese culture already. Specifically, there’s already been a decent number of bespoke pop-up events, plenty of fan art, and even a Nendoroid or two.

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With this much Japanese capital being tossed behind the series already, it seems like the fans over there are just eating it up. However, that’s not even accounting for all the swag Glitch has been producing on its own, which also appears to be the financial engine behind all of the company’s series. It is my understanding that every new Glitch-produced pilot or series episode is accompanied by a merch drop, and the profits from each drop roll directly back into production. Just about every brand under the sun has its own licensed merch (including TADC itself), but this specific strategy pulls out the funding middleman. This had me thinking back to my interview with the folks from Animator Supporters, and how they were racking their brains to find a funding solution outside of the production committee structure. It might be a little wishful thinking on my part, but I think the Glitch model might be a viable funding route for some Japanese animation studios.

All that to say, The Amazing Digital Circus could break all sorts of new ground across Japanese media and animation. And that’s even without touching upon the series’ international impact.

It’s not at all surprising to me that TADC is a hit with the Japanese domestic or international anime crowd, considering the show straight up was a slice-of-life anime for a hot second there!

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While I suspect merch being widely available in Japan is a consequence of this being a stealth-Australian production and therefore WAY less cost-intensive to get merch into East Asian territories, that financing strategy also tracks with what across broader stretches of the animation industry. It’s no secret that most Japanese anime bank on merchandise sales to remain profitable, and a lot of American cartoons still function as glorified toy commercials to make bank. While this kind of revenue structure can be creatively stifling and motivate creatives to make “marketable” characters over affecting ones, we all know this isn’t true about TADC.

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By the end of its run, it’s hard for me to view this show as anything other than deeply personal and emblematic of some of the most challenging interior struggles that people are dealing with today, and it’s genuinely uplifting to see that this story and these themes are apparently universally appealing.

(Even though I think The Amazing Digital Circus doesn’t quite rise above its influences, I can save my very mild and reasonable criticisms for later in this chat!)

I’m not sure how I first heard of the series, but I do remember flicking it on some time around the release of Episode 3 in October 2024. At the time, I was struck by the strong CG animation, distinct characters, and the existential dread that’s always hiding beneath the series’ toy box veneer.

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Like Pomni, I, too, have once dissociated at the dinner table. While I recall last Thanksgiving, what was your first impression of the series, Lucas?

Similarly, this is a show that seemed to spring into existence across my social media accounts overnight. While I think I was vaguely aware of Glitch Productions due to my passing interest in indie animation, TADC definitely elevated the studio. I think I started watching the series as new episodes launched, beginning with episode two, but I don’t think the show really clicked with me until episode five or so, when it really had its characters figured out and started making the most of its influences.

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While decidedly made for older children and up, TADC is technically a horror spin on the “trapped in a video game” setup that’s been popular in anime for decades now. Though instead of an MMO or Dragon Quest rip-off, TADC visually quirky but largely grounded cast is stuck in a video game world evocative of Humongous Entertainment’s 90s and 2000s children’s games like Freddi Fish, which the show pays pretty direct homage to.

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Which is a long way for me to say that I thought The Amazing Digital Circus was a high budget creepypasta based on 90s touchstones and Harlan Ellison’s I Have No Mouth, and I Must Scream right up until it started explicitly engaging with the daily horrors of existing in the 2020s, like late-stage capitalism, deteriorating personal relationships, and being too traumatized to engage with the queer parts of your own identity. Then I really started vibing with it!

I feel the same way looking back on it. While the first episode definitely left an impression on me, it was more of a “wow, that’s a nifty cartoon” one at the time. But once Pomni and the gang were sent off to work in a McDonald’s at Home, I couldn’t help but relate to them. We’ve all worked (or are working) a crumby fast food, retail, or corporate job before, and putting on your “good employee” mask like Gangle does is one of the most dehumanizing and mind-melting experiences known to man. I know what that feels like, and the mask tends to crumble after enough time and pressure.

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It might take a little while, but the series shows that its cast is far more than a bunch of zany characters thrown into a bizarre world. They’ve all been through some stuff™, and they’re still dealing with all of it despite the situation at hand. Because of that, I’ve found Pomni and the gang to be way more relatable than the casts of TADC‘s contemporaries. It almost feels like Gooseworx and her collaborators are more concerned with drawing in audiences, disorienting them, and giving them something to think about than doing the edgy razzle-dazzle. Characters who only curse because they’re “edgy” can only take a series so far.

