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“No-one likes us, we don’t care!”

It is Millwall’s famous war cry, adopted as a stand of defiance against those who branded every supporter of the south London club a mindless thug when, as ever, it was always an unsavoury minority who gave the club a bad name.

The chant, given a lusty rendition by the locals during the early stages of Wednesday night’s resounding 3-0 victory for Wrexham, has since been picked up by others, perhaps most famously by Philadelphia Eagles’ Jason Kelce during the NFL team’s Super Bowl winners’ parade in 2018.

Chances are Wrexham fans won’t be following suit any time soon, even allowing for how a rival manager in the Championship went public this week with his own grievances over how the final few days of the transfer window played out at The Racecourse Ground.

“This is not a criticism, but Wrexham are in for half the division,” Sheffield United’s Chris Wilder told reporters on Monday amid Wrexham’s ultimately successful attempts to prise Callum O’Hare out of Bramall Lane.

“They’ve done business; it’s their prerogative and what they need to do. I know there have been bids on other players from that football club in that position as well, so maybe it’s a bit of blanket bombing in that position and see what comes up.”

Wrexham manager Phil Parkinson applauds fans after a Championship match against Millwall (Justin Setterfield/Getty Images)

Wilder had also had a little dig at Phil Parkinson a few days earlier, disagreeing with the Wrexham manager’s verdict on how the 1-1 draw at Cardiff City on the opening weekend had panned out. “Second half, I didn’t agree with what the Wrexham manager said — I don’t usually anyway — in terms of it being a one-sided game,” said the United chief.

Not quite “no-one likes us” territory but, still, further evidence that Wrexham are ruffling feathers in the Championship. Transfer outlays of £36million, the Welsh club’s summer spend on seven new faces, can do that, especially if this comes on the back of £38m being spent across two windows last season.

However, as Wrexham headed to Millwall occupying a relegation place in the admittedly fledgling Championship table, perhaps the most pertinent question concerning that summer spree was whether the gaps had been filled in a squad that just came up short in their quest to reach the play-offs last May.

The answer will only be known come the end of the season, though this was certainly an encouraging start.

“Squad depth is absolutely key for us,” Parkinson said. “We were pleased with the work we did but also pleased the window is now closed. It creates uncertainty. Every club has had it, not just us.

“People looking over their shoulder, thinking, ‘Am I going to be going?’ That can unsettle a squad. I felt we produced a performance against Millwall that reflected what we are all about as a group.”

The Den was surely as good as anywhere to test the mettle of a refreshed squad, considering this corner of the capital — secreted among a web of railway arches and tightly-packed streets — is regarded as among the most hostile territories in football.

With four of the new signings starting and another coming off the bench — deadline day arrivals Joe Worrall and O’Hare didn’t feature — Wrexham certainly passed their first post-transfer window test with flying colours.

Central to this was the control exerted in central midfield, an area patrolled by Ben Whiteman and the ever-reliable Matty James.

In many ways, the duo are a microcosm of Parkinson’s Wrexham in that both are proven Championship performers who can be relied upon to give everything. Neither sported the captain’s armband on Wednesday evening, but their leadership duties shone through, particularly when marshalling those around them.

The Den, home of Millwall, has a fearsome reputation (Justin Setterfield/Getty Images)

Central to this was the control exerted in central midfield, an area patrolled by Ben Whiteman and the ever-reliable Matty James.

In many ways, they are a microcosm of Parkinson’s Wrexham in that both are proven Championship performers who can be relied upon to give everything. Neither sported the captain’s armband on Wednesday evening, but their leadership duties shone through, particularly when marshalling those around them.

It was a similar story at the back with skipper Dominic Hyam vocal throughout, including when confronted by team-mate Callum Doyle after Millwall striker Josh Coburn had briefly been afforded far too much space on the edge of the visitors’ penalty area when collecting a long ball forward midway through the first half.

That the Wrexham pair quickly got on with their jobs after such a frank exchange of views said everything about the character of a squad that has now benefited from more than £70m investment since winning promotion from League One last year.

The fruits of that outlay could be seen in how Wrexham made light work of a Millwall side who. last season, were in the running for automatic promotion right up until the final day.

Best of all, it was a mix of old and new that made the win so comfortable with Issa Kabore and Jacques Ekomie joining fellow summer signing Whiteman in excelling.

Wrexham signing Jacques Ekomie scored his first Championship goal against Millwall. (Jacques Feeney/Offside via Getty Images)

Not only did the wing-back duo put in a sterling shift at the back, they also attacked with purpose, turning Millwall around time and time again, especially in the second half.

With substitute Danny Imray, another new face at The Racecourse Ground, setting Ekomie up for his first goal in English football, Wrexham look well served in what has been a key area throughout Parkinson’s five years at the helm.

As for the old guard who had taken Wrexham so close to a top six finish last season, Kieffer Moore was superb, his ability to hold the ball up and bring team-mates into play almost as impressive as the pinpoint finish that doubled the visitors’ lead early in the second half.

