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Amazon Strikes Six-Year Deal For Emmys Worth More Than $20M Per Year

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The Emmys officially have a new rights holder.

Amazon has closed its deal with the Television Academy, as previewed last month, and it’s a significant pact. The partnership gives Prime Video the right to stream the annual television ceremony for the next six years and is thought to be worth north of $120M in total.

The streamer has taken global rights to the event but will make it free to view on its Prime Video service each September.

Deadline understands that the deal is worth between $20M-$25M per year with one source pegging the value at $24M per year.

The deal succeeds the broadcast wheel, which has seen broadcast networks ABC, CBS, Fox and NBC rotate the rights each year. That system has been in place for over 30 years, since 1995.

Mike Hopkins, head of Prime Video and Amazon MGM Studios, told Deadline that it wanted to create a “global event” on Prime Video.

“We thought we could increase the viewership, bring in a younger audience, work with the Academy to put a lot more energy, and maybe look at the production itself to try to innovate. I feel that we can put the Emmys on a path to global growth and relevance that was probably harder to do when it was spinning from network to network and then distributed in various ways around the world,” he said.

The global nature of the deal is interesting, particularly given the fee increase the TV Academy has secured. The broadcast networks have paid between $8M-$10M per year to air in the U.S. but it’s not clear how much revenue the Academy makes from international broadcasters. The event has aired live in a number of international markets including on CTV in Canada, Showcase in Australia, Canal+ in France, TNT across Latin America and Sky Italia, but in many territories it is aired and streamed on smaller services and networks.

Abrego added that he didn’t want to just renew the wheel deal. “I felt strongly from the outset that this was an opportunity to rethink the model,” he said. “Starting every year with a new partner, trying to find a production partner, a brand partner, trying to bring even the simpleness of learnings from the past event into the next year didn’t matter because of the different institutions… that was very challenging. As television and the industry is evolving, the telecast and much like the Academy needed to evolve, and so having a singular home was my goal from the outset.”

Former Banijay Americas boss Abrego said that making the show free to view, and not behind a paywall, was a “non-negotiable” for the Academy.

“I give Mike credit. From our early conversations, he understood that. It’s not simply just about distributing an award show, they really understood what the Emmys mean to the television community and what we could build around that and we’re really excited about it,” he added.

Amazon has put other events in front of the paywall including a number of Amazon Fire concerts and its Black Friday NFL game. Hopkins pointed to the fact that the company has a “very large ad business”.

“We have we have a variety of other economic levers we can pull to make it make financial sense for us. We also have nearly all of the streaming services as part of Prime Video in our subscription business, and many of this year’s winners are available to our Prime Video customers via driving to HBO Max or Apple TV. We see it as something that sits as part of our entertainment system with customers where we can celebrate these awards and nominees throughout the year. We can be the home of many of the best shows on television today, not just those that we make ourselves, but our partners are the ones that are always every year going to get the lion’s share of awards,” he said.

Amazon itself hasn’t performed particularly well at the Emmys over the last few years; this year, largely thanks to Spider-Noir, which also aired on MGM+, it scored ten wins; last year, it won five awards at the Creative Arts Emmys and in 2024 it won four.

Hopkins said, “We stand up and clap at the Emmys when our partners win.” This is helped by the fact that Amazon would like to become a one-stop shop for streaming subscribers, as evidenced by recent bundles.

One of the things that both Amazon and the TV Academy stressed was the need to appeal to younger viewers.

“We’ve been talking a lot about it. It’s a little premature to get into specifics, but I think it is about the format. I think it’s about the celebration of certain stories and artists that might appeal to younger audiences. I also think it’s finding ways to promote to those audiences so they’re aware that it’s on,” added Hopkins. “Ultimately, we know that that younger audiences are more inclined to stream than watch broadcast television.”