Oh, I couldn’t agree more, Coop! The heart and internal exploration of these very relatable and recognizably banged-up characters is the secret (not stupid) sauce that’s made this show such a hit! Unfortunately, TADC prioritizing these elements while using the horror-tinted and mystery-box heavy mode of storytelling that’s common on the internet as a way for audiences to easily approach the series is also why we’re seeing so much heated debate around its ending.

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People wanted to see how deep the iceberg they had theory-crafted around the show went, and instead, the closing few episodes are a rumination on the human experience, and how people need to make the most of imperfect, or even bad, situations with the community around them lest they lose themselves entirely to despair. I’m not the first person to make this comparison, but the ending of TADC is VERY evocative of the ending of the original Evangelion‘s and lord knows people still have OPINIONS about that anime today.

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Though I should also note now that a part of the discourse around TADC‘s ending involves bad faith readings of the show that refuse to acknowledge that Jax is a trans woman. To weigh in on that segment of discourse, I’d just like to say: wow, I was not expecting to get 4chan repressed egg representation in TADC, and I love this brutally honest exploration of how living a closeted life and being anything less than your authentic self will slowly kill you through a cycle of spiraling alienation.

I’m in full agreement with you, Lucas, and on that note, I’m confident that Jax’s story will ultimately save lives. Perhaps this little cartoon will give some the push they need toward living as their authentic selves. It’s also been heartwarming to see many of my friends reflecting on Jax’s journey and giving comfort to their past selves in the process.

Noah Wyle put very succinctly while on press tours with The Pitt. Fans are making their own show in their head and if it doesn’t line up, they’re unhappy. (Original video: youtu.be/Dl8p7p7HSjs?… )

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— Jose Argumedo (@arguingmeadows.com) June 21, 2026 at 4:46 AM

On the theory-crafting end of things, it’s disconcerting to know that more than a few people pitched a fit because the cartoon didn’t play out the way they wanted it to… And they harassed Gooseworx off the internet because they just couldn’t handle a creator having a vision. This reaction continues to be absolutely embarrassing, but unfortunately, it’s not an uncommon occurrence. The team behind The Pitt was hit with similar harassment over the course of its recent second season. In the clip above, Noah Wyle takes a very diplomatic approach in describing this mindset among some viewers. Despite my regularly chill demeanor, I probably wouldn’t be that nice.

Ordinarily, I wouldn’t even bring up fake fans being butthurt about a piece of media, but I really am bummed by how much oxygen these folks take out of the room every time something from the internet turns into a life-changing project for the creators involved. I would much rather focus on what The Amazing Digital Circus actually does well — effectively capture the various expressions of millennial and zoomer malaise and prove that the future of 3D animation is in the hands of independent creators, and poorly force a feel good ending for the surviving cast while leaning heavily on imagery from other queer media (like I Saw the TV Glow) rather than find it’s own. But rather than engage with those ideas broadly, we’re stuck in another round of fandom wars.

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Of course, us doing this more considered column and the conversations that it will hopefully inspire are proof those raging against the show are little more than a vocal minority, but man do I wish we could spend more time about what makes TADC, or any work like it, so interesting and special and where the folks inspired by it can improve in their own projects.

Setting the fandom nonsense aside, I’m still thrilled that more stories like TADC are thriving and making waves throughout animation. Stories that emphasized the human experience as it is now rather than simply chasing after the nostalgic fumes of whatever toy your uncle had when he was seven.

The Amazing Digital Circus is sure to leave an impact, but we’ll have to let it all stew for a while and give its immature fans a little time to grow up. In the meantime, I wouldn’t say no to a Blu-ray release if the idea strikes Glitch’s fancy.

Between how well the theatrical release of the finale did and how much TADC merch I’m expecting to see at Anime Expo and throughout the rest of the con circuit, a Blu-ray release of the series would CLEAN UP! Especially with younger demos rediscovering the advantages of physical media, I could see that being the go-to gift next holiday season!

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Now that’s an elf I’d love to put on my shelf.

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Photo by Coop Bicknell

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Japan’s Anime Revolution! Twenty Animated Films That Changed The World Book Review – Review

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Japan’s Anime Revolution! is a very good book by Jonathan Clements, one of the most respected English-language authorities on anime. It’s worth saying that right off, as this book is saddled with an issue that might deter readers from picking it up in the first place.

The cover, by all appearances, is AI-generated. The images might just about pass as cheesily off-model promo artwork, but they don’t depict any anime I can identify, and certainly none of the anime covered in the book. Moreover, in the review PDF I’ve received, there’s no mention of the cover art at all, no copyright or artist credit.

The conclusion is obvious and insulting, but I believe in the saying about books and their covers. My comments below, and the score I give at the end, are based on the book’s interior, which I think is the only fair way to judge it.

