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10 Best Generative AI Courses to Take in 2026

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Since ChatGPT proved a consumer hit, a gold rush has set off for AI in Silicon Valley. Investors are intrigued by companies promising generative AI will transform the world, and companies seek workers with the skills to bring them into the future. The frenzy may be cooling down in 2026, but AI skills are still hot in the tech market.

Looking to join the AI industry? Which route into the profession is best for each individual learner will depend on that person’s current skill level and their target skill or job title.

The options below are organized by skill level and, within each category, alphabetically, making it easier to compare programs based on experience level. Because many providers offer several generative AI courses in different specialty areas, the best choice will depend on the learner’s objectives, role, and budget.

  • Coursera’s AI for Everyone: Coursera
  • AWS’s Building a Generative AI-Ready Organization via Coursera: Coursera
  • DataCamp’s Understanding Artificial Intelligence: Datacamp
  • Google Cloud’s Introduction to Generative AI Learning Path: Google Cloud
  • IBM’s Introduction to Artificial Intelligence via Coursera: Coursera
  • AWS Generative AI Developer Kit: AWS Skill Builder
  • Harvard University Professional Certificate in Computer Science for Artificial Intelligence: edX
  • MIT’s Professional Certificate Program in Machine Learning & Artificial Intelligence: MIT Professional Education
  • Stanford Artificial Intelligence Professional Program: Stanford Online
  • Udacity’s Artificial Intelligence Nanodegree program: Udacity

Best AI courses for 2026: Comparison table

Course Cost Duration Skill level Certification, badge or something else upon completion?
AI for Everyone Free to enroll; Coursera Plus costs $59 per month with a 7-day free trial or $399 per year 7 hours Beginner Certificate with paid completion
AWS’s Building a Generative AI-Ready Organization via Coursera Free 1 hour Beginner None
DataCamp’s Understanding Artificial Intelligence $13.75 per month, billed annually; limited course access available free 2 hours Beginner Statement of Accomplishment
Google Cloud’s Beginner: Introduction to Generative AI Free with Google Skills Starter; Google Skills Pro costs $29 per month with a 7-day free trial 5 hours Beginner Course badges, including the Prompt Design in Agent Platform skill badge
IBM’s Introduction to Artificial Intelligence (AI) via Coursera Free to enroll; Coursera Plus costs $59 per month with a 7-day free trial or $399 per year Approximately 10 hours Beginner Certificate with paid completion
AWS Generative AI Developer Kit $29 per month or $449 per year; no free trial Current total duration not publicly listed Intermediate None listed for the full kit
HarvardX Computer Science for Artificial Intelligence Professional Certificate Free to audit; $466.20 for the verified Professional Certificate Approximately 5 months Beginner Professional Certificate with payment
MIT Professional Certificate Program in Machine Learning & Artificial Intelligence $325 application fee, plus course fees; required courses cost $2,500 and $3,500, while electives range from $2,500 to $4,900 At least 16 days Advanced Professional Certificate
Stanford Online Artificial Intelligence Professional Program $1,950 per course; $5,850 minimum for the three courses required for the certificate 10 weeks per course, at 10–15 hours per week Advanced Professional Certificate after three courses
Udacity Artificial Intelligence Nanodegree Program $249 per month or $846 for four months Approximately 40 hours Advanced Nanodegree certificate

Coursera’s AI for Everyone

The Coursera homepage shows information.
The course homepage shows information such as the length of the course. The enrollment start date will always be the current date. Image: Coursera/Screenshot by TechRepublic

A name learners are likely to see on AI courses a lot is Andrew Ng; he is an adjunct professor at Stanford University, founder of DeepLearning.AI and cofounder of Coursera. Ng is one of the authors of a 2009 paper on using GPUs for deep learning, which NVIDIA and other companies are now doing to transform AI hardware. Ng is the instructor and driving force behind AI for Everyone, a popular, self-paced course — more than one million people have enrolled. AI for Everyone from Coursera contains four modules:

  • What is AI?
  • Building AI Projects
  • Building AI in Your Company
  • AI and Society

Pricing

For individuals, Coursera Plus provides access to AI For Everyone for $59 per month with a 7-day free trial or $399 per year with a 14-day money-back guarantee. Full access to the course materials, assignments, and certificate requires paid enrollment, although financial aid may be available.

Duration

Coursera states the class takes six hours to complete.

