tvN’s spy romance drama “100 Days of Deception” is closing in on a major ratings milestone. According to Nielsen Korea, the show’s fourth episode, which aired on October 18, posted an average nationwide rating of 9.0 percent — its highest figure yet.
100 Days of Deception (Credits: tvN)
More importantly, the drama took first place in its time slot across all channels, beating even the public broadcast networks. It also ranked as the most-watched program in its slot among the key 20-to-49 demographic, the age bracket advertisers care about most. The numbers suggest the series has found its audience fast, with momentum building toward a potential double-digit breakthrough in the coming weeks.
Ratings Race Across Networks
The Sunday drama slot was crowded. KBS 2TV’s “A Love Other Than Yours” held steady at an average nationwide rating of 1.8 percent, while JTBC’s “Fly High Butterfly” wrapped its run with a 1.7 percent nationwide average. The clear ratings juggernaut of the night was KBS 2TV’s “Love on the Menu,” which climbed to 16.7 percent and remained the most-watched program on all of Sunday television.
Why 100 Days of Deception Is Climbing
The spy romance hybrid has benefited from strong word of mouth in its opening weeks. Dramas that pair action-thriller plotting with romance have been a reliable ratings formula in recent years, and 100 Days of Deception appears to be the latest beneficiary. Cracking the 10 percent barrier would put it in elite company for a cable drama, and with its fourth episode already at 9.0 percent, that threshold looks increasingly attainable. If the current trajectory holds, the show could become one of tvN’s standout performers of the season.
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Source: Soompi — read the full story there.