Amazon does have one star that clearly appeals to younger audiences: MrBeast. Conan O’Brien joked at this year’s Oscars that he was going to be replaced by Jimmy Donaldson, the host of Amazon’s Beast Games, but maybe MrBeast would be a better choice to host the Emmys.

“We hadn’t thought about yet, but if you know him, please give him a call,” laughed Hopkins.

Abrego said that the Academy didn’t strike the deal to “just put on the exact same show”. “The amount of categories, the type of categories, the length of the show, the hope is that we have an awards show that’s as relevant and interesting and innovative as the shows that are winning the Emmys,” he said.

He wants to start having those conversations “in the next few days”. “We wouldn’t normally start having these conversations probably until May. We could start those conversations tomorrow, and start to really think about that. That’s what’s exciting,” he added.

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Mark Mortimer Dead: ‘Another World’ Actor Was 59

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Mark Mortimer, who starred as Nick Hudson on Another World during the 1990s, died of cancer on September 23. He was 59.

Mortimer, who lived in the Greater Chicago area, had most recently worked in the building industry as a founder of Inside Out Construction in Batavia, Illinois. His death was announced by his family.

After launching his career as a model, Mortimer made his TV debut in 1996 when he was cast as Nick Hudson on the NBC soap Another World. He was the third actor in the role (following Justin Chambers and Kevin McClatchy) – a long-lost member of Bay City’s central Hudson family – and appeared in 81 episodes through the series’ finale in 1999.

Diagnosed with cancer in 2024, Mortimer, born in St. Charles, Illinois, on April 15, 1967, and his wife Christie founded the Integrative Access Foundation, designed to give people facing cancer access to integrative therapies that might otherwise be financially out of reach.

“Mark faced the end of his life with the same faith with which he lived it,” his family wrote. “His confidence did not come from believing everything would turn out the way he wanted. It came from knowing where he was going. He believed in Jesus. He believed in the promise of Heaven. And as his earthly life drew to a close, that belief gave him peace.

“Mark’s path took him from serving in the United States Army to modeling, acting, and eventually to entrepreneurship,” his family noted. “He was never afraid to reinvent himself or pursue a new idea.”

In addition to his wife Christie, he is survived by daughter Hunter and other extended family.

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P.K. Subban To Star In ‘Screech Owls’ Animated Ice Hockey Series

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EXCLUSIVE: P.K. Subban is putting on his skates for animated action-adventure series Screech Owls.

The NHL All-Star will executive producer and star in the show, which is set to launch in the fall of 2027 in English on CBC and winter 2028 in French on Radio-Canada and TFO (Télévision française de l’Ontario).

The co-production is bringing together a number of Canada’s biggest production houses, with Shaftesbury and Sphere Media producing in partnership with the NHL and Boat Rocker. The NHL has exclusive distribution rights in the U.S. and the Nordics, with Boat Rocker taking them elsewhere.

Based on Roy MacGregor’s book series of the same name and the 2001 live-action series produced by Shaftesbury for YTV and Discovery Kids), Screech Owls follows a team of young hockey players who are swept into a world of hidden clues, high-tech villains and impossible missions.

John May and Suzanne Bolch, who adapted the live-action series, will return as head writers for the animated show, which is designed as a multiplatform franchise with plans to extend beyond television and books into interactive gaming, consumer products and global licensing.

Subban, the defenseman who retired from the NHL in 2022 after 13 seasons with Montreal, Nashville and New Jersey, will play the larger-than-life Screech Owls hockey team coach, who provides guidance for the team as they thwart jewel heists in Vancouver and mind-control plots in Montreal.

Cast as the team are Ana Sani, who plays courageous captain Neela; Joshua Odjick, who is charismatic forward Ishkode; Erika Prevost, who plays curious and direct goalie Camille; and returning Screech Owls star Jonathan Malen, who plays brains-and-brawn defenseman Trevor.

When duty calls, the team gears up in specially-designed suits that amplify their natural abilities and unlock powerful new skills. Through signature “Power Pulses,” they’re able to outpace pursuers, break through obstacles and turn everyday objects into ingenious crime-fighting tools.