Pros and cons

Pros Cons
Coursera is a popular course platform used widely. The information is basic and generalized.
Instructor has proven excellence in the field. The course videos have not been updated recently, so the latest information about generative AI is not included.
It is possible to complete the entire course within the 7-day free trial. Coursera’s UI can be cluttered.
Coursera emphasizes gamified goals.

Prerequisites

This course has no prerequisites.

Visit Coursera

AWS’s Building a Generative AI-Ready Organization via Coursera

AWS’s Building a Generative AI-Ready Organization course.
AWS’s Building a Generative AI-Ready Organization course is short and simple to access. Image: AWS/Screenshot by TechRepublic

Are you a C-suite leader looking to shape your company’s vision for machine learning? If so, this non-technical course helps business leaders build a top-down philosophy around AI and machine learning projects. It could be useful for sparking conversation between business and technical leaders.

Pricing

This course is free. All course materials and the quiz are available at no cost. The course does not award a certificate, credential, or completion report.

Duration

This course takes about one hour.

Pros and cons

Pros Cons
Good overview for getting started with the topic. While the title includes “generative AI,” this course is a reskinned initiative to promote machine learning. While many of the ideas are applicable to generative AI, they are not specific to generative AI.
Focuses on how to talk to stakeholders about AI and ML projects. The course is brief, and information may be generalized.
Includes a quiz for self-assessment. The course is hosted on an external AWS site, but requires the Coursera portal to access and complete the quiz. Moving between the two can be cumbersome.

Prerequisites

There are no prerequisites for this course.

Visit Coursera

DataCamp’s Understanding Artificial Intelligence

Datacamp dashboard.
When you log in, DataCamp shows you a menu of learning tracks, personal achievements and more. Image: DataCamp/Screenshot by TechRepublic

This is a well-reviewed beginner course that sets itself apart by approaching AI holistically, including its practical applications and potential social impact. It includes hands-on exercises but doesn’t require the learner to know how to code, making it a good mix of practical and beginner content. Datacamp’s Understanding Artificial Intelligence course is particularly interesting because it includes a section on business and enterprise. Business leaders looking for a non-technical explanation of infrastructure and skills they need to harness AI might be interested in this course.

Pricing

The course can be started for free. Full access is included with DataCamp Premium, which costs $13.75 per month, billed annually.

Duration

Including videos and exercises, this course lasts about two hours.

Pros and cons

Pros Cons
Like Coursera, DataCamp’s UI emphasizes gamified points systems and data-driven milestones. This may help some users break tasks into smaller chunks, concentrate on the task and complete the course faster. DataCamp’s UI can be cluttered with pop-ups and promotions. If the gamification doesn’t help you focus, it could be distracting.
Includes real-world-like scenarios and practical use cases. Some content can be very generalized and slow-paced.

Prerequisites

This course has no prerequisites.

Visit Datacamp

Google Cloud’s Introduction to Generative AI Learning Path

Google Cloud Skills Boost hosts this Introduction to Generative AI course.
Google Cloud Skills Boost hosts this Introduction to Generative AI course. Image: Google Cloud

Google Cloud’s Introduction to Generative AI Learning Path covers what generative AI and large language models are for beginners. Since it’s from Google, it provides some specific Google applications used to build generative AI: Google Tools and Vertex AI. It includes a section on responsible AI, inviting the learner to consider ethical practices around the generative AI they may go on to create. Completing this learning path will award the Prompt Design in Vertex AI skill badge.

Another option from Google Cloud is the Generative AI for Developers Learning Path.

Pricing

This course is free.

Pros and cons

Pros Cons
Clean UI. Focuses at times exclusively on Google products, which might not be an issue if you’re a Google admin.
Presentation is energetic and modern.
Answers common, practical questions beginners may have about AI.

Duration

The path technically contains 8 hours and 30 minutes of content, but some of that content is quizzes. The time it takes for each individual to complete the path may vary.

Prerequisites

The path has no prerequisites.

Visit Google Cloud

IBM’s Introduction to Artificial Intelligence via Coursera

The dashboard for IBM’s Introduction to Artificial Intelligence course.
The dashboard for IBM’s Introduction to Artificial Intelligence course shows options for the paid certification plan, such as graded assessments. Image: Coursera/Screenshot by TechRepublic

Since this course is taught by an IBM professional, it is likely to include, real-world insight into how generative AI and machine learning are used today. It is an eight-hour course that covers a wide range of topics around artificial intelligence, including ethical concerns. Introduction to Artificial Intelligence includes quizzes and can contribute to career certificates in a variety of programs from Coursera.

