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OpenAI’s new AI smart speaker will reportedly sell for between $300-$400

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More details continue to trickle out about OpenAI’s mysterious new hardware device — described previously as an AI-fueled smart speaker that will be the “physical manifestation” of ChatGPT.

Bloomberg now reports that the device will be “donut-shaped,” designed thusly to allow users to carry it around their home and place it in different locations, like a bedside table or a kitchen counter.

It will be constructed from “high-quality metal,” have a “premium look,” and (in a detail that mystifies) will have distinct “moving parts,” sources told Bloomberg.

It also could be slightly more expensive than your average smart speaker, perhaps $300 to $400 per unit, according to this report. For comparison, most of Amazon’s smart home speakers range in price from $40 on the low end to $240 on the high end.

So, to sum up: an expensive talking AI donut that has … moving parts? OpenAI releasing a smart home device has a certain logic to it, in that it would further integrate ChatGPT into users’ lives. However, historically speaking, smart speakers have not always been profitable and may prove a difficult market to break into. The potentially high price point also might not help.

The device, which is being developed in partnership with LoveFrom, the design studio founded by famous former Apple developer Jony Ive, will likely be released at some point in 2027, Bloomberg writes.

The company’s attempt to enter the hardware market has not gone off without a hitch. OpenAI is being sued by the current king of hardware, Apple, which has accused the AI lab of stealing trade secrets. OpenAI has denied wrongdoing.

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Your table awaits: Exhibit at TechCrunch Disrupt 2026 to be seen by thousands 

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Not everyone needs a keynote slot to make noise at TechCrunch Disrupt 2026. Sometimes the best way to meet investors, customers, and partners is by exhibiting directly on the Expo Hall floor at San Francisco’s Moscone West from October 13-15.

That’s exactly what our Exhibit Program offers, and it’s still open to showcase your startup. 

Here’s what $12,500 buys you: 

  • A 6’ x 30″ table in the Expo Hall, which is the highest-trafficked part of Disrupt, where more than 10,000 founders, VCs, and tech leaders come looking for partnerships, investments, and networking. 
  • We provide the table, linen, chairs, and signage so you can focus on showcasing your startup — not logistics.
  • 10 Disrupt passes, including five all-access Exhibitor-Partner passes and five Expo+ passes, so your whole team can work the floor, not just staff a booth. Those cover nearly $4,000 of the exhibition price by themselves!
  • Lead generation through the Disrupt 2026 mobile app, so every conversation turns into a follow-up, not a lost business card. 
  • Access to the Disrupt 2026 press list and Silver Tier sponsor branding across the site, app, and signage. 

Joining fellow exhibitors is the fastest, lowest-lift way for a startup at any stage to get in front of the exact room that matters, from investors sourcing deals, to operators evaluating tools, to founders scouting partners. 

There is one catch, though: Tables are limited. This offer ends when the last exhibit table sells out, or on September 25 at 11:59 p.m. PT, whichever comes first.  

Book your exhibit table now by heading here. Or, if you’re not ready to exhibit this year, get a Disrupt 2026 ticket here while we’re running a limited-time $400 discount and start planning your presence for next year!

TechCrunch Disrupt 2026 exhibitor
Image Credits:Slava Blazer Photograpy

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Vogue just gave another nod of approval to the tech world

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Vogue World is coming to San Francisco next year — perhaps another indication that tech billionaires have become leaders in the fashion zeitgeist.

Of course, the announcement of the enormous fashion/art/music event doesn’t say that. Instead, Anna Wintour wrote that Vogue believes in celebrating cities and “San Francisco is a city like none other.” 

“It’s a place of diverse communities living side by side, a place that loves the arts, loves creativity, and isn’t afraid of change.” She also noted the city’s history of rebelliousness and innovation.

“I love that San Francisco has always stood up for values and the things it believes in,” Wintour wrote. “Vogue World will support San Francisco’s creative minds and strengthen the entire ecosystem — and it will offer another opportunity to show San Francisco is on the rise.”

There were rumors that Vogue World would head to San Francisco after Winter was seen having meetings with the city’s mayor, Daniel Lurie.

Plus, in the past year, Wintour has cozied up to the most powerful names in tech, culminating in this year’s Met Gala, which saw Jeff Bezos and his wife, Lauren Sanchez, serve as lead sponsors for the event. Google’s Sergey Brin and Mark Zuckerberg were also spotted at the event (the latter’s first, that is). In fact, OpenAI bought a table, as did Meta and Snap (for $350,000 a pop). It’s true that TikTok, Apple, and Instagram previously sponsored the event, but the presence of the tech crowd this year was so much that the Met Gala this year was dubbed the “tech gala” in some places.

