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How to find out if Amazon thinks you have ‘flat buttocks’

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It shouldn’t come as a surprise that Amazon collects data about you based on what you buy. If you buy a lot of cat litter, Amazon will probably infer that you have cats, or if you buy a lot of anti-acne skin products, then Amazon might guess you’re prone to breakouts. Even if we know that Amazon customizes our shopping experiences based on our purchase history, it still comes as a surprise to see all of these personal details laid out in a convenient list. Especially when those details get uncomfortably intimate.

One Threads user came across this section of her Amazon settings, where you can see who the shopping giant thinks you are, and alongside more benign assumptions like “Shops from women’s departments” and “Probably owns a Shark robot vacuum,” she found that Amazon assumes she “has flat buttocks.”

“I stumbled upon a page of assumptions that Amazon has made about me based on my purchases and I’m literally speechless,” an Amazon customer, @fangirlinmegan, wrote on Threads. “I mean it ain’t wrong but damn did you have to call me out like that?”

In less than a day, the post garnered over a million views, including many from users who were curious what their own Amazon profiles might reveal. Here’s how you find out.

On desktop, you can find this page by hovering over where Amazon says “Hello, [your name]” in the upper right corner. Then click “Account” under the “Your Account” section. Under the “Ordering and shopping preferences” section, click “Your Shopping preferences.” From here, you can add in information of your own, like your shoe size, interests, and dietary preferences. But we’re not here to tell Amazon that it should stop selling you beef jerky since you’re a vegetarian. We’re here to see if Amazon thinks you have “flat buttocks.” When you scroll to the bottom of the page, you’ll see a blue hyperlinked option that says “Manage your information.” Once you click that, you’ll see what dirt Amazon has on you.

On the mobile app, you can get here by clicking the hamburger icon from the bottom menu bar, then navigating to “Account” > “Shopping preferences” > “About you.”

For me, Amazon has gleaned that I am someone who “practices photography,” “plays collectible card games,” and is “invested in the Apple ecosystem.” This is all true. Amazon has even flattered me by noting that I “read diverse non-fiction,” to which I say — why yes, I am indeed an open-minded intellectual with a thirst for knowledge. Thank you for noticing.

Other colleagues of mine found that Amazon correctly noted their interests in vinyl records and ceramics, as well as a penchant for “natural materials” in home decor and clothing that “prioritizes comfort.” None of us had anything as affronting as “has flat buttocks,” but the Threads user noted that this was likely because she had purchased “butt scrunch leggings.”

Tech companies know too much about us, and it’s jarring to realize just how closely they’re paying attention to how we use their platforms. We live in a world of alarming surveillance, but at least I know that Amazon doesn’t think my butt is flat.

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Robot data startup Mecka AI nabs $60M from Sequoia

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Mecka AI, a startup that collects and analyzes human motion data to train humanoid robots and other kinds of robots, announced it has raised a $60 million Series B round led by Sequoia, with participation from Nvidia, Microsoft’s venture fund M12, and others.  TechCrunch had previously reported that the startup was nearing a new funding round at a $500 million valuation.

Founded in 2024, the startup intends to do for robotics what Scale AI, Mercor, Surge, and other data-labeling companies have done for LLMs. Those companies supply the human-generated data these systems learn from. Mecka pays people to record themselves doing everyday tasks, like making coffee or fixing cars, while wearing body sensors and using smartphones.

Other startups that collect real-world data for robot training include XDOF, which was in talks to raise a Series B round at a $1.2 billion valuation according to TechCrunch’s previous reporting. Human-data platforms that began with LLMs are also expanding into robotics, such as Scale AI and Micro1.

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While VCs crowd into San Francisco, Endeavor Catalyst raises $320M for founders ‘elsewhere’

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Endeavor Catalyst has closed its fifth fund with $320 million in capital commitments, bringing the firm’s total assets under management to more than $850 million. The raise is good news for founders outside the Bay Area who risk getting overlooked as more funds focus squarely on AI companies in Silicon Valley.

Catalyst is the venture arm of Endeavor, a New York-based global nonprofit that has spent 30 years supporting founders outside major tech hubs. (It calls all those other places “elsewhere” throughout its marketing materials.)