Pricing

Coursera Plus provides access to the course for $59 per month with a 7-day free trial or $399 per year with a 14-day money-back guarantee. Paid enrollment is required for full access to the course materials, assignments, and certificate. Financial aid may be available.

Duration

Coursera estimates this course will take about eight hours.

Pros and cons

Pros Cons
This course is part of multiple learning paths or certification tracks, so completing it can help learners start to pursue other interests on Coursera. After selecting a certification track, Coursera will inform the user that some certifications require a subscription.
This course can be audited, meaning it can be taken for free, though doing so won’t contribute to certifications or include assessments. Some people have reported bugs or trouble signing in to the IBM tools required to complete the course.
Some people noted that later parts of the course feature interviews with specialists, not practical use cases. These interviews aren’t necessarily a drawback, but some learners commented that the interviews were not as educational or practical as the course was advertised to be.

Prerequisites

There are no prerequisites for this course.

Visit Coursera

AWS Generative AI Developer Kit

The AWS Generative AI Developer Kit course.
The AWS Generative AI Developer Kit course requires a subscription to AWS Skill Builder to complete. Image: AWS Skill Builder/Screenshot by TechRepublic

AWS offers a lot of AI-related courses and programs, but we chose this one because it combines fundamentals — the first two courses in the developer kit — with hands-on knowledge and training on specific AWS products. This could be very practical for someone whose organization already works with multiple AWS products but wants to expand into more generative AI products and services. This online, self-guided kit includes hands-on labs and AWS Jam challenges, which are gamified and AI-powered experiences.

Pricing

The AWS Generative AI Developer Kit is included with an AWS Skill Builder Individual subscription, which costs $29 per month or $449 per year. AWS does not currently list a free trial. New subscribers have three calendar days from the initial purchase to request immediate cancellation and a full refund.

Duration

The courses take 16 hours and 30 minutes to complete.

Pros and cons

Pros Cons
Thorough exploration of the topic. The content covered in the course may not be relevant outside of specific AWS products.
Good for gaining specific skills with AWS products. Some learners found the course structure to be confusing.
Gain practice taking exams and certifications on AI development.

Prerequisites

This course is appropriate for professionals who have not worked with generative AI before, but it would help to have worked within the AWS ecosystem. In particular, Amazon Bedrock is discussed at such a level that it would be beneficial to have completed the course AWS Technical Essentials or have comparable real-world experience.

Visit AWS Skill Builder

Harvard University Professional Certificate in Computer Science for Artificial Intelligence

The Professional Certificate in Computer Science for Artificial Intelligence on Udemy.
The Professional Certificate in Computer Science for Artificial Intelligence on Udemy bundles together two computer science courses. Image: edX/Screenshot by TechRepublic

Harvard’s online professional certificate combines the venerable university’s Introduction to Computer Science course with another course tailored to careers in AI: Introduction to Artificial Intelligence with Python. This certification is suitable for people who want to become software developers with a focus on AI. This course is self-paced, and students will receive pre-recorded instruction from Harvard University faculty.

Pricing

Both courses together cost $466.20 as of the time of writing; this is a discounted price from the usual $518. Learners can take both courses in the certification for free, but the certification itself requires a fee.

Duration

These courses are self paced, but the estimated time for completion is five months at 7-22 hours per week.

Pros and cons

Pros Cons
Well-regarded educators and curriculum. Relatively expensive.
Thorough. Based on reviews, some material may be outdated.
Certifications affiliated with universities, particularly Harvard, could be beneficial in the job search or when pursuing further schooling.

Prerequisites

There are no prerequisites required, although a high-school level of experience with programming basics would likely provide a solid foundation. The Introduction to Computer Science course covers algorithms and programming in C, Python, SQL and JavaScript, as well as CSS and HTML.

Visit edX

MIT’s Professional Certificate Program in Machine Learning & Artificial Intelligence

MIT’s professional certifications are hosted on MIT Professional Education or on campus.
MIT’s professional certifications are hosted on MIT Professional Education or on campus. Image: MIT/Screenshot by TechRepublic

“MIT has played a leading role in the rise of AI and the new category of jobs it is creating across the world economy,” the description of the program states, summing up the educational legacy behind this course. MIT’s AI and machine learning certification course for professionals is taught by MIT faculty who are working at the cutting edge of the field.