PWHL star Sarah Nurse is also making a cameo as herself and the series will feature additional guest stars, who will be announced at a later date.

“A major focus of my career has been finding new ways to grow the game and reach young, diverse audiences with positive role models and Screech Owls, a series I grew up reading, does both,” said Subban. “Hockey teaches character, leadership, and teamwork. You don’t need to know what ‘offside’ means to watch Screech Owls – you just have to love globe-trotting kids solving mysteries, working together, and having a blast.”

“Screech Owls is being built as a true multi-platform franchise, reimagining a beloved Canadian story for a whole new generation with adventure, mystery, and heart,” added Christina Jennings, Chairman and President, Shaftesbury. “Partnering with Sphere, CBC/Radio-Canada, Boat Rocker, and the NHL allows us to expand this universe globally, while having P.K. Subban on board adds an incredible layer of authenticity and energy.”

Marie McCann, Senior Director, Children’s Content at CBC Kids, added that the “gem of a series is just what kids need right now,” while David Lehanski, NHL Executive Executive Vice President, Innovation & Growth Strategy, said: “The NHL is reimagining how hockey reaches, inspires and entertains youth and families. With Screech Owls we have a unique opportunity to meet kids where they are — through high-energy storytelling, adventure and characters they can connect with – while showcasing hockey’s best attributes in a way kids will love and parents will appreciate.”

Shaftesbury and Sphere Animation are producing Screech Owls in association with CBC, SRC and TFO with the participation of the Canada Media Fund, Shaw Rocket Fund, Ontario Creates and the IPF Fund.

May and Bolch are head writers and Suren Perera is directing. Executive producers are Subban; and Jennings, Scott Garvie and Jay Bennett from Shaftesbury. Jennifer McCann from Shaftesbury and Marianne Culbert from Sphere Animation are producing. For For CBC, Sally Catto is General Manager, Entertainment; Marie McCann is Senior Director, Children’s Content, CBC Kids; and Swin Chang is Executive in Charge of Development and Production, CBC Kids. For Radio-Canada, Sophie Morasse is General Manager, Entertainment, Sports and TOU.TV; Christiane Asselin is Executive Director, Streaming Services, Youth Programming and Digital Sports; and Nathalie Chamberland is Director, Youth Programming.

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MS NOW Hosts To Anchor From Battleground States In Advance Of Midterms

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With just four weeks until the midterm elections, MS NOW anchors are taking their shows to key battleground states of Maine, Ohio, Georgia, Texas and Michigan.

Jen Psaki, Ali Velshi, Chris Hayes, Katy Tur and Peter Alexander will originate their shows live from a different state throughout the month, in what the network is calling the Road to the Midterms.

Psaki’s The Briefing will air at 9 p.m. ET on Tuesday from Portland, Maine, where Sen. Susan Collins (R-ME) is facing former state senator Troy Jackson, a Democrat.

On Oct. 13, The 11th Hour with Ali Velshi will air at 11 p.m. ET from Columbus Ohio, as Velshi, the network’s chief data reporter, speaks to voters at The Ohio State University.

Chris Hayes will take All In to Atlanta, GA on Oct. 14, with the 8 pm. ET show focusing the Senate and gubernatorial contests.

The Moment with Katy Tur will originate from Austin, TX at 2 p.m. ET on Oct. 20, with a facos on the hotly contested race between State Rep. James Talarico and state Attorney General Ken Paxton.

On Oct. 27, State of Play with Peter Alexander, airing at 11 a.m. ET, will be in Detroit, MI, in a state with a close race between Abdul El-Sayed and former Rep. Mike Rogers.

Chris Jansing, chief political reporter, and Shawna Thomas, political director, will conttribute on-the-ground reporting along with Nnamdi Egwuonwu, Will McDuffie and Josh Einiger.

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