At the risk of annoying Clements, I’d suggest an alternative title for the book could be Anime: A Popular History. It takes the reader on a journey from the 1940s to the 2020s, using twenty anime films as stage posts. A few could be described as deep cuts, especially the first in the book, which is the 1945 war propaganda film Momotaro’s Divine Sea Warriors, the first ever anime feature.* But most of the films are far more familiar, and several are icons today.

Akira and Ghost in the Shell are here; so are Totoro, Spirited Away and Pokémon: The First Movie, and your name. and A Silent Voice. Then there are The First Slam Dunk, Perfect Blue, Honneamise, and a look-in for videogame adaptations with Street Fighter II: The Animated Movie. Going back a bit, there are also the first films of both Yamato and Gundam. Many anime fans will be familiar with all of these.

Clements ties them together in an ongoing story, highlighting the changes in technology and target audiences, and how these changes could coincide. For instance, there was a surge in the number of older self-identified anime fans in Japan in the 1970s and 1980s, which Clements describes vividly in the chapters on Yamato and Gundam. That coincided with the birth of OVAs, anime specifically for home video, which were suddenly freed from the restrictions of TV.

In such ways, Clements’ book goes beyond just discussing cinema films, although he includes an eloquent defence of the cinema experience. “A constant surprise to me, in my festival activities, has been the number of attendees who have never seen an anime in a cinema before,” he writes. (Clements is the long-standing host of the Scotland Loves Anime festival.) “They are amazed by the sight of a giant robot that really towers above them, the end of the world delivered in surround sound, and the collegial atmosphere not only of an audience that enjoys the film together, but of the presence of the director themselves, ready to talk about their work.”

Nor does Clements keep himself out of this history. As he puts it, “It is sometimes difficult for me to separate my own life experience from the stories of the films I discuss.” Of the twenty films in the book, he was involved in promoting the English-language releases of thirteen of them. In many cases, he’s spoken to the directors, both on festival stages and privately.

During the book, Clements describes the fearsome father of Gundam, Yoshiyuki Tomino, slapping a Gainax producer with a fan during a stage event. But he also recalls, “Tomino and his wife would happily sit for hours in their limo, traversing the winding roads of the Alps, to look at a single bucket-list painting or statue in a museum or cathedral.”

Clements describes Naoko Yamada crying at a screening of her own film A Silent Voice; how Makoto Shinkai was keener to study the designs of Edinburgh door handles than appear at public events; and how Mamoru Hosoda lamented that his children preferred PAW Patrol to the films they had inspired their dad to make.

These are great stories, and Anime Revolution‘s chapters each read like good, chunky tales in themselves. Other books go through outstanding anime titles, but in restricting himself to only twenty films, covered in up to ten pages each, Clements’ accounts are detailed and grounded.

Hence my joke at the start. As many ANN readers know, Clements previously wrote the magisterial Anime: A History (I interviewed him about the first edition in 2014, and then about the extended second edition in 2023.) That History was an invaluable study, but heavy-going by nature. Its focus was on anime as an ongoing, transforming, industrial process through the decades, not on any of its landmark titles nor the people who made them. Clements’ History is also full of the really deep historical cuts that Anime Revolution mostly omits, such as anime’s silent short films and the 1950s explosion in animated advertising.

Anime Revolution is much lighter reading, which doesn’t stop it from offering many illuminating points along the way. Clements notes, for example, how Ghibli’s improbable double-bill of My Neighbor Totoro and Grave of the Fireflies in 1988 allowed Japanese viewers to look back at Japan’s (relatively) recent history of the 1940s and 1950s, just as that era was ending. Emperor Hirohito, or the Showa Emperor, was fading after a reign that had started in 1926; he would die in 1989.

The book also points out how 1958’s Hakujaden, Japan’s first color animated feature, was based on a Chinese legend and aimed at that country’s market, only for that plan to be scuppered when Japan and China’s relationship suddenly soured. (How little times change.) Thirty years later, it was a different story when Akira conquered foreign markets. That film had Japanese-looking characters and kanji-spattered neon. It was aimed at domestic audiences, but also, Clements writes, “served an unexpected purpose overseas, emphasising Akira as a work of oriental mystery and dazzle.”

The book has an array of “did you know?” points. For instance, given the current release of The Mandalorian and Grogu, it’s fun to read that The Wings of Honneamise was double-billed in Japanese cinemas with Ewoks: The Battle for Endor. The First Slam Dunk had special “cheering screenings” in Japan where parents and kids cheered along as if they were at a real basketball match. A Silent Voice makes subtle use of a Japanese song called “The Kaiju Ballad,” about a lovelorn monster, reflecting the self-images of both of the film’s leads.