This certification program is comparable to a traditional college course, and that level of commitment is reflected in the price.

If a learner completes at least 16 days of qualifying courses, they will be eligible to receive the certificate. Courses are typically taught June, July and August online or on MIT’s campus.

Pricing

There is a nonrefundable application fee of $325. The program is priced by course rather than as a single package.

  • Machine Learning for Big Data and Text Processing: Foundations costs $2,500.
  • Machine Learning for Big Data and Text Processing: Advanced costs $3,500.

Current qualifying electives range from $2,500 to $4,900 each. The final cost depends on the courses selected to complete at least 16 qualifying days.

Duration

16 days.

Pros and cons

Pros Cons
Provides access to the MIT Alumni Network for current and former students, providing further education and connections. Less flexible than other online courses on this list, as it is held and paced like a traditional college course.
Network and learn together with peers. Relatively expensive.

Prerequisites

The Professional Certificate Program in Machine Learning & Artificial Intelligence is designed for technical professionals with at least three years of experience in computer science, statistics, physics or electrical engineering. In particular, MIT recommends this program for anyone whose work intersects with data analysis or for managers who need to learn more about predictive modeling.

Visit MIT Professional Education

Stanford Artificial Intelligence Professional Program

Stanford’s Artificial Intelligence Professional Program.
Stanford’s Artificial Intelligence Professional Program is hosted on Stanford Online. Image: Stanford University/Screenshot by TechRepublic

Completion of the academically rigorous Stanford Artificial Intelligence Professional Program will result in a certification. This program is suitable for professionals who want to learn how to build AI models from scratch and then fine-tune them for their businesses. In addition, it helps professionals understand research results and conduct their own research on AI. This program offers 1 to 1 time with professionals in the industry and some flexibility — learners can take all eight courses in the program or choose individual courses.

The individual courses are:

  • Artificial Intelligence Principles and Techniques.
  • Natural Language Processing with Deep Learning.
  • Natural Language Understanding.
  • Machine Learning.
  • Reinforcement Learning.
  • Machine Learning with Graphs.
  • Deep Multi-Task and Meta Learning.
  • Deep Generative Models.

Pricing

The Stanford Artificial Intelligence Professional Program costs $1,950 per course. Learners who complete three courses will earn a certificate.

Duration

Each course lasts 10 weeks at 10 to 15 hours per week. Courses are held on set dates.

Pros and cons

Pros Cons
Rigorous material and prestigious educators. Relatively expensive and time-consuming, although the resulting education is proportionally thorough and practical.
May include research projects or other hands-on work that could be added to a professional portfolio.
Opportunities to network with peers.

Prerequisites

Interested professionals can submit an application; applicants are asked to prove competence in the following areas:

  • Coding in Python.
  • Basic Linux command line workflows.
  • College calculus and linear algebra, including derivatives, matrix/vector notation and operations.
  • Probability theory.

Visit Stanford Online

Udacity’s Artificial Intelligence Nanodegree program

The Udacity site shows a preview of the course syllabus and signup options.
The Udacity site shows a preview of the course syllabus and signup options. Image: Udacity/Screenshot by TechRepublic

Udacity’s Artificial Intelligence Nanodegree program equips graduates with practical knowledge about how to solve mathematical problems using artificial intelligence. This class isn’t about generative AI models; instead, it teaches the underpinnings of traditional search algorithms, probabilistic graphical models, and planning and scheduling systems. Learners who complete this course will gain experience in working with the types of algorithms used in the real world for:

  • Planning.
  • Optimization.
  • Problem solving.
  • Automation.
  • Logistics operations.
  • Aerospace.

Pricing

This course costs $249 per month paid monthly or $846 for the first four months of the subscription, after which it will cost $249 per month.

Duration

This course lasts about three months.

Pros and cons

Pros Cons
Highly technical foundation for working with many types of AI. Some reviews of Udacity-hosted courses indicated a decline in quality in recent years, or noted the courses moved too quickly over some subjects.
Includes real-world-style projects and exercises. Based on reviews, some material may be outdated.