The fund is run by managing partner Allen Taylor, a 20-year veteran of the organization, and managing director Jackie Carmel, who joined Endeavor 12 years ago, along with a 16-person team. The official general partner, though, is Endeavor itself. What that means, says Linda Rottenberg, who co-founded Endeavor and helped start Endeavor Catalyst in 2012, is that “half of the fund’s profits go back to Endeavor, so every investment helps the next generation of founders who are building elsewhere.”

The bar for those founders is pretty high. A person first has to get into Endeavor’s network, where he or she can access Endeavor’s mentoring and extensive network, and that’s hard. Last year, the group says it screened more than 10,000 candidates and picked 88. The network now has more than 3,100 entrepreneurs in over 50 countries.

When one of those founders’ companies raises at least $5 million in a round led by another institutional investor, Catalyst can join in on the same terms as that lead. The team tells TechCrunch that checks usually run $1 million to $3 million but can’t exceed 10% of the round.

Over the next few years, they plan to make 40 to 50 investments annually, investing in up to 150 companies altogether with this new fund, they say.

Taylor wouldn’t share numbers on cash-on-cash returns tied to its earlier funds, but he did point to some impressive-sounding numbers. Across all five funds, he says, Endeavor Catalyst has backed 437 companies in 44 markets. Eighty-three of those startups are currently valued at $1 billion or more, he says, and the unit has seen 39 exits and 11 IPOs.

Some of the venture arm’s most valuable holdings right now include four-year-old ElevenLabs, the maker of AI voice tools that was recently valued at $22 billion in a secondary sale (it was founded in Poland originally), and Bending Spoons, the 13-year-old Italy-based conglomerate that went public in July and which currently boasts a $26 billion market cap.

Other holdings include New York-based Reflection AI (founded by two former Google DeepMind researchers — one of whom was born in Greece) that is now valued at $25 billion; Checkout.com, whose founder is Swiss and that was valued last year at $12 billion; the African payments infrastructure company Flutterwave, valued this summer at $3.2 billion; and Replit, co-founded by Amjad Masad, who is Palestinian-Jordanian. Replit snagged a $9 billion valuation earlier this year.

Endeavor, the nonprofit, has especially well-connected people associated with it, including board members Reid Hoffman; Nick Beim, a career VC who has spent the last 25 years at Matrix Partners, then Venrock; and Edgar Bronfman Jr., the former head of Warner Music and Seagram, who chairs Endeavor Global’s board.

Greek Prime Minister Kyriakos Mitsotakis is a longtime friend of Endeavor, too, including appearing routinely at Endeavor events. (Late last month in San Francisco, I sat down with him during a rare visit to the Bay Area meet with tech founders and Greek expatriates.)

Altogether, Endeavor Catalyst’s newest fund includes 400 limited partners, including Hoffman, famed hedge manager Bill Ackman, and the Dutch investment group Prosus. According to Taylor, roughly 30% of those backers are Endeavor founders themselves, including founders of Nubank, Revolut and Checkout.com.

While so much attention is paid to what’s happening in San Francisco and its immediate environs right now, the bets of Endeavor Catalyst suggest what other investors may be missing, and Endeavor, with local teams and mentors in dozens of countries, seems particularly well positioned to see it.

Indeed, about 90% of the venture arm’s investments are outside the U.S., it says. Europe is its fastest-growing region, with 12 new investments in the first half of 2026 compared with 14 in all of last year, though Latin America is still the largest.

Repeat founders are also becoming a bigger part of the mix. Taylor tells TechCrunch that roughly 14% of Endeavor Catalyst’s fourth fund went to second companies started by Endeavor founders at the seed or Series A stage. With this new fund, the team expects that number will reach 20%

Pictured above: Endeavor co-founder Linda Rottenberg on stage in Turin, Italy, earlier this month.

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Google Docs Can Now Edit Markdown Natively — Can It Replace Obsidian?

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Google Docs can now edit Markdown files natively, narrowing the gap with Obsidian for teams that write, review, and collaborate on .md files.

The post Google Docs Can Now Edit Markdown Natively — Can It Replace Obsidian? appeared first on TechRepublic.

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