Josh Windass, too, showed what has been missing during his recent absence through injury, while Max Cleworth, the only member of the 20-man squad to have been part of Wrexham’s journey from non-League, fully justified his first start at the back.

“Where’s your famous atmosphere?” sang the elated fans in the closing stages; such was Wrexham’s control. Big tests, of course, lie ahead, with trips to early Championship leaders Swansea City and West Ham United sandwiching a home game against newly-relegated Burnley in the next 10 days.

But, on this showing, Wrexham may just have equipped themselves for a concerted promotion push via another strong transfer window.

Newcastle United do not do run-of-the-mill summer windows anymore. They have come to specialise in turbulent and extremely eventful off-seasons.

From star-player sales to the departure of Eddie Howe during pre-season, the appointment of a relatively unknown head coach in Matthias Jaissle and the recruitment of eight young players as part of the bold and risky “Newcastle 2.0” reset, transformation has swept through Tyneside.

Here, The Athletic reviews another rollercoaster summer at St James’ Park.

Was this window a success or a failure?

Members of Newcastle’s hierarchy view it as an overriding success — having followed and “executed”, as they put it, a coherent plan, while being dexterous enough to react to unforeseen or unwanted events — and a summer that felt stormy and occasionally desperate for supporters has ended with increasing positivity and optimism.

As those connected with Newcastle have discovered, judging windows in their immediate aftermath can be imprecise, as perceptions are a moveable feast. But in the here and now, excitement and anticipation grip the fanbase.

There is a real risk element to what Newcastle have done, as those at the top of the club accept, with experience and proven class sold (albeit for very healthy sums) and young, hungry but mostly unproven players brought in.

All of Newcastle’s eight signings are 24 or under, including 18-year-old Sean Steur. Only Nico Gonzalez has played in the Premier League before. Jaissle, their 38-year-old head coach, is also a novice when it comes to managing in Europe’s top-five leagues.

But there is a real energy and impetus behind Newcastle following an encouraging couple of weeks, on and off the field, during which Nico and Mathias Fernandez-Pardo have been acquired, the team have gone unbeaten in their opening three games and the club have announced their intention to build a new £190million ($256.4m) training ground.

Change was desperately required at Newcastle, given the team felt stale during the final half-season of Howe’s tenure. Whether the scale of the squad turnover this summer is conducive to short-term success remains to be seen, but Newcastle feel like they have genuine momentum behind them for the first time in 18 months.

At the very least, they will not be boring to follow this season.

Matias Fernandez-Pardo impressed for Lille last season (Frederic Dides/AFP via Getty Images)

How much did they spend and how much did they bring in?

Spent: approximately £268million/$362m (but £300m, including all potential add-ons)

Received: approximately £231m (but £245m, including all potential add-ons)

Net spend: £37m (not including add-ons)

Who have they signed?

Eight players, while three stars were sold.

Anthony Gordon went to Barcelona in late May, helping make Newcastle UEFA-compliant. In his place, Newcastle brought in Bazoumana Toure from Hoffenheim for £43m (although he was not first choice), before long-term target Fernandez-Pardo followed from Lille on deadline day for €60m (£51.5m, $69.4m). Stylistically, Fernandez-Pardo appears a far more comfortable fit than Nick Woltemade, who was loaned to Juventus.

The exorbitant Sandro Tonali money from Tottenham Hotspur — a guaranteed £92.5m, potentially rising to £100m — was then used to augment other areas. The kitty was further bolstered by the unwanted and unplanned sale of Bruno Guimaraes, their former captain, to Arsenal for a £75m fixed fee.

Those two automatic starting midfielders were replaced by Steur, who joined from Ajax for an initial £20.1m, Aladji Bamba, who cost £30m from Monaco, and later Nico. The Spaniard was signed from Manchester City for £48m and was a window-defining addition. His acquisition, at least as far as instant-window assessments go, appears to be one of the most reasonably priced deals of the summer.

Kieran Trippier was released in June, so Amar Dedic, the 24-year-old full-back who worked with Jaissle at Red Bull Salzburg, was brought in from Benfica for around £29.5m and has made a magnificent early impression.

The goalkeeper department was also completely revamped, with Lukas Hornicek joining from Braga for £25.7m to become the new No 1, and Ewen Jaouen signing from Reims as backup for £18.5m. Nick Pope remains on the books, though Aaron Ramsdale returned to Southampton following his loan.

Were there any deals they wanted to do that they didn’t get over the line?

Two of Newcastle’s top summer targets went elsewhere, despite deals being in place for both.

Victor Munoz, the winger, looked set to sign from Osasuna in June, only for Liverpool to gazump Newcastle at the last moment. Johan Manzambi, the Switzerland midfielder, meanwhile, who was Newcastle’s principal target across the board, opted to move to Aston Villa.