Prerequisites

Learners in this course should have a background in programming and mathematics. The following skills are recommended:

  • Object-oriented Python.
  • Intermediate Python.
  • Object-oriented programming basics.
  • Basic data structures and algorithms.
  • Basic descriptive statistics.
  • Basic calculus.
  • Command line interface basics.
  • Differential calculus.
  • Scripting.
  • Linear algebra.
  • Basic algorithms.
  • Jupyter notebooks.

Visit Udacity

More must-read AI coverage

Frequently asked questions (FAQs)

Is it worth taking an AI course?

Whether it is worth taking an AI course depends on many factors: the course, the individual and the job market. For instance, getting an AI-focused certification might contribute to getting a salary increase or making a career change. AI courses could help someone learn AI skills that might be a good fit for their abilities, or could be the first step toward a lucrative and life-long career. Educating oneself in a contemporary topic can always have some benefits in terms of practicing new skills.

Can I learn AI without coding?

Some introductory AI courses do not require coding; however, AI is a relatively complex topic in computing, and practitioners will need some programming skills as they progress to more advanced courses and learn how to build and deploy AI models. Most likely, intermediate learners need to be comfortable working in Python.

Some of these courses and certifications include education in basic programming and computer science. More advanced courses and certifications will require learners to already have a college-level knowledge of calculus, linear algebra, probability and statistics, as well as coding.

Methodology

To build this list of the best AI courses for 2026, I focused on programs from providers with strong reputations, broad market recognition, and course offerings that reflect the skills learners are most likely to need now. My goal was to identify courses that not only cover relevant AI topics, but also offer practical value in terms of quality, accessibility, and time investment.

Each course was evaluated using consistent criteria, including provider credibility, topic depth, practical usefulness, cost, and course length. I looked at how established and trusted each provider is, the breadth and relevance of the material covered, how applicable the lessons are to real-world use, how much the course costs, and how much time learners can expect to commit.

These criteria helped identify AI courses that offer the best overall mix of quality, relevance, and value.

Read our guide to compare the best C programming courses for 2026, from beginner lessons to certificate options.

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LinkedIn adds a button to report AI-generated ‘slop’

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LinkedIn is taking aim at the “AI slop” — low-quality, artificially generated content — filling its feed. On Thursday, the company announced that it’s adding a new feature to let users click a “seems like AI slop” button when someone’s post appears to have been written with AI.

The move reflects a broader shift across online publishing platforms to cut back on AI content, as people have grown frustrated with the computer-written, inauthentic posts filling the web.

Last week, for instance, newsletter platform Substack added a tool to help users identify when the content they’re reading on its site was written by AI, through a partnership with Pangram. Meanwhile, Pangram this week announced $9 million in new funding to tackle the problems of AI content flooding the internet. The problem is also impacting new startups, as Digg had to shut down its Reddit competitor in March, saying it couldn’t get a handle on the number of bots flooding its site.

Internet infrastructure firm Cloudflare says the problem is just getting worse, as there is now more bot traffic on the web than human-generated requests — a milestone that was reached faster than it had previously predicted.

Image Credits:LinkedIn

In a post on LinkedIn, the company’s Chief Product Officer Hari Srinivasan admitted the Microsoft-owned social network is facing similar problems. “AI slop is a top priority for all of us. We really care about this. People come to LinkedIn to connect with real people and share their real perspectives, ideas, and expertise,” he said.

The exec explained that the new “Seems like AI slop” button is now one of several measures LinkedIn is using to reduce the amount of low-quality, AI-generated content on its platform. The company is also investing in automation defenses, where it now blocks “hundreds of thousands” of automated comment attempts daily, and millions of other automation attempts in just the past couple of months.

Srinivasan said LinkedIn is also introducing new classifiers to identify if a post is AI slop or other low-quality content, which would reduce the amount of slop you’d see in suggested content recommendations from outside your network. (The button ties into this measure as it will provide a source of signal that will allow LinkedIn to tune its AI models to better identify slop.)

Plus, LinkedIn will begin privately flagging in users’ dashboards when people believe their content is coming off as inauthentic due to heavy use of AI. The company believes that this will help posters improve their writing, in the case that they’re simply using AI technology to refine their own work, rather than when they’re posting what’s considered full-on “slop” content.

Notably, the company is pulling its own “enhance your post” feature that had used AI to help you write. It’s replacing it with a feature that proofreads your words, instead of changing your voice.