Then there’s a discussion of a battle in Street Fighter II, involving the woman fighter Chun-Li just after she emerges from a shower. The scene appeared in a range of cuts of varying explicitness, provoking fan reactions from bro leering to punch-the-air empowerment.

Of course, there’ll be inevitable complaints about the book’s omissions. There are no Masaaki Yuasa films, for instance (Mind Game would have been an obvious candidate). There’s nothing by Yoshiaki Kawajiri, and no anthologies like Robot Carnival or Memories. Other readers won’t forgive the omissions of Belladonna of Sadness, or End of Evangelion, Promare, INTERSTELLA 5555: The 5tory of the 5ecret 5tar 5ystem

Some readers may especially complain about the book’s lack of Shonen Jump-related titles, with only The First Slam Dunk getting in. The blockbuster One Piece Film Red is an obvious recent omission, and two 2025 films could have gone together in a single chapter. I’m talking about Demon Slayer: Kimetsu no Yaiba Infinity Castle and Chainsaw Man – The Movie: Reze Arc, which conquered territories around the world despite being neither self-contained nor (in the eyes of many ratings boards) child-friendly.

Of course, these films were probably too recent to go into the book, a reminder that any print guide to anime is likely to date in months or weeks. Nonetheless, Japan’s Anime Revolution is a greatly enjoyable, informative read, even on films you thought you knew back to front. Hey, Pokémon fans! Did you know Mewtwo’s Japanese voice actor, Masachika Ichimura, was picked for that role because he’d played the masked hero in the stage musical of The Phantom of the Opera?

*To be precise, Momotaro’s Divine Sea Warriors was the first anime narrative feature. However, Clements acknowledges in a footnote that there was an earlier film, now lost, which may have been the first anime feature overall. It wasn’t a story but an instructional film made to train soldiers, with the thrilling title, Principles of the Wireless: Triodes.

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Japan’s Video Game Rankings, June 15-21 – News [2026-07-02]

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The Adventures of Elliot Switch 2 version debuts at #3, PS5 version at #4



Japan’s Game Ranking: June 15-21

Rank System Title Publisher Release Date Weekly Copies Total Copies
1 NSw Tomodachi Life Nintendo April 16 34,957 1,382,027
2 NSw Powerful Pro Baseball 2026-2027 Konami June 11 28,409 129,385
3 NSw 2 The Adventures of Elliot: The Millennium Tales Square Enix June 18 23,674 23,674
4 PS5 The Adventures of Elliot: The Millennium Tales Square Enix June 18 14,843 14,843
5 NSw 2 Pokémon Pokopia Nintendo March 5 7,073 1,064,055
6 NSw 2 eFootball Kick-Off! Konami June 4 6,835 35,025
7 NSw 2 Mario Kart World Nintendo June 5, 2025 4,289 2,974,785
8 NSw Minecraft Nippon Microsoft June 21, 2018 3,449 4,225,771
9 NSw 2 Yoshi and the Mysterious Book Nintendo May 21 3,403 68,205
10 NSw 2 Kirby Air Riders Nintendo November 20, 2025 3,332 540,388
11 NSw Momotaro Dentetsu 2: Anata no Machi mo Kitto Aru Higashi Nihon-hen + Nishi Nihon-hen Konami November 13, 2025 3,285 365,226
12 PS5 007 First Light H2 Interactive May 27 3,268 31,598
13 NSw 2 Final Fantasy VII Rebirth Square Enix June 3 2,565 37,391
14 NSw Splatoon 3 Nintendo September 9, 2022 2,542 4,548,197
15 NSw Animal Crossing: New Horizons Nintendo March 20, 2020 1,991 8,447,941
16 NSw Super Smash Bros. Ultimate Nintendo December 7, 2018 1,907 5,923,905
17 NSw 2 Animal Crossing: New Horizons Nintendo January 15 1,582 130,577
18 NSw Mario Kart 8 Deluxe Nintendo April 28, 2017 1,476 6,583,319
19 NSw 2 Super Mario Party Jamboree + Jamboree TV Nintendo July 24, 2025 1,359 207,454
20 NSw 2 Inazuma Eleven: Victory Road Level 5 November 14, 2025 1,212 17,148

Source: Famitsu


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Japanese Animation TV Ranking, June 15-21 – News [2026-07-02]

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Sunao Katabuchi and Madhouse‘s Mai Mai Miracle anime film aired on NHK Educational on Saturday, June 20 at 3:25 p.m. and earned a 0.6% rating.


The television ratings above are an estimate of the percentage of the population that watch a given program, based on data from a survey of households in Japan’s Kanto region. The ratings do not count recordings that viewers watch later.

Source: Video Research (Kanto region)


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