Marseille’s Pierre-Emile Hojbjerg and Bayern Munich’s Joao Palhinha were also among experienced midfield targets last month, though Newcastle believe their respective rejections proved serendipitous, seeing as they brought in Nico instead. Porto’s Victor Froholdt was also greatly admired, but a deal was not feasible.

Are there still any obvious gaps in the team?

‘Obvious gaps’ in the starting XI would be stretching it.

There is not necessarily a natural creative No 10-type to play behind the striker in Jaissle’s 4-2-3-1 system, though the German has retained Joe Willock and has an array of versatile attackers who can be deployed there or interchange within a fluid front four.

Depth at left-back is a concern and, ideally, Newcastle would have brought in two full-backs. Dedic and Tino Livramento can cover both sides, which helps, and Dan Burn remains an emergency left-back option.

In future windows, a younger, faster centre-back feels required to augment an ageing cohort, with Burn and Fabian Schar both 34 and only Malick Thiaw possessing much pace.

Dan Burn is an option at left-back if Newcastle find themselves stretched (Stu Forster/Getty Images)

Do they have the squad to achieve their goals for the season?

The cop-out answer would be to ask, ‘What actually are Newcastle’s goals?’

Financially, they need to regain European revenues and will be budgeting for a top-seven finish.

Realistically, that would be an excellent on-field achievement, given the squad churn and the late change of coach. But a top-half finish and sneaking into Europe should be the aim.

Do they have a squad capable of achieving that? Your guess is as good as mine. There are so many variables when it comes to how quickly the young players will adapt, how Jaissle handles more challenging times ahead, and also how other teams fare, given how many other sides are in a state of flux, too.

It will be fascinating to see how Newcastle perform.

Will Jaissle be happy?

Head coaches always want more in the market, but Newcastle have backed Jaissle and it will be difficult for him to argue otherwise.

Unlike Howe, who saw his best players being sold from his team and may have felt he was being deprived of the tools necessary to succeed, Jaissle never actually had Gordon, Tonali or Guimaraes to call upon. The German wanted an experienced No 6, a full-back and another starting attacker — and Newcastle delivered on all three.

Undoubtedly, in future windows, Jaissle will want to reshape the squad in his own image, but although it is short of top-flight know-how, Newcastle’s squad is high on hunger and energy.

What will their priority be in January?

There is no obvious priority. Newcastle did not miss out on strengthening the key positions they really pushed to augment.

Perhaps bringing in another full-back, should Newcastle find themselves stretched there, or acquiring a young centre-half who then has time to become embedded within the group.

Will they have money to spend?

Without outgoings, club sources — speaking anonymously so they could talk freely — have suggested finances will be tight.

Newcastle do not need to sell mid-season to be UEFA-compliant — which is the huge upside to their summer of sales, which has brought them back into the black — but the decision to spend big on Fernandez-Pardo means that further disposable income is extremely short.

The club did debate whether to “keep our powder dry” until January, but opted to bring in Fernandez-Pardo instead. A sale or two could unlock mid-season spending if required, though.

What is their strongest XI now that the window is shut

(4-2-3-1) Lukas Hornicek; Amar Dedic, Malick Thiaw, Sven Botman, Lewis Hall; Nico Gonzalez, Lewis Miley; Harvey Barnes, Yoane Wissa, Matias Fernandez-Pardo; Will Osula

The full list of ins and outs

Incomings:

• Ewen Jaouen (goalkeeper) — Reims, £18.5m
• Bazoumana Toure (forward) — Hoffenheim, £43m
• Sean Steur (midfielder) — Ajax, £20.1m
• Aladji Bamba (midfielder) — Monaco, £30m
• Lukas Hornicek (goalkeeper) — Braga, £25.7m
• Amar Dedic (full-back) — Benfica, £29.5m
• Nico Gonzalez (midfielder) — Manchester City, £48m
• Matias Fernandez-Pardo (forward) — Lille, £51.4m

Outgoings:

• Anthony Gordon (forward) — Barcelona, (up to) £68.6m
• Sandro Tonali (midfielder) — Tottenham Hotspur, £92.5m (potentially rising to £100m)
• Bruno Guimaraes (midfielder) — Arsenal, £75m
• Nick Woltemade (forward) — Juventus, loan
• Odysseas Vlachodimos (goalkeeper) — Sevilla, loan
• Kieran Trippier (full-back) — Wolverhampton Wanderers, free transfer
• Matt Targett (full-back) — Hull City, free transfer
• Emil Krafth (full-back) — released
• John Ruddy (goalkeeper) — Wolverhampton Wanderers, free transfer
• Harrison Ashby (full-back) — Luton Town, loan
• Alex Murphy (defender) — Kaiserslautern, loan
• Antonio Cordero (forward) — Cadiz, loan
• Anthony Munda (midfielder) — Swindon Town, loan
• Rory Finneran (midfielder) — Notts County, loan
• Sean Neave (forward) — Wolverhampton Wanderers, loan