Other improvements include expanding access to profile and page verification tools, and adding an option to block comments from company pages you no longer want to see, Srinivasan said.

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Australia Looks to Italy for the Next Phase of Its Social Media Ban

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Australia banned social media for under-16s. Italy just built something Australia’s law doesn’t have: a place for teenagers whose digital habits were already unhealthy before any ban existed.

Florence has opened Italy’s first youth digital addiction centre, and its focus on counselling and community support, rather than restriction, gives Australia a preview of a problem its own law was never designed to solve.

Florence built a clinic, not a ban

The centre, named Discover, opens later this year and will serve people aged 10 to 25 through counselling, media literacy sessions, and referrals into Tuscany’s health system for more serious cases, according to Euronews.

The site includes a dedicated phone-free space and group activities built around in-person contact rather than screens, Euro Weekly News reported. The program runs as a three-year pilot, giving organisers time to measure which forms of support actually reduce compulsive use before expanding the model. Parents, teachers and social workers will also get training to recognise early warning signs.

Italy hasn’t passed a nationwide social media ban. Its bet is that most affected teenagers need structured support to disconnect, not a law that removes the option entirely.

Australia’s law is the reference point other countries measure against

Australia doesn’t have that luxury of choosing between approaches. It already chose restriction, and did so first. On 10 December 2025, Australia became the first country to enforce a minimum age for social media accounts, cutting off access to Facebook, Instagram, TikTok, Snapchat, YouTube, X, Reddit, Twitch, Threads and Kick for under-16s.

Within weeks, the eSafety Commissioner reported that platforms had removed 4.7 million accounts of under-16 users nationwide. That head start has made Australia’s law the standard against which other regulators are being judged, not just a domestic story.

Legal analysts tracking the European Union’s own age-assurance proposals have pointed to Australia’s framework as a likely compliance model for jurisdictions weighing similar rules, including France’s under-15 ban and restrictions under discussion elsewhere. Florence’s centre belongs to that same wave — a European response shaped in part by a debate Australia set in motion.

More Australia coverage

Two different fixes for the same problem

The two countries have drawn the line in different places. Australia’s law addresses who gets an account; it says nothing about what to do with young people who already have years of heavy use behind them. That gap is real: the Social Media Minimum Age Act blocks new and existing underage accounts, but includes no counselling or treatment pathway for teens whose habits formed before the rule existed.

Italy’s centre exists specifically for that gap. Neither model replaces the other. Restricting access and treating dependence are separate jobs, and Australia’s experience over the next year will show whether it eventually needs both.

The next scrutiny for Australian tech businesses may target design, not just age

A second shift is already underway within Australia’s own regulatory system, and it matters more to local software and platform companies than anything happening in Florence. In its latest update to the minimum-age rules, eSafety identified specific product mechanics as compliance risks in their own right: infinite-scroll feeds, like- and upvote counters, and disappearing-content formats designed to create urgency.

That’s a shift from regulating who can open an account to regulating how a product is engineered to hold attention.

Australian companies building apps, games or social features should expect scrutiny to follow that same path.

Florence’s clinic changes nothing in Australian law. But it marks the point where the policy conversation moves past access and into what happens to attention once it’s already captured — a shift Australian regulators are already making inside their own rules.

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Synthetic-user startup Simile raises $200M at $2B valuation 5 months after $100M Series A

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Add another member to the fast-and-furious AI unicorn club: Simile. Just five months after emerging from stealth and announcing a $100 million Series A led by Index Ventures, it has closed a $200 million Series B at a $2 billion valuation, the startup says.

The B round was led by Greenoaks with participation from Index, Hanabi, Bain Capital Ventures, A*, Factory, Definition, and CVS Health Ventures. CVS is also one of Simile’s marquee customers.

The startup offers simulated users for areas like marketing and product research. It was founded by Stanford PhD graduate Joon Sung Park, whose dissertation involved a project called “Smallville” in which AI agents carried on simulated human lives, right down to holding parties.

The startup’s stated mission of simulating “all eight billion people on earth, accurately and honestly” is preposterous — the whole reason to conduct market research is because humans are unpredictable, guided, as we are, by both emotions and reason. However, simulating users for research is a promising area. It’s akin to vibe coding for product mock-ups.

Other startups in this vein have also caught VC attention, such as Aaru, which raised a Series A in December, also at a hefty “headline” $1 billion valuation.

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