Last year, Vogue put Lauren Sanchez on the cover of the magazine after her wedding to the Amazon founder. To the fashion world, this was Wintour’s stamp of approval — not just for Sanchez’s ascent into the fashion world, but that tech and its leaders were worthy of cultural recognition.

Though Bezos and Sanchez reportedly live in Florida (and Amazon is, of course, headquartered in the Seattle area), there is no city more associated with tech than San Francisco. By locating Vogue World there, this is another indication of Wintour’s approval.

Vogue, as a media publication, is always following the money, and as a cultural bible, is always looking for ways to stay relevant. Turning toward the worldwide headquarters of AI, good or bad, is brilliant for business (and Wintour is nothing if not brilliant). 

But Vogue World was previously held in New York, London, Paris, and this year, Milan. Maybe because I live in an East Coast bubble, but I’ve not heard anyone in recent years refer to San Francisco as a beacon of style to rank alongside these other cities.  

While the city has a reputation as the land of the free-spirited bohemian, tech and its workers have a reputation for hoodies, Patagonia vests, and expensive athletic shoes, if they even dress up that much.

For instance, billionaire Alexandr Wang, who is now running Meta’s all-important Superintelligence Labs, just did an interview with Y Combinator’s Garry Tan in front of a packed stadium wearing a faded Nintendo T-shirt and what looked like a pair of Crocs. Comfy? Yes. High fashion? Decidedly no.

But maybe that’s changing. Wang’s boss, Mark Zuckerberg, who once always appeared in a plain gray T-shirt and jeans, has made efforts in recent years to become more fashionable. Zuck and his wife Priscilla Chan were spotted front row at a Prada show this season. The new campaign for Meta Glasses has a slew of celeb ambassadors and looks like it could be a Saint Laurent or Balenciaga ad.

OpenAI and Palantir have recently released merch collabs, playing on the minimalist style of tech workers (the merch line of the latter, I would argue, looks inspired by Virgil Abloh’s Off-White).

I concede that creatively there is much to be done with the understated, Northern California style. Surrounded by beautiful nature and cooler temperatures, plenty of fashion designers could be motivated by San Francisco’s tech industry. I look forward to seeing Claude-inspired terra cotta-colored gowns and Vogue-emblazoned quarter-zips soon.

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Get up to $400 off your TechCrunch Disrupt 2026 pass until tomorrow

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Let’s cut to the chase: Starting today, you can take an additional $100 off of our current $300 discount for your founder, investor, or attendee TechCrunch Disrupt 2026 pass, which is a nice bonus on top of our current discounted pricing. 

This flash sale will run for just one more full day, until tomorrow, August 7 at 11:59 p.m. PT. This discount will mark your last chance at a bonus deal before our next pricing tier kicks in on August 21. 

Register with this link to lock in your extra $100 off.

If you need to learn more before locking in your plans, Disrupt takes over Moscone West from October 13–15, bringing more than 10,000 founders, VCs, tech industry innovators, and builders for three days built around one thing: creating momentum for future success. 

This isn’t a passive conference you simply watch — it’s a curated itinerary of speakers, workshops, network opportunities and post-event excitement for those actively building, investing, and looking for what’s next. 

The Disrupt Stage: The conversations everyone will be talking about 

The Disrupt Stage is our flagship programming, and we just revealed the initial lineup. We’ll dig into the biggest shifts in tech right now, whether it’s a post-smartphone future with Amazon’s SVP of Devices and Services Panos Panay; the real implications of a world in which everyone can develop their own software, with Replit founder and CEO Amjad Masad; and much, much more. 

But that’s just one stage. Disrupt 2026 also features the: 

AI Stage, covering the security gaps and business model shifts AI is forcing on every SaaS company.

New Smart Money Stage, tackling stablecoins, instant payments, and AI’s role in financial trust. 

New Smart Systems Stage, with a perspective on fusion breakthroughs and grid strain powering AI’s next decade. 

Builders Stage, the long-standing favorite stage where founders and investors get tactical about raising, hiring, and scaling. 

The Builders Stage at TechCrunch Disrupt 2025
Image Credits:Slava Blazer Photography

Beyond the stages 

Most Disrupt passes also unlock Startup Battlefield, where 200 startups will compete live for the Battlefield Cup. You’ll also get access to networking opportunities driven by your needs as a founder, investor, or learner, plus our Expo Hall, where hundreds of startups showcase their work. 

This flash sale ends Friday 

After 11:59 p.m. PT on Friday, August 7, this extra $100 savings goes away. Regular discounted pricing ends on August 21. If Disrupt is on your radar for this year, this is the best deal you’ll get between now and the event. 

Save an extra $100 before Friday.

We’ll see you October 13–15 at Moscone West in San Francisco! 

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